motion events GmbH

What motion events GmbH does

motion events GmbH is a German event-management agency founded in 1999 by Jo Schindler and headquartered in Frankfurt am Main with a registered office in Regensburg. The firm specializes in the conception, marketing, planning, organization, execution, and post-event analysis of running events. It operates a portfolio of four flagship assets in the Rhein-Main region: the Mainova Frankfurt Marathon (Germany's oldest and second-largest city marathon, managed since 2002), the Rosbacher Main-Lauf-Cup (the largest running series in the region, since 2010), the JPMorganChase Corporate Challenge Frankfurt (the world's largest corporate running event, since 2024), and the Gutenberg Halbmarathon Mainz (since 2024). Additional offerings include the Mini-Marathon and Struwwelpeter-Lauf youth programs, the Frauenlauf Frankfurt women's event, and ancillary services such as the marathonmall trade show and VIP-area operations.

The business derives revenue from three streams: event-management service fees, sponsorship and marketing rights sold to enterprise partners (including Mainova AG, Rosbacher, and JPMorganChase as title sponsors), and participant registration fees collected from individual runners. Distribution is direct: B2C registration via event websites and registration platforms, B2B corporate team packages, and enterprise sponsorship sales. Marketing is conducted through the company website, social media (Facebook, Instagram, YouTube, X), email, and event-marketing activation. The firm is a privately held GmbH, founder-controlled, with no external institutional investors or parent company identified.

The team consists of approximately 12 people, organized around the Managing Directors (Jo Schindler, Jeanette Wong, Hugh Brasher), a Head of Logistics & Material, project leads for each event, and functional specialists covering participant management, route and safety, sponsor servicing, and program/side-events. motion events has no proprietary technology platform, no disclosed digital products, and no AI/ML capability; competitive advantage rests on 25+ years of brand equity in German running-event management, entrenched multi-year sponsor relationships, specialized event-management expertise, and a strong volunteer and partner network in the Rhein-Main region.

Name

motion events GmbH

Legal name

motion events GmbH

Website

https://motionevents.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

motion events GmbH is a Frankfurt-based German event management agency founded in 1999, specializing in conception, organization, and execution of running events. It manages flagship events including the Mainova Frankfurt Marathon, JPMorganChase Corporate Challenge Frankfurt, Gutenberg Halbmarathon Mainz, and Rosbacher Main-Lauf-Cup.

Ownership category

akta.pro rank

Product category

Running Event Management Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Running event management
• Marathon organization
• Corporate running events
• Sports event agency
• Event marketing services

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Full-service event management for running events including concept, marketing, planning, organization, execution and post-event analysis
2. Sponsorship and Marketing: Revenue from event sponsorships and marketing rights associated with running events
3. Participant Registration Fees: Fees collected from event participants for running events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

motion events GmbH is a German event management agency specializing in the conception, marketing, planning, organization, execution, and post-event analysis of running events. The company operates a portfolio of mass-participation and elite running events anchored by the flagship Mainova Frankfurt Marathon, alongside corporate running events, youth running programs, and women's running events in the Rhein-Main region.

Product overview

motion events GmbH is an event agency specializing in the conception, marketing, planning, organization, and execution of running events. The company operates a portfolio of running events anchored by the flagship Mainova Frankfurt Marathon (Germany's oldest city marathon since 2002), supplemented by the JPMorganChase Corporate Challenge (world's largest corporate running event since 2024), the Gutenberg Halbmarathon Mainz (since 2024), and the Rosbacher Main-Lauf-Cup (largest running series in the Rhine-Main area since 2010). Additional offerings include the Mini-Marathon and Struwwelpeter-Lauf for youth participants, and the Frauenlauf Frankfurt for female runners. The company also managed the Deutsche Marathonmeisterschaften from 2015-2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainova Frankfurt Marathon Germany's oldest and second-largest city marathon, organized by motion events since 2002. It combines mass-participation amateur running with elite world-class competition, serving both amateur runners seeking personal bests and elite athletes.
• Rosbacher Main-Lauf-Cup The largest running series in the Rhine-Main area, comprising multiple running events throughout the season. Managed by motion events since 2010.
• JPMorganChase Corporate Challenge Frankfurt The world's largest corporate running event held in Frankfurt, managed by motion events since 2024. Features team-based participation for corporate clients seeking wellness, team building, and employee engagement.
• Gutenberg Halbmarathon Mainz A half marathon running event in Mainz organized in partnership with the city of Mainz and managed by motion events since 2024.
• Mini-Marathon

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• JPMorgan ChasecoreGTM or Marketing Partner · 1 January 2024JPMorgan Chase is the title sponsor of the JPMorganChase Corporate Challenge Frankfurt, the world's largest corporate running event. The partnership began in 2024, marking motion events' management of this major corporate event.
• Stadt MainzcoreGTM or Marketing Partner · 1 January 2024The Gutenberg Halbmarathon Mainz is organized in partnership with the city of Mainz. This event, managed by motion events since 2024, showcases the city's support for sporting events.
• RosbachercoreGTM or Marketing Partner · 1 January 2010Rosbacher is the title sponsor of the Rosbacher Main-Lauf-Cup, the largest running series in the Rhein-Main region. The partnership has been active since 2010.
• Mainova AGcoreGTM or Marketing Partner · 1 January 2002Mainova AG is the title sponsor of the Mainova Frankfurt Marathon, Germany's oldest and second-largest city marathon. The partnership has been active since 2002, representing a long-standing strategic sponsorship relationship.
• Händle & Korte GmbHminorOthersWeb design and hosting partner located in Düsseldorf (Rathausufer 15, 40213 Düsseldorf). Responsible for website design and hosting services.
• Grafikbüro GegensatzminorOthersGraphic design partner located in Regensburg (Donaustaufer Straße 36, 93059 Regensburg). Provides graphic design services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B2Run: B2Run is a major organizer of corporate running events across multiple German cities, directly overlapping with motion events' JPMorganChase Corporate Challenge franchise and corporate running segment. Both target enterprise wellness/team-building budgets with city-based corporate running series.
• haspa Marathon Hamburg: Hamburg's flagship marathon and one of Germany's 'big four' city marathons. Comparable to motion events' Frankfurt Marathon in scale, title sponsorship structure, and dual elite/mass positioning.
• SCC EVENTS (Berlin Marathon): SCC EVENTS organizes the Berlin Marathon — Germany's largest and most internationally prominent city marathon — and a portfolio of other mass participation running events. It is the most directly comparable German race organizer to motion events, competing for sponsors, elite athletes, and media attention in the same national market.
• München Marathon (Runners City München GmbH): Organizer of the Munich Marathon and associated running events. Directly comparable as a German city marathon operator with similar product structure (mass participation, corporate involvement, sponsorship model) competing in the same national running market.
• Köln Marathon (Köln Marathon GmbH): Organizer of the Cologne Marathon, one of Germany's major city marathons with comparable mass participation scale and a similar reliance on title sponsors. It competes with motion events for runner registrations, sponsor relationships, and elite field slots within Germany.

Broad incumbents

• World Marathon Majors: The umbrella organization uniting the world's six largest marathons. Relevant as the aspirational peer set and benchmark for elite-athlete positioning that motion events' Frankfurt Marathon competes against for international prestige and sponsor attention.

Regional players

• New York Road Runners (NYRR): NYRR operates the TCS New York City Marathon and a year-round portfolio of mass participation running events. Comparable as a major metropolitan marathon organizer with a diversified event portfolio, though operating in a different geography.

Emerging players

• Generali Moving: Generali's corporate wellness running initiative organized across multiple German cities. Partial overlap with motion events' corporate running segment (JPMorganChase Corporate Challenge), competing for similar enterprise team-building event budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motionevents
• YouTubeyoutube.com/@motionevents
• Facebookfacebook.com/motioneventsgmbh
• Instagraminstagram.com/motion_events_gmbh
• LinkedInlinkedin.com/company/motion-events-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about motion events GmbH