The Innovation Diploma Program | The Mount Vernon School

What The Innovation Diploma Program | The Mount Vernon School does

The Mount Vernon School is an independent, private K-12 institution headquartered in Atlanta, Georgia, serving over 1,250 students from Preschool (PK2) through Grade 12 across two physical campuses: the Lower Campus at 471 Mount Vernon Hwy NE (PK2-Grade 5) and the Upper Campus at 510 Mount Vernon Hwy NE (Grades 6-12). The school operates as a nonprofit organization with tuition as its primary revenue stream, structured as recurring subscription payments covering instruction, Collaborative Care services, MV expeditions, lunch, and four years of college counseling in the Upper School. Its educational approach is grounded in inquiry-based learning, design thinking, competency-based assessment, and Christian values, positioning students as "designers of impact." The school differentiates itself through three signature programs: the Innovation Diploma (iD), a school-within-a-school model applying human-centered design with industry partners; the Global Impact Diploma (GiD), combining rigorous academics with travel-based interdisciplinary learning; and iProject, a graduation requirement mandating student-designed independent projects. The go-to-market motion is direct-to-consumer via a family-centered admissions process utilizing campus tours, open houses, and the Ravenna application platform, with multi-channel digital marketing across Instagram, Facebook, LinkedIn, X, and the school's website.

Name

The Innovation Diploma Program | The Mount Vernon School

Legal name

The Mount Vernon School

Website

https://mountvernonschool.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mount Vernon School is a private independent K-12 institution in Atlanta, Georgia, serving 1,250+ students from Preschool through Grade 12 with tuition-based revenue and signature programs in design thinking and innovation, including the Innovation Diploma and Global Impact Diploma.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accelerated Learning & Grade Advancement Programs (EDAJAGAE)

Keywords

• Private K-12 education
• Innovation diploma program
• College preparatory school
• Experiential learning curriculum
• Independent school Atlanta

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition: As a private independent school, Mount Vernon generates revenue primarily through tuition payments which cover all academic instruction, personalized support, Collaborative Care services, MV expeditions, lunch, and in the Upper School, comprehensive 4-year college counseling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Innovation Diploma (iD) Program is the signature graduation pathway at The Mount Vernon School, a private independent K-12 school in Atlanta serving 1,250+ students from Preschool (PK2) through Grade 12. The program replaces conventional capstone work with an iProject in which students identify a real-world problem, conduct original research, prototype a solution, and present findings to authentic external reviewers. It is delivered alongside a project-based, design-thinking-infused curriculum and complemented by programs such as the Global Impact Diploma (GiD), College Counseling, and the Mount Vernon School Online (MVSO).

Product overview

The Mount Vernon School is an independent Atlanta private school serving over 1250 students from Preschool through Grade 12. The institution offers a unified educational portfolio structured by grade-level programs (Preschool, Lower School, Middle School, Upper School) plus an online option (MVSO). Its differentiated offering rests on three signature programs: the Innovation Diploma (iD) as a school-within-a-school focused on human-centered design with industry partners, the Global Impact Diploma (GiD) combining academics with travel-based learning, and iProject requiring independent student-managed projects. Supporting programs include College Counseling, Expeditionary Learning, Athletics, Maker/Art/Design, and Summer Learning (AMP Camp). The approach is grounded in inquiry-based learning, design thinking, competency-based education, and Christian values.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Diploma (iD): A school-within-a-school model where students apply for acceptance and engage in real-world problem-solving with industry partners.
• Global Impact Diploma (GiD)
• iProject

Products and services

• Innovation Diploma (iD) Program

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• High Tech High: Network of project-based, design-thinking-focused schools in Southern California. Operationally comparable in emphasis on inquiry, design thinking, and real-world problem-solving — the same educational pillars underlying Mount Vernon's Innovation Diploma.

Direct peers

• Woodward Academy: Large independent PK-12 school in the Atlanta metro with similar college preparatory mission and signature programs. Competes for the same Atlanta-area family market.
• The Galloway School: Atlanta independent PK-12 school emphasizing individualized learning and progressive education. Competes for the same Atlanta families seeking non-traditional, innovative private school education.
• Trinity School: Independent K-12 school in Atlanta with a comparable college preparatory and faith-grounded mission. Competes directly with Mount Vernon for the same family demographic.
• The Lovett School: Established Atlanta independent K-12 school competing in the same metro market and tuition bracket. Comparable scale, similar college-preparatory mission, and overlapping family demographics.
• Atlanta Girls' School: Atlanta independent middle/upper school that previously employed Mount Vernon's Chief Admissions Officer. Competes for similar progressive, design-thinking-oriented families in Atlanta.
• Pace Academy: Independent K-12 school in Atlanta with similar college-prep focus and tuition tier. Directly competes with Mount Vernon for families seeking progressive, high-academic independent school education.
• Wesleyan School: Independent Christian K-12 school in the Atlanta metro, comparable in faith-affiliated positioning and college-preparatory curriculum. Competes for the same private school families.
• Westminster Schools: Premier independent K-12 school in Atlanta serving a comparable affluent family demographic with college preparatory curriculum. Direct competitor for the same Atlanta private school enrollment pool.
• Holy Innocents' Episcopal School: Faith-based independent K-12 school in Atlanta serving comparable affluent families. Direct competitor with overlapping faith-affiliated, college-preparatory positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/themvschool
• Facebookfacebook.com/MountVernonSchool
• LinkedInlinkedin.com/school/themvid
• Instagraminstagram.com/mvmustangs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Innovation Diploma Program | The Mount Vernon School