What MOTTURA Spa does

MOTTURA S.P.A. is a privately held Italian manufacturer of interior and exterior shading systems, headquartered in Turin (Torino) and operating as a single-shareholder company (Società a Socio Unico) under the holding company Tescofin Srl, with issued share capital of €1,300,000. Founded in 1963, the company designs, produces, and distributes roller shades, panel tracks, pleated curtains, outdoor awnings, bioclimatic pergolas, external screens, and proprietary technical fabrics, complemented by a Smart Home control module and a line of certified child-safety devices (EN 16433:2014, EN 16434:2014, EN 13120:2009+A1:2014). The product line spans premium residential applications as well as custom solutions for architects, designers, and the contract/hospitality sector.

The company operates a hybrid go-to-market model combining direct engagement with architects and designers, an owned e-commerce storefront (shop.mottura.com), and an extensive authorized "Mottura Point" dealer network in Italy supplemented by international distributors across Europe, the Middle East, Africa, the Americas, and Asia-Pacific. The M2Net portal and a dedicated spare-parts site (ricambi.mottura.com) provide ordering and aftersales infrastructure for the channel. Mottura serves four primary customer segments — residential end customers, contract/hospitality projects, architects/designers, and authorized dealers — with pricing handled at the dealer level rather than disclosed publicly. The company is present in over 70 countries, produces a multilingual editorial content program (eight languages, active 2025–2026 blog cadence), and participated in the EU-funded POR FESR Piemonte 2021-2027 digitalization program, completing a digital transformation project in 2024. Headcount is 41 employees.

Name

MOTTURA Spa

Legal name

MOTTURA S.P.A.

Website

https://mottura.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

MOTTURA S.P.A. is a Turin-based Italian manufacturer founded in 1963 that designs, produces, and distributes indoor and outdoor shading systems, technical fabrics, and Smart Home integration modules to residential customers, the contract/hospitality sector, architects, and a global authorized dealer network across 70+ countries.

Ownership category

akta.pro rank

Product category

Window Treatments and Shading Systems

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

Keywords

• Indoor shading systems
• Outdoor sun protection
• Window treatments
• Technical fabrics
• Smart home blinds

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Indoor Window Treatments: Sale of indoor shading solutions including roller shades, panel tracks, curtains, and pleated shades with various operating mechanisms (manual, spring-loaded, motorized with batteries).
2. Outdoor Shading Systems: Sale of outdoor shading products including awnings, bioclimatic pergolas, and external screens for residential and commercial applications.
3. Technical Fabrics and Textiles: Sale of proprietary and specialized fabrics for shading applications, offering infinite textures, styles, and visual effects.
4. Custom Project Solutions: Bespoke solutions for architects, designers, and project planners including specialized installations for commercial and high-end residential projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MOTTURA S.P.A. manufactures and sells indoor and outdoor shading systems, including roller shades, panel tracks, pleated curtains, awnings, bioclimatic pergolas, and external screens. The company also offers a proprietary range of technical fabrics and textiles, Smart Home integration for automated control, and certified child safety devices. Products are sold through an authorized Mottura Point dealer network across 70+ countries and via an e-commerce shop, serving both residential end customers and contract/commercial projects.

Product overview

MOTTURA Spa is an Italian company founded in 1963 specializing in sun protection and window furnishings. The company offers a comprehensive portfolio of indoor curtains, outdoor curtains, and technical fabrics for window treatments. The product ecosystem includes indoor solutions (roller shades, panel blinds, pleated curtains), outdoor sun protection systems, and a Smart Home integration module for automated control. MOTTURA operates internationally in over 70 countries through its Mottura Point dealer network and provides an online M2Net portal for authorized partners. Child safety devices are offered as compliant accessories meeting European safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• M2Net: An online platform for registered dealers and customers of Mottura.

Products and services

• Tende da Interno (Indoor Curtains and Shades) Indoor window treatment solutions including roller shades, panel blinds, pleated curtains, and curtain systems with manual, spring-loaded, and motorized operating mechanisms. Designed for residential and commercial interiors seeking light control, privacy, and aesthetic enhancement.
• Tende da Esterno (Outdoor Shading Systems) Outdoor sun protection and shading solutions including awnings, bioclimatic pergolas, and external screens for terraces, patios, and external building areas. Targeted at residential and commercial customers seeking outdoor comfort, UV protection, and energy efficiency.
• Tessuti (Fabrics)
• Child Safety Devices

Quantifiable outcome

• Present in over 70 countries internationally

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Tescofin SrlcoreOthersTescofin Srl is the parent company that exercises management and coordination (attività di direzione e coordinamento) over Mottura S.P.A. as a single-shareholder company (Società a Socio Unico).
• POR FESR Piemonte 2021-2027minorOthersEU-funded regional development program (POR FESR Piemonte 2021-2027 ASSE RSO1.2 Azione I.1ii.2) supporting digital transformation of businesses. Mottura participated through the SME Digitalization Voucher program with project completion in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warema: German manufacturer of sun shading systems for indoor and outdoor applications including awnings, external venetian blinds, and pergolas; a head-to-head European peer to Mottura in contract and residential shading.
• Bubendorff: French manufacturer of roller shutters, exterior blinds, and connected shading solutions; comparable European peer in residential and light-commercial motorized shading with overlapping product categories.
• Bandalu: Spanish manufacturer of interior and exterior blinds, curtains, and motorized shading systems; comparable Iberian/European competitor in the custom shading category with strong contract-project focus.
• Heroal: German manufacturer of aluminium systems including roller shutters, external venetian blinds, and sun protection; comparable European contract-focused peer in custom shading manufacturing.
• BTX Intelligent Fashion: Italian manufacturer of custom interior curtains and window treatments serving residential and contract markets; highly comparable Italian peer in design-driven bespoke indoor shading.
• Griesser: Swiss manufacturer of external and internal sun protection systems including roller shutters, awnings, and venetian blinds; comparable European shading manufacturer with overlapping B2B contract channel exposure.
• Renson: Belgian manufacturer of outdoor shading, ventilation, and outdoor living products including pergolas and sun protection screens; directly comparable European peer in outdoor bioclimatic shading and contract projects.

Broad incumbents

• Hunter Douglas: Global leader in window coverings (blinds, shades, shutters) and architectural products with manufacturing across multiple regions; directly comparable to Mottura in indoor/outdoor shading categories but with substantially larger scale and brand reach.
• Somfy: French global leader in motorized solutions for window coverings and Smart Home; while Somfy is more a motor/controls platform than a finished shade brand, it directly intersects with Mottura's Smart Home integration layer.

Emerging players

• Lutron: US-based leader in lighting and motorized shading controls including the Sivoia shading line; comparable as a competitor in premium connected shading where Mottura is expanding its Smart Home footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCobhNF8H1zQ86JfB7SyaZ6A
• Facebookfacebook.com/MotturaSpa
• LinkedInlinkedin.com/company/mottura-spa
• Instagraminstagram.com/mottura_spa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTTURA Spa