Motorboot
Motorboot is a Dutch consumer magazine and website covering motorized recreational boating, serving boat owners and enthusiasts in the Netherlands and Belgium via subscriptions, newsstand sales, advertising, and a branded webshop under parent Roskam Media B.V.
- Company typePrivate
- Founded-
- HeadquartersErmelo, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Motorboot does
Motorboot is a Dutch consumer media brand focused on motorized recreational boating, operating a print magazine, the motorboot.com website, and an associated webshop out of Ermelo, Netherlands under parent company Roskam Media B.V. Its editorial output centers on boat tests, cruising routes, gear, and marina-related content aimed at boat owners and enthusiasts in the Netherlands and Belgium, with a brand history spanning more than 40 years and an editorial team of approximately seven people plus an account manager.
The company's commercial model combines consumer subscriptions priced at €68–€97 per year, single-issue newsstand sales at €8.95, advertising sold to boat manufacturers, dealers, marinas, and equipment brands, and a growing direct-to-consumer webshop carrying branded merchandise and curated boating books. A distinct line of business is the annual Havenonderzoek harbor survey, which benchmarks marinas across the Benelux and serves both as editorial content and a value-added data product for advertisers.
Strategically, Motorboot operates as a defensible niche title rather than a growth-stage venture. Recent commercial moves have focused on incremental extension of the core subscription and commerce products — gift subscriptions, tiered packages, and webshop expansion — alongside deeper integration into the Dutch boating industry's awards ecosystem via the Boot van het Jaar jury. There are no disclosed funding rounds, acquisitions, or significant leadership changes, and operations remain lean and parent-company-backed.
Motorboot firmographics
Firmographics- Name
- Motorboot
- Legal name
- Roskam Media B.V.
- Website
- https://motorboot.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motorboot is a Dutch consumer magazine and website covering motorized recreational boating, serving boat owners and enthusiasts in the Netherlands and Belgium via subscriptions, newsstand sales, advertising, and a branded webshop under parent Roskam Media B.V.
- Ownership category
- akta.pro rank
Motorboot industry classification
Industry- Product category
- Boating & Watersports Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where Motorboot is headquartered
LocationHeadquarters
- HQ city
- Ermelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Motorboot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Annual subscriptions for Motorboot magazine delivered 12 times per year in print and/or digital format, with automatic renewal via direct debit.
- Single Issue Sales: Individual magazine editions sold for €8.95 plus shipping. Also includes webshop merchandise such as the Motorboot Beanie (€15.95) and Watersport Praktijkreeks books (€15.95-€24.50).
- Advertising: Cross-media advertising packages offering exposure through the magazine, website, and events targeting water sports enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Only - €68/year |
| Subscription | Annual | Netherlands (Paper & Digital) - €85/year |
| Subscription | Annual | Belgium (Paper & Digital) - €97/year |
| Subscription | Annual | Gift Subscription - from €85/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Motorboot product offering
Product offeringCore offering
Motorboot publishes a monthly Dutch-language magazine (12 issues per year, print and digital) and the Motorboot.com website for motorized recreational boaters in the Netherlands and Belgium. The publication covers independent boat tests, sailing routes, technical advice, harbor research, and water sports news, and sells single issues, branded merchandise, and sailing guidebooks through its online webshop.
Product overview
Motorboot is a Dutch media platform for motorized recreational boating, consisting of a monthly print and digital magazine (Motorboot Magazine), the Motorboot.com website portal, a Webshop selling merchandise and sailing guidebooks, and the Motorboot Havenonderzoek annual harbor survey. The core offering is the magazine/website combination providing boat tests, sailing routes, technical advice, news, and stories for water sports enthusiasts. Subscription products range from digital-only (€68/year) to combined print+digital options for Netherlands (€85/year) and Belgium (€97/year), plus gift subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorboot Magazine Monthly Dutch magazine dedicated to motorized recreational boating, published 12 times per year and covering boat tests, sailing routes, harbor research, technical advice, and water sports stories. Distributed in both print and digital formats via subscription, retail newsstands, and the webshop.
- Motorboot.com Website Digital portal for motorized water sports in the Netherlands and Belgium, providing online access to articles, boat reviews, news, sailing routes, harbor research, and the magazine archive for subscribers and casual visitors.
- Motorboot Webshop Online store selling individual magazine editions, Motorboot branded merchandise (including the Motorboot Beanie at €15.95), and the Watersportpraktijkreeks series of practical sailing guidebooks priced €15.95 to €24.50.
- Motorboot Havenonderzoek (Harbor Research) Annual independent survey of marinas in the Netherlands and Belgium in which boaters rate harbors across 20 criteria; results are published in the magazine and online to help boaters choose marinas.
- Abonnement Digitaal (Digital-only subscription) Annual digital subscription at €68/year with automatic direct debit, full website access, and 12 newsletters included for Motorboat readers in the Netherlands and Belgium.
- Abonnement Nederland (Print & digital NL subscription) Annual combined print and digital subscription starting at €85/year delivering 12 printed magazines to Dutch addresses plus full digital access and newsletters.
- Abonnement België (Print & digital BE subscription) Annual combined print and digital subscription priced at €97/year delivering 12 printed magazines to Belgian addresses plus full digital access and newsletters.
- Cadeau-abonnement (Gift subscription) Gift subscription starting at €85/year for the Netherlands or €97/year for Belgium, with automatic termination after the gift period so the recipient (or gifter) does not roll into a renewing subscription.
Quantifiable outcome
- Independent boat tests covering major boat categories: motorjachten, sloepen, buitenboordmotoren
- +1 more outcomes
Companies that use Motorboot
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Motorboot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Motorboot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boot van het Jaar AwardscoreMotorboot participates in the Boot van het Jaar (Boat of the Year) Awards as part of the expert jury. Test skipper Gabriël van Seumeren represents Motorboot on the professional jury, and public jury members are included in each jury panel. The awards cover four categories: Motorboot, Open Motorboot, Elektroboot, and Zeilboot.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Motorboot competitors and assessment
Company assessmentEmerging players
- Power & Motoryacht: US motor yacht enthusiast magazine covering powerboat reviews, sea trials, and cruising. Comparable editorial model and content categories (motor yachts, outboards, boat tests) though in a different market.
- Boating Magazine: US recreational boating magazine covering powerboat reviews, boat tests, and water sports lifestyle. Similar content structure and target audience (powerboat enthusiasts) as Motorboot.
- Yachting World: Established international yachting magazine (Future plc) covering boat tests, cruising routes, and seamanship. Comparable editorial format and audience demographics in European boating media.
- Motor Boat & Yachting: UK-based motorboat magazine published by Future plc covering motor yacht reviews, boat tests, and cruising content. Closest English-language analog to Motorboot's motorized recreational boating focus.
Regional players
- Moteur Boat: French motorboat magazine (owned by Mésange Édition / Reworld Media) covering motor yachts, boat tests, and French/Mediterranean cruising. Directly comparable editorial product in the French recreational boating market.
- Skipper (Belgian): Belgian recreational boating publication covering boat tests, cruising, and water sports in Belgium and beyond. Competes with Motorboot for Belgian subscribers and advertisers in the same geographic market.
- Boote (German): Germany's leading motorboat and recreational boating magazine, published by Motor Presse Stuttgart. Comparable product offering in adjacent European market with similar editorial structure (boat tests, routes, technical advice).
Direct peers
- Watersport Magazine: Dutch water sports magazine covering recreational boating, watersports, and boat reviews. Competes with Motorboot for Dutch readership and advertising from water sports brands.
- Waterkampioen: Dutch recreational boating magazine covering similar motorized and sailing water sports content for the Netherlands audience. Direct competitor for Dutch motorboat and water sports enthusiast subscribers and advertisers.
- Zeilen: Leading Dutch sailing magazine covering boat tests, routes, and water sports lifestyle. Competes with Motorboot for Dutch recreational boating audience and subscription/advertising revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Motorboot social profiles
Digital presenceMotorboot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorboot leadership team
Management profileNumber of profiles
Profiles9 records
Motorboot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorboot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorboot
What does Motorboot do?
Motorboot publishes a monthly Dutch-language magazine (12 issues per year, print and digital) and the Motorboot.com website for motorized recreational boaters in the Netherlands and Belgium. The publication covers independent boat tests, sailing routes, technical advice, harbor research, and water sports news, and sells single issues, branded merchandise, and sailing guidebooks through its online webshop.
Is Motorboot a public or private company?
Motorboot is a private company. It is classified as unknown and is currently operating.
When was Motorboot founded?
Motorboot was founded in -1. It employs 1 to 10 people.
Where is Motorboot based?
Motorboot is headquartered in Ermelo, Netherlands, in the Europe region.
How does Motorboot make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales and advertising.
Who are Motorboot's main competitors?
Emerging players on record are Power & Motoryacht, Boating Magazine, Yachting World and Motor Boat & Yachting. Regional players are Moteur Boat, Skipper (Belgian) and Boote (German). Direct peers are Watersport Magazine, Waterkampioen and Zeilen.
Does Motorboot have an API?
No public API is recorded for Motorboot.
What industry is Motorboot in?
Motorboot's product category is Boating & Watersports Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAI, Automotive & Transportation Magazines. Its NAICS code is 513120 and its SIC code is 2721.