Griesser
Griesser AG is a Swiss family-owned manufacturer, founded in 1882, of sun and weather protection systems — lamella blinds, facade awnings, shutters, roller shutters, and terrace roofs — serving residential and commercial customers across Switzerland, Germany, Austria, Spain, France, and Italy through direct sales, certified Fachpartner installers, and dedicated architect support.
- Company typePrivate
- Founded1882
- HeadquartersAadorf, Switzerland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Griesser does
Griesser AG is a Swiss family-owned manufacturer of sun and weather protection systems, founded in 1882 and headquartered in Aadorf, Switzerland. The company designs, manufactures, and distributes exterior shading solutions including lamella blinds (Lamellenstoren), facade awnings (Fassadenmarkisen), window shutters (Fensterläden), roller shutters (Rollläden), terrace awnings (Markisen), and terrace roofs (Terrassendächer), serving both residential and commercial buildings. Operations span six European markets — Switzerland, Germany, Austria, Spain, France, and Italy — supported by country-specific websites and regional presence. The company employs 101-250 people and has no public listing, no disclosed funding, and no disclosed revenue.
Griesser firmographics
Firmographics- Name
- Griesser
- Legal name
- Griesser AG
- Website
- https://griesser.ch
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Griesser AG is a Swiss family-owned manufacturer, founded in 1882, of sun and weather protection systems — lamella blinds, facade awnings, shutters, roller shutters, and terrace roofs — serving residential and commercial customers across Switzerland, Germany, Austria, Spain, France, and Italy through direct sales, certified Fachpartner installers, and dedicated architect support.
- Ownership category
- akta.pro rank
Griesser industry classification
Industry- Product category
- Building Sun Protection Systems
- NAICS
- Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
- akta.pro secondary industries
- Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Griesser is headquartered
LocationHeadquarters
- HQ city
- Aadorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Griesser business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Sun Protection Products: One-time purchase revenue from physical sun and weather protection products including lamella blinds, facade awnings, shutters, roller shutters, awnings, and terrace roofs. Products are sold through Fachpartner network and direct consultation with end customers.
- Professional Services: Advisory, planning, installation, and automation services provided to customers. Includes consultation for architects, product installation services, and ongoing maintenance/repair services with 24/7 service hotline.
- Replacement Parts and Components: Spare parts supply for existing installations, offered through dedicated service channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing for residential and commercial projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Griesser product offering
Product offeringCore offering
Griesser manufactures and sells physical sun and weather protection products for buildings, including lamella shutters, facade awnings, window shutters, roller shutters, terrace roofs and textile awnings. The company combines these hardware products with proprietary building automation (Smart Home/Smart Building) for motorized and sensor-controlled operation. Offerings are sold to private end customers, architects/planners, and a network of specialist partners.
Product overview
Griesser is a Swiss family-owned company founded in 1882 that manufactures technologically advanced sun and weather protection solutions. The product portfolio spans multiple categories including lamella shutters (Lamellenstoren), facade awnings (Fassadenmarkisen), window shutters (Fensterläden), roller shutters (Rollläden), balcony awnings (Markisen), and terrace roofs (Terrassendächer). The core products are complemented by two automation platforms: Smart Home for residential automated smartphone control, and Smart Building for commercial building management integration. The product range includes branded product lines such as Metalunic (adjustable lamella systems), Solozip (zip-screen systems), Faltscherenladen (scissor shutters), and Solomatic (automated systems), alongside various sub-brands and accessories including Grinotex, Lamisol, Aluflex, Rolpac, Alucolor, Minicolor, Opal Design, Cassita, Smaila, G4000, Topas, G2000, Sottezza, WGM Top, TopArtares, PergoTex, and Plaza Viva. The company supports its products with the Griesser Pro professional platform and MyGriesser partner portal. Products integrate with building automation standards including KNX, gBus, and BiLine.
Differentiator
Problem solved
Functional benefit
Brands
- Metalunic®: Facade lamella system for sun protection
- Grinotex®
- Lamisol®
- Aluflex®
- Solomatic®
- Solozip®
- Soloscreen®
- Soloroll®
- Rolpac®
- Alucolor®
- Minicolor®
- Opal Design
- Cassita
- Smaila
- Topas
- KNXgBus
- BiLine
- Griesser Pro
- Griesser Academy
- MyGriesser
Products and services
- Lamellenstoren (Lamella Shutters) Exterior lamella shutters for sun, privacy and weather protection on building facades, available with motorized and automated control.
- Fassadenmarkisen (Facade Awnings) Vertical facade awnings for solar shading and heat reduction on building exteriors.
- Fensterläden (Window Shutters) Exterior window shutters for privacy, weather protection and thermal regulation.
- Rollläden (Roller Shutters) Roller shutters for windows providing security, privacy and sun protection with optional motorized drive.
- Markisen (Awnings) Patio and window awnings for residential and commercial outdoor shading.
- Terrassendächer (Terrace Roofs) Roofing systems for terraces providing weather protection and enabling year-round outdoor use.
- Smart Home / Smart Building Automation Motorized, sensor-based and app-controlled automation for Griesser products, with integration to KNX building systems, Bluetooth and the proprietary gBus platform.
Quantifiable outcome
- Energy savings through intelligent shading
- +1 more outcomes
Companies that use Griesser
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Griesser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Griesser partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KNXcoreKNX is a standardized building automation protocol that Griesser integrates into its Smart Building solutions. This integration enables Griesser sun protection products to communicate with and be controlled through broader building management systems, providing customers with seamless automation capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Griesser competitors and assessment
Company assessmentDirect peers
- Warema Renkhoff SE: Germany-based manufacturer of sun shading systems (external venetian blinds, roller shutters, awnings, terrace roofs) and a direct competitor to Griesser across the DACH market. Warema is among the largest European players in lamella shutters and smart shading with comparable product breadth and automation offerings.
- Schenker Storen AG: Swiss manufacturer of roller shutters, venetian blinds, awnings and terrace coverings headquartered in Schönenwerd. Schenker is the most direct domestic competitor to Griesser in Switzerland, with overlapping product categories, similar Fachpartner-style distribution, and comparable customer segments in residential and light commercial.
- Somfy SA: French-listed global leader in motors and automated controls for shading, awnings, and roller shutters. Somfy overlaps with Griesser in the automation layer (Smart Home / Smart Building) and increasingly competes upstream with complete smart shading solutions, making it a direct comparable on the controls/automation dimension.
- Reflexa GmbH: German family-owned manufacturer of external sun protection systems including roller shutters, external venetian blinds, awnings, and zip-screen systems. Comparable to Griesser in product mix, customer base (Fachpartner installers and architects), and European (especially DACH) geographic focus.
- Roma KG: German manufacturer specializing in roller shutters, external venetian blinds, and insect protection with deep roots in the DACH market. Comparable to Griesser on product overlap (Rollläden, Lamellenstoren) and similar channel-led distribution to specialist installers.
- Markilux GmbH & Co. KG: German premium manufacturer of awnings (Markisen) and terrace roof systems. Direct competitor to Griesser's Markisen and Terrassendächer product lines, with overlapping Fachpartner channel and similar design-led positioning in the European residential market.
- Weinor GmbH & Co. KG: German family-owned manufacturer of awnings, conservatory awnings, and terrace roofs. Comparable to Griesser on the Markisen and Terrassendächer categories with similar mid-premium positioning across DACH and broader European dealer networks.
- Alukon KG: German manufacturer of roller shutters, external venetian blinds, and insect protection with strong presence in new-build residential projects. Overlaps with Griesser in Rollläden and Lamellenstoren and serves similar Fachpartner and architectural channels in Germany and adjacent markets.
Broad incumbents
- Hunter Douglas NV: Dutch-listed global market leader in window coverings (interior blinds, shades, shutters) and a broader incumbent in the sun shading category. While its portfolio is wider and more consumer-interior focused than Griesser's exterior/architectural orientation, it competes on commercial projects and large-scale specifications across Europe.
Emerging players
- Serge Ferrari SAS: French manufacturer of technical textiles and composite membranes used in tensile architecture, pergolas, and outdoor shading structures. Comparable to Griesser's PergoTex and Plaza Viva pergola/terrace systems on the materials and textile-performance dimension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Griesser social profiles
Digital presenceGriesser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Griesser leadership team
Management profileNumber of profiles
Profiles1 record
Griesser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Griesser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Griesser
What does Griesser do?
Griesser manufactures and sells physical sun and weather protection products for buildings, including lamella shutters, facade awnings, window shutters, roller shutters, terrace roofs and textile awnings. The company combines these hardware products with proprietary building automation (Smart Home/Smart Building) for motorized and sensor-controlled operation. Offerings are sold to private end customers, architects/planners, and a network of specialist partners.
Is Griesser a public or private company?
Griesser is a private company. It is classified as family owned and is currently operating.
When was Griesser founded?
Griesser was founded in 1882. It employs 101 to 250 people.
Where is Griesser based?
Griesser is headquartered in Aadorf, Switzerland, in the Europe region.
How does Griesser make money?
Three revenue lines are on record. Hardware Sales - Sun Protection Products are the primary driver. The others are professional Services and replacement Parts and Components.
Who are Griesser's main competitors?
Direct peers on record are Warema Renkhoff SE, Schenker Storen AG, Somfy SA, Reflexa GmbH, Roma KG, Markilux GmbH & Co. KG, Weinor GmbH & Co. KG and Alukon KG. Hunter Douglas NV is listed as a broad incumbent. Serge Ferrari SAS is listed as an emerging player.
Does Griesser have an API?
No public API is recorded for Griesser.
What industry is Griesser in?
Griesser's product category is Building Sun Protection Systems. Its primary akta.pro industry code is IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings), with a secondary code of CRAIAKAH, Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings). Its NAICS code is 337920 and its SIC code is 3442.