KARIERA.mk
KARIERA.mk is a North Macedonian online employment marketplace founded in 2016, connecting employers and job seekers via a bilingual job board, HR Scanner analytics SaaS, and the locally developed Kariera AI matching model.
- Company typePrivate
- Founded2016
- HeadquartersSkopje, North Macedonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What KARIERA.mk does
KARIERA.mk is an online employment marketplace operated by Kariera Online (Кариера Онлајн) and headquartered in Skopje, North Macedonia. Founded in 2016, the platform connects Macedonian employers with job seekers and has accumulated 265,735 registered candidates and 7,077 employer companies spanning pharmaceuticals, banking, telecom, retail, automotive, manufacturing, energy, IT, education, NGO and F&B. The product suite comprises a core bilingual (Macedonian/Albanian) job board covering all major Macedonian cities including a dedicated state-administration section, an Обуки training and education listings vertical, and the HR Scanner analytics product.
The platform monetizes employers through two channels: transactional job-posting fees and a tiered subscription analytics product, HR Scanner, priced at €39/month for Basic and €69/month for Pro, with a custom enterprise tier. In 2024 KARIERA.mk launched Kariera AI, described as the first locally developed AI model for HR and smart recruitment in North Macedonia, which is integrated into job-candidate matching. The technology stack combines a multi-vertical job board, an employer-facing analytics/SaaS layer, and a proprietary AI matching component trained on domestic labor-market data, positioning the company as an integrated HR marketplace rather than a pure listing site.
The company operates with a lean team of 11 employees and serves a customer base that includes A1 Macedonia, Kromberg & Schubert, Silk Road Bank, EVN Macedonia, Alkloid AD and UNICEF, indicating adoption across enterprise and institutional buyers in a small but bilingual domestic market. Revenue is generated primarily from per-post employer fees supplemented by emerging recurring SaaS subscriptions, with no disclosed funding or external investor data available in the input.
KARIERA.mk firmographics
Firmographics- Name
- KARIERA.mk
- Legal name
- Кариера Онлајн
- Website
- https://kariera.mk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KARIERA.mk is a North Macedonian online employment marketplace founded in 2016, connecting employers and job seekers via a bilingual job board, HR Scanner analytics SaaS, and the locally developed Kariera AI matching model.
- Ownership category
- akta.pro rank
KARIERA.mk industry classification
Industry- Product category
- Online Job Portal / Recruitment Marketplace
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where KARIERA.mk is headquartered
LocationHeadquarters
- HQ city
- Skopje
- HQ country
- North Macedonia
- HQ region
- Europe
Offices1 record
Markets served
KARIERA.mk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Job posting fees: Companies pay to publish job listings on the platform. Pricing varies by listing type and duration.
- HR Scanner subscription: Premium analytics service offering competitor tracking, market analysis, and HR insights. Available in Basic (39€/month), Pro (69€/month), and Custom tiers.
- Training/Education listings: Platform also hosts training and education opportunities (Обуки section)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic HR Scanner - 39€/month |
| Subscription | Monthly | Pro HR Scanner - 69€/month |
| Subscription | Multi-year contract | Custom HR Scanner - by contract |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
KARIERA.mk product offering
Product offeringCore offering
KARIERA.mk is North Macedonia's largest online job portal, connecting 265,735 registered job seekers with 7,077 companies across all major Macedonian cities. The platform provides self-service job posting, candidate search, application management, and AI-powered recruitment matching through its locally developed Kariera AI model. It also offers HR Scanner, a subscription-based HR market intelligence tool for competitor tracking and hiring trend analysis, plus training/education listings.
Product overview
KARIERA.mk operates as a comprehensive online recruitment and employment marketplace in North Macedonia, serving both job seekers and employers. The platform's core product is the job board which facilitates job postings, candidate matching, and career services. An additional analytics module, HR Scanner, provides subscription-based HR market intelligence for competitor monitoring and hiring trend analysis. The platform has integrated AI capabilities through Kariera AI for smart recruitment assistance. The platform supports both Macedonian and Albanian languages and covers all major cities in Macedonia.
Differentiator
Problem solved
Functional benefit
Brands
- HR Scanner: An AI-powered tool for HR market analysis, competitor monitoring, and workforce trend reporting.
- Kariera AI
Products and services
- KARIERA.mk Job Board Platform The primary online employment marketplace connecting job seekers with employers across North Macedonia. Offers self-service job postings, candidate search, application management, career resources including news/events, and AI-powered recruitment matching via Kariera AI. Supports both Macedonian and Albanian languages and covers all major Macedonian cities.
- HR Scanner Subscription-based HR market intelligence tool providing competitor tracking, hiring trend analysis, and market insights. Available in Basic (€39/month), Pro (€69/month), and Custom tiers with features including real-time platform access, daily email reports, industry and position analysis, competitor monitoring with activity notifications, and customized trend reports.
- Kariera AI The first locally developed AI model for HR and smart recruitment in North Macedonia. Enables intelligent job-candidate matching, automated recruitment workflows, and AI-powered recommendation engine for both job seekers and employers using the KARIERA.mk platform.
Quantifiable outcome
- 7,077 companies using the platform for recruitment
Companies that use KARIERA.mk
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
KARIERA.mk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
KARIERA.mk partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
KARIERA.mk competitors and assessment
Company assessmentBroad incumbents
- Indeed: Largest global job search engine with free job postings and sponsored listings. Directly competes for employer recruitment spend in Macedonia and offers Macedonian-language job search functionality.
- ZipRecruiter: US-based online employment marketplace using AI matching between jobs and candidates. Directly comparable to KARIERA.mk's PLG model and Kariera AI matching capability, but at global scale.
- LinkedIn: Global professional network with a dominant job-posting and recruiting product. Operates in Macedonia and competes for the same employer recruitment budgets as KARIERA.mk, though as a broad platform rather than a local specialist.
- StepStone: European online job board operating across multiple countries with employer branding and recruitment solutions. Comparable to KARIERA.mk in offering job postings plus premium employer analytics, but at multi-country scale.
Emerging players
- Hellowork: French job board group aggregating multiple country-specific job sites across Europe. Comparable product (job listings + employer tools + CV database) and a possible roll-up/partner for KARIERA.mk's expansion.
Regional players
- MojPosao: Leading job portal in Bosnia and Herzegovina with similar vertical focus (job listings + CV database + employer tools). Closest geographic and product peer to KARIERA.mk in the Western Balkans.
- CVbankas: Leading job board in Lithuania and the Baltics with similar two-sided marketplace model (job seekers + employers) plus a CV database. Comparable small-market, country-focused job platform structure.
- Infostud / Poslovi: Leading Serbian job board operated as part of the Infostud group. Highly comparable product (job listings, employer branding, career content) serving a neighboring Balkan market.
- Jobs.bg: Bulgaria's largest job portal, offering job listings, employer profiles, and CV search. Comparable business model and product scope to KARIERA.mk in an adjacent Balkan country.
Direct peers
- Lokalizo: North Macedonian online classifieds platform that includes a jobs vertical alongside real estate, vehicles, and other listings. Directly competes with KARIERA.mk in the Macedonian recruitment market as a domestic alternative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KARIERA.mk social profiles
Digital presenceKARIERA.mk financial estimates
Financial estimateRevenue estimate
Valuation estimate
KARIERA.mk leadership team
Management profileNumber of profiles
Profiles1 record
KARIERA.mk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KARIERA.mk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KARIERA.mk
What does KARIERA.mk do?
KARIERA.mk is North Macedonia's largest online job portal, connecting 265,735 registered job seekers with 7,077 companies across all major Macedonian cities. The platform provides self-service job posting, candidate search, application management, and AI-powered recruitment matching through its locally developed Kariera AI model. It also offers HR Scanner, a subscription-based HR market intelligence tool for competitor tracking and hiring trend analysis, plus training/education listings.
Is KARIERA.mk a public or private company?
KARIERA.mk is a private company. It is classified as unknown and is currently operating.
When was KARIERA.mk founded?
KARIERA.mk was founded in 2016. It employs 11 to 50 people.
Where is KARIERA.mk based?
KARIERA.mk is headquartered in Skopje, North Macedonia, in the Europe region.
How does KARIERA.mk make money?
Three revenue lines are on record. Job posting fees are the primary driver. The others are HR Scanner subscription and training/Education listings.
Who are KARIERA.mk's main competitors?
Broad incumbents on record are Indeed, ZipRecruiter, LinkedIn and StepStone. Hellowork is listed as an emerging player. Regional players are MojPosao, CVbankas, Infostud / Poslovi and Jobs.bg. Lokalizo is listed as a direct peer.
Does KARIERA.mk have an API?
No public API is recorded for KARIERA.mk.
What industry is KARIERA.mk in?
KARIERA.mk's product category is Online Job Portal / Recruitment Marketplace. Its primary akta.pro industry code is BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 56131 and its SIC code is 7361.