Leomo

What Leomo does

Leomo is a Tokyo-based sports biomechanics company that builds and sells a vertically integrated running and cycling performance platform. Its core offering combines proprietary hardware — the TYPE-S Android-based cycle computer paired with 2- or 5-sensor motion kits that capture 3,000 data points per second per sensor — with a proprietary analytics layer called MPI (Motion Performance Indicators), which converts raw motion data into form metrics such as Landing Pattern, Strike Angular Range, and Recoil Angular Range. AI-driven running deviation scoring and personalized drill recommendations are layered on top of the MPI engine, with an optional Live Video Sync tool that ties sensor data to slow-motion video for coaching use.

The company monetizes through a hybrid hardware-plus-services model: one-time hardware sales (¥54,780 for the 2-sensor kit, ¥98,780 for the 5-sensor Pro kit) via Shopify, Amazon Japan and Yahoo! Shopping; in-person coaching at the LEOMO Performance Center Tokyo (Iidabashi) priced at ¥17,600 per 60-minute session; a recurring online MPI Training subscription (¥5,500/monthly on annual plan); and LEOMOCare extended warranty plus ongoing enterprise team support programs for corporate and university ekiden squads. It serves individual runners, elite and Olympic-level athletes, university ekiden teams, corporate athletics departments, and cyclists, with anchor enterprise clients including Movistar (UCI WorldTeam), Mazda Athletics, Tokyo International University Ekiden and Shibaura Institute of Technology. Distribution is Japan-centric, led by direct e-commerce, retail experiential events at Super Sports Zebio, and a partner coaching ecosystem developed jointly with the Japan Running Association.

Name

Leomo

Legal name

LEOMO, Inc.

Website

https://leomo.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Leomo is a Tokyo-based sports technology company that sells proprietary motion-sensor hardware and MPI-based biomechanical analytics to runners, cyclists, and corporate and university ekiden teams, combining AI-driven form scoring with in-person and remote coaching services.

Ownership category

akta.pro rank

Product category

Sports Performance Technology

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Motion sensor technology
• Running biomechanics analysis
• Sports performance analytics
• Cycling motion analysis
• Athlete coaching services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales (TYPE-S Sensor Kits): Sale of motion sensor hardware devices — TYPE-S Sensor Kit (¥54,780 with 2 sensors) and TYPE-S Sensor Kit Pro (¥98,780 with 5 sensors). One-time purchase model with optional extended warranty (LEOMOCare). Also sold via Amazon Japan and Yahoo! Shopping marketplaces.
2. In-Person Coaching Services (LPC Tokyo): On-site running form analysis and coaching at LEOMO Performance Center Tokyo. Three service tiers: Simple AI Running Diagnosis (30 min), Simple AI Running Diagnosis Plus (60 min, ¥17,600), and Advanced Diagnosis (120 min). Additional discount tiers for repeat visits and group bookings. Revenue from professional coaching labor and service delivery.
3. Online MPI Training Program: Remote coaching subscription service where customers rent sensors and receive remote data analysis, periodic online consultations, and training recommendations. Pricing: ¥5,500/session for annual plan, ¥11,000/session for monthly plan. Includes a ¥10,000 initial fee and ¥1,000/month maintenance fee for hiatus periods.
4. LEOMOCare Extended Warranty: Extended warranty program providing 2-year coverage (vs. 1-year standard), accidental damage protection, and 50% discount on future accessory purchases up to ¥70,000 total spend. TYPE-S Sensor Kit: ¥24,950 (approximately US$174.90); TYPE-S Sensor Kit Pro: ¥28,210 (approximately US$196.90). Annual subscription model.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Leomo designs and sells proprietary multi-sensor motion-capture hardware (TYPE-S) and a proprietary analytics platform (MPI) that quantify running and cycling biomechanics for amateur and competitive athletes. The hardware-and-software offering is complemented by in-person coaching at the LEOMO Performance Center Tokyo, online remote coaching, and dedicated Team Support programs for university and corporate ekiden squads.

Product overview

LEOMO offers a unified motion analytics platform centered on TYPE-S hardware and MPI (Motion Performance Indicators) software technology. The product portfolio consists of TYPE-S Sensor Kit (¥54,780) and TYPE-S Sensor Kit Pro (¥98,780) — hardware kits combining a main Android-based cycle computer with LEOMO motion sensors (2 or 5 units respectively) — supplemented by LVS (Live Video Sync) for video-data synchronization. Services include LEOMO Performance Center Tokyo (in-person coaching), Online Service (remote rental and analysis), Team Support (corporate/university programs), and RunX training programs. LEOMOCare provides extended warranty protection. The LEOMO Web App serves as the data visualization and analysis platform.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPE-S Sensor Kit (Starter Kit) Starter-tier multi-sensor motion-capture kit (Type-S) that captures five-axis motion data and uploads it to the LEOMO app for MPI-based running and cycling biomechanics analysis. Targeted at amateur and recreational athletes.
• TYPE-S Sensor Kit Pro Set Premium-tier TYPE-S Pro Set with five motion sensors for full-body kinematic capture, intended for advanced and competitive athletes who need comprehensive biomechanics data.
• LEOMO Performance Center Tokyo (In-Person Coaching) In-person coaching service delivered at the LEOMO Performance Center Tokyo, where athletes undergo TYPE-S motion capture, form analysis, and a customized training plan in 90-minute sessions or two-hour packages. Targeted at serious amateur and elite athletes.
• LEOMO Online Service Online remote coaching service that uses TYPE-S sensor data and MPI analysis to deliver personalized training plans, with a 10% discount for upfront booking. Targeted at athletes worldwide who cannot visit the Tokyo performance center.
• Team Support (Ekiden Team Program) Subscription-based team training program that equips university and corporate ekiden squads with TYPE-S sensors, MPI-based performance analysis, and structured coaching across the full roster. Targeted at ekiden team managers and head coaches.
• LEOMOCare Extended Warranty Optional extended warranty service covering TYPE-S sensors, providing repair and replacement coverage beyond the standard warranty. Sold as an add-on to TYPE-S hardware purchases.

Quantifiable outcome

• Marathon time improvement of 4–11+ minutes within 3 months of MPI Training program participation, based on documented case studies.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• スーパースポーツゼビオ (Super Sports Zebio)minorGTM or Marketing Partner · 8 November 2025Super Sports Zebio, a major Japanese sports retail chain, partnered with LEOMO and Adidas Japan to host experiential marketing events at their Toyosu and Ochanomizu stores in November 2025. LEOMO conducted live running form measurements and drill demonstrations as part of the event, generating top-of-funnel brand awareness in a retail environment.
• 日本ランニング協会 (Japan Running Association)coreStrategic or Co-development Partner · 11 April 2024Leomo and the Japan Running Association jointly developed and launched the world's first professional running coach qualification system in April 2024. This is a credentialing/education partnership that certifies running coaches using LEOMO's scientific methodology and MPI-based form analysis as part of the curriculum.
• マツダ陸上競技部 (Mazda Athletics Department)coreStrategic or Co-development Partner · 15 June 2023Contract renewed in June 2023 for the provision of running motion analysis and improvement program services to Mazda's track and field athletes. LEOMO provides ongoing sensor-based form analysis and coaching program delivery to the corporate athletics team.
• 朝原宣治 (Nobuharu Asahara)minorGTM or Marketing Partner · 2 June 2023Nobuharu Asahara, a pioneering Japanese sprinter and Japan's first sub-10-second 100m runner, was appointed as LEOMO Sprint Consultant in June 2023. Asahara brings elite sprint expertise to LEOMO's expanding biomechanical analysis capabilities, advising on sprint-specific MPI applications.
• Adam HansenminorGTM or Marketing Partner · 25 May 2023Adam Hansen, known for his remarkable streak of consecutive Grand Tour finishes across cycling's three major tours, joined LEOMO's board of directors in May 2023. Hansen's deep expertise in endurance cycling and strong connections in the professional cycling world strengthen LEOMO's strategic direction and cycling product development.
• 株式会社シーズメン (CSmen Co., Ltd.)minorStrategic or Co-development Partner · 26 April 2023In April 2023, LEOMO announced it had begun discussions with CSmen Co., Ltd. regarding a potential business partnership. The specific scope of the planned collaboration had not been finalized at the time of announcement.
• ポール・タヌイ (Paul Tanui)coreGTM or Marketing Partner · 1 October 2022Rio 2016 Olympic silver medalist in the 10,000m (25:56.83 PB) and former Boston Marathon winner. Appointed as LEOMO brand ambassador in October 2022. Serves as living proof of LEOMO's elite-level scientific approach to running form, lending credibility to the brand among competitive runners and the broader sports science community.
• 東京国際大学駅伝部 (Tokyo International University Ekiden Team)coreStrategic or Co-development Partner · 8 July 2021Partnership contract signed July 2021 focused on athlete selection and individual enhancement using LEOMO's scientific running motion data. The university leverages LEOMO's MPI analysis for evidence-based athlete evaluation and personalized training guidance.
• 佐藤悠基 (Yuki Sato)coreGTM or Marketing Partner · 20 May 2021Elite Japanese long-distance runner Yuki Sato entered a partnership contract with LEOMO in May 2021. LEOMO provides scientific performance support while Sato's detailed analysis data is used to co-develop original content. Sato functions as both a customer (elite athlete user) and marketing partner (content co-creator and brand representative).
• Movistar UCI World TeamcoreStrategic or Co-development Partner · 17 March 2021Strategic partnership announced March 2021 with the Movistar Team, a UCI World Tour cycling team known for Grand Tour victories. LEOMO provides its sensor and analytics platform for cycling performance and pedaling form analysis. The partnership is positioned as a core strategic relationship leveraging LEOMO's technology with elite cycling team data.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Garmin: Garmin is the dominant consumer running/cycling wearables company, with Forerunner and FR watches offering running dynamics (cadence, stride length, vertical ratio). It overlaps Leomo in running form metrics but as part of a broad fitness/lifestyle portfolio rather than a specialized biomechanics focus.
• Polar Electro: Polar is an established sports wearables company offering heart rate, running program, and stride metrics across watches and foot pods. It competes with Leomo for the same serious-runner segment but as part of a much broader fitness/health device portfolio.
• Whoop: Whoop is a subscription-based performance/recovery wearable serving serious athletes. While Whoop focuses on strain, recovery, and sleep rather than running form biomechanics, its recurring-revenue model and elite-athlete customer base are highly comparable to Leomo's MPI Training subscription.

Direct peers

• Stryd: Stryd is a foot-mounted power meter and running form sensor platform serving serious runners and triathletes with running power, form efficiency metrics, and coaching integrations. It directly competes with Leomo's hardware-plus-analytics positioning in the dedicated running-form analysis category.
• RunScribe: RunScribe is a shoe-mounted motion sensor providing running biomechanics analysis (pronation, impact, contact time). It is a direct competitor to Leomo's TYPE-S sensors, offering comparable form analytics at a similar premium price point for running enthusiasts.
• Catapult Sports: Catapult Sports provides wearable athlete-tracking and biomechanical analysis solutions to professional and elite sports teams globally. It overlaps with Leomo's enterprise B2B motion — university and corporate athletics team contracts — though Catapult's primary markets are soccer, rugby, and field sports rather than endurance running.
• STATSports: STATSports is a GPS-based athlete performance tracking provider used by elite soccer, rugby, and field-sport teams. Comparable to Leomo in delivering biomechanical data analytics to professional team customers, though focused on different sport categories.
• Wahoo Fitness: Wahoo Fitness manufactures cycling computers and indoor trainers used by serious cyclists and triathletes. It is directly comparable to Leomo on the cycling side of Leomo's offering, with overlapping target customers and hardware-plus-app business model.
• Pioneer (Pioneer Electronics): Pioneer's cyclocomputer / power-meter division historically provided pro-cycling-team-grade pedaling analytics, similar to LEOMO's Movistar UCI World Team use case. Comparable in cycling biomechanics analytics to elite teams and performance-oriented cyclists.

Emerging players

• COROS: COROS is a fast-growing sports watch brand targeting endurance runners and cyclists with strong battery life and route navigation. It competes with Leomo at the enthusiast-runner hardware layer but lacks Leomo's biomechanics-specific depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLlGdXmyLgzNs50dAfakorDBM5SEBTNAB_
• Instagraminstagram.com/leomolabs
• Xx.com/leomolabs
• Facebookfacebook.com/leomolabs
• LinkedInlinkedin.com/company/leomo-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leomo