Brasserie Moulins d'Ascq

What Brasserie Moulins d'Ascq does

Brasserie Moulins d'Ascq is a French craft brewery founded in 1999 in Villeneuve-d'Ascq, Hauts-de-France, by Mathieu Lepoutre as the first organic brewery in the Nord department. The company produces a 100% Agriculture Biologique-certified portfolio spanning five core styles (Blonde, Blanche, Ambrée, Triple, IPA) under the flagship Moulins d'Ascq brand, the eco-engaged Biclou sub-brand, the Flanders-inspired Hellemus line, the experimental Série MILL craft range, and a non-alcoholic range launched in 2024 using a proprietary natural-fermentation technique that avoids industrial de-alcoholisation. Production takes place at a purpose-built eco-designed facility opened in 2021, featuring heat recovery, rainwater harvesting, solar panels covering 22% of electricity needs, and a circular-economy waste system (spent grain to local farmers, yeast to a local methanizer).

The business operates across multiple distribution channels: an on-site Taproom & Boutique at the brewery, e-commerce, a beer tap rental service for events, and dedicated B2B sales to HORECA (bars, restaurants, hotels) and organic retail across Hauts-de-France — where 75% of production is consumed. A growing B2B corporate channel offers three-tier seminar packages (€200–€600 ht), afterwork events for groups of 5–130, and a custom-branded beer bottle service (from €3.85 ht, minimum 30 bottles). The brewery maintains deep ecosystem partnerships, including the Haut la Consigne bottle consignment programme (160,000+ bottles recovered since 2019), local hop grower Ter O' Ver, and an annual Biclou call-for-projects that has engaged 90+ environmental associations in 2025.

The company is structured as a SARL with €163,216 of share capital, employs 25 people, and is led by Alban Decoster following the founder's retirement in July 2023. Recent strategic emphasis is on ecological exemplarity, product diversification (notably the non-alcoholic range), and leveraging flagship brand experiences such as the Printemps du Houblon and Dîner Insolite with chef Florent Ladeyn. Awards include Gold, Silver, and Bronze medals at the World Beer Awards in 2022 and 2023. No external institutional investors, M&A activity, or public revenue disclosures are evidenced in the available data.

Name

Brasserie Moulins d'Ascq

Legal name

Brasserie Moulins d'Ascq

Website

https://moulinsdascq.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie Moulins d'Ascq is a French 100% organic craft brewery founded in 1999 in Villeneuve-d'Ascq, producing core, Biclou, Hellemus, Série MILL, and non-alcoholic beer lines for D2C, HORECA, and corporate customers across Hauts-de-France and France.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Organic & Natural Beverage Wholesale (AFAIAJAE)

Keywords

• Organic craft beer
• Craft brewery production
• Non-alcoholic beer
• Beer keg distribution
• Brewery taproom events

Headquarters

HQ city

Villeneuve-d'Ascq, Hauts-de-France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer product sales (bottles and kegs): Sale of bottled and kegged organic craft beer through the on-site boutique, taproom, and via the tap rental service (location de tireuse). Includes the core Moulins d'Ascq range, seasonal beers, the Biclou eco-brand, the Hellemus Flanders-style line, and the Serie MILL craft series. Fûts (kegs) are sold at 81–88€ per 20L for events.
2. On-site taproom and bar sales: Direct beer sales at the Taproom bar, including all core and seasonal beers on draft, complemented by a selection of organic wines, soft drinks, and 100% bio snacks (charcuterie boards, cheese, houmous, croque monsieurs). The taproom is open evenings Monday–Saturday, with extended hours Thursday–Friday.
3. Corporate events and seminars: B2B revenue through three seminar/formule packages (standard, découverte, full experience), afterwork bookings, team building events, and private hire. Ranges from 200€ (small meeting room for 6) to 600€+ (full experience). Includes mobility-discount for cyclists.
4. Custom branded beer: Personalised beer labelling service for corporate gifts, weddings, and events. Minimum 30 bottles, 4-week delivery. Pricing from 3.85€ ht per bottle. Includes full custom label design from a template or bespoke graphic design support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Brasserie Moulins d'Ascq is a 100% organic craft brewery that produces, bottles, and kegs a range of certified organic (Agriculture Biologique) beers across five core styles (Blonde, Blanche, Ambrée, Triple, IPA), plus seasonal, non-alcoholic, and limited-edition craft ranges. The brewery sells its products direct-to-consumer through its on-site Taproom & Boutique, a beer tap rental service, and guided brewery tours; sells B2B through HORECA distribution, corporate seminar/event packages, and a custom branded beer service; and engages the community through annual festivals and the Biclou eco-brand environmental programme.

Differentiator

Problem solved

Functional benefit

Brands

• Biclou: A beer brand dedicated to the bio network that commits to reversing 1% of its revenue to environmental associations. Created in 2022 with environmental engagement focus including zero carbon, reuse, green energy, zero waste, and biosourced ingredients.
• Hellemus
• Série MILL
• Sans Alcool

Products and services

• Moulins d'Ascq Core Organic Beer Range The core Moulins d'Ascq range consists of five 100% organic craft beers (Blonde, Blanche, Ambrée, Triple, IPA) plus seasonal editions. Sold in bottles and 20L kegs to consumers via the Taproom, e-commerce, and tap rental; to HORECA via wholesale; and to retailers including Biocoop.
• Biclou Eco-Engagement Beer Brand Biclou is a sub-brand dedicated to the bio network with an environmental engagement model: 1% of revenue is committed to environmental associations via an annual call-for-projects. Includes the Biclou Blonde which won a World Beer Awards 2023 Gold medal in the France category.
• Hellemus Flanders-Style Beer Brand Hellemus is a Flanders-style beer brand featuring powerful and complex beers including Hellemus Blonde (6% ABV) and Hellemus Triple (8% ABV), drawing on traditional Flanders brewing heritage.
• Série MILL Craft Beer Range Série MILL is a creative, engaged, and organic craft beer range launched as a creative laboratory within the brewery. Features named craft styles: Jack (Black IPA), Igor (Imperial Brut IPA), Amy (Sour Wheat IPA), Woody (Oak Wood Ale), and Ariane (New England IPA).
• Sans Alcool Non-Alcoholic Beer Range The Sans Alcool range offers non-alcoholic beers with less than 0.5% ABV, including Sour IPA, Fruité (raspberry), and Blonde (abbey-style) styles. Produced using a proprietary special yeast that naturally stops fermentation, preserving authentic hop and fruit aromatics without industrial de-alcoholisation processes.
• Taproom & Boutique On-Site Bar Service Direct on-site consumption at the Taproom bar with all core and seasonal beers on draft, complemented by a selection of organic wines, soft drinks, and 100% bio snacks (charcuterie boards, cheese, houmous, croque monsieurs). Open evenings Monday–Saturday at 47 Rue de la Distillerie, Villeneuve-d'Ascq.
• Beer Tap Rental Service (Location de tireuse) Beer tap rental service for private events offering three tap types (bain de glace with CO2, cold dry with CO2, cold dry without CO2). Customers collect from the brewery and return after the event. Kegs from 81–88€ TTC per 20L, tap rental 25€ TTC (free from the 3rd keg consumed), 300€ deposit.
• Corporate Seminar and Event Packages B2B corporate event offerings ranging from meeting room hire (La Bulle Maltée, 6-person room from 200€ ht) to half/full-day packages (Formule Standard from 300€ ht) to full immersive experiences including brewery tour and tasting (Formule Découverte from 600€ ht). Afterwork packages available for teams of 5–130 with 2 drinks per person and charcuterie/cheese boards. Mobility discount for cyclists.
• Custom Branded Beer Service (Bières Persos) Personalised beer labelling service for corporate gifts, weddings, and events. Minimum 30 bottles, 4-week delivery after artwork approval. Pricing from 3.85€ ht per bottle (full custom design from template) or from 4.50€ ht per bottle (pre-made template personalisation). Design support available.
• Guided Brewery Tours and Tastings Guided brewery tours with tastings priced at 10€ TTC per person. Includes a 30–45 minute guided tour of the eco-designed facility and tasting of 3 sample beers (galopins) in the Taproom. Available every Tuesday at 18h by reservation.

Quantifiable outcome

• 160,000+ bottles recovered through bottle consignment since 2019, avoiding 79% of GHG emissions per bottle vs. recycling
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Pousses d'ArtisansminorOthers · 1 January 2025Association founded in 2022 under the 1901 law, focused on revealing hidden potential in both materials and people through building material reuse and social reintegration. Won the Biclou 2025 jury prize (3,300€).
• Robin du BoisminorOthers · 1 January 2025Association founded in 2019, acting according to non-violence principles to fight against industrialisation of forests and clear-cutting. Based in the Pilat region, promoting sustainable forest management. Won the Biclou 2025 public vote prize (3,300€).
• Florent LadeyncoreStrategic or Co-development Partner · 1 January 2024Engaged French chef, known for locavore cuisine inspired by the Flemish terroir. Finalist of Top Chef 2013, runs Michelin-starred L'Auberge du Vert Mont. Partner for the 'Dîner Insolite' annual dinner event held under the brewery's hop garden. Third edition scheduled for 2–3 July 2026. Features 100% vegetarian cuisine paired with Moulins d'Ascq beers.
• Etika SpirulinaminorStrategic or Co-development Partner · 14 June 2023Local spirulina farm located within 100m of the brewery. Collaboration to produce 'La Bleue', a white beer coloured blue with spiruline extract. Joint apéro bleu event held on 14 June 2023 to launch the collaboration.
• ResportminorOthers · 1 January 2023Environmental association that fights waste by recovering and reselling sports and leisure equipment. Won the Biclou 2023 jury prize (2,500€) and the 2025 jury prize (3,300€). Represents the Biclou brand's 1% of revenue commitment to environmental causes.
• Y'a du RAB'minorOthers · 1 January 2023Association fighting student precarity. Won the Biclou 2023 public vote prize (2,500€). Supported through the Biclou 1% of revenue environmental commitment.
• Jardins de Cocagne de Thaon-les-VosgesminorOthers · 1 January 2023Reintegration through organic agriculture association. Won the Biclou 2023 public vote prize (2,500€). Supported through the Biclou 1% of revenue environmental commitment.
• Haut la ConsignecoreStrategic or Co-development Partner · 1 January 2019Partnership since 2019 to develop the bottle consignment and re-employment programme. Haut la Consigne operates a washing facility in Neuville-en-Ferrain (opened 2023) near the brewery. Over 160,000 bottles have been recovered. The partnership enables bottles to be reused up to 50 times, reducing energy consumption by 75% vs. recycling.
• Ter O' Ver (Julien Henon)coreStrategic or Co-development PartnerLocal organic hop supplier based in Sercus (59), Hauts-de-France. Provides a portion of the brewery's hop requirements, supporting the local organic supply chain and reducing transportation footprint.
• FIBR'&COminorStrategic or Co-development PartnerReintegration-through-employment workshop located in Roubaix that manufactured the bar furniture for the Taproom. Supports local social economy and circular economy initiatives.
• Bric à MatminorOthersAssociation law 1901 founded in 2022, focused on revealing hidden potential in materials and humans through building material reuse and social reintegration. Anastasia Stockman, its director, serves on the 2026 Biclou jury.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brasserie Thiriez: Independent French craft brewery in Esquelbecq (Nord), Hauts-de-France. Similar size, founder-led heritage craft model, and regional focus. Comparable on craft positioning and brewery-taproom direct sales approach.
• Brasserie La Débauche: Independent French craft brewery in Angoulême with a creative, edgy brand identity and broad SKU portfolio including IPAs, sours, and barrel-aged beers. Comparable on craft positioning, sub-brand strategy, and taproom presence.
• Brasserie Dupont: Belgian family-owned brewery famous for its Saison Dupont and traditional farmhouse ales. Comparable on family heritage, traditional brewing methods, premium positioning, and export to craft-focused HORECA accounts.
• Brasserie Ninkasi: French craft brewery and taproom operator based in Lyon with multiple brewpubs and a national distribution footprint. Comparable on the brewery-plus-taproom business model and craft positioning, though Ninkasi operates at materially larger scale.
• Brasserie Hoppy Road: French craft brewery specialising in hop-forward styles, also based in Hauts-de-France. Comparable as a young French craft brand targeting similar on-trade and craft enthusiast segments in the same regional market.
• Brasserie Castelain: Family-owned craft brewery based in Bénifontaine (Pas-de-Calais), Hauts-de-France. Closest regional peer with similar scale, traditional brewing heritage, and focus on regional distribution. Directly comparable on geography, craft positioning, and family/private ownership.
• Brasserie Pietra: Corsican craft brewery known for chestnut-infused beers and strong regional identity. Comparable on terroir-anchored branding, craft positioning, and small-scale artisanal production with a distinctive local story.
• Brasserie de Silly: Belgian family-owned craft brewery in Silly with multi-generational heritage and a similar mix of core/seasonal beers. Comparable as a small-scale traditional brewer focused on regional and on-premise distribution.
• Brasserie Gallia: Paris-based craft brewery with strong taproom presence and a multi-SKU portfolio of craft and non-alcoholic beers. Comparable on craft positioning, urban taproom model, and recent push into NA beer segment.

Broad incumbents

• Kronenbourg (Carlsberg Group): Largest French brewer with mainstream lager brands (1664) and a craft portfolio (Grimbergen, 3 Brasseurs acquisition). Relevant as the broad incumbent that controls the majority of HORECA tap handles Moulins d'Ascq competes for, including in Hauts-de-France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Barmoulinsdascq
• Instagraminstagram.com/barmoulinsdascq
• LinkedInlinkedin.com/company/brasserie-moulins-d-ascq

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Moulins d'Ascq