Motor-magasinet

What Motor-magasinet does

Motor-magasinet is a Danish subscription-based digital news publication covering car dealers, workshops, electric vehicles, regulation, and market developments in the Danish automotive industry. It is operated by Nordiske Medier A/S, a private limited company registered in Denmark and part of the Det Nordjyske Mediehus-koncernen media group, headquartered at Titangade 11, Copenhagen. Founded in 1969, the publication serves both individual professional readers and corporate enterprise clients (via its Virksomhedsløsning multi-user corporate product), distributing content through its website, email newsletters (Breaking/Extra, Weekly Top), and a Member Portal with company profiles, member announcements, and directory services for procurement, courses, and jobs.

The business model is a B2B/B2C subscription recurring revenue model, with a 30-day free trial for individual subscriptions and separately priced corporate/enterprise solutions. The core technology is a digital news platform operated by Nordiske Medier A/S; the product suite includes the news platform itself, paid subscription tiers, the corporate Virksomhedsløsning product, an E-avis digital newspaper format, a 'Min læseliste' bookmarking feature, and newsletters. The publication is positioned as a vertical trade media brand for the Danish automotive industry rather than a general consumer outlet, with a member announcements platform hosting over 42,988 content items as a key engagement surface for industry participants.

Name

Motor-magasinet

Legal name

Nordiske Medier A/S

Website

https://motormagasinet.dk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Motor-magasinet is a Danish subscription-based digital news publication covering the automotive industry — including dealers, workshops, EVs, and regulation — serving both individual professionals and corporate clients in Denmark via Nordiske Medier A/S.

Ownership category

akta.pro rank

Product category

Trade Media — Automotive Industry News

NAICS

Broadcasting and Content Providers (516)

akta.pro industry

PRIMARYMPAJAEAI

Automotive & Transportation Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Automotive trade news
• Industry news publication
• Digital subscriptions
• Trade media Denmark
• Automotive industry coverage

Headquarters

HQ city

København N

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Motor-magasinet generates revenue through paid subscriptions. The platform offers both individual personal subscriptions and corporate/enterprise solutions (virksomhedsløsning). Subscriptions provide access to all content including articles, news, and member announcements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Motor-magasinet operates a subscription-based Danish trade news and content platform focused on the automotive industry. It publishes editorial coverage of car dealers, workshops, electric vehicles, registrations, regulation, and market developments, delivered through a website portal, email newsletters, an electronic newspaper (E-avis), and a member portal hosting industry announcements and company profiles. Customers access content via individual subscriptions (with a 30-day free trial) or corporate subscriptions (Virksomhedsløsning) that provide team-wide access.

Product overview

Motor-magasinet operates as a comprehensive digital news and content platform for the Danish automotive and vehicle industry, published by Nordiske Medier A/S. The primary offering is the Motor-magasinet news platform delivering editorial content covering car dealers, workshops, electric vehicles, regulatory changes, and market developments. The platform is distributed through multiple access tiers: a free/basic level with limited content, and premium subscription products including personal subscriptions and the Virksomhedsløsning (Corporate Solution) for team access. Supplementary products include the E-avis digital newspaper format, email newsletters (Breaking/Extra, Weekly Top), and a member-only portal with company profiles and member announcements. The platform also features procurement listings, course/education listings, and job listings as industry-specific directory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor-magasinet Nyheder (Digital News Platform) The flagship digital news platform delivering editorial articles and updates covering the Danish automotive and vehicle industry, including car dealers, workshops, electric vehicles, regulation, registrations, and market developments, available to individual subscribers and corporate subscribers.
• Motor-magasinet Medlemsportal (Member Portal) Member-only portal with member announcements, company profiles, and industry networking features for registered members of the Danish automotive trade.
• E-avis (E-newspaper)
• Motor-magasinet Nyhedsbreve (Email Newsletters)
• Virksomhedsløsning (Corporate Subscription Solution)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Automotive News: Leading global B2B trade publication for the automotive industry, covering dealers, OEMs, and regulation. Comparable as the global benchmark for automotive trade journalism that Motor-magasinet targets at a Danish scale.
• Auto Bild: Large European automotive magazine brand with extensive digital coverage and subscription products. Comparable as a horizontal peer in automotive media with a mature paywall and digital distribution model relevant to Motor-magasinet's roadmap.
• Auto, Motor und Sport: Established German automotive magazine with a long-running print and digital presence covering the automotive industry and consumer vehicles. Comparable because it spans industry and consumer content in a similar vertical at much larger scale, illustrating the upper bound of the category.

Direct peers

• Mester Tidende: Danish trade publication for automotive workshops and service operators, covering a closely overlapping audience with Motor-magasinet. Comparable because it competes for the same Danish automotive professional readership via subscription.
• Wards Auto: B2B automotive intelligence publication (Wards Intelligence portfolio) covering OEMs, dealers, and suppliers with subscription research. Comparable as a vertical subscription trade publication for automotive industry professionals.
• Transportmagasinet: Sister publication by Nordiske Medier A/S covering the Danish transport/logistics sector with the same subscription and corporate solution model. Direct peer because it shares the operating model, technology stack, and parent group, serving an adjacent B2B trade audience.
• Just-Auto: B2B automotive industry intelligence and news platform serving OEM, supplier, and dealer audiences with subscription access. Comparable because it monetizes industry professionals for automotive news and analysis at a similar niche-vertical subscription model.

Regional players

• Bilmagasinet: Norwegian automotive trade and consumer publication with a similar magazine-style editorial format and dealer/workshop audience. Comparable because it serves the same vertical in a neighboring Nordic market with similar subscription mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/motor-magasinet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor-magasinet