mosaert

What mosaert does

Mosaert is a privately held, multi-disciplinary creative house founded in 2009 by Belgian musician Paul Van Haver (Stromae) and his brother Luc Van Haver. Registered in Belgium as Mosaert Label SRL, the firm operates from a single headquarters in Forest, Brussels, with a core team of approximately six people spanning music production, fashion design, art direction, production coordination, and communications. From inception, Mosaert was structured to oversee every facet of Stromae's creative universe, and over 15 years it has expanded into a broader creative collective offering music production, music video and audiovisual production, unisex capsule fashion collections produced consciously in Europe, concert and catwalk set design, product design, artistic direction, and communication services.

The company's core products are commissioned creative services delivered to artists and iconic consumer brands, plus a recurring physical fashion capsule line launched in 2014. Underlying technology is intentionally non-proprietary: the operation relies on the integrated creative talent of its small team and an extended 'polyphony of talents' collaborator network, with no disclosed software platforms, patents, AI capabilities, or API integrations. Mosaert's revenue model is professional services-based, generating fees through bespoke commissioned projects priced individually by scope and scale, with no public pricing.

Mosaert's go-to-market is sales-led and relationship-driven, acquiring clients through the personal networks and reputational pull of its founders, supplemented by organic social media presence (Instagram, Facebook) and a MailChimp newsletter. Client concentration is structurally high: the firm originated from Stromae's career, and its active client roster is dominated by a handful of marquee engagements, including global pop artists (Billie Eilish, Dua Lipa, Orelsan, Yael Naïm) and iconic brands (MINI, Repetto, Le Bon Marché Rive Gauche, Netflix's Arcane, Paris 2024 Olympics, RSC Anderlecht). The firm is founder-owned with no disclosed external investment, operating geographies spanning global clients despite a single Belgian office.

Name

mosaert

Legal name

Mosaert Label SRL

Website

https://mosaert.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mosaert is a Belgian multi-disciplinary creative house founded in 2009 by Stromae (Paul Van Haver) and his brother Luc Van Haver. It offers commissioned music, fashion capsule, audiovisual, and artistic direction services to global artists and iconic consumer brands, operating with a core team of approximately six.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Sound Recording Industries (5122), Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (711190), Graphic Design Services (54143), Musical Groups and Artists (71113)

SIC

Services-Motion Picture & Video Tape Production (7812), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

Keywords

• Creative direction services
• Music production services
• Fashion capsule collections
• Audiovisual production
• Artistic direction services

Headquarters

HQ city

Forest

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Creative Services & Commissioned Projects: Mosaert generates revenue through commissioned creative projects including music production, art direction, fashion collections, music videos, concert/catwalk set design, and product design. The company takes on both full creative vision projects and provides expertise on specific elements based on collaborator needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mosaert is a multi-disciplinary creative house that composes and orchestrates singular creations across music, fashion, and audiovisual arts. It delivers commissioned creative projects ranging from music production, music videos, and concert/catwalk set design to fashion capsule collections, product design, artistic direction, and communication services. The collective operates as a single unified studio, ensuring a coherent artistic vision from concept to execution for both artists and iconic brands.

Product overview

Mosaert is a multi-disciplinary creative house offering an integrated suite of creative services. The company operates as a single unified creative studio providing music production, video production, fashion collections (capsule lines), stage/set design, product design, artistic direction, and communication services. Founded in 2009 by Paul Van Haver (Stromae) and Luc Van Haver, the collective oversees all facets of creative projects from concept to execution, ensuring a singular artistic vision. The company launched its first fashion capsule collection in 2014 and collaborates with both artists and iconic brands on commissioned projects and full-scale productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Production Full-service music production including composition, recording, and artistic direction for artists, delivered as part of Mosaert's commissioned creative projects.
• Video Production Audiovisual storytelling through music videos, concert visuals, and multimedia content creation for artists and brands.
• Fashion Capsule Collections Unisex fashion capsule collections produced consciously in Europe using recycled and organic materials, sold through limited releases since 2014.
• Stage and Set Design Concert and catwalk set design services for live performances and fashion events, integrated into Mosaert's multi-disciplinary creative projects.
• Product Design Design of products and merchandise aligned with the creative house's artistic vision and brand identity for partners and collaborators.
• Artistic Direction Comprehensive artistic direction for visual identity, campaigns, and creative projects delivered to artists and brands as commissioned work.
• Communication Services Creative communication and marketing strategy services for projects and partners, supporting campaigns and brand storytelling.

Quantifiable outcome

• First capsule collection launched in 2014 — unisex, consciously produced in Europe, defying industry-imposed rhythms with recycled and organic materials

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MINIcoreStrategic or Co-development PartnerIconic automotive brand that has collaborated with Mosaert on creative projects. The partnership represents a collaboration between a major consumer brand and the creative house, with Mosaert bringing its distinctive artistic vision to brand projects.
• RepettocoreStrategic or Co-development PartnerFrench fashion house partnered with Mosaert on collaborative projects. Repetto is a renowned French ballet shoe and fashion manufacturer, and the collaboration brings together traditional craftsmanship with Mosaert's contemporary artistic sensibility.
• Le Bon Marché Rive GauchecoreStrategic or Co-development PartnerPrestigious Parisian department store collaborated with Mosaert on projects. The partnership with Le Bon Marché, one of Paris's most prestigious retailers, positions Mosaert's fashion collections within a luxury retail context.
• Dua LipacoreStrategic or Co-development PartnerGlobal pop superstar artist who has collaborated with Mosaert on creative projects. The collaboration extends Mosaert's reach into mainstream international pop music.
• Billie EilishcoreStrategic or Co-development PartnerMulti-Grammy Award-winning artist collaborated with Mosaert on creative projects. This partnership brings together two of music's most distinctive creative forces.
• OrelsancoreStrategic or Co-development PartnerFrench rapper and artist collaborated with Mosaert on creative projects. Like Stromae, Orelsan is a major French-language artist, and their collaboration represents artistic kinship.
• Yael NaïmminorStrategic or Co-development PartnerArtist who has collaborated with Mosaert on projects, expanding the creative house's network of artistic collaborators.
• RSCAminorStrategic or Co-development PartnerRSC Anderlecht, a major Belgian football club, collaborated with Mosaert on creative projects. This partnership connects Mosaert with sports culture in its home country.
• Arcane (Netflix)coreStrategic or Co-development PartnerNetflix's animated series Arcane (based on League of Legends) collaborated with Mosaert on creative direction. This high-profile entertainment project demonstrates Mosaert's reach beyond music into broader audiovisual storytelling.
• Paris 2024minorStrategic or Co-development PartnerCreative collaboration with the Paris 2024 Olympic Games. This prestigious cultural project connects Mosaert with one of the world's largest sporting and cultural events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Output: Independent creative agency producing brand experiences, design systems, and audiovisual content for global brands. Operates as a peer to Mosaert in delivering full-spectrum creative direction and experiential brand work.
• Universal Everything: Studio producing generative art, immersive experiences, and brand creative direction for cultural and commercial clients. Comparable to Mosaert's audiovisual storytelling and concert/visual design capabilities, with similar artist-led studio identity.
• Buck: Creative production studio delivering design, animation, and interactive work for brands, artists, and entertainment properties. Comparable to Mosaert's video and visual storytelling capabilities and similar boutique creative-services positioning.
• Anonymous Content: Independent creative production company producing film, television, advertising, and music video content for global brands and artists. Directly comparable to Mosaert in delivering premium, multidisciplinary creative commissions under a single production umbrella.
• Stink Studios: Creative production studio producing films, digital experiences, and branded content for global brands and cultural institutions. Shares Mosaert's multidisciplinary creative direction positioning and similar premium project-based engagement model.
• Partizan: Global production company specializing in music videos, commercials, branded content, and feature films. Competes with Mosaert for top-tier artist and brand creative commissions and shares a similar artist-driven, project-based creative services model.
• Maison Kitsuné: Multidisciplinary music + fashion + lifestyle brand founded by musicians (Gildas Loaëc and Masaya Kuroki). Operates a parallel model to Mosaert: artistic collective with fashion collections, music label, and café/lifestyle extensions, blending creative direction across formats.

Broad incumbents

• Pentagram: Largest independently owned design studio in the world, producing brand identity, environmental design, and creative direction across categories. Comparable to Mosaert on brand and creative direction work but operates at much broader scale and across non-creative-adjacent categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mosaert
• Instagraminstagram.com/mosaert
• LinkedInlinkedin.com/company/mosaert

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mosaert