MorphoLogics

What MorphoLogics does

MorphoLogics SAS is a French cycling ergonomics company founded in 2015 by brothers Michel and William Le Goallec in Saint-Malo, France. It develops and distributes the MorphoLogics Postural System, a patented bike-fitting platform built around three proprietary hardware tools — ML Cleat (laser-based cleat positioning), ML Size (Bluetooth-connected anthropometric measurement cabin capturing up to 16 body measurements), and ML Right (precision bike adjustment workstation) — supplemented by add-on modules ML Bar (triathlon/TT extensions) and ML Bike Finder (frame geometry selection). The system is the product of seven years of research at the Lyon medico-sport center with 3,500+ cyclists and has been scientifically corroborated by university laboratories (M2S at ENS Rennes, PSMS at the University of Reims). All tools are manufactured in France in-house, and the methodology has been used in more than 60,000 postural studies to date.

The company operates a hybrid business model combining (i) direct-to-consumer postural study services (€35-€245 per session) at three company-owned ML Labs in Saint-Malo, Lyon, and Nantes, with (ii) B2B hardware sales to a network of 50+ certified expert partners — including bike shops, physiotherapists, podiatrists, and sports centers — across France, Belgium, Switzerland, Cyprus, the UK, and Taiwan. Each partner installation requires a multi-day training program led by MorphoLogics ergonomists and ongoing professional development sessions. Marketing combines cycling trade show presence (Eurobike, Pro-Days, Velofollies), academic and federation partnerships (Fédération Française de Cyclisme, INCM), media coverage in cycling press (L'Équipe, DirectVelo), and athlete endorsements from professional cyclists and para-cyclists.

The business is bootstrapped and founder-controlled: MorphoLogics is a private SAS with €21,000 registered capital, six employees, no disclosed institutional investors, and no reported external funding. Strategic activity is focused on organic geographic expansion (new ML Labs, new country partners), incremental product extension (ML Bike Finder), and scientific validation through university collaborations, rather than large-scale capital deployment or M&A.

Name

MorphoLogics

Legal name

MorphoLogics SAS

Website

https://morpho-logics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MorphoLogics SAS is a French cycling ergonomics company that develops and sells the patented MorphoLogics Postural System — three proprietary hardware tools (ML Cleat, ML Size, ML Right) for bike fitting — through three company-owned ML Labs and a network of 50+ certified partners across France, Europe, and Asia, serving amateur and professional cyclists.

Ownership category

akta.pro rank

Product category

Bike Fitting Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Bike fitting equipment
• Cycling postural analysis
• Anthropometric measurement tools
• Cycling ergonomics services
• Bicycle adjustment workstation

Headquarters

HQ city

Saint-Malo, Bretagne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Postural Studies (Direct Service): Direct sales of complete postural studies to end consumers at ML Labs and partner locations. Complete study costs €245, cleat fitting €35, frame analysis from €55.
2. Equipment Sales to Partners: Sale of MorphoLogics Postural System tools (ML Cleat, ML Size, ML Right) to bike shops, physiotherapists, podiatrists, and sports centers. Partners acquire the complete system to provide bike fitting services.
3. Training and Certification: Training services provided to partners on installation and use of tools, with ongoing professional development sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

MorphoLogics designs, manufactures and distributes the patented MorphoLogics Postural System, a three-tool cycling bike fitting platform (ML Cleat laser cleat positioning device, ML Size anthropometric measurement cabin, and ML Right bicycle adjustment workstation). The company operates its own ML Labs in Saint-Malo, Lyon and Nantes where it sells complete 90-minute postural studies to cyclists, and licenses the system to a 50+ partner network of bike shops, physiotherapists, podiatrists and sports centers across France, Europe and Asia.

Product overview

MorphoLogics offers a unified product ecosystem centered on the MorphoLogics Postural System®, a comprehensive cycling ergonomics platform developed over 7 years of research. The system comprises three proprietary hardware tools—ML Cleat (laser-based cleat positioning), ML Size (Bluetooth-connected anthropometric measurement cabin), and ML Right (precision bike adjustment workstation)—that work together to analyze cyclist morphology and generate personalized bike positioning recommendations. Add-on modules include ML Bar for triathlon extensions and ML Bike Finder for frame geometry selection. The company operates company-owned ML Lab centers and a network of certified partner experts. Pricing ranges from 35€ for basic cleat adjustment to 245€ for complete postural studies.

Differentiator

Problem solved

Functional benefit

Brands

• ML Cleat: Laser-based cleat adjustment tool for cycling shoes, part of the MorphoLogics Postural System. Identifies the first metatarsal joint using a laser beam and transfers the heel-to-first-metatarsal measurement onto the shoe sole.
• ML Size
• ML Right
• ML Bar
• ML Bike Finder

Products and services

• MorphoLogics Postural System

Quantifiable outcome

• 60,000+ postural studies conducted successfully
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• Université de Reims (PSMS Laboratory)coreStrategic or Co-development Partner · 1 January 2020Academic research partnership for scientific validation of postural analysis methods. Geoffrey Millour conducted PhD research at the university. Collaboration on comparative studies for optimal saddle height determination.
• ENS Rennes (M2S Laboratory)coreStrategic or Co-development Partner · 1 January 2019Academic research partnership for scientific validation of postural analysis research. Tests corroborated MorphoLogics research findings.
• INCM (Institut National du Cycle et du Motocycle)coreStrategic or Co-development PartnerMulti-year partnership for training cyclists and professionals in postural studies. MorphoLogics conducts regular formation sessions at INCM locations including Lyon, Toulouse, Guyancourt, and Le Bourget.
• Flanders Velo / CiclotelregionalChannel Partner/ Reseller/ DistributorNew ML Lab partner in Belgium/Benelux region. Store in Avelgem provides MorphoLogics postural studies after 2-day installation and training.
• Tecno GloberegionalChannel Partner/ Reseller/ DistributorDistribution partnership for ML Cleat. Tecno Globe represents MorphoLogics at trade shows including Pro-Days.
• Université Rennes 2 (Laboratoire Mouvement Sport Santé)coreStrategic or Co-development PartnerResearch collaboration with Benoit Bideau (Laboratory Director) and Guillaume Nicolas (Lecturer) for scientific validation of ML Cleat using EMG, kinematic analysis, and 3D force sensors.
• Université de Strasbourg (Faculté des Sciences du Sport / CEERIPE)regionalStrategic or Co-development PartnerPartnership for training sessions on cycling optimization and postural studies at Strasbourg location.
• Fédération Française de CyclismecoreGTM or Marketing PartnerOfficial collaboration with French Cycling Federation. MorphoLogics provided postural studies for French Junior National Team during training camps.
• Sportour / Jean Robert LaloiminorGTM or Marketing PartnerPartnership for cycling training camps in Spain (Calpe, Tossa del Mar, Gandia). MorphoLogics provides on-site postural studies for camp participants.
• Triathlon des Roses / Fondation ARCminorGTM or Marketing PartnerSocial responsibility partnership supporting breast cancer awareness during October Rose campaign.
• DirectVelominorGTM or Marketing PartnerMedia partnership as Junior Season partner in 2018. Coverage of MorphoLogics services and activities.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• fizik: Established cycling component brand offering saddles, shoes, and fitting accessories including the Antares 3D-printed saddle fitting service. Broad incumbent with overlapping bike fitting ecosystem but focused on components rather than dedicated fitting systems.

Direct peers

• Retül: Motion-capture bike fitting system now owned by Specialized. Direct competitor offering 3D motion capture-based bike fitting services and tools to retailers, with strong OEM backing and integration into Specialized's dealer network.
• Body Geometry Fit (Specialized): Specialized's proprietary bike fitting methodology and globally trained fitter network. Direct competitor offering structured bike fitting services through Specialized dealers, with substantial marketing and OEM integration advantages.
• idmatch (Selle Royal): Italian bike fitting brand combining seat pressure mapping and motion analysis tools, owned by Selle Royal. Direct competitor selling integrated bike fitting hardware and software to cycling retailers across Europe.
• Trek Precision Fit: Trek's bike fitting program offered through certified dealers using proprietary methodology and tools. Direct competitor with the structural advantage of integration into Trek's large dealer network and bike sales funnel.
• GebioMized: Germany-based manufacturer of professional bike fitting systems and pressure-mapping tools. Closest direct competitor to MorphoLogics, selling comparable hardware-based fitting systems to bike retailers, physiotherapists, and sports medicine practitioners worldwide.
• BikeFit.com (Steve Hogg): US-based bike fitting education, methodology, and cleat wedging solutions. Direct competitor offering bike fitting tools and certified fitter training programs with strong presence in the English-speaking market.

Emerging players

• Leomo: Motion-capture technology provider for cycling and other sports. Emerging player with overlapping Bluetooth motion-sensor technology but a broader sports analytics positioning rather than dedicated bike fitting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/morphologics
• YouTubeyoutube.com/@morphologics
• LinkedInlinkedin.com/company/morphologcis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MorphoLogics