Motocultor Festival

What Motocultor Festival does

Motocultor Festival is an annual four-day heavy metal and rock music festival held each August in Carhaix, Brittany, France, operated by Association Motocultor Fest Prod, a non-profit cultural association (loi 1901) with legal headquarters in Saint-Avé. The festival's core product is a multi-stage live music event — the 2026 edition runs August 13-16 across four stages (Bruce Dickinson Scene, Dave Mustage, Supositor Stage, Massey Ferguson Scene) featuring more than 110 international artists spanning death metal, black metal, power metal, progressive metal, industrial, and punk. The organization operates with a lean permanent team of approximately 13 employees, scaled at event time through a large volunteer base recruited via Weezevent and Recruteer.

The festival's product surface extends well beyond the main event. Sub-brands include the Re-Animator Festival (a parallel side event with its own dedicated ticketing) and the Motocultor Across Europe Tour, a winter touring initiative that in 2027 will span 11 European countries. The festival site at Kerampuilh provides free camping included with every pass plus a premium Bed & Smile glamping village offering equipped tipis in Duo, Quattro, and Tribu configurations. On-site services span a foodtruck village, bars serving exclusively Breton beers (via Brasserie Coreff), a metal market with band and brand merchandise, and accessibility infrastructure including PMR/PSH sanitary facilities. Technology integration is deliberately standard: WordPress-based website with eco-design principles, SeeTickets for primary ticketing, Mailjet for newsletter distribution, Weezevent for volunteer and crew management, and OVH for hosting.

The revenue model combines tiered ticket sales, optional add-ons, on-site consumer revenue, and institutional/media sponsorship. 2026 pricing ranges from €76 for a 1-day standard pass to €287.99 for a 4-day VIP pass, with under-18 half-price and under-12 free entry; tickets are sold through SeeTickets online and two physical retail networks (Ticketnet via Auchan/E.Leclerc/Carrefour/Cultura, and France Billet via FNAC/Géant/Magasins U/Intermarché). Additional revenue streams include VIP upgrades (€61-€81), Ontours bus+ticket packages from seven French cities, Bed & Smile glamping, on-site F&B and merchandise, and sponsorship from institutional partners (Région Bretagne, Finistère Department, CNM) plus private and media partners (Brasserie Coreff, SeeTickets, Radio Metal, Le Télégramme, Rolling Stone, Nouvel Obs). Customer segments span core metal enthusiasts, families with children, premium VIP/hospitality buyers, and European metal tourists attracted by the Across Europe Tour.

Name

Motocultor Festival

Legal name

Association Motocultor Fest Prod

Website

https://motocultor-festival.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Motocultor Festival is an annual four-day heavy metal music festival held in Carhaix, Brittany, France, serving European metal enthusiasts with 110+ international artists across four stages, tiered ticket passes, and on-site camping, operated by a French non-profit association.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAAAB

Music Festival Organizers & Promoters

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYMPAIAFAC

Festival & Event Producers/Organizers

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPAGAAAJ

Merchandising & Onsite Retail (Concert Merch, Pop-ups)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Heavy metal festival
• Live music events
• Event ticketing services
• Music festival organization
• Live concert production

Headquarters

HQ city

Saint-Avé

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from festival passes sold through SeeTickets online platform and physical retail networks (Ticketnet: Auchan, E.Leclerc, Carrefour, Cultura; France Billet: FNAC, Géant, Magasins U, Intermarché). Pass categories include 1-day and 4-day options with standard and VIP tiers.
2. VIP Upgrades and Experiences: VIP pass upgrades providing access to exclusive tribunes, VIP bars with exclusive drink menus, dedicated foodtrucks, and premium sanitary facilities.
3. Camping and Accommodation: Free basic camping included with festival pass. Premium Bed & Smile glamping village available with equipped tipis at additional cost.
4. Bus Packages: Shuttle bus packages sold through Ontours partner, providing transportation from French cities (Lanester, Laval, Le Mans, Nantes, Paris, Rennes, Vannes) to the festival site.
5. Food, Beverage, and Merchandise: On-site foodtruck village with diverse cuisine options, bars serving exclusively Breton beers, metal market with merchandise from bands and brands, and festival merchandise shop.
6. Sponsorship and Media Partnerships: Revenue from institutional partners (Région Bretagne, Finistère, CNM), private partners (Brasserie Coreff, SeeTickets, Access Live), media partners (Radio Metal, Le Télégramme, Rolling Stone), and various sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Motocultor Festival produces and operates an annual four-day heavy metal music festival held each August in Carhaix, Brittany, France. The core offering is the festival event itself, featuring 110+ international artists performing across four named stages (Bruce Dickinson Scene, Dave Mustage, Supositor Stage, Massey Ferguson Scene), with on-site camping, food and beverage services, and merchandise. Revenue is generated primarily through ticket sales (1-day and 4-day passes in standard and VIP tiers), supplemented by bus transportation packages, premium glamping accommodation, and institutional sponsorship.

Product overview

Motocultor Festival is a single unified product — an annual four-day heavy metal and rock music festival held in Carhaix, Brittany, France. The core offering is the festival event itself, featuring multiple stages, artist lineups, and camping. Additional products include ticket passes (single-day and 4-day with VIP tiers), the Bed & Smile glamping village accommodation, bus package transportation, volunteer programs, and branded merchandise. The festival also operates sub-brands including the Re-Animator Festival side event and the Motocultor Across Europe Tour (a winter touring initiative). Services are offered à la carte: festival pass is required entry, while camping, VIP upgrades, bus packages, and Bed & Smile lodging are optional add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Motocultor Across Europe Tour: A touring metal festival across European cities, with a winter tour featuring symphonic power metal and melodic metal acts across 11 countries.

Products and services

• Festival Passes (Tickets) Entry tickets to the annual Motocultor Festival available in single-day and 4-day formats with standard and VIP tiers. Includes access to concerts across four stages and free on-site camping. Prices range from 76€ (1-day standard) to 287.99€ (4-day VIP).
• Bed & Smile Village Premium glamping accommodation offering equipped tipis in three configurations (Duo for 2 persons, Quattro for 4 persons, Tribu for 6 persons) with comfort mattresses, located near the festival entrance. Sold as a separate add-on booking through the billetweb platform.
• Bus Package (Pack Bus) Transportation package offering bus plus festival ticket combinations from various departure cities including Lanester, Laval, Le Mans, Nantes, Paris, Rennes, and Vannes, addressing transportation barriers to the Carhaix festival site.
• Motocultor Across Europe Tour 2027 Winter touring initiative bringing festival-curated metal acts across Europe. The 2027 edition features Rhapsody of Fire's 30th anniversary tour and Serious Black across 11 countries: Germany, Netherlands, UK, France, Spain, Switzerland, Italy, Hungary, Slovakia, Czech Republic, and Poland.
• Re-Animator Festival Side event held in connection with the main Motocultor Festival, featuring its own programming and ticketing (reanimator.seetickets.com). Operates as a sub-brand under the Motocultor Festival umbrella.
• VIP Pass Upgrade Premium upgrade offering access to a grandstand with views of the main stage, VIP bar with exclusive menu, 2 dedicated foodtrucks, and dedicated sanitary facilities. Available as a separate add-on purchase for standard pass holders at 61€ (1-day) or 81€ (4-day).
• Festival Merchandise & Metal Market Festival merchandise, artist merchandise, autograph sessions, and a Metal Market featuring preferred brands offering clothing, decorations, crafts, books, and CDs. On-site only, available during the festival dates.

Quantifiable outcome

• 110+ artists performing across 4 stages over 4 days
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Région BretagnecoreOthers · 1 January 2026Major institutional partner of Motocultor Festival. Provides regional government support and funding as part of Brittany's cultural and tourism promotion strategy.
• SeeTicketscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Official ticketing partner for online festival pass sales. Operates the primary ticket sales platform at motocultor.seetickets.com.
• Brasserie CoreffminorOthers · 1 January 2026Exclusive beer supplier for on-site bars. Provides Breton-crafted beers for festival beverages.
• Radio MetalcoreGTM or Marketing Partner · 1 January 2026Primary media partner specializing in metal music coverage. Provides promotional support and editorial coverage of festival announcements and updates.
• OntoursminorChannel Partner/ Reseller/ Distributor · 1 January 2026Transportation partner offering bus package deals from major French cities (Lanester, Laval, Le Mans, Nantes, Paris, Rennes, Vannes) to the festival site.
• Finistère DepartmentcoreOthers · 1 January 2026Departmental institutional partner providing regional government support for the festival held in the Finistère territory.
• Le TélégrammeminorGTM or Marketing Partner · 1 January 2026Regional newspaper media partner providing press coverage and promotional support for festival events.
• Rolling Stone FranceminorGTM or Marketing Partner · 1 January 2026International music publication media partner providing editorial coverage and promotional reach for festival announcements.
• United Festival ForceminorStrategic or Co-development Partner · 1 January 2026Festival network partner connecting Motocultor with other French festivals for mutual promotion and industry collaboration.
• Bed & SmileminorChannel Partner/ Reseller/ Distributor · 1 January 2026Glamping accommodation partner providing equipped tipis and comfort services in a dedicated village near the festival entrance.
• CNM (Centre National de la Musique)coreOthers · 1 January 2026National music center institutional partner providing governmental support for French music festivals and cultural events.
• Carhaix Poher TourismeminorOthers · 1 January 2026Local tourism partner providing accommodation listings and visitor information for festival attendees traveling to the Carhaix area.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Download Festival: Major UK-based rock and metal festival brand with editions across multiple countries. Competes for headline acts and overlapping European audiences; broader rock scope but adjacent metal positioning.
• Wacken Open Air: Germany's flagship metal festival and a global reference point for the genre. Competes for the same international headliner roster as Motocultor and operates at much greater scale with strong brand recognition across Europe.

Emerging players

• Rock en Seine: Major French multi-genre rock festival held near Paris. Comparable French footprint and summer timing, but broader rock scope rather than metal-specific; partial audience overlap.
• Eurockéennes de Belfort: Established French multi-genre festival with rock/metal programming. Comparable French institutional festival model with similar regional government partnership structures, though wider genre scope.

Direct peers

• Hellfest: France's largest metal festival, held annually in Clisson. Direct competitor for metal audiences in France, headliner talent, and sponsorship, though at materially larger scale (~180k attendees over multiple days).
• Resurrection Fest: Spain's leading metal and rock festival, held in Viveiro. Comparable format, subgenre diversity, and Iberian-Western-European audience overlap with Motocultor's Across Europe Tour footprint.
• Bloodstock Open Air: UK metal festival held annually in Derbyshire. Comparable multi-day, multi-stage metal format with camping; directly competes for UK metal attendees and overlapping headliner pool.
• Graspop Metal Meeting: Belgian metal festival held annually in Dessel. Directly comparable in format (multi-day, multi-stage metal), geography (Benelux/Western Europe), and audience, competing for the same continental metal traveler.
• Alcatraz Open Air: Belgian metal festival in Kortrijk. Similar mid-scale multi-day metal format, comparable subgenre breadth, and overlapping Benelux/France audience with Motocultor.

Regional players

• Hellfest Open Air (Winter Edition / Warm-Up): Hellfest's off-season indoor and warm-up events extend the parent brand across additional dates. Conceptually analogous to Motocultor's Re-Animator and Across Europe Tour sub-brands, but from a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motocultorfestival
• LinkedInlinkedin.com/company/motocultor-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motocultor Festival