Power & Motoryacht

What Power & Motoryacht does

Power & Motoryacht is a US-based marine media publication operating as a brand within the Firecrown Media portfolio, alongside sister titles Angler's Journal, Passage Maker, Sail Magazine, Soundings Online, Trade Only Today, and Yachts International. The company produces a flagship print and digital magazine covering powerboats, motor yachts, marine engines, maintenance, voyaging, and broader boating industry news. Its content portfolio has expanded beyond the core magazine into a podcast series featuring interviews with boat builders and marine professionals, a YouTube library of boat walkthroughs and sea trials, and email newsletters distributed via the Firecrown and Dragonforms platforms. Distribution spans postal print subscriptions (fulfilled from Lincolnshire, IL), the Zinio digital library, an iOS app, and the powerandmotoryacht.com website with free editorial content.

The business model rests on three revenue streams: paid magazine subscriptions (print and digital with auto-renewal), advertising and sponsored content sold to marine manufacturers and brands (examples include Furuno and Azimut Yachts), and digital product access. The audience is recreational and serious powerboat and yacht owners — a horizontal consumer segment — reached through content marketing on the website, organic social media on Facebook, X, Instagram, and YouTube, email newsletters, podcasts, and boat show appearances. Pricing is not publicly disclosed and is quoted upon request. The editorial team is led by Group Publisher Wade Luce, Editor-in-Chief Dan Harding, Digital Editor John V Turner, and Senior Editor Owen Burke, with founder Dale Sackett as historical founder. The publication operates without venture capital backing as part of Firecrown Media's diversified media group, and no funding rounds, acquisitions, or structural changes are evidenced in available data.

Name

Power & Motoryacht

Legal name

Power & Motoryacht

Website

https://powerandmotoryacht.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Power & Motoryacht is a US marine media brand publishing a flagship powerboat and yacht magazine, podcast, video library, and newsletters for recreational boaters and yacht owners, operating under Firecrown Media alongside six sister marine publications.

Ownership category

akta.pro rank

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold directly to consumers through the website and mail-order fulfillment. Subscriptions include automatic renewal options and gift subscription programs.
2. Advertising and Sponsored Content: Sponsored video content and advertising sold to marine industry manufacturers and brands. Examples include Furuno-sponsored video content and Azimut Yachts sponsored walkthrough videos.
3. Digital Products: Digital magazine access via Zinio platform and iOS app, plus online content driving engagement and subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Power & Motoryacht publishes a marine media brand centered on a print and digital magazine covering powerboats, yachts, marine engines, maintenance, voyaging, and the marine industry. The brand extends into podcast episodes, video walkthroughs and sea trials, a paid subscription service with auto-renewal and gift options, and editorial content covering boat reviews, technical maintenance, and destination stories distributed through its website, social channels, Zinio digital library, and iOS app.

Product overview

Power & Motoryacht is a marine media publication offering a multi-platform content portfolio centered around its flagship magazine, complemented by a podcast series, video content library, and subscription service. The magazine provides editorial coverage of powerboats, yachts, marine maintenance, voyaging, and industry news through boat reviews, sea trials, technical articles, and expert columns. The publication serves boat owners, marine industry professionals, and enthusiasts with both print and digital content across its website, social media channels, and YouTube presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Power & Motoryacht Magazine Print and digital magazine covering powerboats, yachts, marine engines, maintenance, voyaging, and the broader marine industry, featuring boat reviews, sea trials, walkthrough videos, and expert columns for recreational and serious cruising enthusiasts.
• Power & Motoryacht Podcast Audio podcast featuring interviews with boat builders, owners, marine industry professionals, and coverage of boatyards, yacht features, and cruising destinations for boating enthusiasts and the marine industry.
• Power & Motoryacht Video Content Video walkthroughs, sea trials, and boat reviews available on the website and YouTube channel, covering new yacht models, motorboats, and marine products for boating enthusiasts and prospective buyers.
• Power & Motoryacht Subscription Service Paid magazine subscription offering print and digital access to issues, with options for auto-renewal, gift subscriptions, and customer service support for individual consumers and gift givers.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Firecrown MediacoreOthersFirecrown Media is the parent company that owns and operates Power & Motoryacht along with sister marine publications including Angler's Journal, Passage Maker, Sail Magazine, Soundings Online, Trade Only Today, and Yachts International. Firecrown handles subscription management, customer service, and publishing operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boating Magazine: Established consumer powerboat magazine published by Bonnier Active Interest Media. Direct competitor for powerboat enthusiast readership, advertising dollars from boat manufacturers, and subscription dollars from the same demographic.
• Sail Magazine: Firecrown Media sister publication covering sailboats and sailing cruising. Directly comparable as a niche marine enthusiast magazine with subscription, digital, and editorial content aimed at boat owners, but serving the sailing segment rather than powerboats.
• Yachting Magazine: Long-running luxury yachting publication under Bonnier Active Interest Media. Directly comparable as a print and digital magazine covering yacht reviews, cruising, and marine lifestyle aimed at affluent boat owners.
• Anglers Journal: Firecrown Media sister title focused on sportfishing and fishing-boat lifestyle. Comparable as a premium subscription marine enthusiast magazine under the same parent, sharing operational infrastructure and high-end boat advertiser overlap.
• Yachts International: Firecrown Media sister title focused on luxury yacht coverage. Highly comparable to Power & Motoryacht in audience (high-net-worth boat owners) and content format (reviews, features, destination coverage), with near-identical advertiser mix.
• Passage Maker: Firecrown Media sister publication focused on trawler and passagemaking cruising. Comparable as a subscription-based marine enthusiast magazine under the same parent, targeting owners in an adjacent powerboat lifestyle segment.
• Soundings Online: Firecrown Media sister publication covering the powerboat and small-cruiser segment. Comparable subscription-based marine consumer magazine under the same parent, with overlapping advertising base and audience.

Emerging players

• boats.com: Digital-first marine marketplace and editorial platform covering boat reviews, buying guides, and listings. Comparable as a marine media property competing for the same enthusiast audience and manufacturer advertising spend, but with a digital-native business model rather than print.

Regional players

• Motor Boat & Yachting: UK-based powerboat and motor yacht magazine published by Future plc. Directly comparable editorial format and audience, but primarily serves the British and European market rather than North America.

Broad incumbents

• Bonnier Active Interest Media: Large diversified media group publishing multiple marine enthusiast titles including Boating Magazine, Yachting, Cruising World, and Sport Fishing. Comparable as a parent of multiple direct competitor brands with shared subscription and advertising infrastructure across the marine media category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pmyacht
• YouTubeyoutube.com/@PowerMotoryacht
• Facebookfacebook.com/powerandmotoryacht
• Instagraminstagram.com/powerandmotoryacht/#
• LinkedInlinkedin.com/company/power-motoryacht

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power & Motoryacht