Motivi Employments

What Motivi Employments does

Motivi Employments (operating as PEA MOTIVI) is a private employment agency founded in 2008 in Skopje, North Macedonia, that delivers three integrated services: temporary employment and staff leasing under License A, recruiting and headhunting for permanent positions, and job advertising through its proprietary Kariera.mk online job board. The company acts as a co-employer for placed workers, taking on outsourced HR administration including payroll, benefits management, health insurance coordination, and workers compensation. Its client base spans enterprise employers across pharmaceuticals, telecommunications, utilities, tobacco and food and beverage distribution, software development, and public services.

The company's technology backbone is Kariera.mk, a career site built in-house by MOTIVI's IT team that combines more than 10 years of employment-industry experience with modern IT delivery. The platform hosts 100,000+ active registered job seekers and 3,400+ registered companies publishing career opportunities, and serves both as the exclusive sourcing channel for MOTIVI's own recruitment services and as a self-service job advertising product for external employers. MOTIVI maintains a full ISO certification stack (9001:2015, 14001:2015, 45001:2018, 27001:2013), GDPR compliance, and $250K general liability and $500K employer liability insurance, and holds a Job Mediation license enabling domestic and international recruitment.

Revenue is generated through three mechanisms: managed-services fees on staff leasing engagements, professional services fees for permanent recruitment, and subscription/recurring job advertising on Kariera.mk. GTM is anchored on direct enterprise field sales to large employers, supplemented by the self-serve Kariera.mk platform and a 120,000+ subscriber newsletter. The company is independently owned with no disclosed institutional investors, operates from a single Skopje headquarters, and reports a headcount of approximately 11 employees. Its community footprint includes memberships in the American Chamber of Commerce, the OEMVP Economic Chamber of North-West Macedonia, and the National Federation of Temporary Employment Agencies.

Name

Motivi Employments

Legal name

ПАВ МОТИВИ Скопје

Website

https://motivi.mk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Motivi Employments is a North Macedonia-based private employment agency offering temporary staffing, permanent recruitment, and job advertising through its proprietary Kariera.mk platform, serving enterprise clients across pharmaceuticals, telecom, utilities, F&B, software, and public services.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Professional Employer Organizations (561330), Temporary Help Services (56132), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH)

Keywords

• Staff leasing services
• Temporary employment agency
• Recruitment headhunting
• Job advertising platform
• HR outsourcing services

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Temporary Employment / Staff Leasing: MOTIVI takes on outsourced management of HR functions including Human Resources Admin, Payroll Admin, Benefits Management, Health Insurance Administration, and Workers Compensation. The company operates as a co-employer, placing workers with client companies and charging for the staffing services.
2. Recruiting & Headhunting: Full-cycle recruitment and executive search services for permanent positions. MOTIVI uses their database, advertises through Kariera.mk, filters CVs, conducts first interviews, and administers pre-hire tests to deliver qualified candidates to client companies.
3. Job Advertising: Kariera.mk platform provides job posting services for employers and CV hosting for job seekers. Employers pay to publish career opportunities on the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Motivi Employments (PEA MOTIVI) is a North Macedonian private employment agency providing temporary employment and staff leasing (co-employment with outsourced HR admin, payroll, benefits, health insurance, and workers compensation), recruiting and headhunting for permanent positions, and job advertising via its proprietary Kariera.mk online career site that connects job seekers with employers.

Product overview

MOTIVI (PEA MOTIVI) operates as a Private Employment Agency offering three integrated services: Temporary Employment/Staff Leasing (License A level) for co-employment HR management, Recruiting & Headhunting for permanent positions with systematic candidate sourcing, and KARIERA.mk as a complementary online job board/career site platform. The services work together to provide full-cycle employment solutions from temporary staffing through permanent placement, with the KARIERA.mk platform enabling job advertising and candidate reach for both internal recruitment services and external clients.

Differentiator

Problem solved

Functional benefit

Brands

• KARIERA.mk: A career site and job portal operated by MOTIVI with over 10 years of experience in employment and modern IT solutions, featuring 100,000 active registered job seekers and 3,400 registered companies.

Products and services

• Temporary Employment / Staff Leasing Co-employment service for enterprise clients in which MOTIVI acts as the employer of record for leased workers and manages outsourced HR administration, payroll, benefits, health insurance, and workers compensation functions, enabling clients to flex their workforce size.
• Recruiting and Headhunting Full-cycle permanent and executive recruitment service for enterprise clients that combines MOTIVI's internal candidate database, advertising through Kariera.mk, CV filtering, first-round interviews, and pre-hire testing to deliver qualified candidates.
• KARIERA.mk Job Advertising Platform Proprietary online career site and job board that enables employers to publish job postings and job seekers to host CVs and apply for positions, with more than 100,000 active registered job seekers and 3,400+ registered companies.

Quantifiable outcome

• Saves money for clients through HR outsourcing
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• PWorld (HR Summit)minorGTM or Marketing Partner · 1 January 2017Proud organizational partner of the HR Summit of 2017 and 2019 together with PWorld, demonstrating thought leadership in the HR industry.
• Kariera.mkcoreGTM or Marketing PartnerExclusive partnership with Kariera.mk, a career site developed by MOTIVI's team with over 10 years of employment experience. Kariera.mk provides job advertising services with 100,000+ active registered job seekers and 3,400+ registered companies. MOTIVI advertises exclusively through this platform for recruitment services.
• American Chamber of CommerceminorOthersMOTIVI is an active member of the American Chamber of Commerce in North Macedonia, participating in the business community and networking opportunities.
• OEMVP – Economic Chamber of Commerce of North-West MacedoniaminorOthersMOTIVI is an active member of the Economic Chamber of Commerce of North-West Macedonia, participating in local business development initiatives.
• National Federation of Temporary Employment AgenciesminorOthersMOTIVI actively participates in the National Federation of Temporary Employment Agencies together with the largest employment agencies in Macedonia, influencing best practices in the employment sphere.
• Employment Agency of the Republic of MacedoniaminorStrategic or Co-development PartnerPartnership in Project 'Одби работа на Црно' (Say No to Black Work) to educate Macedonia's youth on employment possibilities and empower them to insist on legal employment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Randstad: Randstad is a global staffing, HR services, and workforce solutions provider with operations across Europe. It competes with Motivi in temporary staffing, permanent recruitment, and HR outsourcing, but at a much larger scale and with broader geographic reach.
• ManpowerGroup: ManpowerGroup is a global leader in workforce solutions offering temporary staffing, permanent placement, and recruitment process outsourcing across 70+ countries. It is comparable to Motivi in core service offerings but with a multinational footprint and significantly larger candidate database.
• Adecco Group: Adecco is the world's largest staffing and workforce solutions provider, operating across tens of countries including the Balkans region. It directly competes with Motivi in temporary staffing, PEO/EOR services, and permanent recruitment, but operates at vastly larger scale with broader service lines.
• LinkedIn (Talent Solutions): LinkedIn's Talent Solutions provides job postings, recruitment tools, and candidate search across professional networks globally. It is a competitor to Motivi's Kariera.mk job board and a complementary channel for headhunting activities, though operating at much larger scale.

Direct peers

• Hays: Hays is a leading global specialist recruitment firm focused on professional and skilled trades. It is highly comparable to Motivi's Recruiting & Headhunting service line, specializing in matching qualified candidates to permanent positions across multiple industries.
• Robert Half: Robert Half is a global staffing and consulting firm specializing in finance, accounting, technology, and administrative roles. It is comparable to Motivi's recruiting and headhunting services, particularly for permanent placements, though operating at a much larger scale.
• Michael Page: Michael Page is a global specialist recruitment firm focused on professional services placements. It competes directly with Motivi's Recruiting & Headhunting service, particularly for mid-to-senior level permanent positions.

Emerging players

• Indeed: Indeed is the world's largest job search engine and recruitment platform. It is comparable to Motivi's Kariera.mk in functionality as a job board connecting employers and job seekers, though Indeed operates globally and is free to job seekers whereas Kariera.mk is regionally focused.

Regional players

• PWorld: PWorld is a regional HR consulting and event organization in North Macedonia that co-organized the HR Summit with Motivi. It is a partial comparable in HR services and thought leadership in the Macedonian market, though smaller and more focused on events/training than staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/motivi-employments

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motivi Employments