Mornington Hotel Stockholm City

What Mornington Hotel Stockholm City does

Mornington Hotel Group AB is a privately held, family-owned Swedish hotel operator (Persson family since 1974) running a four-property portfolio in Stockholm, Sweden. The portfolio comprises Mornington Hotel Stockholm City (a 221-room, 7-floor, 4-star hotel on Nybrogatan in Östermalm with 11 room categories including the Junior Suite in ABBA's former Polarstudio and the Sven-Bertil Taube Suite), Mornington Hotel Bromma (a 153-room, 4-star property in a former biscuit factory), Mornington Longstay at Bromma (99 studio apartments built in 2018 plus 99 double-room apartments), and Zzz Dreamscape Hotel (a 17-room, fully automated underground hotel on Kungsgatan opened in October 2019). Group-level capacity is approximately 589 keys.

The group generates revenue across five streams: hotel room bookings (always with breakfast included), food and beverage (restaurant, bar, weekend brunch at 375 SEK, in-room dining), Health Club memberships (Day Trainer 12,700 SEK/year, 6-month 9,000 SEK, 12-month 15,900 SEK, plus breakfast and premium dining add-ons), conference and meeting facilities (1,995 SEK per participant per day for full packages), and longstay apartments (prepaid in 28-day periods). The technology stack is built on Mews property management and booking engine, Stripe payment processing, Zoom/Teams video conferencing in meeting rooms, Chromecast in guest rooms, Telia WiFi, APCOA parking, and a Zzz Dreamscape mobile app with self-check-in kiosk. An on-site Health Club ecosystem integrates partner clinics (Sention Health, Hela Kroppen, Intomotion Sport Clinic) and a SPA Boutique.

The go-to-market is hybrid: direct-to-consumer via the branded booking site (book2.mornington.se) with a 'Morningtons Vänner' loyalty program and a five-benefit direct-booking incentive (early check-in, upgrades, 100 SEK dining discount, parking discount, free Health Club access), combined with enterprise field sales for corporate accounts (Företagsavtal) and group bookings handled by two in-house sales staff. Both flagship properties are Green Key certified for sustainability (100% renewable electricity, water and waste programs). The company is GDPR-compliant, operates under Visita collective agreements, and has no disclosed institutional investors or public listing.

Name

Mornington Hotel Stockholm City

Legal name

Mornington Hotel Group AB

Website

https://mornington.se

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Mornington Hotel Group AB is a Persson family-owned Swedish hotel operator running four Stockholm properties (City, Bromma, Longstay, Zzz Dreamscape) totaling ~589 keys, serving business and leisure travelers, corporate accounts, longstay residents, and Health Club members.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation and Food Services (72), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Conference meeting facilities
• Health club membership
• Extended stay apartments
• Corporate travel services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Bookings: Revenue from overnight stays across 221 rooms at Stockholm City (7 floors, 11 room categories) and 153 rooms at Bromma (5 floors, 5 room categories), including the sister property Zzz Dreamscape Hotel (17 underground rooms). Rooms can be booked directly through the hotel's website or through the Mews booking engine. Breakfast is always included.
2. Food & Beverage: Revenue from the hotel's restaurant, bar, brunch, and in-room dining at Mornington Stockholm City (open daily 11:00-23:00) and Mornington Bromma restaurant. The City restaurant is positioned as a neighborhood meeting place for Östermalm residents and workers. The Bromma restaurant serves breakfast, lunch, and dinner with a mix of global bistro, classic Swedish fare, and modern fast food. A take-away discount of 10% applies for direct orders.
3. Health Club Memberships: Revenue from Mornington Health Club memberships at Stockholm City — including Day Trainer (12,700 SEK/year), 6-month (9,000 SEK/6 months), 12-month (15,900 SEK/year), and upgrade add-ons for breakfast (3,050 SEK/6 months or 6,100 SEK/12 months) and premium dining (16,050 SEK/6 months or 32,000 SEK/12 months). Non-members pay 175 SEK per visit. Health Club & Care at Bromma offers 1,200 sqm of training facilities with membership access.
4. Conference & Meeting Facilities: Revenue from meeting and conference room rentals at both properties. Stockholm City has five meeting rooms (Ophelia, Juliet, Puck, Beatrice, Jessica) with capacity up to 60 guests. Bromma's largest spaces (Roland Garros & Charles Lindbergh, Carl Cederström & Henri Farman) accommodate up to 30 guests. Conference packages start from 1,995 SEK per participant including room, meals, and Health Club access.
5. Longstay Studio Apartments: Revenue from Mornington Longstay studio apartments at the Bromma property — 99 studio apartments built in 2018, fully equipped with Miele kitchens, plus 99 double-room apartments built in 2020. Longstay bookings are prepaid in 28-day periods. Corporate apartment agreements are also offered for longer stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mornington Hotel Stockholm City operates a four-star, 221-room hotel on Nybrogatan in Stockholm's Östermalm district, offering overnight accommodation, an on-site restaurant and bar, conference and meeting facilities, and a 400 sqm Health Club with spa services. As the flagship property of Mornington Hotel Group AB, it is part of a four-property portfolio that includes Mornington Hotel Bromma, Mornington Longstay serviced apartments, and the fully automated Zzz Dreamscape Hotel. Revenue is generated from room bookings, food and beverage, Health Club memberships, conference packages, and corporate travel agreements.

Product overview

Mornington Hotel Group operates a portfolio of hotel and hospitality properties in Stockholm, Sweden, with four distinct offerings: Mornington Hotel Stockholm City (a 4-star hotel with 221 rooms on Östermalm featuring rooms, restaurant, conference facilities, and Health Club), Mornington Hotel Bromma (a 4-star hotel in a converted biscuit factory with 201 rooms plus corporate apartments), Mornington Longstay (99 studio apartments in Bromma with full kitchen facilities and extended-stay amenities), and Zzz Dreamscape Hotel (a fully automated 17-room underground hotel on Kungsgatan). The group is family-owned since 1974. Core hospitality services include room accommodations across 11+ room categories, on-site restaurants serving breakfast/brunch/dinner, meeting and conference facilities, Health Club fitness centers with spa treatments, and direct booking loyalty benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Mornington Hotel Stockholm City Four-star hotel with 221 rooms across 7 floors and 11 room categories on Nybrogatan 53 in Östermalm, Stockholm. Includes on-site restaurant, conference facilities, 400 sqm Health Club, and breakfast always included.
• Mornington Hotel Bromma Four-star business-sports hotel in Bromma, Stockholm, with 153 rooms across 5 floors and 5 room categories. Includes on-site restaurant, conference facilities, and 1,200 sqm Health Club & Care.
• Mornington Longstay Bromma Serviced studio and double-room apartments for extended stays of 28+ days, fully equipped with Miele kitchens, with hotel amenities including gym access, work lounge, breakfast, and parking.
• Zzz Dreamscape Hotel Fully automated 17-room underground hotel on Kungsgatan, Stockholm, with self-service check-in via kiosk and app-based door access, offered as a sister property to Mornington hotels.
• Mornington Bar & Restaurang On-site restaurant and bar at Mornington Hotel Stockholm City, open daily 11:00-23:00, serving European brasserie cuisine, breakfast, lunch, dinner, and weekend brunch, positioned as a neighborhood meeting place on Östermalm.
• Mornington Health Club Memberships Subscription-based access to Mornington Health Club at Stockholm City (400 sqm) and Bromma (1,200 sqm) with tiered plans (Day Trainer 12,700 SEK/year, 6-month 9,000 SEK, 12-month 15,900 SEK) and optional breakfast and premium dining add-ons.
• SPA Boutique On-site massage and spa treatments operated at Mornington Hotel Stockholm City, with certified therapists and member discounts of 10-15%.
• Conference and Meeting Facilities Meeting and conference room rentals at both Stockholm City (up to 60 guests across five rooms) and Bromma (up to 30 guests), with Zoom/Teams video conferencing, full-day catering packages from 1,995 SEK per person, and a rooftop terrace at Bromma.
• Weekend Tea Brunch Weekly Saturday and Sunday brunch at 375 SEK per person, featuring afternoon tea-inspired items, fresh-baked scones, sandwiches, brunch dishes with poached egg and hollandaise, live music, champagne, and curated teas.
• Corporate Travel and Apartment Agreements (Företagsavtal) Negotiated corporate rates and terms for companies booking many nights at the hotel, including conference, group, and corporate apartment agreements, handled by two dedicated in-house sales staff.

Quantifiable outcome

• Bromma conference guest satisfaction: 8.8/10 average rating, with 62% of conference and group guests giving a 9 or 10 rating and no guest giving lower than 8.
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Sention HealthminorStrategic or Co-development PartnerSention Health provides physiotherapy and rehabilitation training with some of Sweden's leading experts at Mornington Health Club Stockholm City. The partnership offers hotel guests and Health Club members access to professional physiotherapy and rehab services within the hotel's facilities. Sention Health is featured as a recommended partner on Mornington's Health Club page.
• Hela KroppenminorStrategic or Co-development PartnerHela Kroppen Mornington offers naprapaths, chiropractors, personal trainers, and physiotherapists. The clinic is co-located at Mornington Hotel Stockholm City and provides members with a broad range of health and wellness services. The partnership provides integrated clinical and fitness services for Health Club members.
• Intomotion Sport ClinicminorStrategic or Co-development PartnerIntomotion Sport Clinic provides ultrasound diagnostics, osteopathy, and sports massage at Mornington Health Club Stockholm City. The clinic helps members with diagnosis, treatment, and rehabilitation of most types of sports injuries, complementing the fitness facilities with clinical expertise.
• Jonas GustrinminorStrategic or Co-development PartnerJonas Gustrin operates as a certified personal trainer, nutritional advisor, coach, and sports massage therapist at Mornington Health Club. Beyond treating acute muscle and joint issues, he offers biomechanical screening, running gait analysis, and health and training consultations. Boxing sessions are held weekly.
• SPA BoutiqueminorStrategic or Co-development PartnerSPA Boutique has relocated to Mornington Hotel Stockholm City, operating on the conference floor. The spa offers massage treatments in an exclusive and relaxing environment. Certified therapists have extensive experience from high-class hotel and spa facilities. Special pricing is available for direct hotel bookers and Health Club members receive 10-15% discounts depending on membership tier.
• Kathrin JakobssonminorStrategic or Co-development PartnerKathrin Jakobsson is a certified personal trainer, nutritional advisor, coach, and sports massage therapist working with Mornington Health Club. She also organizes boxing sessions weekly and can arrange customized corporate wellness training or events focused on movement and energy.
• NK BokhandelminorStrategic or Co-development PartnerNK Bokhandel (NK Bookstore) partners with Mornington Hotel Stockholm City to host a spring 2026 series of author talks and literary events in the hotel lobby. Events feature books, conversation, music, food, and drink. The partnership positions Mornington as a cultural destination beyond accommodation.
• PiratförlagetminorStrategic or Co-development PartnerPiratförlaget (Pirat Publishing) partners with Mornington Hotel Stockholm City to co-host author talks and creative events in the hotel lobby for spring 2026. The publishing partnership brings authors and readers together in an intimate hotel setting, combining literature with the hotel's food, drink, and cultural atmosphere.
• KayakomatminorStrategic or Co-development PartnerKayakomat is a kayak rental service partnered with Mornington Hotel Bromma, offering guests an outdoor activity option in the Stockholm area. The partnership is promoted as a special offer on Mornington Bromma's website under 'Just nu' (currently happening) section.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Best Western & Hotel Stockholm: Design-led hotel near Central Station targeting corporate and leisure travelers. Comparable as a Stockholm 4-star competitor with conference facilities and corporate accounts — though operating under a broader international brand affiliation.

Direct peers

• Hotel Kung Carl, Stockholm: Privately held boutique hotel on Stureplan in central Stockholm with strong restaurant and bar business. Comparable as a Stockholm design-forward 4-star property targeting similar upscale leisure and corporate guests with strong F&B positioning.
• Story Hotel Riddargatan: Design-led boutique hotel in central Stockholm targeting upscale corporate and leisure travelers. Comparable as a Stockholm 4-star competitor with strong design positioning, restaurant/bar, and corporate rate programs.
• Nobis Hotel Stockholm: Design-forward luxury hotel on Norrmalmstorg in central Stockholm. Comparable as a Stockholm flagship property competing for the same upscale corporate and leisure traveler segment with strong design, F&B, and meeting venue offerings.
• Elite Hotels of Sweden: Swedish family-owned hotel chain with multiple Stockholm properties and strong corporate accounts. Closely comparable as a privately held, domestically focused Swedish hotel operator competing for similar business travelers and conferences.
• Grand Hôtel Stockholm: Iconic luxury hotel opposite the Royal Palace with a 150+ year heritage. Comparable as a Stockholm flagship with strong heritage, premium ADR, F&B venues (Cadier Baren, Mathias Dahlgren), and corporate/conference business — competing at the top of the same market.
• Hotel Diplomat Stockholm: Boutique luxury hotel on Strandvägen in Stockholm with strong heritage and design positioning. Direct comparable to Mornington Stockholm City for the upscale, design-forward, Östermalm-adjacent Stockholm corporate and leisure traveler.
• Clarion Hotel Stockholm: Full-service conference and meeting-oriented hotel on Sveavägen in central Stockholm. Comparable as a 4-star full-service Stockholm competitor with strong conference facilities (up to 1,500 delegates) targeting similar corporate and group business.

Broad incumbents

• Radisson Blu (Stockholm): International full-service hotel brand with multiple Stockholm properties (Waterfront, Strand). Comparable as a 4-star competitor in central Stockholm with strong corporate and conference business, operating as part of a broader global portfolio.
• Scandic Hotels: Largest Nordic hotel operator with extensive Stockholm presence across multiple price tiers. Comparable as a Stockholm-based full-service hotel competitor, though Scandic operates at much larger scale and as a public company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mornington-hotel-stockholm-city

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mornington Hotel Stockholm City