Motorshow Events
Motorshow Events is a UK-based, privately held event management company founded around 2015 that operates the Festival of Wheels, a family-oriented automotive car show at Trinity Park, Ipswich, drawing over 50,000 attendees annually and monetizing through tickets, camping, premium experiences, and trader fees.
- Company typePrivate
- Founded2015
- HeadquartersIpswich, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Motorshow Events does
Motorshow Events Ltd is a privately held UK event management company founded around 2015, headquartered in Rainham, Essex, that operates family-oriented automotive car show events in East England. The company runs the flagship Festival of Wheels at Trinity Park, Ipswich (Suffolk), and in 2026 merged its former MotorFest Father's Day event (previously held in Chelmsford, Essex) into the Festival of Wheels to create a single combined high-octane family weekend held 1st-2nd August 2026. The company's stated attendance exceeds 50,000 annually, supported by an 11-year operational track record.
The core product portfolio centers on ticketed admission (adult online saver tickets from £24.99, with on-the-gate pricing higher), weekend camping packages from £77.99 with electricity hook-up add-ons, and a range of premium experiences including Monster Truck rides and driving experiences featuring named trucks (Red Dragon, Ice Phoenix, Big Pete, Grim Reaper). Supplementary revenue streams include trader pitch rentals (3x10m to 12x10m sizes), individual vehicle and club stand registrations for Show & Shine competitions, truck and lorry showcase entries (£30), and charity ride experiences in partnership with Sporting Bears. Distribution is multi-channel via a dedicated ticketing website (motorshowtickets.com), Eventbrite, Love to Visit, and channel partner RedBox Events.
The business model is direct-to-consumer with community-led elements: ticket sales drive primary revenue, while per-attendee monetization is expanded through camping, add-on experiences, and B2B trader/vendor fees. The customer base spans families and the general public, car clubs and individual enthusiasts, automotive traders, and truck/lorry owners. Underlying technology is standard rather than proprietary (WordPress website, third-party ticketing platforms, Eventbrite distribution). The company operates with approximately 5 employees, is bootstrapped with no external funding or institutional backing, and remains geographically concentrated in Suffolk and Essex.
Motorshow Events firmographics
Firmographics- Name
- Motorshow Events
- Legal name
- Motorshow Events Ltd
- Website
- https://motorshowevents.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motorshow Events is a UK-based, privately held event management company founded around 2015 that operates the Festival of Wheels, a family-oriented automotive car show at Trinity Park, Ipswich, drawing over 50,000 attendees annually and monetizing through tickets, camping, premium experiences, and trader fees.
- Ownership category
- akta.pro rank
Motorshow Events industry classification
Industry- Product category
- Car Show Events
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Auto, Boat & RV Shows (MPAGAFAC)
- akta.pro secondary industries
- Transportation, Logistics & Mobility Shows Organizers (THAHABAL), Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where Motorshow Events is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Motorshow Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from admission tickets to car show events. Online saver tickets start at £24.99 for adults, with various pricing tiers for children, passengers, and camping packages. On-the-day tickets are available at higher prices.
- Camping Packages: Weekend camping packages including entry to the show. Online saver camping tickets start at £77.99. Additional electricity hookup available for £60 plus booking fee.
- Trader and Vendor Fees: Revenue from trading pitches at events. Pitch prices vary by size (3x10m to 12x10m standard pitches, plus premium options). Food vendors pay additional rubbish collection charges.
- Premium Experiences: Additional revenue from add-on experiences such as Monster Truck rides and driving experiences, sold separately from base admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Online Saver Ticket |
| Unit Pricing | Pay-as-you-go | Camping Package |
| Unit Pricing | Pay-as-you-go | Driver & Vehicle Day Ticket |
| Unit Pricing | Pay-as-you-go | Child Passenger (3-16) Day Ticket |
| Unit Pricing | Pay-as-you-go | Adult Passenger Day Ticket |
| Unit Pricing | Pay-as-you-go | Children Under 3 |
| Unit Pricing | Pay-as-you-go | Lorry Camping Ticket |
| Unit Pricing | Pay-as-you-go | Monster Truck Experiences |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Motorshow Events product offering
Product offeringCore offering
Motorshow Events is a UK-based event management company that organizes family-oriented automotive car shows, primarily the annual Festival of Wheels held at Trinity Park, Ipswich. The company sells admission tickets (online saver and on-the-gate), weekend camping packages, registration services for individual vehicles, car clubs, and trucks, as well as trading pitch rentals and premium add-on experiences such as monster truck rides and driving experiences.
Product overview
Motorshow Events operates as an event management company running family-oriented automotive and car show events in the UK. The company offers a unified event platform centered around the Festival of Wheels (the primary flagship event) as the core product, which has absorbed the former MotorFest event. The product portfolio includes the main ticketed event with paid attractions (monster truck rides/drives, arena shows, shopping village), complimentary activities (monster truck displays, arena performances, children's entertainment), registration services (individual vehicles, club stands, truck/lorry entries), and camping accommodations. Ticket categories include online saver tickets starting at £24.99 for adults, with additional paid add-ons for monster truck experiences, camping (starting at £77.99), and electricity hook-up (£60).
Differentiator
Problem solved
Functional benefit
Brands
- Festival of Wheels: The primary family car show event held at Trinity Park, Ipswich, Suffolk, featuring monster trucks, car displays, and family entertainment.
- MotorFest
Products and services
- Festival of Wheels Annual family car show event featuring monster trucks, vehicle displays, arena shows, camping, and automotive entertainment held at Trinity Park, Ipswich. Targets families, car enthusiasts, and traders.
- Festival of Wheels Camping Weekend camping experience at Festival of Wheels offering 3 nights (Friday to Monday) with amenities including showers, toilets, electricity hook-up, security, and exclusive evening entertainment including comedy club and live music.
- Individual Vehicle Registration / Show & Shine Registration service allowing individual vehicle owners to display their cars, bikes, or trucks at the event and compete for Show & Shine trophies including Best Classic, Best in Show, Best Modified, and Best Custom categories. Free for drivers and vehicles when booked online in advance.
- Club Stand Registration Registration for car clubs and automotive groups to have a collective display stand at the event, with options for Saturday, Sunday, or both days attendance.
- Lorries & Trucks Registration Registration service for lorry and truck owners to participate in the truck showcase area of Festival of Wheels, featuring American trucks and lorries competing for trophies. Lorry camping ticket is £30 including driver and vehicle.
- Traders, Sponsors & Partners Trading and sponsorship opportunities at events, with trade pitches available in various sizes (3x10m to 12x10m standard pitches, plus premium options), premium/dealership stands, and camping included with trading pitch purchase. Attracts over 50,000 attendees annually.
- Monster Truck Experiences Monster truck riding and driving experiences (Red Dragon, Ice Phoenix, Big Pete, Grim Reaper) available as premium add-ons at the Festival of Wheels, with pre-booking required.
Quantifiable outcome
- Over 50,000 attendees annually
- +2 more outcomes
Companies that use Motorshow Events
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Motorshow Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motorshow Events partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sporting BearscoreSporting Bears Dream Rides provides an exhilarating experience at Festival of Wheels where visitors can ride in iconic cars like Lamborghini Gallardo or Aston Martin DBX. Bookings are available on the day on a first-come, first-served basis. All rides support children's charities through the Sporting Bears Motor Club's work.
- East Anglian Air Ambulance (EAAA)minorEAAA attends the event representing a vital charity air ambulance service that delivers a free, life-saving Helicopter Emergency Medical Service to critically ill and injured individuals in Bedfordshire, Cambridgeshire, Norfolk and Suffolk.
- SERV Voluntary Blood ServiceminorSERV Voluntary Blood Service attends the show offering whole blood and is equipped to transport emergency plasma, medications, and medical samples to hospitals and patients across Suffolk and Cambridgeshire.
- RedBox EventscoreRedBox Events handles ticket sales and support for Motorshow Events. They manage the ticket helpline and email support for ticket-related issues. Any tickets purchased from third-party providers must be handled through those sellers directly.
- Love to VisitminorThird-party platform for ticket purchases, listed as a contact option for customers who purchased through Love to Visit.
- All Advertising LtdminorProvides web design services for Motorshow Events website (motorshowevents.com).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Motorshow Events competitors and assessment
Company assessmentBroad incumbents
- Goodwood Revival: Three-day historic motor racing and period-themed festival held at the Goodwood circuit, attracting large family audiences. Comparable as a premium UK automotive heritage event with family entertainment focus.
- Autosport International Show: Major UK motorsport trade and consumer show held at the NEC, covering racing categories from Formula 1 to grassroots motorsport. Comparable as a large UK motorsport-themed show but with broader motorsport and trade focus.
- Goodwood Festival of Speed: Premier UK motoring event hosted by the Duke of Richmond, featuring hill climbs, supercar displays, and family entertainment. Comparable as a UK-based ticketed automotive festival but operates at a much larger and more prestigious scale.
- NEC Classic Motor Show: Large UK indoor classic car show held at the NEC, Birmingham, featuring thousands of classic vehicles, traders, and club displays. Comparable as a major UK automotive enthusiast show but is indoor and significantly larger scale.
Direct peers
- Silverstone Classic: Major UK historic motor racing and family car show held at Silverstone, featuring classic car displays, live racing, and family entertainment. Directly comparable as a large-scale, ticketed family-oriented automotive show with multi-day programming.
- Donington Historic Festival: UK historic racing festival featuring classic race cars, demonstrations, and family entertainment at Donington Park. Comparable as a ticketed motorsport/heritage car event with weekend programming.
- MPH Show (Prestige & Performance Motor Show): UK prestige and performance car show featuring supercar and hypercar displays alongside family entertainment. Comparable as a ticketed UK automotive show targeting enthusiasts and families.
- CarFest: Family-friendly automotive and music festival founded by Chris Evans, combining car displays, live music, and family activities. Directly comparable as a UK family car show event with music and entertainment programming.
- Practical Classics Classic Car & Restoration Show: UK classic car and restoration show with vehicle displays, demonstrations, and trader village, targeting enthusiasts and families. Comparable as a ticketed automotive show with club displays and trader revenue model.
Regional players
- Battle of Britain Memorial Flight (RAF): While not a commercial peer, the BBMF runs airshow-style events across UK regional airfields combining vehicle/aviation displays with family entertainment. Comparable in delivering family entertainment experiences with vehicle/heritage content across UK regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Motorshow Events social profiles
Digital presenceMotorshow Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorshow Events leadership team
Management profileNumber of profiles
Motorshow Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorshow Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorshow Events
What does Motorshow Events do?
Motorshow Events is a UK-based event management company that organizes family-oriented automotive car shows, primarily the annual Festival of Wheels held at Trinity Park, Ipswich. The company sells admission tickets (online saver and on-the-gate), weekend camping packages, registration services for individual vehicles, car clubs, and trucks, as well as trading pitch rentals and premium add-on experiences such as monster truck rides and driving experiences.
Is Motorshow Events a public or private company?
Motorshow Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motorshow Events founded?
Motorshow Events was founded in 2015. It employs 1 to 10 people.
Where is Motorshow Events based?
Motorshow Events is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Motorshow Events make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are camping Packages, trader and Vendor Fees and premium Experiences.
Who are Motorshow Events's main competitors?
Broad incumbents on record are Goodwood Revival, Autosport International Show, Goodwood Festival of Speed and NEC Classic Motor Show. Direct peers are Silverstone Classic, Donington Historic Festival, MPH Show (Prestige & Performance Motor Show), CarFest and Practical Classics Classic Car & Restoration Show. Battle of Britain Memorial Flight (RAF) is listed as a regional player.
Does Motorshow Events have an API?
No public API is recorded for Motorshow Events.
What industry is Motorshow Events in?
Motorshow Events's product category is Car Show Events. Its primary akta.pro industry code is MPAGAFAC, Auto, Boat & RV Shows, with a secondary code of THAHABAL, Transportation, Logistics & Mobility Shows Organizers. Its NAICS code is 71311 and its SIC code is 7900.