MORNINGSTAR COUNSELING AND CONSULTATION

What MORNINGSTAR COUNSELING AND CONSULTATION does

Morningstar Counseling and Consultation, P.C. is a Native and woman-owned private professional corporation founded in 2013 by Dr. Anitra Warrior (Ponca Tribe of Oklahoma) and headquartered in Lincoln, Nebraska. The firm provides culturally responsive behavioral health services to Indigenous communities across North America, with a 26-person staff operating from offices in Lincoln, Walthill, Macy, and Winnebago. Service offerings span individual, family, child/adolescent, couples, and art therapy, delivered via a hybrid model combining HIPAA-compliant telehealth with on-site presence at tribal schools, colleges, and reservation communities. Specialized treatment modalities include TF-CBT, EMDR, PCIT, and Indigenous healing integrations, with a Decolonized Model of Supervision underpinning clinical training.

The company operates through a government contracting GTM, securing behavioral health contracts with tribal nations (Santee Sioux, Omaha, Winnebago, Ponca, Burns Paiute, Kaw, UMÓⁿHOⁿ Nation), tribal K-12 schools and public school districts, and tribal colleges (Nebraska Indian Community College, Aaniiih Nakoda, Little Priest, Haskell, Fort Peck). Revenue is generated through managed-services contracts supplemented by insurance billing and sliding-scale fees for direct client services. PSYPACT licensure enables multi-state telehealth delivery. Related entities include the Healing Roots nonprofit (operating the 24/7 All-Nations Hotline) and the 4NBN retail brand for Indigenous wellness products. The firm runs an APA-accredited internship program through the NICPP consortium, though it has announced a pause for the 2026-2027 cycle.

Strategically, the firm is positioned as a specialized, culturally anchored provider competing on relationship depth with tribal communities rather than scale. Its value proposition rests on American Indian clinicians, culturally adapted clinical frameworks, and a nonprofit-backed crisis infrastructure. The combination of contracted service delivery, government payments, and emerging consumer products (4NBN) creates a diversified but constrained revenue base. Pricing is largely not publicly disclosed, and the firm does not report revenue. The training program pause represents the most significant recent restructuring signal and warrants monitoring relative to the otherwise expansion-oriented partnership and geographic footprint.

Name

MORNINGSTAR COUNSELING AND CONSULTATION

Legal name

Morningstar Counseling and Consultation, P.C.

Website

https://morningstar-counseling.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Morningstar Counseling and Consultation is a Native and woman-owned behavioral health provider that delivers culturally responsive therapy, crisis intervention, and clinical training to Indigenous communities, tribal schools, and tribal colleges across North America via telehealth and on-site contracts.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

Keywords

• Culturally responsive therapy
• Tribal mental health services
• Behavioral health counseling
• Indigenous counseling services
• Telehealth behavioral therapy

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Contracts: Behavioral health service contracts with tribal governments, Indian Health Service, and federal agencies. Core revenue stream supporting operations since 2012.
2. School-Based Counseling Contracts: Contracts with tribal schools and school districts for on-campus mental health services, crisis intervention, and mental health workshops.
3. Tribal College Services: Partnership arrangements with tribal colleges for counseling services, outreach, and consultation to faculty and staff.
4. Insurance Billing: Direct client services billed through insurance plans, with sliding scale fees for those without coverage.
5. APA Internship Program: Training program for doctoral psychology interns, supported by NICPP consortium matching and institutional partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Morningstar Counseling and Consultation is a Native and woman-owned behavioral health clinic that delivers culturally responsive mental health care to Indigenous communities. Its core offerings include individual, family, couples, child/adolescent, group, and art therapy supported by HIPAA-compliant telehealth, plus specialized contract-based service lines for tribal nations, K-12 tribal schools, and tribal colleges, as well as APA-accredited doctoral internship training.

Product overview

Morningstar Counseling and Consultation is a full-circle mental health clinic offering a comprehensive suite of culturally responsive behavioral health services. The core offerings include individual, family, group, couples, and child/adolescent counseling, along with specialized art therapy and telehealth options. The company operates through distinct service lines: Tribal Contracts (nationwide mental health services for Tribal communities), Tribal Schools Mental Health Services (K-12 school-based support), Tribal College Counseling Services (higher education support), and Consultation Services (cultural competency training). Related programs include Healing Roots nonprofit (with its All-Nations Hotline crisis line), the APA-accredited Internship Program for clinical training, and 4NBN retail store for Indigenous wellness products.

Differentiator

Problem solved

Functional benefit

Brands

• 4NBN: Indigenized Mental Wellness Products - an indigenous-focused mental wellness store operated by the company
• Healing Roots
• All-Nations Hotline

Products and services

• Consultation Services Culturally responsive consultation services for organizations and communities, including cultural assessment, community engagement, and customized consultation strategies that honor Indigenous traditions and values.
• Tribal Contracts Contract-based comprehensive mental health services delivered nationwide to Tribal nations, including individual and group counseling, crisis support, family therapy, cultural competency training, and community outreach.
• Tribal College Counseling Services Specialized counseling services for Native American students at tribal colleges and universities, including individual and group counseling, crisis intervention, outreach, and faculty consultation with culturally responsive care.
• Tribal Schools Mental Health Services Comprehensive school-based mental health support for students in tribal K-12 schools, including individual counseling, group sessions, crisis intervention, family support services, staff training, and telehealth options.
• Individual Counseling One-on-one therapy sessions for clients of all ages addressing anxiety, depression, trauma, ADHD, and other mental health concerns using evidence-based practices such as TF-CBT, PCIT, and EMDR.
• Family Counseling Therapy sessions addressing intergenerational trauma, communication challenges, parenting support, conflict resolution, and family reunification using a solution-focused approach.
• Child and Adolescent Counseling Specialized mental health support for children and adolescents, including collaboration with schools for IEPs, behavior understanding, and alternative coping strategies.
• Couples Counseling Relationship counseling using collaborative problem-solving techniques, improved communication strategies, and the promotion of healthy relationship dynamics.
• Art Therapy Therapeutic approach in which clients engage in artistic activities such as painting, drawing, sculpting, or collage-making for self-expression and exploration.
• Telehealth Services Secure online counseling sessions delivered through a HIPAA-compliant telehealth platform, providing accessibility for remote locations and individuals unable to attend in-person appointments.
• APA Internship Program Comprehensive APPIC-affiliated internship program for advanced graduate students emphasizing Intertribal Behavioral Health, with training in culturally responsive assessment, tribal community engagement, and outpatient treatment across tribal nations.
• Healing Roots and All-Nations Hotline Nonprofit organization dedicated to Indigenous mental health, featuring the All-Nations Crisis Text Line staffed 24/7 by Indigenous crisis counselors offering culturally sensitive intervention and referrals to local Indigenous health services.
• 4NBN Indigenous Wellness Store Indigenous-focused online retail store offering indigenized mental wellness products.

Quantifiable outcome

• 24/7 crisis support available to Indigenous communities across Nebraska via All-Nations Crisis Text Line
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Santee Sioux NationcoreStrategic or Co-development PartnerTribal government partnership for mental health services, consultation, and community behavioral health support. Services include individual and group therapy, crisis intervention, and family counseling.
• Omaha Tribe of NebraskacoreStrategic or Co-development PartnerPartnership for tribal mental health services including on-site counseling at tribal locations and telehealth support.
• Winnebago Tribe of NebraskacoreStrategic or Co-development PartnerMental health service delivery on Winnebago Reservation including school-based counseling and community services.
• Burns Paiute TribecoreStrategic or Co-development PartnerCulturally responsive therapy services for tribal members via telehealth with quarterly in-person sessions.
• Ponca Tribe of OklahomamajorStrategic or Co-development PartnerTribal mental health services for Ponca tribal members including community behavioral health support.
• Kaw Nation of OklahomamajorStrategic or Co-development PartnerMental health service partnership with Kaw Nation tribal government.
• Nebraska Indian Community CollegecoreStrategic or Co-development PartnerCollege counseling services for Native American students including individual therapy, outreach, and faculty consultation.
• Winnebago Public SchoolscoreStrategic or Co-development PartnerSchool-based mental health services including counseling, crisis intervention, and staff training at K-12 tribal school.
• Lincoln Public SchoolsmajorStrategic or Co-development PartnerCollaboration for tribal student support services in urban school district.
• UMÓⁿHOⁿ Nation Public SchoolscoreStrategic or Co-development PartnerMental health services and consultation at K-12 tribal school on reservation.
• Little Priest Tribal CollegemajorStrategic or Co-development PartnerStudent counseling and mental health support services at tribal college.
• Haskell Indian Nations UniversitymajorStrategic or Co-development PartnerTribal university partnership for student mental health services.
• Aaniiih Nakoda CollegemajorStrategic or Co-development PartnerCollege counseling services for students at tribal college serving Indigenous students.
• Munroe-Meyer Institute-University of Nebraska Medical CentermajorStrategic or Co-development PartnerPartnership for integrated behavioral healthcare and professional collaboration.
• Fort Peck Community CollegeminorStrategic or Co-development PartnerCollege counseling services for tribal college students.
• University of Wisconsin - Green BayminorStrategic or Co-development PartnerEducational partnership for FNED programming.
• NICPP (Nebraska Internship Consortium for Professional Psychology)coreStrategic or Co-development PartnerAPPIC-affiliated internship consortium providing doctoral psychology training placements. Match Code 141623 for 2026-2027 training year.
• Healing RootscoreStrategic or Co-development PartnerRelated nonprofit organization dedicated to Indigenous mental health providing the All-Nations Hotline crisis line. Text 'Support' to 33464 for crisis support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• WeRNative: Native youth-focused health education and crisis resource platform with similar culturally tailored mission to Morningstar's youth-facing school and crisis-line services. Adjacent peer rather than direct clinical competitor.
• National Indian Health Board: National advocacy organization representing tribal governments on Indian Health Service and federal health policy. Ecosystem peer relevant to the policy and funding environment Morningstar depends on.
• National Council of Urban Indian Health: National advocacy organization supporting urban Indian health programs and their federal funding streams. Ecosystem peer relevant to Morningstar's federal-contract-driven revenue model and policy exposure.

Direct peers

• Native American Connections: Phoenix-based Native American nonprofit providing behavioral health, housing, and community services for urban Indigenous populations. Direct comparable to Morningstar's culturally responsive mental health model for Native American clients.
• Indian Health Board of Minneapolis: Urban Indian health provider offering outpatient mental health, substance use, and cultural programs to Native American communities in the Twin Cities. Directly comparable in scale, mission, and service portfolio.
• NATIVE HEALTH: Urban Indian health organization in Phoenix offering medical, dental, and behavioral health services to American Indian/Alaska Native populations. Highly comparable in mission and service mix to Morningstar's clinical offering.
• Seattle Indian Health Board: Urban Indian health organization delivering integrated behavioral health, primary care, and community services to Seattle-area Native Americans. Comparable in tribal-government contracting and culturally responsive care delivery.

Regional players

• First Nations Health Authority: Canadian Indigenous-led health authority delivering mental health and wellness programs to First Nations communities in British Columbia. Comparable in tribal-nation-relationship-based care model but operates in a different geography.

Broad incumbents

• Tanana Chiefs Conference: Alaska Native tribal consortium providing health, behavioral, and community services to 42 villages in interior Alaska. Comparable in delivering behavioral health to Indigenous populations through tribal partnerships at broader scale.
• Southcentral Foundation: Alaska Native-owned tribal health organization providing comprehensive medical and behavioral health services to Alaska Native and American Indian people under the tribal self-governance compact. Larger-scope, more diversified comparator to Morningstar's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/morningstarcounseling05
• LinkedInlinkedin.com/company/morningstar-counseling-and-consultation-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORNINGSTAR COUNSELING AND CONSULTATION