ONTOURS

What ONTOURS does

Ontours is a French tour operator (SARL Ontours, founded 2009, headquartered in Dole, Jura) that assembles and resells packaged travel to live entertainment events across Europe. Its core products combine pre-reserved event tickets with coach, rail, hotel, or bicycle transport (Pack Bus + billet, Pack Hôtel + billet, Pack Train + billet, Pack Velo + pass), plus ancillary services including group bookings for CSEs (comite's d'entreprise) and associations (minimum 20 persons), chartered coach rental, gift vouchers, and optional multi-risk insurance underwritten by Mutuaide. The company serves two principal customer segments: individual concert and festival attendees purchasing small-ticket packaged travel, and corporate committees or associations commissioning bespoke group itineraries. The business is a traditional tour operator with no proprietary technology platform; the technology stack is limited to an SEO-driven direct e-commerce website (ontours.fr, with a UK mirror at ontours.co.uk), the PAYBOX PCI-DSS payment gateway, and standard social channels (Facebook, Instagram, YouTube).

Revenue is generated through one-time transactional sales of bundled event-travel packages (transport + ticket, with hotel optional), supplemented by group/B2B bespoke quotes, gift voucher sales, optional €15/person insurance, coach rental, and name-change or departure-change fees. Distribution is direct-to-consumer via the website and indirect via affiliated licensed travel agencies, mandated under French tourism regulation. Operations span 35+ departure cities across France, Switzerland, Belgium, and Luxembourg, serving events in more than ten European countries and covering 200+ events annually across stadium concerts, festivals, sports, and cultural events. The company holds French tour-operator immatriculation IM 38120022 (Atout France), Hiscox professional liability coverage, and APST financial guarantee, and is a member of CEDIV Travel and Les Entreprises du Voyage. Operational scale is small: 5 employees, €8,000 share capital, founder/management-owned with no institutional investors or external funding recorded.

Name

ONTOURS

Legal name

SARL Ontours

Website

https://ontours.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ontours is a French tour operator that sells packaged event travel (bus, train, hotel, or bike + event ticket) for concerts, festivals, and cultural events across Europe, serving individual concert-goers and CSE/association groups from 35+ departure cities.

Ownership category

akta.pro rank

Product category

Event Travel and Tour Operator Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Multi-Country/Regional Circuit Tour Operators (THAKADAK), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Event travel packages
• Tour operator
• Concert travel
• Festival packages
• Group coach travel

Headquarters

HQ city

Dole

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Travel Packages (Bus + Ticket, Hotel + Ticket): Core revenue stream from packaged travel bundles combining coach transport and/or hotel accommodation with event tickets for concerts, festivals, and cultural events. Packages are sold at fixed per-person rates with various inclusions depending on tier.
2. Group & CSE Travel Packages: Custom group travel packages for committees d'entreprise (CSE), associations, and fan clubs starting at 20 persons, including transport, accommodation, tickets, VIP services, restaurant, and visits.
3. Optional Travel Insurance: Multi-risk insurance add-on covering trip cancellation, baggage, and repatriation assistance, sold as a supplement (15€ per person) via GO ON Assurance / Mutuaide.
4. Gift Cheques (Chèque Cadeau): Gift vouchers and travel certificates sold for specific events or the full Ontours catalogue, redeemable against future bookings.
5. Coach Rental (Location de Bus): Private grand-tourism coach rental with driver for groups, offered as a standalone service from major French cities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ONTOURS is a French tour operator that designs and sells event-based travel packages combining transportation (bus, train, bike) with event tickets (concerts, festivals, sports, cultural events), with optional hotel accommodation. The company also offers dedicated group packages for corporate committees (CSE), associations, and event organizers, coach rental, gift certificates, and multi-risk travel insurance.

Product overview

Ontours is a tour operator specializing in event-based travel packages, primarily serving the live music and festival market in France and Europe. The core offering consists of combined transport-and-ticket packages: Pack Bus + billet, Pack Hôtel + billet, Pack Train + billet, and Pack Velo + pass, which bundle transportation from multiple departure cities with concert, festival, and cultural event tickets. Additional offerings include Location de Bus (chartered coach rental with driver), Groupes & CSE (customized group travel for companies and associations starting at 20 participants), Chèque Cadeau (gift certificates), and Assurance multirisques (optional travel insurance). Demandes personnalisées enables bespoke travel planning for unique requests. The company positions itself on eco-mobility through bus transport alternatives and bicycle packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Bus + billet (Bus + Ticket Package) Round-trip bus transportation from one of 35+ French/European departure cities bundled with a ticket to a concert, festival, sporting event, or cultural event, sold as a single per-person package to individual event-goers.
• Pack Hôtel + billet (Hotel + Ticket Package) Hotel accommodation bundled with an event ticket (concert, festival, sport, cultural event) sold as a single per-person package to individual event-goers seeking a stay-and-attend experience.
• Pack Train + billet (Train + Ticket Package) Round-trip train transportation bundled with an event ticket (concert, festival, sport, cultural event), offered as a per-person package for individual travelers who prefer rail over bus.
• Pack Vélo + pass (Bike + Pass Package) Bike rental bundled with an event access pass, providing an active transport option for participants of cycling-related events and races.
• Location de Bus (Coach Rental) Charter bus rental service available to groups, CSE committees, and event organizers needing private coach transport for events.
• Groupes & CSE (Group & Corporate Packages) Custom-designed group travel packages for corporate committees (CSE), associations, and event organizers (typically 20+ persons), with bespoke itineraries, custom pricing, and dedicated sales contact.
• Chèque Cadeau (Gift Certificate) ONTOURS gift certificate that can be purchased and redeemed against any ONTOURS event travel package, available to individuals and corporate buyers.
• Assurance multirisques (Multi-risk Travel Insurance) Optional multi-risk travel insurance add-on covering cancellation, interruption, and travel-related risks for package buyers.

Quantifiable outcome

• 4.4/5 customer satisfaction rating based on 800 controlled reviews

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• CEDIV TRAVELcoreChannel Partner/ Reseller/ DistributorOntours is an adherent member of the CEDIV TRAVEL cooperative group. Data is shared with CEDIV for statistical analysis, commercial and marketing operations, and reporting purposes. This partnership provides a network of affiliated travel agencies that resell Ontours packages.
• Les Entreprises du VoyagecoreChannel Partner/ Reseller/ DistributorOntours is an adherent member of the Syndicate Les Entreprises du Voyage (formerly SNAV) and applies its recommendations. This is the main French travel industry trade association for tour operators and travel agencies.
• HISCOXminorOthersHiscox provides Ontours' Professional Liability Insurance (RC Professionnelle) under policy n° HARCP0082628, covering risks in accordance with the French tourism code. Insured for €200,000. Hiscox office at 19 rue Louis Le Grand, 75002 Paris.
• APST (Association Professionnelle de Solidarité du Tourisme)minorOthersAPST provides Ontours' mandatory financial guarantee (garantie financière). APST protects customers in case of Ontours' insolvency, as required by French tourism regulations. Located at 15 Avenue Carnot, 75017 Paris.
• GO ON Assurance / MutuaideminorOthersGO ON Assurance / Mutuaide (Policy N° 6311) underwrites Ontours' optional multi-risk travel insurance covering trip cancellation, baggage, repatriation assistance, and pandemic-related cancellations. Claims handled by AssurTravel at 99 rue Parmentier, 59650 Villeneuve d'Ascq.
• ATOUT FranceminorOthersAtout France's registration commission (sis at 78-81 rue de Clichy, Paris 75009) has registered SARL Ontours in the national register of tour operators under number IM 38120022.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Festicket: Festicket was the leading European online platform for festival travel packages, bundling tickets with hotel and transport for major European music festivals — directly comparable to Ontours' bus + ticket and hotel + ticket model, and historically the most direct competitor.
• EF Ultimate Break: EF Ultimate Break offers coach-based group tours for young adults with bundled transport, accommodation, and event-style experiences — comparable in coach tour mechanics, demographic, and bundled-experience model.
• Topdeck Travel: Topdeck runs coach tours across Europe for 18-30 somethings with fixed itineraries and bundled transport+accommodation — comparable in coach-based packaged tour model and youth traveler demographic to Ontours' festival/event coach packages.
• Contiki: Contiki is a global coach tour operator for 18-35 year olds with bundled transport, accommodation, and experiences — overlapping with Ontours on escorted coach-based packaged travel to entertainment/leisure destinations.
• Busabout: Busabout operates coach-based group travel itineraries across Europe targeting younger travelers — comparable to Ontours' escorted coach-based event packages and shared coach distribution model with multi-city European departures.

Emerging players

• GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and experiences with strong European coverage — comparable to Ontours as a digital distribution channel for experiences, though broader in scope and not event-ticket-specialized.

Broad incumbents

• Promovacances: Promovacances is a major French online travel agency selling discounted tour packages and event-inclusive holidays to French consumers — overlaps with Ontours on French tour-operator distribution but at much broader scale and without event specialization.
• TUI France: TUI France is the French arm of TUI Group, one of Europe's largest tour operators offering package holidays with transport, accommodation, and experiences — overlapping with Ontours on the tour-operator business model but at massive scale and without event-niche focus.
• Voyage Privé: Voyage Privé is a French private-sales OTA offering curated tour packages to members — comparable as a French tour operator with online distribution but at much larger scale and without event-travel specialization.
• SNCF Connect: SNCF Connect (formerly Voyages-sncf.com) is the official French rail booking platform and a major seller of domestic and European train-inclusive packages — comparable as a French transport-inclusive tour channel, particularly relevant to Ontours' Train+Ticket packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPnoOCl77T_E2yCCojZFzEw
• Facebookfacebook.com/ontours.fr
• Instagraminstagram.com/ontours
• LinkedInlinkedin.com/company/ontours

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONTOURS