Motul NZ (High Performance Lubricants LTD)

Name

Motul NZ (High Performance Lubricants LTD)

Legal name

High Performance Lubricants LTD

Website

https://motul.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motul New Zealand (High Performance Lubricants LTD) is the exclusive New Zealand distributor of the Motul high-performance lubricant brand, selling automotive, motorcycle, marine, kart, and industrial lubricants plus OEM co-branded lines via an e-commerce storefront and authorized dealer network.

Ownership category

akta.pro rank

Product category

Lubricants

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• High performance lubricants
• Automotive lubricants
• Motorcycle lubricants
• Marine lubricants
• Motorsport lubricants

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. E-commerce Product Sales: Direct online sales of lubricants, fluids, and accessories through the Motul NZ e-commerce platform (shop.motul.co.nz).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Motul NZ distributes and sells high-performance lubricants and specialty fluids for automotive, motorcycle, marine, kart, truck/tractor, industrial, and gardening applications across New Zealand. The company operates an e-commerce storefront (shop.motul.co.nz) and a dealer network, also offering branded partner product lines including MUGEN, TRD-Toyota Racing Development, Suzuki Marine, and Mazda Rotary Products, plus car care, bike care, workshop equipment, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• MUGEN: Premium lubricant brand and motorsport partner brand featured in the product catalog
• TRD - Toyota Racing Development
• Motul Car Care
• MC Care

Products and services

• Automotive Lubricants Engine oils and lubricants designed for automotive vehicles across various viscosity grades and specifications for passenger cars and commercial vehicles.
• Motorcycle Lubricants Specialized lubricants for motorcycles including engine oils, transmission fluids, and chain lubricants formulated for two-wheeled applications.
• Marine Lubricants Lubricants and care products designed for marine engines and watercraft, including Suzuki Marine-approved products for outboard motors.
• Kart Lubricants Lubricants specifically formulated for karting applications, including kart engines and related components.
• Truck and Tractor Lubricants Heavy-duty lubricants for commercial trucks and agricultural tractors requiring robust, durable lubrication solutions.
• Gear Oil Transmission and gear oils for manual transmissions, differentials, and other gear systems requiring specific lubrication.
• Automatic Transmission Fluid Fluids designed for automatic transmission systems in various vehicle applications.
• Fork Oil Hydraulic fluids specifically designed for motorcycle and bicycle fork suspension systems.
• Cooling Products Coolants and cooling system products for maintaining optimal engine temperatures.
• Brake Fluid Hydraulic brake fluids meeting various DOT specifications for automotive and motorcycle braking systems.
• MUGEN Branded Products Premium performance products under the MUGEN brand for motorsport and high-performance applications.
• TRD-Toyota Racing Development Products Toyota Racing Development branded performance lubricants developed in partnership with TRD.
• Suzuki Marine Products Marine lubricant products specifically approved for Suzuki outboard motors and marine engines.
• Industrial Lubricants Industrial-grade lubricants for machinery, equipment, and manufacturing applications beyond automotive use.
• Mazda Rotary Products Specialized lubricants formulated for Mazda rotary (Wankel) engines, including rotary-specific oils.
• Motul Car Care Products Car care and maintenance products including cleaners, microfibre cloths, helmet care, and surface treatment products.
• MC Care Products Motorcycle care products including cleaners, polishes, and maintenance items for motorcycle ownership.
• Bike Care Products Bicycle care and maintenance products for bike owners.
• Workshop Equipment Workshop tools and equipment including oil filters, wash kits, and maintenance supplies for professional and consumer use.
• Garden Lubricants Lubricants and maintenance products for garden machinery and outdoor power equipment.
• Consumables Consumable products such as oil filters and replacement items.
• Motul Branded Merchandise Motul-branded merchandise including tee shirts and headwear.

Quantifiable outcome

• Performance across temperature extremes from tropical heat to urban conditions

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• MUGENminorChannel Partner/ Reseller/ DistributorMUGEN products are sold through the Motul NZ e-commerce platform as part of the premium product range.
• TRD (Toyota Racing Development)minorChannel Partner/ Reseller/ DistributorTRD-Toyota Racing Development branded products are distributed through the Motul NZ platform.
• Suzuki MarineminorChannel Partner/ Reseller/ DistributorSuzuki Marine branded products are available through the Motul NZ e-commerce platform for marine applications.
• Mazda Rotary ProductsminorChannel Partner/ Reseller/ DistributorMazda Rotary Products are distributed through Motul NZ for rotary engine applications.

Scale indicators2 records

Broad incumbents

• Valvoline: Established global lubricant brand with broad automotive and heavy-duty coverage that competes with Motul NZ across multiple product categories.
• Repsol Lubricants: Spanish-headquartered lubricants producer with motorsport heritage (e.g., MotoGP) similar to Motul's, competing in the premium lubricant space internationally.
• Pennzoil: Shell-owned premium lubricant brand with broad automotive distribution that competes with Motul in synthetic motor oils and performance categories.

Direct peers

• Mobil 1: Mobil 1 (ExxonMobil) sells premium synthetic lubricants globally and competes with Motul in the performance/oem-grade segment, including in the NZ market through local distribution.
• Shell Lubricants: Shell Rotella and Shell Helix product lines compete directly with Motul's automotive, motorcycle, and heavy-duty ranges in New Zealand through Shell's local distributor network.
• Castrol: Castrol (BP) is one of the world's largest lubricant brands with direct NZ distribution. It competes head-to-head with Motul NZ across automotive, motorcycle, and marine categories and targets the same enthusiast segments.
• Liqui Moly: German performance lubricant specialist with similar enthusiast/specialty positioning to Motul, including motorsport-grade oils, additives, and car care products distributed globally.
• TotalEnergies Lubricants: TotalEnmarkets a broad lubricants portfolio with NZ distribution, competing with Motul NZ across automotive, motorcycle, and industrial categories.

Emerging players

• Amsoil: Synthetic lubricant specialist with strong enthusiast following and direct-to-consumer distribution model, comparable to Motul's premium positioning in NZ.
• Red Line Synthetic Oil: US-based performance lubricant specialist focused on racing, motorcycles, and high-performance automotive applications — closely aligned with Motul's enthusiast positioning.

Market position

Customer concentration

• Xx.com/motul
• YouTubeyoutube.com/c/MotulLubricants
• Facebookfacebook.com/motul
• LinkedInlinkedin.com/company/motul-nz
• Instagraminstagram.com/motul_nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motul NZ (High Performance Lubricants LTD)