MOTHERS FOR MOTHERS

What MOTHERS FOR MOTHERS does

Mothers for Mothers is a UK-registered charity (Charity Commission #1185281; Companies House #08764052) founded in 1979 that delivers perinatal mental health and emotional wellbeing support to women, birthing people, and their families across Bristol, North Somerset, and South Gloucestershire. Its service portfolio comprises a telephone helpline (Mon-Fri 10:00am-9:00pm at 01179 359 366), professional counselling, antenatal support, SEND (Special Educational Needs and Disabilities) peer support, home visits, peer support groups, and group trips, complemented by a CareHub self-care resource section. The organisation's core operational differentiator is a lived-experience model: services are delivered by mothers who have personally experienced depression, anxiety, or isolation during pregnancy or after birth, providing peer-based support alongside professional counselling.

The organisation is funded through donations, community investment, and statutory or corporate grants rather than user fees — all services are free at the point of delivery. It is led by Data Controllers Maria Viner and Dr Caroline Scrase, with a headcount of 1-10 employees and a single headquarters in Bristol. Its scale extends to peer support groups at multiple sites across the region, and its 45th anniversary in 2024 was marked by the release of "This Is Our Truth," a grassroots report drawing on 791 lived-experience respondents and 56 national VCSE organisations, alongside the Bristol Social Impact Awards 2024 win and an active REACH Appeal fundraising campaign. Strategic partnerships include membership in the Maternal Mental Health Alliance (MMHA) and a co-development relationship with SironaCIC on SEND/neurodivergent peer support.

Name

MOTHERS FOR MOTHERS

Legal name

Mothers for Mothers

Website

https://mothersformothers.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Mothers for Mothers is a UK charity founded in 1979 that provides free, lived-experience-led perinatal mental health support — including helpline, counselling, peer groups, and home visits — to women, birthing people, and families across Bristol, North Somerset, and South Gloucestershire, funded through donations and grants.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Perinatal mental health
• Postnatal support services
• Peer support groups
• Maternal counselling
• Pregnancy mental health

Headquarters

HQ city

BRISTOL

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Mothers for Mothers provides free maternal mental health and emotional wellbeing support, advice, and information to women, birthing people and their families in Bristol, North Somerset, and South Gloucestershire. The charity's services include a telephone helpline, one-to-one counselling, antenatal support, SEND peer support, home visits, peer support groups, group trips, and an online self-care resource (CareHub), all delivered by staff and volunteers with lived experience of perinatal mental illness.

Product overview

Mothers for Mothers is a charitable organisation providing a coordinated suite of maternal mental health and emotional wellbeing support services in Bristol, North Somerset, and South Gloucestershire. The core service portfolio consists of: Helpline & Support Calls (telephone support Mon-Fri 10am-9pm), Counselling, Antenatal Support, SEND Support, Home Visits, Peer Support Groups, and Group Trips. These services are complemented by the CareHub self-care resource platform. The organisation also conducts outreach and awareness activities, including their REACH Appeal campaign to expand service capacity. All services are delivered by mothers with lived experience of postnatal depression, anxiety, and isolation, providing peer-based support alongside professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Helpline & Support Calls Telephone support service providing maternal mental health assistance to women, birthing people, and families in the Bristol region.
• Counselling Professional one-to-one counselling services for women, birthing people and families experiencing postnatal mental health challenges, including depression, anxiety, PTSD, OCD, adjustment disorder, birth trauma, tokophobia, and postpartum psychosis.
• Antenatal Support Mental health and emotional wellbeing support provided during pregnancy to help prepare for parenthood and mitigate perinatal mental health risks.
• SEND Support Special Educational Needs and Disability peer support services for parents and families with neurodivergent children, including engagement with the Neurodivergent Needs Analysis delivered by SironaCIC.
• Home Visits In-person support visits delivered at clients' homes across Bristol, North Somerset, and South Gloucestershire for those who may find it difficult to access group services.
• Peer Support Groups Group support sessions connecting mothers and birthing people who share lived experience of postnatal mental health challenges, delivered at community venues across the region.
• Group Trips Community outings and trips delivered as part of the peer support programme to provide informal support in community settings outside traditional group sessions.
• Self Care (CareHub) Online self-care resources and tools provided via the CareHub platform for maternal mental health and emotional wellbeing, accessible to women, birthing people, and families.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• MMHA (Perinatal Mental Health)minorOthersMember of the Maternal Mental Health Alliance, working to improve care for women and families experiencing perinatal mental health challenges.
• SironaCICminorStrategic or Co-development PartnerSEND Peer support worker attended information session on Neurodivergent Needs Analysis delivered by SironaCIC. Partnership for supporting neurodivergent families.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mind: England and Wales' leading mental health charity, providing information, support, and local services across a wide range of mental health conditions including perinatal mental health. Comparable in offering mental health support to parents though with a much broader scope and national footprint.
• Family Action: UK charity providing support for families facing mental health challenges, financial hardship, and isolation, including perinatal and early years services. Comparable to Mothers for Mothers in addressing family mental wellbeing with a combination of counselling, peer support, and community programmes.
• Tommy's: UK charity funding research and providing information on pregnancy complications, miscarriage, stillbirth, and premature birth. Comparable as a major maternal health charity serving expectant and new parents, with overlapping perinatal mental health information content and similar donation-funded model.
• NCT (National Childbirth Trust): The UK's largest charity for parents, offering antenatal support, postnatal groups, and mental health resources nationwide. Comparable to Mothers for Mothers in serving new parents around the perinatal period, though NCT operates at much larger scale and offers a broader parenting support portfolio beyond mental health.

Emerging players

• Peblo: UK-focused digital platform providing peer support and resources for parents experiencing perinatal mental health challenges. Comparable to Mothers for Mothers' online CareHub self-care resource and broader digital outreach, though operating primarily online rather than through in-person services.
• Home-Start UK: UK family support charity that trains volunteers to provide home visits and peer support to families with young children, including those facing mental health challenges. Comparable to Mothers for Mothers' home visits and peer group services, with a similar volunteer-driven, lived-experience ethos.

Direct peers

• PANDAS Foundation: UK charity providing peer support for parents experiencing pre and postnatal mental illness, including depression, anxiety, OCD, and postpartum psychosis. Directly comparable as both offer lived-experience-led perinatal mental health support, helplines, and community groups, with similar funding models reliant on donations.
• Action on Postpartum Psychosis (APP): UK charity providing information and peer support for women experiencing postpartum psychosis and other severe perinatal mental illnesses. Highly comparable to Mothers for Mothers given the focus on postpartum psychosis as a core condition and the peer-support-led service delivery model.

Others

• Maternal Mental Health Alliance (MMHA): UK coalition of organisations working to improve perinatal mental health care, of which Mothers for Mothers is a member. Comparable as a sector coordination body and policy advocate in the same perinatal mental health space Mothers for Mothers serves.

Regional players

• Bristol Mental Health: Regional network of mental health support organisations and resources in Bristol. Comparable to Mothers for Mothers given its shared Bristol geography and overlapping mission of connecting residents to mental health services, including perinatal support offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mothersformothers
• Instagraminstagram.com/mothers_for_mothers
• LinkedInlinkedin.com/company/mothers-for-mothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTHERS FOR MOTHERS