Moto Hospitality

What Moto Hospitality does

Moto Hospitality Ltd is a privately held UK motorway service station operator headquartered in Toddington, Bedfordshire, founded in 2001. The company runs a portfolio of physical motorway service areas across the UK motorway network, providing fuel (via BP), branded food and beverage (Costa, Greggs, Burger King, KFC, M&S Food, Pret, Krispy Kreme, West Cornwall Pasty, Chopstix, Chow, Chozen), convenience retail (WHSmith), overnight accommodation (Travelodge), parking, free WiFi, gaming, and accessibility facilities (Changing Places). Moto serves distinct traveler segments including families, HGV drivers, EV owners, business travelers, and coach operators.

The company's technology and product surface is anchored by physical infrastructure — motorway-adjacent sites with high captive demand — supplemented by a growing in-house EV charging brand, Moto CHARGE, which the company is building out as a Charge Point Operator at Super Hub locations (Tamworth M42, Toddington North). Moto also hosts third-party EV charging networks GRIDSERVE Electric Highway and Tesla Superchargers, layering multiple charging propositions across the estate. Digital touchpoints include the moto-way.com journey planner and social channels (TikTok, Instagram, X, Facebook), but the company has no native mobile app, API, or SDK offering, and no disclosed AI capabilities.

Moto's business model is multi-stream and largely asset-and-tenant based. Revenue is generated through franchise and lease arrangements with branded retail and food partners, direct fuel sales through BP-branded forecourts, usage-based fees from in-house and partner EV charging networks, transaction fees from Travelodge room nights and other accommodation, and dedicated services for HGV and commercial vehicle operators (parking, fuel cards, driver facilities). The company has ~1,295 employees, no publicly disclosed revenue, and no disclosed parent company or recent funding activity. It was named one of The Sunday Times Top 10 Best Places to Work for the third consecutive year in 2026 and holds Netmums Recommended status as a family-friendly operator.

Name

Moto Hospitality

Legal name

Moto Hospitality Ltd

Website

https://moto-way.co.uk

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moto Hospitality operates motorway service stations across the UK, providing fuel, branded food and retail, EV charging, accommodation, and parking to motorway travelers. It serves families, HGV drivers, EV owners, business travelers, and coach operators through its estate of physical locations.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Franchise and Lease Revenue: Moto earns revenue by leasing space to branded restaurant and retail partners including Costa, Greggs, Burger King, KFC, M&S Food, Pret, WHSmith, and others. These franchisees and tenants pay rent and potentially revenue share for prime motorway retail locations.
2. Fuel Sales: Direct fuel sales through BP branded fuel stations at Moto locations.
3. EV Charging Services: Revenue from EV charging services through Moto CHARGE branded chargers and partnerships with GRIDSERVE Electric Highway and Tesla Superchargers.
4. Hotel Accommodation: Travelodge hotels operate within Moto service stations, providing overnight accommodation to travelers.
5. HGV and Commercial Vehicle Services: Dedicated facilities and services for HGV drivers, coach operators, and business travelers including parking, fuel cards, and amenities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Moto Hospitality operates a network of UK motorway service stations that host branded food, retail, fuel, EV charging, and accommodation partners. The company generates revenue through lease/franchise agreements with branded tenants (Costa, Greggs, Burger King, KFC, M&S Food, Pret, WHSmith, Krispy Kreme, etc.), direct fuel sales under BP branding, and its own Moto CHARGE ultra-rapid EV charging network. Additional services include Travelodge hotels, parking, free WiFi, gaming facilities, and Changing Places accessibility amenities.

Product overview

Moto Hospitality operates a chain of motorway service areas across the UK. The core offering is the physical motorway service stations themselves, which host a portfolio of partner retail and food & beverage brands (including M&S Food, Costa, Greggs, Burger King, KFC, Pret, WHSmith, Krispy Kreme, West Cornwall Pasty, Chow, Chopstix, Chozen) and fuel services (BP). The company has recently launched its own EV charging brand, Moto CHARGE, positioning itself as a Charge Point Operator alongside partner networks GRIDSERVE Electric Highway and Tesla Superchargers. Additional amenities include Travelodge hotels, parking, free WiFi, gaming facilities, and Changing Places accessibility facilities. Moto serves specific segments including families, HGV drivers, coaches, and business travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Moto CHARGE: Electric vehicle charging brand operated by Moto Hospitality as a Charge Point Operator (CPO) providing ultra-rapid EV chargers at motorway service stations

Products and services

• Moto CHARGE Moto's own electric vehicle charging brand offering ultra-rapid EV chargers at motorway service stations across the UK. Moto operates as a Charge Point Operator (CPO) with Super Hub high-capacity charging locations.
• Fuel Services Petrol and diesel fuel services available at Moto motorway service stations through partnership with BP branded fuel stations.
• EV Charging (multi-network) Electric vehicle charging facilities at Moto motorway services including multiple charging networks (Moto CHARGE, GRIDSERVE Electric Highway, Tesla Superchargers).
• Travelodge Accommodation Travelodge hotel accommodation located at select Moto motorway service stations providing overnight accommodation to travelers.
• Journey Planner Online tool to help plan journeys and find Moto motorway service locations along routes.
• Business Services Business-oriented services and facilities at Moto motorway service locations including fuel cards and dedicated amenities for business travelers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BPcoreChannel Partner/ Reseller/ DistributorBP branded fuel stations operate at Moto motorway service locations, providing fuel products to travelers.
• Burger KingcoreChannel Partner/ Reseller/ DistributorBurger King restaurant franchise operates drive-thru and dining facilities at select Moto locations.
• Costa CoffeecoreChannel Partner/ Reseller/ DistributorCosta Coffee operates at Moto service stations providing coffee and light refreshments.
• GreggscoreChannel Partner/ Reseller/ DistributorGreggs bakery franchise operates at Moto locations offering baked goods and savory items.
• KFCcoreChannel Partner/ Reseller/ DistributorKFC operates drive-thru and restaurant facilities at Moto locations, with the first KFC drive-thru now open at Moto Woolley Edge South.
• M&S FoodcoreChannel Partner/ Reseller/ DistributorM&S Food outlets operate at Moto service stations offering grocery and prepared food items.
• Pret a MangercoreChannel Partner/ Reseller/ DistributorPret a Manger operates at select Moto locations providing sandwiches, coffee, and prepared foods.
• WHSmithcoreChannel Partner/ Reseller/ DistributorWHSmith retail stores operate at Moto locations offering newsagents, books, snacks, and travel essentials.
• TravelodgecoreChannel Partner/ Reseller/ DistributorTravelodge hotels operate within Moto motorway service stations providing overnight accommodation.
• GRIDSERVE Electric HighwaycoreTechnology or IntegrationGRIDSERVE Electric Highway provides EV charging infrastructure at Moto locations as part of the UK's rapid charging network.
• Tesla SuperchargerscoreTechnology or IntegrationTesla Supercharger stations are available at select Moto locations for Tesla vehicle owners.
• Krispy KrememinorChannel Partner/ Reseller/ DistributorKrispy Kreme donut outlets operate at select Moto locations.
• West Cornwall PastyminorChannel Partner/ Reseller/ DistributorWest Cornwall Pasty franchise operates at Moto locations offering traditional Cornish pasties.
• ChowminorChannel Partner/ Reseller/ DistributorChow restaurant brand operates at select Moto locations.
• ChozenminorChannel Partner/ Reseller/ DistributorChozen Asian cuisine brand operates at select Moto locations.
• ChopstixminorChannel Partner/ Reseller/ DistributorChopstix noodle and rice bowl brand operates at select Moto locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shell (UK Retail): Major UK fuel and convenience retail operator with expanding EV charging network. Comparable to Moto's fuel and EV charging layer, though not focused on motorway service areas.
• BP (UK Retail): BP operates branded fuel stations at Moto sites and competes as a major UK fuel retailer. Comparable to Moto as a UK fuel retail incumbent with EV charging roll-out through BP Pulse.
• EG Group: Large UK and European fuel and convenience retail operator with EV charging ambitions. Comparable to Moto in the fuel and roadside retail layer, though broader and not motorway-focused.

Emerging players

• GRIDSERVE: UK EV charging network operator that is also a Moto partner via Electric Highway. Comparable to Moto's Moto CHARGE business as a focused UK EV charging infrastructure player.

Others

• Travelodge: UK budget hotel operator that operates accommodations within Moto motorway service stations. Comparable to Moto as a co-located hospitality partner and a key overnight lodging option for motorway travelers.

Direct peers

• Extra MSA Group: UK motorway service area operator developing and operating new MSA sites. Directly comparable to Moto as a UK-only motorway service area brand with fuel, food, and EV charging.
• Roadchef: UK motorway service area operator with multiple sites serving long-distance travelers. Competes head-to-head with Moto on UK motorway locations, offering fuel, food courts, and EV charging.
• Westmorland Family: UK motorway service area operator with sites including Tebay Services and Gloucester Services. Comparable to Moto as a regional MSA operator with premium food, fuel, and accommodation offerings.
• Welcome Break: One of the UK's largest motorway service area operators, running a comparable network of MSA sites with similar fuel, food, and EV charging offerings. Direct competitor to Moto on UK motorway concessions.
• Applegreen: Ireland-headquartered motorway service area and fuel station operator with UK presence. Comparable to Moto as a multi-format roadside service station operator with food, fuel, and EV charging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motoway
• Facebookfacebook.com/MotoHospitality
• Instagraminstagram.com/moto.way
• TikToktiktok.com/@motohospitality?refer=creator_embed
• LinkedInlinkedin.com/company/moto-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moto Hospitality