Movement Generation Justice and Ecology Project

What Movement Generation Justice and Ecology Project does

Movement Generation Justice and Ecology Project is a Berkeley, California-based nonprofit organization that develops and disseminates political education frameworks, curriculum toolkits, and cultural productions for the climate justice, ecological justice, and Just Transition movements. Founded in the early 2000s by a planning committee of grassroots organizers and led in its early years by founding director Zak Sinclair, the organization was initially housed by SOUL and the Movement Strategy Center; Hurricane Katrina (2005) catalyzed a deeper integration of ecological crisis analysis into its work. Its core intellectual property is a suite of interlocking frameworks — including the flagship 32-page Just Transition Zine (2017, English/Spanish), the 74-page Propagate, Pollinate, Practice Curriculum Toolkit (2020), the Ecological Justice ('Eco Means Home'), Biological & Cultural Diversity, Resilience-Based Organizing, Shocks/Slides/Shifts, Just Recovery, and Disability Justice frameworks — distributed free online and via sliding-scale bulk print orders. The organization operates through Justice & Ecology Retreats, the Creative Wildfire cultural strategy collaborative, Earth Skills training, virtual courses and webinars, and a portfolio of podcasts and media productions. Its business model is donation-based: it accepts individual contributions through the Justice & Ecology Giving Network (which redistributes 10% of annual funds to allied groups), provides all curriculum free online, and sells bulk hard-copy zines at a $1-$10 sliding-scale donation per copy.

The organization is governed by a 7-person collective with co-directorship and transparent compensation, and serves a diverse customer base spanning grassroots organizers, climate justice and environmental justice organizations (82-member Climate Justice Alliance being the flagship), Indigenous-led groups (Native Movement, Sogorea Te' Land Trust, The Cultural Conservancy), frontline communities in Buffalo, Oregon, SF Bay Area, Washington state, and internationally in South Africa, Philippines, and Puerto Rico, as well as artists and cultural workers through Creative Wildfire. Geographically, it is US-headquartered with documented programmatic reach extending to South Africa, the Philippines, Puerto Rico, and Alaska through partner adaptations and translations of its frameworks.

Name

Movement Generation Justice and Ecology Project

Legal name

Movement Generation

Website

https://movementgeneration.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Berkeley-based nonprofit that develops and disseminates political education frameworks — notably the Just Transition Zine — and cultural productions to support grassroots organizers, frontline communities, Indigenous groups, and climate justice movements across the US and internationally.

Ownership category

akta.pro rank

Product category

Social Movement Education and Organizing

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Miscellaneous Publishing (2741)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD), School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD), Community Development & Social Impact Programs (EDAIAGAA)

Keywords

• Ecological justice education
• Just transition frameworks
• Political education curriculum
• Climate justice organizing
• Movement building training

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: The organization accepts donations through its website platform (OurPowerBase) and has created a Justice & Ecology Giving Network to democratize capital and engage individual donors, giving away 10% of annual funds to other groups.
2. Zine and Publication Sales: Bulk orders of Just Transition zines available for $1-10 donation per zine depending on capacity and need. Online versions available free.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Movement Generation develops and disseminates strategic educational frameworks (Just Transition, Ecological Justice, Biological & Cultural Diversity, Resilience-Based Organizing, Shocks/Slides/Shifts, Just Recovery, Disability Justice) for grassroots organizers and movement builders. It packages these as free downloadable curriculum toolkits, zines, training manuals, and media productions, and delivers them through annual Justice & Ecology Retreats, Earth Skills workshops, virtual courses/webinars, and the Creative Wildfire cultural strategy program. Its customers are racial, economic, and environmental justice organizers, frontline communities, and allied organizations seeking political education and strategy support.

Product overview

Movement Generation Justice and Ecology Project is a social movement organization, not a technology product company. It offers a portfolio of educational frameworks, curriculum toolkits, and media productions centered on Just Transition and ecological justice organizing. The core educational offerings include the Just Transition Framework/Zine (available in English and Spanish), the Propagate, Pollinate, Practice Curriculum Toolkit, and the Ecological Justice Training Manual. Media productions include The North Pole Show web series, Did We Go Too Far? Podcast, We Rise Podcast, Cacophony of Joy Podcast Series, and the animated film 'Remembering Our Way Forward.' Cultural programs include Creative Wildfire artist retreats and showcases. Educational programs include the annual Justice & Ecology Retreat, Earth Skills Program, and Virtual Courses/Webinars.

Differentiator

Problem solved

Functional benefit

Brands

• Creative Wildfire: A collaborative project with Art.Coop, Climate Justice Alliance, and New Economy Coalition that calls on the power of artists and cultural workers to build regenerative solidarity economies.
• The North Pole
• Did We Go Too Far? Podcast
• We Rise Podcast
• Cacophony of Joy Podcast Series
• Justice & Ecology Giving Network
• Propa

Products and services

• Just Transition Framework / Zine A 32-page strategic training tool providing principles, processes, and practices for transitioning from extractive to regenerative economies. Available in English and Spanish as downloadable and print-ready PDFs with bulk hard-copy orders available.
• Propagate, Pollinate, Practice Curriculum Toolkit A 74-page manual featuring MG's most popular curriculum tools, guides, and strategy documents including activities like 'Eco Means Home,' 'Web of Life,' and 'Tipping Points.'
• Ecological Justice: A Call To Action Training Manual MG's first curriculum manual expanding strategic thinking around ecology within racial, economic, and environmental justice movements, developed in partnership with P.I.L.A. and AYPAL.
• Justice & Ecology Retreat Annual multi-day retreat bringing together organizers, leaders, and creatives within racial, economic, and environmental justice movements for ecological justice study and strategy development. Held in various locations including Buffalo, NY and Santa Cruz, CA, with hybrid format options.
• Earth Skills Program Seasonal training program of interactive, land-based workshops including composting, natural building, rainwater harvesting, waterless compost toilets, and medicinal plants. Includes Permaculture for the People (P4P) certification course.
• Virtual Courses & Webinars Online courses including 'Course Correction' (COVID-19 reframing series) and 'ReKINdle' (place-based organizing series), plus webinars on Ecofascism and Collective Governance.
• Creative Wildfire Cultural Strategy Program Collaborative cultural strategy project with Art.Coop, Climate Justice Alliance, and New Economy Coalition engaging artists and cultural workers to build regenerative solidarity economies through political education, cultural production, and transformative cultural work. Includes national artist cohorts, retreats, and showcases.
• The North Pole Show A political comedy web series that tackles big issues including Gentrification, Global Warming, and Gluten-Free Donuts. Produced in Seasons 1 and 2.
• Did We Go Too Far? Podcast A podcast exploring questions about futures being created and realities being made in these uncertain times.
• We Rise Podcast: Visions of a Climate Just World Podcast series featuring diverse crowds of artists, activists, and community members exploring climate justice visions.
• Cacophony of Joy Podcast Series Podcast series featuring the Herring Protectors, an Indigenous women-led grassroots movement, exploring climate and environmental justice topics.
• Remembering Our Way Forward (Animated Film) Stop-motion animated film created with artist Lily Xie for the Center for Cultural Power's Climate Woke campaign.

Quantifiable outcome

• Engaged hundreds of organizations and thousands of community leaders, activists, and organizers
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

31 partnerships are on record, tiered core and flagship.

• Creative WildfirecoreStrategic or Co-development Partner · 1 January 2014Collaborative project with Art.Coop, Climate Justice Alliance, Movement Generation, and New Economy Coalition that engages artists and cultural workers to build regenerative solidarity economies through political education and transformative cultural work.
• Climate Justice AllianceflagshipStrategic or Co-development Partner · 1 January 2013Formed in 2013 to create a new center of gravity in the climate movement. CJA is a growing member alliance of 82 urban and rural frontline communities and organizations. MG works closely with CJA on translocal organizing strategy, shared curriculum, and the Reinvest in Our Power (RiOP) initiative.
• Occidental Arts and Ecology CentercoreStrategic or Co-development Partner · 1 January 2007In 2007, in collaboration with OAEC, MG developed and hosted their first set of ecological justice training retreats and evening strategy meetings for grassroots organizers addressing peak oil, peak water, biodiversity loss, climate change, and opportunities for regenerative economies.
• SOUL (School of Unity and Liberation)coreStrategic or Co-development Partner · 1 January 2005In the early 2000s, MG was housed by SOUL during its first two years. A planning committee of grassroots organizers, movement builders, and popular educators organized the initial convenings of young movement leaders from more than 30 organizations.
• Movement Strategy CentercoreStrategic or Co-development Partner · 1 January 2005MG was also housed by Movement Strategy Center during its founding years, working with organizers across a vast array of issue areas to conceptualize and build the Justice & Ecology Project.
• PUSH BuffalocoreStrategic or Co-development PartnerFrontline organization in Buffalo, NY that is a key regional partner in implementing vibrant Just Transition initiatives on the ground, part of multi-year training and strategy support partnership.
• Oregon Just Transition AlliancecoreStrategic or Co-development PartnerRegional alliance in Oregon that is a key partner in implementing Just Transition initiatives. MG has hosted series of multi-day retreats for organizers in Oregon since 2018 in partnership with OPAL and the Oregon Just Transition Alliance.
• Native MovementcoreStrategic or Co-development PartnerAlaska-based Indigenous-led organization that has developed beautiful adaptations of the Just Transition framework including an Alaskanized zine and JT Coloring Book. MG participated in political education retreat for youth organizers in Alaska organized by Native Movement.
• Art.CoopcoreStrategic or Co-development PartnerCooperative arts organization partner in Creative Wildfire collaborative, working with artists and cultural workers to build regenerative solidarity economies.
• New Economy CoalitioncoreStrategic or Co-development PartnerPartner in Creative Wildfire collaborative and co-host of webinars on Collective Governance & Solidarity Economies with the Emergency Committee for Rojava.
• OPAL Environmental Justice OregoncoreStrategic or Co-development PartnerEnvironmental justice organization in Oregon that is a key partner in multi-year Just Transition training and strategy support partnership.
• Crossroads Collective (Buffalo)coreStrategic or Co-development PartnerRegional force in Buffalo supporting the build-out of regional Just Transition hub, part of MG's translocal organizing work.
• Reclaim Our Power (SF Bay Area)coreStrategic or Co-development PartnerRegional force in SF Bay Area supporting Just Transition hub development as part of MG's translocal organizing work.
• Front and Centered (Washington State)coreStrategic or Co-development PartnerRegional force in Washington state supporting Just Transition hub development as part of MG's translocal organizing work.
• Asian Pacific Environmental Network (APEN)coreStrategic or Co-development PartnerOrganization that has translated the Just Transition framework diagram into Chinese and Lao, used with their Chinese and Lao/Khmu leaders to discuss Just Transition Framework and strategies.
• groundWork (South Africa)coreStrategic or Co-development PartnerSouth African organization that created a beautifully illustrated adaptation of MG's Just Transition work referencing local extractivist industries and fenceline community experiences, with adapted graphics and wall poster.
• The Cultural ConservancycoreStrategic or Co-development PartnerIndigenous-led organization that introduced MG to the Biocultural Diversity framework and whose work on Indigenous land rematriation has shaped MG's land justice politics and programs.
• Sogorea Te' Land TrustflagshipStrategic or Co-development PartnerIndigenous-led land trust in the SF Bay Area that is leading on land rematriation. MG has been in an evolving process of supporting liberation of Ohlone land with them and became co-stewards of land in Bay Miwok Territory of the East Bay Hills.
• Black Land and Liberation InitiativecoreStrategic or Co-development PartnerInitiative that shaped MG's land justice politics. From 2015-2018, MG collaborated with BlackOUT Collective to create long-term movement strategy toward Black Liberation, Reparations and Land Reform, culminating in Juneteenth 2017 '40 Acres, 40 Cities, One Day' campaign.
• BlackOUT CollectivecoreStrategic or Co-development PartnerCollective that collaborated with MG on the Black Land and Liberation Initiative from 2015-2018 to create movement strategy toward Black Liberation, Reparations and Land Reform.
• Common Ground ReliefcoreStrategic or Co-development PartnerFounded by former Black Panther Malik Rahim after Hurricane Katrina, Common Ground Relief exemplifies disaster collectivism and revolutionary self-governance as part of Just Recovery, building ecologically sustainable houses and wetlands restoration.
• Occupy SandycoreStrategic or Co-development PartnerGrassroots disaster relief network that emerged from Occupy Wall Street movement, providing mutual aid to communities affected by Superstorm Sandy and building long-term community-led economic development.
• t.e.j.a.s. (Texas Environmental Justice Advocacy Services)coreStrategic or Co-development PartnerHouston's oldest environmental justice organization grounded in communities hardest hit by Hurricane Harvey, implementing Just Recovery with root cause remedies addressing structural inequalities and challenging fossil fuel industry.
• Organización Boricuá de Agricultura Ecológica de Puerto RicocoreStrategic or Co-development PartnerNetwork of farmers building Puerto Rican food sovereignty across the archipelago, leading recovery work after Hurricane María by asserting rights to land and resources for rebuilding.
• Brigada PDT (Puerta de Tierra)coreStrategic or Co-development PartnerCommunity work group in San Juan, Puerto Rico led by children and young people that built Plaza Vivero nursery and has been organizing for community self-determination and Just Recovery post-Hurricane María.
• Peoples Surge (Philippines)coreStrategic or Co-development PartnerPhilippines-based people's network that mobilized recovery efforts after Typhoon Haiyan/Yolanda in 2013, actively resisting government proposals for corporate development and demanding people-led ecological restoration.
• Shelterwood CollectivecoreStrategic or Co-development PartnerBIPOC-led liberated land project in Northern California that hosted the 2024 Creative Wildfire artist retreat.
• Center for Cultural PowercoreStrategic or Co-development PartnerPartner in animated film collaboration 'Remembering Our Way Forward' with artist Lily Xie for the Climate Woke Campaign.
• Gulf Coast Center for Law & PolicycoreStrategic or Co-development PartnerMovement partner that informed MG's Non-Extractive Wage and Transparent Compensation Statement. Works on climate justice and Just Transition in the Gulf Coast region.
• Sins InvalidcoreStrategic or Co-development PartnerDisability justice organization that has taught MG about accessibility as practice of love and key to culture shift. Sins Invalid's Disability Justice Primer and 10 Principles have informed MG's disability justice integration.
• Disability Justice Culture ClubcoreStrategic or Co-development PartnerDisability justice collective that has informed MG's integration of disability justice analysis and practice into their work.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indigenous Environmental Network: Indigenous-led environmental advocacy organization that convenes frontline communities and develops policy positions on climate and environmental justice. Operates in the same biocultural diversity and ecological justice space as MG with overlapping partner ecosystems.
• Climate Justice Alliance: Direct peer as a fellow movement-building organization co-founded by MG in 2013 with 82 frontline member organizations pursuing Just Transition. Operates in the same translocal organizing and Just Transition ecosystem with shared staff and strategy.
• Race Forward: National racial justice organization using political education and narrative strategy to advance systemic change. Comparable to MG in deploying curricula and frameworks to build power among grassroots organizers, though with a broader social justice focus beyond ecology.
• Grassroots Global Justice Alliance: Alliance of US-based grassroots organizations working on climate, migration, and economic justice through a global south solidarity lens. Comparable to MG in its translocal organizing model and convening of frontline leaders around shared strategy.
• Movement Strategy Center: Formerly housed MG during its founding years and continues to operate in the same Bay Area movement infrastructure space. Comparable in supporting infrastructure for racial and economic justice organizing across California and nationally.
• Asian Pacific Environmental Network (APEN): Already a close partner that has translated MG's Just Transition framework into Chinese and Lao. APEN is a comparable frontline environmental justice organization with overlapping constituency, base-building, and Just Transition orientation.
• Center for Cultural Power: Direct collaborator on the Climate Woke Campaign and animated film 'Remembering Our Way Forward.' Both organizations integrate arts, culture, and narrative strategy into justice movement infrastructure, sharing an explicit creative + political organizing model.
• New Economy Coalition: Co-partner in the Creative Wildfire collaborative and co-host of webinars on Collective Governance and Solidarity Economies. Both organizations promote a regenerative, cooperative economic vision that aligns with MG's Just Transition framework.

Emerging players

• Ayni Institute: Movement-building support organization that provides political education, strategy support, and resource generation to grassroots groups. Comparable to MG in offering training, retreats, and frameworks to organizers, though with a broader social justice scope.
• Taproot Earth (formerly Movement Generation spin-off): Emerging climate justice organization operating in the same translocal Just Transition space as MG, often with overlapping staff and alumni. Comparable in approach but with a primary focus on Southern US frontline organizing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movegen
• YouTubeyoutube.com/movementgeneration
• Facebookfacebook.com/movementgeneration
• Instagraminstagram.com/movementgeneration
• LinkedInlinkedin.com/company/movement-generation-justice-and-ecology-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Generation Justice and Ecology Project