Mouvement E. Leclerc Réunion

What Mouvement E. Leclerc Réunion does

The business was established in March 2009, primarily through the conversion of pre-existing Leader Price and Champion store locations into the E. Leclerc network, providing an immediate island-wide footprint. Revenue mechanics combine direct retail sales from physical stores, online sales via the e-commerce platform, and ancillary income from shopping center gallery rentals. The cooperative participates in the broader E. Leclerc movement's centralized purchasing structure, which underwrites its cost position. Revenue is not publicly disclosed.

Name

Mouvement E. Leclerc Réunion

Legal name

GIE Distri Mascareignes

Website

https://mouvement.e-leclerc.re

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mouvement E. Leclerc Réunion is the regional cooperative operating 16 hypermarchés, Express stores, and three shopping centers on Réunion Island, serving general consumers with grocery retail, e-commerce, and local producer export programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Port

HQ country

Réunion

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from physical retail operations including hypermarchés and supermarkets across 16 stores in Réunion, as well as e-commerce sales via e-leclerc.re platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mouvement E. Leclerc Réunion operates a network of 16 physical retail stores across the island of Réunion, including large-format hypermarkets (hypermarchés), E. Leclerc Express supermarkets, and three shopping centers with retail galleries. The company sells groceries, fresh produce, household goods, local Réunionese products, and specialty items (bakery, butcher, sushi, wine cellar) directly to consumers, supported by an e-commerce platform (e-leclerc.re) and cultural spaces within shopping centers. Additionally, the company exports local Réunionese products to mainland France E. Leclerc stores through the La Réunion des Talents brand.

Product overview

Mouvement E. Leclerc Réunion operates a network of retail stores across La Réunion island, consisting of hypermarkets (hypermarchés) in large-format centers, E. Leclerc Express supermarkets for proximity shopping, and shopping centers (centres commerciaux) with retail galleries. The company also operates cultural spaces (Espaces Culturels) within its locations, offering books and media alongside cultural events. The portfolio includes the e-leclerc.re online platform for digital commerce, the 'La Réunion des Talents' export brand supporting local producers, and the 'Bouclier Qualité Prix' price protection program. The company emphasizes responsible retailing through its 'Zéro Gaspillage' food waste initiative and various CSR programs.

Differentiator

Problem solved

Functional benefit

Brands

• Talents Réunion: A brand by E. Leclerc Réunion that supports local producers, farmers, and artisans to export their products to mainland France, particularly to E. Leclerc stores in Normandy.
• La Réunion des Talents
• Espace Culturel E. Leclerc
• Nout Colis Solidaire

Products and services

• E. Leclerc Hypermarkets (Hypermarchés) Large-format retail stores offering a wide range of products including food, household goods, and specialized sections such as bio, wine cellar, sushi counters, and professional pastry layouts. Owned and operated by E. Leclerc Réunion across the island.
• E. Leclerc Express Supermarket-format stores providing proximity shopping with a comprehensive product selection in neighborhood locations, serving as smaller-format alternatives to the hypermarkets.
• E. Leclerc Commercial Centers (Centres Commerciaux) Shopping centers combining E. Leclerc hypermarkets with retail galleries featuring multiple boutiques, restaurants, and services. Notable examples include Le Portail (Piton Saint-Leu, 2014), Les Terrass (Saint-Joseph, 2019), and La Réserve (Sainte-Marie, 2020).
• Espace Culturel E. Leclerc Cultural spaces within shopping centers offering books, CDs, multimedia products, and hosting cultural events such as the Culturissimo festival and Prix Flamboyant literary prize.
• e-leclerc.re Online Platform E-commerce platform enabling online shopping and access to E. Leclerc products and services for Réunionese consumers.
• La Réunion des Talents (Export Brand) Brand initiative supporting local Réunionese producers and artisans to export their products (rums, jams, rougails, confitures, fruits) to mainland France via E. Leclerc stores in Normandy.

Quantifiable outcome

• 10,000 to 12,000 charity parcels distributed to vulnerable Réunion residents
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• RUN ODYSSEAcoreStrategic or Co-development PartnerE. Leclerc Réunion partners with RUN ODYSSEA to support breast cancer awareness. The company organizes in-store fundraising collections and participates in the annual Odysséa running event. In 2024, awareness stands were hosted in E. Leclerc galleries and a solidarity collection was organized in stores.
• Ligue contre le Cancer (Réunion Committee)coreStrategic or Co-development PartnerPartnership for the 'Tous Unis contre le Cancer' operation collecting funds in E. Leclerc stores for pediatric cancer research and family support. Over 190,000€ raised since 2016, funding research, family solidarity grants, and facility improvements at CHU de la Réunion.
• Crédit Agricole de La RéunionmajorStrategic or Co-development PartnerFinancial and operational partner in the Nout Colis Solidaire operation, contributing to the 200,000€ budget for distributing 12,000 charity parcels to vulnerable Réunion residents. Shared values of solidarity and mutualism.
• Banque Alimentaire des MascareignesmajorStrategic or Co-development PartnerFood bank partner in Nout Colis Solidaire operation. Received 60 tons of goods for distribution to vulnerable populations. E. Leclerc provided logistics support including warehousing, dispatching, and handling.
• Croix-Rouge RéunionmajorStrategic or Co-development PartnerHumanitarian partner in Nout Colis Solidaire food aid operation, distributing charity parcels to vulnerable Réunion residents alongside Banque Alimentaire des Mascareignes.
• IAE de La RéunionminorStrategic or Co-development PartnerAcademic partner for the Master 2 Management de la Distribution program, providing theoretical knowledge combined with professional experience in E. Leclerc stores.
• IMMD (Institut du Marketing et du Management de la Distribution) de LilleminorStrategic or Co-development PartnerAcademic partner for the Master 2 specialized in commerce, developed as part of the local employment charter.
• En Avant KameliaminorStrategic or Co-development PartnerEnvironmental association partner for the Nettoyons La Nature (Clean Nature) initiative, organizing cleanup activities in St Denis neighborhoods.
• Clinique OmégaminorStrategic or Co-development PartnerHealthcare partner for the Salon des Seniors event, where E. Leclerc promoted healthy eating habits and nutrition advice.
• Kelly RangamaminorGTM or Marketing PartnerMichelin-starred chef from Paris restaurant Le Faham, serving as ambassador for Talents Réunion brand, using local products in her establishment to promote Réunionese culinary heritage.
• Département de La RéunionminorStrategic or Co-development PartnerGovernmental partner supporting the Talents Réunion program to help local producers export products to mainland France.
• Colgate-PalmoliveminorOthersSupplier partner donating hygiene products (toothbrushes, toothpaste) for Nout Colis Solidaire charity parcels.
• CilamminorOthersSupplier partner donating milk products for Nout Colis Solidaire charity parcels.
• McCormickminorOthersSupplier partner (tuna products) for Nout Colis Solidaire charity parcels.
• SPHBminorOthersSupplier partner (oil products) for Nout Colis Solidaire charity parcels.
• SoborizminorOthersSupplier partner (rice products) for Nout Colis Solidaire charity parcels.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Leader Price (ex-Réunion): Former operator of stores in Réunion before the 2009 conversion to E. Leclerc. Now part of the Aldi France network on the mainland, comparable as a hard-discount format ancestor of the current Express proximity stores.

Broad incumbents

• Picard Surgelés: French frozen food specialist with national distribution including Réunion. Comparable as a premium-positioned food retail brand occupying shelf space in supermarkets and serving similar middle-class consumers.
• Mouvement E. Leclerc (France mainland): The parent cooperative movement operating hundreds of hypermarkets across mainland France. Comparable as a business model archetype and buyer of the Talents Réunion export initiative, but operates at vastly larger scale and broader geography.

Direct peers

• Carrefour Réunion: Main hypermarket competitor on Réunion, operating multiple hypermarkets and supermarkets under the Carrefour, Carrefour Market, and Champion banners. Directly competes with E. Leclerc Réunion for the same consumer base on the island.
• Système U Réunion: French cooperative retail brand (Super U, Hyper U) operating on Réunion, directly comparable to E. Leclerc's cooperative model and multi-format strategy.
• Casino Supermarchés Réunion: French retail cooperative with a presence on Réunion through supermarkets and hypermarkets. Competes in the same low-price positioning category and target consumer demographic.
• Auchan Réunion: Operates hypermarkets and supermarkets on Réunion, directly competing with E. Leclerc's hypermarché and Express formats for general merchandise and grocery basket share.
• Intermarché Réunion: Les Mousquetaires-owned retail banner with stores on Réunion, competing on price, fresh, and local products. Comparable GTM targeting value-conscious Réunion households.

Regional players

• Jumbo Score Réunion: Mauritius-based retail brand with cross-Indian Ocean presence including Réunion. Comparable as a regional grocery operator serving Indian Ocean island populations with similar supply chain constraints.

Others

• Caisse d'Epargne Réunion: Financial services partner in solidarity operations (Nout Colis Solidaire) on Réunion. Not a direct retail competitor but a key ecosystem stakeholder given shared CSR distribution channels and the company's mutual/cooperative DNA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcC5pKwICOc2qXKv4fhopBw
• Facebookfacebook.com/Mouvement-E-Leclerc-R%C3%A9union-1857033664416127
• LinkedInlinkedin.com/company/mouvement-eleclerc-reunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouvement E. Leclerc Réunion