University of Wisconsin-Green Bay

What University of Wisconsin-Green Bay does

The University of Wisconsin-Green Bay is a comprehensive public institution founded in 1965 within the Universities of Wisconsin system, operating across four campuses in Northeast Wisconsin (Green Bay, Manitowoc, Sheboygan, and Marinette) and serving 11,519 undergraduate, graduate, and doctoral students plus 101,000 continuing education learners annually through 200-plus academic programs spanning business, health, STEM, and the arts. Its core academic infrastructure is standard higher-ed technology (Canvas LMS, Workday HR, Qualtrics, Microsoft Office 365, and the Wings Portal student portal), augmented by a single proprietary AI capability, the Phlash SMS chatbot, that provides 24/7 student support. The institution's go-to-market is direct-to-consumer enrollment targeting first-year, transfer, international, non-traditional, and non-degree-seeking students through campus visits, orientation programs, and digital outreach, with structured transfer-pathway agreements with NWTC, Lakeshore, and FVTC for credit articulation.

The revenue model combines tuition and fees (in-state and out-of-state), on-campus room and board, a large continuing-education operation, and contributions from the UW-Green Bay Foundation, private donors, and government grants. Distribution channels include four physical campuses, online programs, centralized UW-system applications, athletics recruitment, and technical-college transfer pathways; the institution markets aggressively through Inside UW-Green Bay news, multi-platform social media, and the Phuture Phoenix K-12 outreach program that has reached 26,000+ fifth graders since 2002. 82% of first-year students receive financial aid, supporting a pricing position marketed as one of the most competitive options for non-resident and international students in the U.S.

The institution is NCAA Division I (the "Phoenix"), and athletics investment has become a strategic priority, with new multi-year head coach contracts in 2026 (Doug Gottlieb through 2030-31 at up to $430,000/year; Kayla Karius through 2034-35) and an athletic director extension through 2031. Community partnerships are central to identity: a deepening relationship with the Oneida Nation supports First Nations Studies and Native American student-athlete recruitment, while the Small Business Development Center relocated onto campus in 2020 and a 2025 Pre-Accelerator partnership with gener8tor extends the institution into the regional entrepreneurship ecosystem. Awards include the College Factual top-5% national ranking for best bachelor's degree value, an Age-Friendly University Global Network membership, and the 2026 Regents Business Partnership Award to Security-Luebke Roofing.

Name

University of Wisconsin-Green Bay

Legal name

University of Wisconsin-Green Bay

Website

https://uwgb.edu

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The University of Wisconsin-Green Bay is a public university founded in 1965 within the Universities of Wisconsin system, operating four Northeast Wisconsin campuses and serving 11,519 degree-seeking students plus 101,000 continuing-education learners annually through 200-plus academic programs and NCAA Division I athletics.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Community Colleges (EDAHADAA)

Keywords

• Higher education
• Undergraduate degree programs
• Graduate education
• Continuing education
• Student support services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Revenue from undergraduate, graduate, and doctoral tuition for in-state and out-of-state students. International students pay non-resident tuition rates.
2. Room and Board: On-campus housing and dining services revenue from students living in residence halls.
3. Continuing Education: Serves 101,000 continuing education learners annually with professional education programs and courses.
4. Grants and Donations: Support from UW-Green Bay Foundation, private donors, and government grants including financial support for programs and scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The University of Wisconsin-Green Bay is a public comprehensive university offering undergraduate, graduate, and doctoral degree programs across four campuses in Northeast Wisconsin (Green Bay, Manitowoc, Sheboygan, Marinette) plus online learning. It serves 11,519 degree-seeking students and 101,000 continuing education learners annually through 200+ academic programs spanning business, health, STEM, arts, and social sciences, supplemented by student support services, NCAA Division I athletics, and community outreach programs.

Product overview

University of Wisconsin-Green Bay is a public university offering educational programs and student services rather than a commercial software product. The university's primary offerings include academic degree programs across multiple campuses (Green Bay, Manitowoc, Sheboygan, Marinette), student support services through Phoenix Cares, and technology-enabled student experiences via the Wings Portal student portal and Phlash AI Bot. The institution also operates community outreach programs including Phuture Phoenix for K-12 outreach and a Pre-Accelerator program for regional startups. The university's technology infrastructure includes Canvas LMS, Qualtrics surveys, Remote Lab access, and Microsoft/Google productivity tools for internal operations.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix: Athletics teams and mascot of University of Wisconsin-Green Bay
• Phuture Phoenix
• Phlash
• Phoenix Cares
• Built to Rise

Products and services

• Academic Degree Programs A portfolio of more than 200 bachelor's, master's, and doctoral degrees, plus minors and certificates, across colleges including the Austin E. Cofrin School of Business, College of Health, Education and Social Welfare, College of Science, Engineering and Technology, and College of Arts, Humanities and Social Sciences. Designed for first-year, transfer, international, returning, and non-degree-seeking students.
• Phlash AI Bot An AI-powered text chatbot that provides 24/7 support to admitted and enrolled students via SMS, answering questions about campus resources, sending reminders for enrollment tasks, providing quick check-ins, and connecting students with appropriate university staff when needed.
• Wings Portal The primary student-facing online portal for managing enrollment tasks, including registering for orientation, applying for financial aid, scheduling placement tests, viewing to-do lists, and tracking admission next steps.
• Phuture Phoenix An educational outreach initiative that invites Title I 5th graders from northeast Wisconsin to visit the UW-Green Bay campus. The program aims to inspire young students to view college as achievable and motivate completion of high school.
• Phoenix Cares A Dean of Students resource hub providing emergency funds, food resources, housing assistance, parenting resources, and support programs for students in crisis. Includes the Fostering Success Program for students who experienced foster care or homelessness.
• GB Orientation Orientation program for new students (first-year, transfer, and returning) that includes academic advising, class registration, campus tours, and introduction to university resources. Sessions available across Green Bay, Manitowoc, and Sheboygan campuses.
• UW-Green Bay Pre-Accelerator A seven-week, no-equity pre-accelerator program operated in partnership with gener8tor. Supports early-stage founders in Northeast Wisconsin through coaching, mentorship, and access to a national investor network.
• Continuing Education Continuing professional education and lifelong learning programs serving 101,000 learners annually with professional courses, certificates, and community education offerings.
• Online Degree Programs Online degree and certificate programs allowing students to earn a University of Wisconsin degree remotely, serving non-traditional and geographically distant learners.
• NCAA Division I Athletics Intercollegiate NCAA Division I athletics program fielding Phoenix-branded teams across multiple sports, providing student-athlete opportunities and community engagement.
• On-Campus Housing and Dining On-campus residence hall housing and dining services for students living at the university.

Quantifiable outcome

• Top 5% nationally for best bachelor's degree for the money (College Factual)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Security-Luebke RoofingminorOthers · 22 June 2026Security-Luebke Roofing President Shannon Alberts ('99) received Regents Business Partnership Award from Universities of Wisconsin. Company actively promotes, attends and supports Green Bay Athletics program, provides financial support and volunteers time towards UWGB's 'Built to Rise' brand campaign. Rooted in Northeast Wisconsin with over 85 employees.
• gener8torcoreStrategic or Co-development Partner · 1 November 2025UW-Green Bay partnered with gener8tor to launch the inaugural UW-Green Bay Pre-Accelerator, a free seven-week no-equity program supporting early-stage founders in Brown County and greater Northeast Wisconsin. Program uses gener8tor's gBETA curriculum providing coaching, mentorship, and access to investor networks. Five startups (Copacati, MyVendue, PhoenixAid, SecAsset, TEST MEKA) were selected for the 2025 program representing web-based applications, SAAS, and healthtech sectors.
• Small Business Development Centers of WisconsincoreStrategic or Co-development Partner · 8 January 2020Wisconsin SBDC relocated to UW-Green Bay campus, now located in Austin E. Cofrin School of Business in Wood Hall 202. Celebrating 40-year anniversary with rebranded logo. Provides small business support services to Northeast Wisconsin region.
• Oneida NationcoreStrategic or Co-development PartnerGrowing partnership with Oneida Nation including the school's First Nations Studies program and community outreach efforts. Oneida Nation celebrates UWGB's signing of Native American basketball players like Stewart Erhart II. Coach Doug Gottlieb actively recruits Native American talent and builds relationships with First Nations communities.
• Northern State UniversityminorStrategic or Co-development PartnerAthletic Director Josh Moon was hired in July 2021 after serving nine seasons at Northern State University. Background in mid-major athletics administration informs current leadership at UWGB.
• Green Bay PackerscoreStrategic or Co-development PartnerPartnership for annual Phoenix-Packers steak fry fundraiser held at Lambeau Field Atrium, which raised over $330,000 last year. Badgers head coach received Lambeau Field tour from former Packers president Mark Murphy during volleyball exhibition.
• Northern Michigan UniversityminorChannel Partner/ Reseller/ DistributorFormer assistant coach Keil Ganz departed UWGB men's basketball to join Northern Michigan. Represents staff movement between regional mid-major programs.
• Purdue Fort WayneminorChannel Partner/ Reseller/ DistributorFormer women's basketball assistant Kate Peterson Abiad departed UWGB to become head coach at Purdue Fort Wayne. Represents staff movement between Horizon League institutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of Wisconsin-Oshkosh: Another comprehensive public university within the Universities of Wisconsin system with similar size, mission, and regional access focus. Most directly comparable peer in scope and structure, both within the same state system.
• University of Wisconsin-Eau Claire: Comprehensive public Wisconsin university of similar enrollment scale, often cited alongside UW-GB in rankings and Wisconsin higher-education comparisons. Comparable mid-sized regional public university with similar program breadth and small class sizes.
• University of Wisconsin-Whitewater: Comprehensive public Wisconsin university with similar enrollment and Wisconsin-system positioning. Serves a similar regional-access, value-oriented mission with comparable program breadth.
• University of Wisconsin-Stevens Point: Public Wisconsin university of similar scale and comprehensive offerings within the same UW system. Closely comparable on enrollment size, program breadth, and regional public-mission positioning.
• University of Wisconsin-La Crosse: Public Wisconsin university similar in size and academic structure, frequently ranked alongside UW-GB in state and national lists for value and outcomes within the same system.
• University of Wisconsin-Parkside: Smaller-scale public Wisconsin university with similar regional access, transfer pathway focus, and serving a similar mid-sized regional market. Comparable scope and population-served model.
• Youngstown State University: Horizon League athletic peer of similar enrollment scale and mid-major D-I public university profile. Direct competitor within the same NCAA conference and comparable institutional positioning.
• Cleveland State University: Horizon League athletic peer with comparable urban regional public university profile, enrollment scale, and D-I athletics operations. Comparable D-I mid-major resource constraints and conference positioning.
• Purdue University Fort Wayne: Horizon League athletic peer of similar enrollment scale with comparable regional public-comprehensive mission. Coaching staff have moved between UW-GB and PFW, reflecting labor-market overlap within the conference.

Broad incumbents

• UW-Milwaukee: Larger research-class sister institution within the Universities of Wisconsin system and Horizon League athletic peer. Overlaps in Wisconsin public higher-education landscape and D-I athletics competition context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uwgb
• YouTubeyoutube.com/user/UWGBnews
• Facebookfacebook.com/uwgreenbay
• Instagraminstagram.com/uwgb
• TikToktiktok.com/@uwgreenbay

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Wisconsin-Green Bay