Centre Aéré

What Centre Aéré does

Centre Aéré, operating as Le Moulin de la Haie, is a French non-profit leisure center (association loi 1901) governed by the Association du Club des Jeunes de l'Aurore and located in Erbrée, Ille-et-Vilaine, approximately five kilometers from Vitré. Founded in 1966, the center delivers youth and family recreation services from a rural facility comprising forest, meadows, sports fields, a lake, two swimming pools, and a nautical base, supported by 35-bed accommodation and a 150-seat dining hall. Its core product is the Centre Aéré summer day camp for children aged 3 to 15, complemented by full-board accommodation, group camping (up to 50 children per external group), themed discovery classes (Classes Découverte), sports and cultural workshops, BAFA training coordination, and event hosting (Fêtes & Réceptions).

The center serves four customer segments: families in the Vitré area seeking summer childcare, youth sports clubs and cultural associations, other leisure centers in Ille-et-Vilaine such as CLSH du Pays d'Aubigné, and adult groups (hikers, association leaders, private event hosts). Go-to-market combines direct-to-consumer registration via twice-weekly permanence sessions at L'Aurore and downloadable PDFs with community-led group bookings through direct phone contact (02.99.75.23.70). Pricing is family-quotient based for accessibility, anchored by a 6€ per-family registration fee and small unit-priced packages such as a 30€ three-day/night summer "Découverte" formula.

The underlying technology is purely physical infrastructure — no digital platform, mobile application, or software product exists. Marketing is conducted via word-of-mouth, community referrals through the parent association, and a minor referral listing on lescolos.com; the center has no disclosed social media profiles, app, or API. The operation is managed by approximately ten volunteers, with Pierre Chénot identified as the website responsible editor. The center is not a venture-backed or technology business; it is a long-established community leisure asset with operating history exceeding 40 years and no recorded funding rounds, M&A activity, or structural changes.

Name

Centre Aéré

Legal name

Le Moulin de la Haie

Website

https://moulindelahaie.free.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Centre Aéré (Le Moulin de la Haie) is a French non-profit rural leisure center near Vitré, founded 1966, offering summer day camps, full-board accommodation, and activity programs for families, youth groups, and other leisure centers in Ille-et-Vilaine.

Ownership category

akta.pro rank

Headquarters

HQ city

Erbree

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Day camp registration fees: Registration fee of 6€ per family for summer day camp services
2. Day and half-day camp fees: The center operates at journée (full day) and demi-journée après-midi (half-day afternoon) rates with family quotient-based pricing to accommodate different family budgets
3. Group accommodation and activities: Full-board accommodation for groups (up to 35 beds in 2-4 person rooms), camping services, and activity packages for external groups and clubs
4. Event and reception services: Fêtes, anniversaires, and reception hosting for evening, weekend or week-long stays with catering for up to 150 people

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Centre Aéré (Le Moulin de la Haie) operates a nonprofit leisure center offering summer day camps for children aged 3–15 from the Vitré area of Brittany, France. The center also provides full-board group accommodation, activity programming (sailing, archery, swimming, sports), themed discovery classes for school groups, group camping, event hosting, and sports/cultural workshops including BAFA training coordination.

Product overview

Centre Aéré (Le Moulin de la Haie) is a leisure center operated by the Association du Club des Jeunes de l'Aurore, offering a portfolio of youth and family recreation services. The core offering is the Summer Day Camp (Centre Aéré) for children aged 3-15, complemented by full-board accommodation for groups, activity programs organized by age groups, group camping, themed discovery classes, and event hosting. The center operates year-round from its 5-kilometer facility near Vitré, featuring forest, meadows, sports fields, water sports facilities, and two swimming pools. The portfolio also includes sports/cultural workshops and coordination of BAFA training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre Aéré (Summer Day Camp) Summer day camp open to children aged 3 to 15 from Vitré and surrounding areas, offering activities organized by age groups (3-5, 6-8, 9-11, and 12+ years). Operates with daily and half-day (afternoon) schedules across two daycare locations.
• Hébergement en Pension Complète (Full-Board Accommodation) Accommodation service with 35 beds in rooms of 2 to 4 people, including large halls and outdoor infrastructure. Groups of children, youth, or adults are hosted for full board, available for day trips, weekends, or multi-week stays.
• Accueil de Groupes en Camping (Group Camping) Camping accommodation for group visits from other leisure centers in Ille-et-Vilaine, hosting up to 50 children with access to quality facilities, accommodation, and activities including camping, swimming, sailing, golf, castle visits, horse riding, and karting.
• Classes Découverte (Discovery Classes) Themed educational classes offering discovery or heritage-focused programs for school groups, combining learning with leisure activities.
• Fêtes & Réceptions (Events & Celebrations) Event hosting services for celebrations, birthdays, and receptions, utilizing the center's facilities including the dining hall (up to 150 seated guests) with views of the Valière reservoir.
• Stages Sportifs et Culturels (Sports and Cultural Workshops) Sports and cultural training workshops offered throughout the year, including BAFA (Brevet d'Aptitude aux Fonctions d'Animateur) training coordination for youth activity leaders.
• Camp Marabout Exclusive summer camping program featuring two swimming pools and group camping accommodation, available for youth groups during summer months.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• lescolos.comminorOthersPortal website for colonies and vacation centers linking to Moulin de la Haie as a partner destination

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Huttopia: Operator of camping and glamping sites across France and internationally with on-site activity programming in natural settings. Comparable on the rural leisure, nature-based accommodation, and family activity programming, though Huttopia operates as a commercial for-profit chain at significantly larger scale.
• Cap France: Federation of French holiday villages and family camps offering vacation accommodations with activity programming nationwide. Comparable as a broader umbrella of similar family-oriented recreational camps in France, though Cap France operates at much greater scale and geographic reach than Le Moulin de la Haie's single-site non-profit model.
• VVF Villages (now Odalys Vacances): National French network of vacation villages offering full-board accommodation and on-site activity programs. Comparable on the full-board group stay and activity programming model, though Odalys operates at commercial scale with multiple sites across France.

Direct peers

• Association pour la Promotion des Centres de Vacances (APCV): French network promoting association-run vacation centers (colonies de vacances) for children and youth across France. Directly comparable as a peer association facilitating similar association-based group summer camps and BAFA-aligned programming.
• Vacances Léo Lagrange: Federation offering summer camps, holiday villages, and group leisure activities for children and families across France. Directly comparable on the French association-based summer camp and group-stay model serving children and youth, with similar activity programming (sports, nature, water sports).
• Centres de Loisirs de France: Network of accredited French leisure centers (CLSH) offering similar after-school and summer programs for children aged 3-15. Directly comparable on age range, activity programming, and association/non-profit governance, with overlapping customer base of French families seeking supervised holiday childcare.

Emerging players

• Les Cols Verts: French organization running nature-based holiday programs for children and groups in rural settings. Comparable on the small-scale, nature-immersed group camp experience targeting families and youth, though typically with shorter stays and a more mobile operating model.

Regional players

• Tohapi (Camping Tohapi): Network of campgrounds and family holiday villages across France offering accommodation with activity amenities (pools, sports, kids' clubs). Comparable on the family-oriented outdoor accommodation with structured activity programming, though Tohapi focuses on mobile-home/camping pitches rather than association-run group camps.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centre-a%C3%A9r%C3%A9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre Aéré