Kenneth D. Morse, P.A.

What Kenneth D. Morse, P.A. does

Kenneth D. Morse, P.A. is a Central Florida law firm founded in 1974 by sole principal attorney Kenneth D. Morse, specializing exclusively in family law. The firm is headquartered in Orlando (189 South Orange Avenue, Suite 1800) with a secondary office in Lake Mary/Heathrow (1515 International Parkway, Suite 2007), and operates with approximately 7 total staff. Its core practice is divorce representation — both contested and uncontested — encompassing property division, alimony/spousal support, child custody and time-sharing, child support, paternity establishment, domestic violence injunctions, parental relocation, contempt and enforcement proceedings, and appellate litigation. A dedicated high net worth divorce service line serves clients with complex assets, business interests, and investment portfolios requiring sophisticated valuation and division.

The firm's underlying technology stack is minimal: a WordPress-style law firm website (morselaw.com), a Blogger-hosted companion site (orlandodivorceblog.net), a Facebook page, and listings on AVVO and Martindale-Hubbell. There is no proprietary software product, no API, no disclosed integrations, and no AI/ML capability. Service delivery is conducted through direct in-person consultation at the two physical offices, supplemented by phone, text (including direct cell access from the principal), and email. Kenneth D. Morse himself holds an AV rating from Martindale-Hubbell, listing in the Bar Register of Preeminent Lawyers, and has conducted over 1,000 family law trials across 45+ years of practice.

Revenue is generated through professional-services legal fees billed for consultations and ongoing representation, with pricing determined case-by-case and not publicly disclosed. The go-to-market motion is sales-led and direct: prospective clients in Central Florida (Orlando, Windermere, Kissimmee, Celebration, Sanford, Lake Mary, Daytona Beach, Tavares, Clearwater, Melbourne and surrounding counties) initiate contact via the website, phone, or referral, and the firm emphasizes personal accessibility. No third-party funding, private equity backing, or external institutional investment is indicated; the firm is wholly owned and operated by Kenneth D. Morse as a Florida professional association.

Name

Kenneth D. Morse, P.A.

Legal name

Kenneth D. Morse, P.A.

Website

https://morselaw.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Kenneth D. Morse, P.A. is a Central Florida family law firm founded in 1974, led by sole principal attorney Kenneth D. Morse, serving individuals and families across Orlando and Lake Mary in divorce, custody, support, paternity, and high net worth divorce matters.

Ownership category

akta.pro rank

Product category

Family Law Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAK

Family & Private Client (Trusts & Estates) Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Family law services
• Divorce representation
• Child custody attorney
• Alimony legal services
• Paternity law firm

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Family Law and Divorce: The firm generates revenue through legal fees charged for family law services including divorce, child custody, alimony, child support, paternity, domestic violence injunctions, and related matters. Fees are billed for consultations and legal representation services. The firm handles both contested and uncontested divorces, with particular expertise in high net worth divorce cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kenneth D. Morse, P.A. is a family law firm that provides legal representation for divorce and related family law matters throughout Central Florida. Core services include contested and uncontested divorce, child custody and time-sharing, alimony/spousal support, child support, paternity, domestic violence injunctions, relocation with children, contempt and enforcement, and appellate litigation. The firm also has particular expertise in high net worth divorce cases involving complex assets, business interests, and investments.

Product overview

Kenneth D. Morse, P.A. is a single-location law firm offering a unified suite of family law legal services centered on divorce and related matters. The firm's core offering is divorce legal representation (both contested and uncontested), which encompasses subsidiary services including child custody and time-sharing, alimony/spousal support, child support, and property division. Specialized services include high net worth divorce for clients with significant assets, domestic violence injunctions for protection, paternity establishment, parental relocation cases, and contempt/enforcement proceedings. The firm also provides appellate litigation services. All services are concentrated in Central Florida, with the primary service delivery being direct legal consultation and courtroom representation rather than a technology product.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1000+ trials conducted in family law matters
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LegalZoom: Large online legal services platform offering document preparation and limited-scope representation across multiple practice areas including family law. Competes for entry-level and self-help family law clients that the Morse firm would otherwise serve.
• Rocket Lawyer: Online legal services and document automation platform offering subscription-based family law forms and attorney access. Represents the technology-enabled lower end of the family law market that competes for the same client pool.

Others

• Nolo: Legal self-help publisher and attorney directory offering consumer-facing legal information including family law content. Adjacent ecosystem participant competing for the same top-of-funnel family law search traffic.
• Martindale-Hubbell: Premier attorney rating and legal directory service where Morse Law holds its AV rating. Industry-wide infrastructure peer that channels client referrals and validates attorney credentials across the legal services market.
• Avvo: Online attorney directory and rating platform where Morse Law maintains its 5-star profile. Serves as client acquisition infrastructure for the legal services industry rather than a direct service provider.
• FindLaw: Legal information website and attorney directory owned by Thomson Reuters. Comparable ecosystem peer for content marketing and client acquisition in the legal services market.

Direct peers

• Cordell & Cordell: National divorce and family law firm operating across many U.S. states with a focus on contested divorce, custody, and complex family matters. Highly comparable to Morse Law in core practice area, client profile, and litigation orientation.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/884891098188194
• LinkedInlinkedin.com/company/kenneth-d-morse-p-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenneth D. Morse, P.A.