Moses & Son

What Moses & Son does

Moses & Son (legal entity BA Moses Pty Ltd) is a fourth-generation, family-owned private agricultural services company founded in 1920 and headquartered in Temora, New South Wales, Australia. The company operates across seven physical locations in the Riverina, Central West, and Southwest Slopes regions of NSW, providing end-to-end wool marketing and handling services to wool growers and sheep farmers. Its core offerings include wool brokerage (auction sales, private treaty, sale by tender), local wool handling and warehousing, livestock agency and trading (via Bluechip Livestock), on-farm wool and sheep consulting, and a rural supplies retail operation covering shearing supplies, animal health products, fencing, and farm merchandise. In 2025 the company is extending into hardware retail through Moses Mitre 10, a new DIY/trade and rural supplies store in Temora.

The business operates on a hybrid revenue model combining transaction-fee commissions (wool brokerage, livestock trading), professional services fees (wool handling, warehousing, consulting), and hardware/retail sales (rural supplies and the new Mitre 10 store). Distribution is primarily through the seven store locations supplemented by the AIRR online Click & Collect platform, with Wool Technical Officers delivering on-farm advisory services in the field. The company uses data-driven operational systems including EID/RFID tags, fleece weighing, WoolClip/e-bale traceability, and a proprietary Clip Analysis Report system, and reports weekly AWEX EMI market intelligence to clients. Strategic partnerships include AIRR (channel), AWTA and AWEX (technology/integration), Auctions Plus (livestock channel), and MerinoLink (industry research), with Moses & Son hosting the flagship Australian Merino Production Trial (AMPT) at its Temora Agricultural and Innovation Centre.

Name

Moses & Son

Legal name

BA Moses Pty Ltd

Website

https://mosesandson.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Moses & Son is a fourth-generation, family-owned wool broker and rural supplies retailer serving wool growers and sheep farmers across seven locations in regional New South Wales, Australia, with services spanning wool marketing, livestock agency, consulting, and farm merchandise.

Ownership category

akta.pro rank

Product category

Wool Brokering and Rural Services

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)

akta.pro secondary industry

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)

Keywords

• Wool brokering services
• Wool marketing
• Livestock agency
• Rural supplies retail
• Agricultural consulting

Headquarters

HQ city

Temora

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wool Marketing Services: Core wool marketing and brokering services including auction sales, private treaty, and sale by tender. The company provides expert marketing advice, clip analysis, and access to wool markets across Australia.
2. Wool Handling and Warehousing: Quality wool handling services including local handling, warehousing, sampling, and wool press hire. Services support growers from shearing through to sale.
3. Rural Supplies Retail: Retail sale of rural supplies including shearing supplies, equipment, animal health products, fencing, water solutions, and general farm supplies through physical store locations.
4. Livestock Agency Services: Livestock trading and agency services operated through Bluechip Livestock division, providing buying and selling services for sheep and cattle.
5. Wool and Sheep Consulting: Expert on-farm consultancy services providing advice on wool marketing, sheep management, feed rations, and overall farm optimization.
6. Hardware/Do-It-Yourself Retail: Expansion into hardware retail through Moses Mitre 10 store opening late 2025, providing DIY, trade, and rural supplies to local builders, tradies, and DIY customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Moses & Son is a fourth-generation family-owned wool broking business that provides end-to-end wool marketing, quality handling, and warehousing services from shed preparation through to auction sale. The company also operates a livestock agency and trading division (Bluechip Livestock), on-farm wool and sheep consulting, rural supplies retail covering shearing, animal health, fencing and farm supplies, in-house freight services, and weekly market intelligence reporting. Services are delivered through seven physical locations across the Riverina, Central West, and South West Slopes regions of NSW.

Product overview

Moses & Son operates as a multi-service agricultural business centered on wool marketing and handling services. The core portfolio includes Wool Services (encompassing wool marketing, handling, and freight), Livestock Agency Services (via Bluechip Livestock), and Wool & Sheep Consulting. The company has expanded into Rural Supplies retail operations covering shearing supplies, farm supplies, animal health products, and a new Moses Mitre 10 hardware venture. Supporting services include Fleece Weighing, Clip Analysis Reports, National Wool Declaration support, and weekly Market Intelligence reports. The business operates across seven locations in NSW serving the Riverina, Central West, and Southwest Slopes regions.

Differentiator

Problem solved

Functional benefit

Brands

• Bluechip Livestock: Livestock agency and trading services established in 2010.

Products and services

• Wool Services End-to-end wool marketing and quality handling services including local handling, warehousing, sampling, expert marketing advice, and Wool Technical Officers support for wool growers across the Riverina and Central West regions of NSW.
• Livestock Agency Services Livestock agency and trading services operated through the Bluechip Livestock division, offering sheep and cattle buying, selling, and management services for livestock producers.
• Wool & Sheep Consulting Expert on-farm consulting services to help clients with wool and sheep management decisions, including supplementary feeding rations, flock optimisation, and overall farm management advice.
• Rural Supplies Comprehensive rural supplies retail operation featuring shearing supplies, shearing equipment, handler eID tags, animal health products, pets & produce, and farm supplies including fencing, gates, and irrigation products.
• Fleece Weighing Service Precision sheep management service providing equipment hire and data collection for fleece weights during shearing, including weigh scales, barcode printers, and scanners with data analysis support.
• Market Intelligence Reports Weekly wool and sheep market wrap-ups and industry news providing up-to-date market insights, AWEX EMI pricing data, auction clearance results, and price guidance to help clients make informed marketing decisions.
• Moses Mitre 10 Full-service DIY, trade, and rural supplies store providing hardware, DIY products, trade supplies, and rural merchandise to local builders, tradies, and DIY customers in the Temora area.

Quantifiable outcome

• 94.3% clearance rate at wool auctions with 28,960 bales offered
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• AIRR (Australian Independent Rural Retailer)coreChannel Partner/ Reseller/ DistributorAIRR is a network of independent rural retailers. Moses & Son operates as an AIRR member, allowing customers to access the AIRR online platform for ordering products while maintaining local store presence and personalized service.
• AWTA (Australian Wool Testing Authority)coreTechnology or IntegrationAWTA provides wool testing services including fiber diameter, yield, and other quality measurements essential for wool valuation and marketing.
• AWEXcoreTechnology or IntegrationAWEX provides wool market information, pricing data, and industry standards including the National Wool Declaration system and WoolClip traceability platform.
• Merino LinkcoreStrategic or Co-development PartnerMerinoLink is a collaborative network focused on wool industry networking, research, and development. Marty Moses serves as a Founding Director of MerinoLink, and Moses & Son participates in industry trials and knowledge sharing.
• Australian Merino Production Trial (AMPT)flagshipStrategic or Co-development PartnerThe AMPT is a major industry trial hosted by Moses & Son at the Temora Agricultural and Innovation Centre. The trial showcases Merino production benchmarking and gathers data shaping the future of Merino breeding.
• Auctions PluscoreChannel Partner/ Reseller/ DistributorOnline livestock auction platform enabling sheep and cattle sales. Moses & Son connects clients with Auctions Plus for livestock trading services.
• NSW Local Land ServicesminorStrategic or Co-development PartnerGovernment organization providing agricultural advice, biosecurity services, and land management support in NSW.
• NCSWBA (National Council of Wool Selling Brokers of Australia)minorStrategic or Co-development PartnerIndustry body representing wool selling brokers in Australia, advocating for the industry and setting standards.
• Wool Producers AustraliaminorStrategic or Co-development PartnerNational representative body for wool producers, advocating for farmer interests and supporting industry initiatives.

Scale indicators4 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• Westco Wools: Independent Australian wool broker offering auction sales, private treaty, and wool handling across regional NSW and WA. Directly comparable to Moses & Son's regional broker model.
• Fox & Lillie Rural: Australian wool broker and exporter offering wool marketing, private treaty sales, and processing. Operates a comparable wool broking model with export reach, directly competing for Australian wool growers.
• PJ Morris Wools: Australian wool broker providing wool marketing and brokering services to growers, with comparable handling and auction representation. Functions as a regional independent competitor.
• Modiano Australia: Global wool trader with Australian operations providing wool buying, brokering, and exporting services. Comparable in offering wool marketing and auction representation to Australian growers.
• Goddard Wool: Independent Australian wool broker offering wool marketing, brokering, and exporting services. Comparable regional wool broker model serving Australian growers.
• Roberts Wool: Australian wool broker with operations across NSW and Victoria providing wool marketing, handling, and auction services. Directly comparable independent regional broker.
• Australian Wool Network (AWN): AWN is one of Australia's largest independent wool brokers operating across multiple states with similar wool marketing, handling, and auction representation services. Direct competitor to Moses & Son in the wool brokering space, though with broader geographic reach.

Broad incumbents

• CRT (Combined Rural Traders): National buying group of independent rural retailers in Australia. Comparable retail model to Moses & Son's rural supplies operations and AIRR partnership, though with a broader national member network.
• Nutrien Ag Solutions: Australia's largest agribusiness retailer and livestock services provider, formed from Landmark and Ruralco. Overlaps with Moses & Son in rural supplies retail and livestock agency, though wool brokering is not their core focus.
• Elders: Major ASX-listed Australian agribusiness with broad rural supplies, livestock agency, and wool services. Competes with Moses & Son across multiple service lines but at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moseswool
• YouTubeyoutube.com/@mosesandson
• Facebookfacebook.com/Mosesandson
• LinkedInlinkedin.com/company/moses-and-son
• Instagraminstagram.com/mosesandson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moses & Son