What MS FOODS LTD does

MS Foods Ltd is a UK-based B2B wholesale food distributor founded in 1991, headquartered in Luton, Bedfordshire, and serving the fast food trade — restaurants, takeaways, kebab shops, and similar independent operators — across the country. Its product range is concentrated rather than broadline: fresh halal chicken, frozen foods, soft drinks, flours, chilled vegetables, dairy, food packaging, and a private label line, with pricing gated to registered trade accounts. The operating model is sales-led through regional account managers, supported by a B2B ordering website built on Oracle Application Express (APEX), supplemented by phone and WhatsApp ordering channels, and fulfilled through temperature-controlled delivery vehicles operating 7 days a week on a nationwide basis.

The business operates as a private limited company with a small headcount of 12 employees relative to its nationwide delivery footprint, indicating a high-velocity, asset-light distribution model rather than a deep-SKU broadline wholesaler. There is no public disclosure of revenue, funding, M&A activity, certifications, awards, or executive team beyond the founder/owner structure, and no PE/VC backing is disclosed. The competitive positioning is that of a specialist halal-focused fast food supplier rather than a generalist foodservice distributor, with category focus and 7-day nationwide service as the primary differentiators against larger broadline competitors.

Name

MS FOODS LTD

Legal name

MS Foods UK Limited

Website

https://msfoods.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MS Foods Ltd is a UK-based B2B wholesale food distributor founded in 1991, headquartered in Luton, serving the independent fast food trade (restaurants, takeaways, kebab shops) nationwide with halal chicken, frozen foods, dairy, packaging, and private label products, delivered via temperature-controlled vehicles and ordered through an Oracle APEX B2B portal.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Poultry and Poultry Product Merchant Wholesalers (424440)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG), Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB), Online Cold-Chain & Frozen Food Delivery (AFAIAMAL), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Wholesale food distribution
• Fast food supplies
• Halal chicken wholesale
• Frozen food supply
• Food service ingredients

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Food Distribution: Wholesale distribution of fast food supplies to the UK fast food trade, including branded products and private label offerings. Products include fresh Halal Chicken, frozen foods, soft drinks, flours, chilled vegetables, dairy products, and food packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

MS Foods is a UK-based wholesale food distributor supplying the fast food trade with a wide range of branded and private-label products including fresh Halal Chicken, frozen foods, soft drinks, flours, chilled vegetables, dairy products, and food packaging. The company operates a 7-day nationwide delivery and collection service via temperature-controlled vehicles from its Luton warehouse, supported by an online B2B ordering platform requiring customer account registration.

Product overview

MS Foods operates a B2B wholesale food distribution platform serving the UK fast food trade. The company offers an online ordering system accessible to registered wholesale customers, providing access to their portfolio of food products. The product range spans across multiple categories including fresh and frozen foods (Halal chicken, frozen meats, potato products), beverages (soft drinks), bakery items (bread products), dairy, sauces, spices, and non-food supplies (packaging, cleaning aids). MS Foods supplies both market leading brands and their own private label products. Services include 7-day-a-week collection and nationwide delivery via temperature-controlled vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Halal Chicken Fresh Halal-certified chicken products supplied wholesale to fast food outlets in the UK.
• Frozen Foods Frozen food products including frozen meats, frozen chicken, and frozen potato products supplied wholesale to the fast food industry.
• Soft Drinks Beverage products including soft drinks and related consumables for fast food outlets.
• Flours Flour products for baking and food preparation supplied to the fast food trade.
• Chilled Vegetables Chilled vegetable products supplied wholesale to food service operators.
• Dairy Products Dairy products including cheeses supplied wholesale to the food service industry.
• Food Packaging Food packaging supplies for takeaways and fast food establishments, including non-food supplies and cleaning aids.
• Burgers Burger products supplied wholesale to fast food outlets.
• Sauces and Dips Sauce products, dips, and condiments supplied wholesale to the food service industry.
• Donner Kebabs Donner kebab products supplied wholesale to kebab shops.
• MS Foods Online Ordering Platform Web-based B2B ordering platform enabling registered wholesale customers to browse products, place orders, and manage accounts with 7-day-a-week availability for collection and delivery.
• Private Label Products MS Foods' own branded food products complementing market-leading brands in their portfolio.
• Bread and Bakery Products Bread and bakery products supplied wholesale to the fast food trade.
• Oils, Seasonings, and Spices Cooking oils, seasonings, and spices supplied wholesale for food preparation.
• Desserts & Ice Cream Dessert and ice cream products supplied wholesale to food service operators.
• Pizza Toppings, Rice, Side Orders, and Tinned Goods Pizza toppings, rice products, side order items, and canned/preserved food products supplied wholesale to fast food establishments.
• Syrups and Sugar Syrups and sugar products supplied wholesale for food service use.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brakes Group: Major UK broadline foodservice distributor serving pubs, restaurants and QSR operators. Comparable nationwide temperature-controlled distribution and broadline product portfolio.
• Booker Group: UK's largest cash-and-carry and delivered wholesaler (now part of Tesco), serving independent caterers and takeaways. Overlapping customer base and broadline product mix, with deeper scale and category breadth.
• Bidfood UK: One of the UK's largest foodservice wholesalers, operating multi-temperature DCs nationwide. Comparable broadline product range and foodservice customer base, but at substantially larger scale.

Direct peers

• Hopwells: UK cash-and-carry and delivered foodservice wholesaler focused on independent takeaways and caterers, with overlapping product range and regional delivery model.
• Caterfood Catering Supplies: Southwest UK foodservice distributor focused on independent caterers and takeaways with broadline range and temperature-controlled delivery. Comparable business model and end-customer profile.
• JJ Food Service: UK online broadline foodservice wholesaler serving takeaways, restaurants and caterers. Directly comparable B2B e-commerce model with nationwide delivery and multi-category range.
• Country Style Foods: UK foodservice supplier specializing in fast food trade with branded and own-label ranges, comparable customer targeting to takeaway and QSR operators.
• Creed Foodservice: Independent UK delivered foodservice wholesaler serving takeaways, pubs and restaurants with multi-temperature delivery. Comparable in scale and customer targeting to MS Foods.
• Reynolds Catering Supplies: UK regional foodservice wholesaler delivering to restaurants, takeaways and caterers across the Midlands and South. Similar category breadth and SME customer base as MS Foods.

Regional players

• Pallas Foods: Irish broadline foodservice distributor with extensive Halal and ethnic cuisine ranges serving takeaways. Comparable product mix and customer segment, but primary market is Ireland rather than UK mainland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/m-s-foods-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS FOODS LTD