MOTRALEC

Name

MOTRALEC

Legal name

Motralec

Website

https://motralec.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

French family-owned specialist distributor and service provider of industrial pumps, electric motors, and complementary equipment, founded in 1976 and serving enterprise, SMB, and residential customers across France and internationally through a 200,000+ SKU multi-brand catalog.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Electric Motors Distribution

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Motors & Generators (3621), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Heat Pump Repair & Maintenance (HSAOAHAD), Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ)

Keywords

• Pump distribution
• Electric motors
• Industrial equipment supply
• Pump repair services
• Motor rewinding

Headquarters

HQ city

Val-d'Oise (95)

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of pumps (lifting, heating, booster, borehole, pool, special), electric motors, ventilation equipment, and accessories from major brands including Flygt, Wilo, Grundfos, Ksb, Calpeda, Pedrollo, Leroy Somer, and Kärcher professional cleaning equipment.
2. Workshop Repair Services: Pump and electric motor repair services performed in workshop facilities including rewinding, restoration, and maintenance.
3. On-Site Services: On-site troubleshooting, installation, and maintenance services for pumps, motors, and ventilation equipment performed by technicians at customer locations.
4. Pump Rental: Rental services for pumps to meet temporary or project-based needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MOTRALEC distributes pumps and electric motors from more than 30 leading global brands and provides associated technical services including workshop repair, electric motor winding/rewinding, on-site installation and troubleshooting, and pump rental. The catalog of over 200,000 references spans lifting pumps, lifting stations, heating circulators, booster pumps, borehole/well pumps, pool pumps, special industrial pumps, rainwater harvesting systems, electric motors, ventilation equipment, and complementary professional tools.

Product overview

MOTRALEC is a specialized distributor and service provider of industrial pumping equipment and electric motors, operating since 1976. The company offers a comprehensive portfolio centered on its core product categories: lift pumps (pompes de relevage) and lifting stations for wastewater management, heating circulator pumps, booster/pressure pumps, borehole and well pumps, swimming pool pumps, and rainwater harvesting systems. These are complemented by electric motors (primarily Leroy Somer with partnership since the 1980s), industrial ventilation products, and distributed brands including Kärcher professional cleaning equipment, Bosch power tools, Atlas Copco/Creyssensac compressors, and Thermobile heating equipment. The company operates as a multi-brand distributor representing over 30 long-standing partner brands including Flygt (Xylem), Wilo, Grundfos, KSB, Salmson, Calpeda, Pedrollo, DAB, and Lowara. Beyond product sales, MOTRALEC provides value-added services including workshop repairs, on-site troubleshooting, electrical motor rewinding/winding, laser alignment, and pump rental. The business model combines distribution of third-party branded products with technical service capabilities, serving both domestic and industrial customers across France with delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Pumps (Pompe de Relevage) Submersible and surface lift pumps for clear water, wastewater, toilet water, drainage, and cellar emptying. Distributed for industrial, commercial, and residential pumping applications.
• Lifting Stations (Station de Relevage) Pre-packaged pumping stations for automated wastewater lifting, covering clear water, grey water, wastewater, and WC applications. Brands include Flygt, Salmson, Wilo, Grundfos, KSB, Jetly, Pedrollo, and Calpeda.
• Heating Pumps / Circulators (Pompe de Chauffage) Central heating circulator pumps including single, double, and variable speed models for residential and commercial heating systems. Brands include Salmson, Wilo, Grundfos, Flygt, KSB, Lowara, and DAB.
• Booster Pumps (Pompe de Surpression) Pressure booster pumps, surface pumps, centrifugal and multi-stage pumps for water pressure enhancement in residential and commercial applications.
• Borehole and Well Pumps (Pompe Immergée / Forage / Puits) Submersible borehole and well pumps ranging from 3-inch to 14-inch diameters for groundwater extraction, irrigation, and water supply applications.
• Pool Pumps (Pompe Piscine) Swimming pool filtration pumps, counter-current swim jets, spa pumps, and sand filters for pool water circulation and filtration.
• Rainwater Harvesting (Récupérateur d'eau de pluie) Complete rainwater harvesting systems including tanks, collectors, rainwater management systems, and accessories for ecological water reuse in residential and light commercial settings.
• Special Pumps (Pompes Spéciales) Specialized pumps including hand pumps, mop pumps, drum pumps, diesel pumps, vacuum pumps, transfer pumps, fountain pumps, peristaltic pumps, diaphragm pumps, and industrial pumps for chemical transfer, fuel handling, and process applications.
• Electric Motors (Moteur Électrique) Electric motors, speed controllers, gearmotors, and motor starters for industrial and commercial applications. Primary partnership with Leroy Somer since the 1980s, also offering Saer motors.
• Ventilation Products (Ventilation) Industrial ventilation systems including fans, turrets, ventilation motors, smoke extraction units, air handling units, and industrial air extractors. Brands include Ciat, Elco, France Air, Lemmens, Vim, and Ziehl-Abegg.
• Kärcher Professional Cleaning Equipment Professional cleaning equipment from Kärcher including high-pressure cleaners, floor scrubbers, sweepers, vacuum cleaners, steam cleaners, and industrial cleaning systems.
• Complementary Industrial Products Additional industrial products including Bosch power tools, Robin generators, Atlas Copco and Creyssensac compressors, Airwell air conditioners, Chauvin Arnoux and Metrix measuring instruments, and Thermobile hot air cannons.
• Repair Services Workshop repair services for pumps, motors, and ventilation equipment, including on-site troubleshooting and installation, electrical motor winding/rewinding (up to 110 kW), laser alignment, and balancing services.
• Pump Rental Services Rental services for pumps to meet temporary or project-based water management needs.

Quantifiable outcome

• Quote sent within 24 hours in most cases
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Leroy SomercoreChannel Partner/ Reseller/ Distributor · 1 January 1980Strong partnership since the 1980s for electric motors. Motralec distributes Leroy Somer electric motors, speed controllers, gearmotors, and starters. Also provides repair and rewinding services for Leroy Somer motors.
• Flygt (Xylem)coreChannel Partner/ Reseller/ DistributorLong-standing distribution partnership for submersible pumps, lifting stations, and related equipment. Major brand featured prominently in product catalog.
• WilocoreChannel Partner/ Reseller/ DistributorKey distribution partner for pumps and lifting stations including heating, booster, and submersible pumps.
• GrundfoscoreChannel Partner/ Reseller/ DistributorMajor distribution partner offering pumps for heating, boosting, drilling, and swimming pool applications.
• KSBcoreChannel Partner/ Reseller/ DistributorKey distribution partner for lifting pumps, lifting stations, heating, booster, and borehole pumps.
• CalpedacoreChannel Partner/ Reseller/ DistributorMajor distribution partner for pumps across all categories including lifting, heating, booster, borehole, and pool pumps.
• PedrollomajorChannel Partner/ Reseller/ DistributorDistribution partner for lifting pumps, lifting stations, and pool pumps.
• KärchermajorChannel Partner/ Reseller/ DistributorDistribution of Kärcher professional range including high-pressure cleaners, floor scrubbers, sweepers, vacuum cleaners, and car wash systems.
• Atlas CopcomajorChannel Partner/ Reseller/ DistributorDistribution of Atlas Copco compressors (piston air compressors, single and bi-stage) and Creyssensac compressors.
• BoschminorChannel Partner/ Reseller/ DistributorDistribution of Bosch professional power tools.
• JetlymajorChannel Partner/ Reseller/ DistributorLong-standing distribution partner for pumps including lifting, heating, and pool pumps.
• Salmson (Xylem)majorChannel Partner/ Reseller/ DistributorDistribution partner for lifting stations, heating pumps, and industrial water pumps.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manutan: European B2B distributor of equipment and supplies for businesses and local authorities with a wide catalog. Comparable as a French-headquartered multi-category industrial equipment distributor serving enterprise and public-sector buyers.
• Rubix: Pan-European industrial MRO distributor of bearings, power transmission, fluid handling, and related products. Comparable to Motralec in distribution of pumps, motors, and MRO components to industrial customers across multiple geographies.
• Descours & Cabaud: French-headquartered industrial distribution group serving construction, infrastructure, and industry with technical products. Overlaps with Motralec in pumps, motors, and industrial MRO distribution for professional buyers.

Others

• Wilo: German global pump manufacturer and core Motralec distribution partner across heating, booster, and submersible pumps. Comparable as a supplier and as a competing direct-to-customer brand in the same product categories.
• Xylem: Global water technology company and parent of Flygt, Lowara, Salmson, and Wedeco—brands Motralec distributes. Acts as both a key supplier and a competing direct manufacturer in the same specialty pump categories Motralec serves.
• KSB: German global manufacturer of pumps, valves, and related systems and a long-standing Motralec partner. Comparable as both supplier and indirect competitor across lifting, heating, booster, and borehole pump lines.
• Grundfos: Danish global manufacturer of pumps and a major Motralec distribution partner. Comparable as both a supplier and an indirect competitor via its direct sales channels in heating, booster, and submersible pump categories.

Direct peers

• Ciffreo Bonna: French merchant wholesaler of plumbing, heating, and sanitary equipment serving contractors and industrial buyers. Closely comparable to Motralec in the French distribution of pumps, boosters, and water/heating equipment to professional installers.
• Cedeo (Saint-Gobain): Saint-Gobain distribution brand focused on plumbing, heating, and water management products for professional installers. Overlaps with Motralec in pumps, boosters, and water management categories.
• Brossette (Saint-Gobain): Saint-Gobain's French plumbing and HVAC distribution brand supplying contractors with pumps, boilers, and heating equipment. Comparable to Motralec in product mix and B2B distribution model across the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motralec95

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTRALEC