Motor Oil Coffee

Name

Motor Oil Coffee

Legal name

Motor Oil Coffee

Website

https://motoroilcoffee.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee
• Coffee subscription
• Fair trade coffee
• Organic coffee
• Coffee retail

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales (In-Store): Motor Oil Coffee operates physical retail locations serving coffee beverages directly to consumers. Their retail philosophy emphasizes speed, quality, and presentation, differentiating from traditional coffee retailers by minimizing wait times.
2. MO at Home Subscription: Monthly subscription service delivering two pounds of coffee per month to subscribers. Two pricing tiers: Daystarter breakfast blend at $39.99 + tax/month, or a two-bag combination of High Octane Premier Guatemalan, Cruise Control harvest, or Zero Emission decaf blends at $44.99 + tax/month. Each bag mailed bi-weekly. Free shipping for subscribers. This is a recurring revenue stream with monthly billing.
3. Loyalty Rewards (Sparks Program): Points-based rewards program where customers earn Sparks for each purchase. One Spark per 1 lb. bag purchased; every 10 Sparks earns a free 1 lb. bag. MO at Home subscribers earn 2 Sparks per bag. The program incentivizes repeat purchases and customer retention.
4. Whole Bean and Ground Coffee (E-Commerce): Online sales of whole bean and ground coffee products in 1 lb. bags across multiple blends including Daystarter, Motor Oil Standard, High Octane Premier, Cruise Control, Zero Emission, and Jetfuel espresso.
5. Franchise Revenue: Motor Oil Coffee is actively seeking franchisees to open additional locations. Franchise fees and ongoing royalty or revenue-sharing arrangements would constitute a business development revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Motor Oil Coffee sells fair trade certified organic coffee under an automotive-themed brand through company-owned retail cafes, a direct-to-consumer e-commerce storefront, and a monthly home subscription service (MO at Home). The product portfolio includes multiple proprietary blends such as Daystarter, Motor Oil Standard, High Octane Premier, Cruise Control Harvest Blend, Zero Emission decaf, and Jetfuel Espresso, available in whole bean and ground formats. The company also runs the Sparks customer loyalty program and offers the MO*tini* espresso martini at partner venues.

Product overview

Motor Oil Coffee is a specialty coffee retailer operating a single-brand portfolio of fair trade certified organic coffees. The core product lineup includes four main blends: Daystarter (breakfast), Motor Oil Standard (signature), High Octane Premier (evening), and Jetfuel Espresso (organic espresso). Coffee is available in Light, Medium, Dark, and Super Dark roasts, sold as whole bean or ground. The company operates retail locations (Downtown Albany flagship) and an e-commerce store with two supplementary services: MO at Home (monthly subscription delivering 2 lbs. of coffee with free shipping in two price tiers) and Sparks (loyalty rewards program). Additional offerings include merchandise, cold brew, and the MO*tini* Espresso Martini cocktail. The brand also offers franchise and vendor partnership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Daystarter A Motor Oil Coffee breakfast/light-roast blend designed as the starting point of the lineup. Sold in whole bean and ground formats to individual consumers through retail, e-commerce, and subscription.
• Motor Oil Standard Motor Oil Coffee's signature medium-roast blend, positioned as the everyday core offering. Sold in whole bean and ground formats to individual consumers through retail, e-commerce, and subscription.
• High Octane Premier A premium darker-roast Motor Oil Coffee blend, positioned as an evening/stronger option. Sold in whole bean and ground formats to individual consumers through retail, e-commerce, and subscription.
• Cruise Control Harvest Blend A rotating seasonal/harvest blend featured in the MO at Home subscription box. Sold to individual subscribers and through e-commerce.
• Zero Emission Decaf A decaffeinated Motor Oil Coffee blend offering included in the MO at Home subscription lineup. Sold in whole bean and ground formats to individual consumers.
• Jetfuel Espresso Motor Oil Coffee's espresso blend made from a combination of organic Sumatran, Ethiopian, and Nicaraguan beans, developed with input from co-founder Joe Bonilla. Sold in whole bean and ground formats and used in espresso-based cafe drinks and the MO*tini* cocktail.
• MO*tini* Espresso Martini A signature espresso martini cocktail built on Motor Oil Coffee espresso, distributed through partner venues such as Horses Lounge. Targeted at adult consumers seeking a branded ready-to-order cocktail.
• MO at Home Subscription A monthly subscription service that delivers curated boxes of Motor Oil Coffee blends (such as Daystarter, Cruise Control, and Zero Emission) to subscribers with free shipping. Targeted at busy parents and working professionals seeking convenient at-home specialty coffee.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Horses Lounge (Schenectady)minorStrategic or Co-development PartnerThe Horses Lounge in Schenectady is credited as the venue where the MO*tini Espresso Martini was first conceived. This partnership serves as a product showcase and event-driven marketing channel, with the MO*tini featured as an 'all-around favorite' at the venue. It represents a venue partnership for product development and co-marketing of the signature Espresso Martini.

Scale indicators1 record

Recent moves10 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Specialty coffee roaster focused on sustainability and fair trade, with wholesale and DTC channels. Comparable to Motor Oil Coffee in its fair trade organic sourcing, specialty coffee focus, and multi-channel distribution.
• Death Wish Coffee: Specialty coffee brand emphasizing bold, high-caffeine products with strong DTC presence and subscription model. Comparable to Motor Oil Coffee in its car-culture-adjacent branding, focus on premium DTC coffee, and use of subscription as a core revenue stream.
• Onyx Coffee Lab: Award-winning specialty coffee roaster with strong DTC presence and subscription. Comparable to Motor Oil Coffee in its specialty coffee positioning, DTC subscription model, and devotion to premium single-origin and blended products.
• Intelligentsia Coffee: Specialty coffee roaster with direct trade sourcing, cafés, and wholesale. Comparable to Motor Oil Coffee in its focus on ethically sourced specialty coffee and multi-channel retail/wholesale model.
• Black Rifle Coffee Company: Veteran-owned specialty coffee company with strong lifestyle branding and a robust DTC channel, plus subscription service and rapid retail expansion. Highly comparable to Motor Oil Coffee as a values-driven, themed specialty coffee brand pursuing multi-channel growth.
• Verve Coffee Roasters: Specialty coffee roaster and café operator with strong brand identity and DTC channel. Comparable to Motor Oil Coffee as a smaller, brand-driven specialty coffee company with cafés and e-commerce.

Broad incumbents

• Blue Bottle Coffee: Premium specialty coffee brand with cafés, DTC, and subscription. Comparable to Motor Oil Coffee in its premium positioning, café retail, and subscription model, but a much larger and more established brand.
• Stumptown Coffee Roasters: Well-known specialty coffee roaster with cafés, wholesale, and DTC subscription. Comparable to Motor Oil Coffee across product, retail, and subscription, but operates at meaningfully greater scale and brand recognition.
• La Colombe Coffee Roasters: Established specialty coffee roaster with DTC, wholesale, and multiple café locations. Comparable to Motor Oil Coffee in its specialty coffee positioning, café retail format, and distribution across channels, but at significantly larger scale.
• Peet's Coffee: Long-established specialty coffee brand with retail locations, wholesale, and DTC. Comparable to Motor Oil Coffee in its specialty coffee product mix and retail/cafe operations, but vastly larger and more established.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/motoroilcoffee
• Facebookfacebook.com/motoroilcoffee
• Instagraminstagram.com/motoroilcoffee
• LinkedInlinkedin.com/company/motoroilcoffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Oil Coffee