Shelterwood Collective

What Shelterwood Collective does

Shelterwood Collective is a cooperative of independent healing practitioners founded in 2011 and headquartered in Seattle's Pioneer Square district at the historic Jackson Building (108 S. Jackson Street). The collective aggregates 30+ licensed therapists, counselors, bodyworkers, coaches, and spiritual practitioners who operate as independent businesses under shared community, referral, and administrative infrastructure, serving individuals, couples, families, and adolescents across the greater Seattle area and Washington state in-person and via telehealth. The organization's core products are tiered membership subscriptions for practitioners and a diversified mix of therapy, training, retail, and space-rental services for clients and the broader practitioner community.

The platform's product surface spans Collective Membership ($120/month) and Affiliate Membership ($350/month plus $6 per paid insurance claim), which bundle directory presence, a referral network, a Slack community, mentorship, professional development, full-service insurance billing, credentialing support, and a Simple Practice EHR subscription. Client-facing offerings include the Sustainable Therapy Program ($40–120 per session), individual therapy at $150–200 per 50-minute session, the Thresholds Approved Supervisor Training ($600 for 15 CEUs), the Setting the Frame digital document bundle ($275), ten named rental rooms, The Apothecary retail and community venue, and recurring events such as Consult Circles, Grief Circles, and Making Space open studios. Core operational technology is the Simple Practice EHR augmented by an attorney-vetted disclosure and forms library; no proprietary technology platform or AI capabilities are disclosed.

The revenue model combines recurring practitioner membership fees, transactional per-claim billing, space rental, training tuition, retail sales from The Apothecary, and digital product sales, while therapy session fees accrue directly to member practitioners rather than the central entity. Go-to-market relies on a full-time intake team that fields client inquiries and delivers 10–30 weekly referrals through partnerships with schools, universities, HR departments, and restaurant groups, supplemented by community-led events, a searchable practitioner directory, and the Pioneer Square physical presence. Customer segments are hybrid: end clients span individuals, couples, families, and those seeking affordable care, while the practitioner membership side spans independent healers, supervisors, and insurance-accepting clinicians. The Residency Program is currently on hiatus until Fall 2027. The organization is privately held with no disclosed funding, parent company, or external investment.

Name

Shelterwood Collective

Legal name

Shelterwood Collective

Website

https://shelterwoodcollective.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Shelterwood Collective is a Seattle-based cooperative of 30+ independent healing practitioners offering therapy, counseling, bodywork, and coaching to individuals, couples, and families across Washington state, supported by tiered membership, referral, and billing infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Collective Membership Fees: Practitioners pay monthly membership fees for access to the referral network, online community, resource library, business address services, and member perks. The Collective Membership is $120/month providing practitioner directory listing, referral network access, Slack community, monthly gatherings, greenhouse workshops, CEU opportunities, brand collateral, templates, business address, and professional will appointment.
2. Affiliate Membership with Billing Services: Extended membership at $350/month plus $6 per paid insurance claim for full-service billing administration. Includes all Collective Membership benefits plus group insurance contracts, credentialing support, claims submission, weekly payments, and EHR subscription valued at $50/month.
3. Space Rental: Revenue from renting therapeutic spaces to members and external parties. Various rooms available (Douglas Fir, Arboretum, Madrona, Cedar, Hemlock, Sitka, The Studio, Sanctuary, Alder, Apothecary) for sessions, workshops, events, and gatherings. Pricing available upon request.
4. Trainings and Continuing Education: Revenue from professional training programs including the Approved Supervisor Training ($600 for 15 CEUs) and other workshops. The organization has NASW Washington State Chapter provider #1975-507 for continuing education credits.
5. Therapy Sessions: Individual practitioners generate revenue through therapy sessions. The Sustainable Therapy Program offers sessions at $40-120. Individual practitioners charge $150-200 per 50-minute session. Many practitioners accept insurance.
6. The Apothecary Retail: Street-level retail space in Pioneer Square open Thursday-Saturday 11AM-5PM. Stocks items supporting daily rituals, growth, and grounding. Also hosts community events and art exhibitions.
7. Digital Products and Shop Items: Online shop selling resources including the 'Setting the Frame' document bundle ($275), 'Making Space' events ($11-22 sliding scale), and other digital products for practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Shelterwood Collective operates a cooperative of 30+ independent healing practitioners delivering individual and couples therapy, counseling, bodywork, coaching, and spiritual services to clients in the greater Seattle area and Washington state. Practitioners gain access through two paid membership tiers ($120/month Collective or $350/month plus per-claim fees Affiliate), receiving directory listings, referrals, community support, and (at the Affiliate tier) full-service insurance billing administration. The organization also sells approved supervisor training, clinical document templates, therapeutic space rentals, a street-level community retail space (The Apothecary), and a low-cost Sustainable Therapy Program ($40-120 per session).

Product overview

Shelterwood Collective is a cooperative network of independent healing practitioners offering a platform of interconnected services. The core offerings include individual and couples therapy provided by member practitioners, supplemented by the Sustainable Therapy Program for affordable care ($40-120 sessions). The organization operates two membership tiers: Collective Membership ($120/month) providing directory presence, referral network, Slack community, mentorship, and member perks; and Affiliate Membership ($350/month plus $6/claim) adding full-service insurance billing administration, credentialing, and EHR tools. Additional offerings include approved supervisor training (Thresholds, $600), clinical document templates (Setting the Frame, $275), ten rental spaces for sessions and events, The Apothecary retail/community space, and recurring events including Consult Circles, Making Space workshops, and Grief Circles. The Residency Program for emerging therapists is currently on hiatus until Fall 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual and Couples Therapy Services Therapy and counseling services provided by independent practitioner members of the collective, serving individuals, couples, families, and adolescents in-person and via telehealth. Sessions typically range from $150-200 per 50-minute session with sliding scale options available.
• Sustainable Therapy Program Low-cost mental health counseling program offering therapy sessions at $40-120 to make care more accessible and sustainable for clients who face cost or insurance coverage barriers.
• Collective Membership Monthly membership at $120 for independent healing practitioners, providing practitioner directory listing, referral network access, online Slack community, mentorship programs, monthly virtual gatherings, Greenhouse business workshops, CEU opportunities, brand credibility and marketing resources, a resource library, business address and mail services, professional will appointment, and members-only perks on events and space.
• Affiliate Membership with Billing Services Extended membership at $350/month plus $6 per paid insurance claim, including all Collective Membership benefits plus group insurance contracts (Premera, Lifewise, Blue Cross, Regence, Blue Shield, First Choice, Kaiser PPO), credentialing support, full-service claims submission, weekly payments, and a Simple Practice EHR subscription valued at $50/month.
• Thresholds: Become an Approved Supervisor Training Two-day immersive continuing education training program (15 CEUs) preparing Washington-licensed clinicians to become Approved Clinical Supervisors, priced at $600 with payment plan options and offered through NASW Washington State Chapter provider #1975-507.
• Setting the Frame Document Bundle Attorney-vetted clinical document templates priced at $275, including disclosures, consents, questionnaires, forms, checklists, and email templates for onboarding clients, designed for use in Simple Practice and including workshop training.
• Rental Spaces (Therapeutic and Event Rooms) Ten distinct rentable rooms at the Pioneer Square location (Douglas Fir, Arboretum, Madrona, Cedar, Hemlock, Sitka, The Studio, Sanctuary, Alder, Apothecary) ranging from 150-800 sq ft with features including vaulted ceilings, exposed brick, and natural light, available for sessions, workshops, and events at pricing upon request.
• The Apothecary Street-level community retail space in Pioneer Square open Thursday-Saturday 11AM-5PM, offering items supporting daily rituals, growth, and grounding, and hosting community events, art exhibitions, and the monthly First Thursday Art Walk.
• Events and Gatherings Regular community events including Consult Circles, Making Space open studios, Grief Circles, Art Walks, Community Paddles, The Grove reading circles, Skillshares, and The Clinic workshops, with some offered free, others on a sliding scale ($11-22 Making Space) or with member discounts.

Quantifiable outcome

• 500+ clients matched with practitioners in current year
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Schools & UniversitiescoreChannel Partner/ Reseller/ DistributorReferral partnerships with educational institutions that direct students and staff to Shelterwood Collective's practitioner network for mental health services.
• Human Resource DepartmentscoreChannel Partner/ Reseller/ DistributorB2B partnerships with HR departments of companies providing employee mental health and wellness referrals.
• Restaurant GroupsminorChannel Partner/ Reseller/ DistributorReferral partnerships with restaurant industry groups for employee wellness programs.
• Insurance Carriers (Premera, Lifewise, Blue Cross, Regence, Blue Shield, First Choice, Kaiser PPO)coreOthersGroup contracts with major insurance carriers allow practitioners to provide in-network services. Shelterwood holds organizational contracts and supports individual practitioner credentialing.
• Pioneer Square Arts CommunitycoreStrategic or Co-development PartnerParticipation in Pioneer Square's First Thursday Art Walk with The Apothecary as a venue for artist exhibitions and community gatherings.
• NASW Washington State ChaptercoreStrategic or Co-development PartnerApproved CE provider #1975-507 for continuing education credits. Training programs authorized and approved by the NASW Washington State Chapter.
• Duwamish TribeminorOthersLand acknowledgment recognizing the traditional territory of the Duwamish people. Organization supports paying rent for use of indigenous land.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lyra Health: Lyra is a mental health benefits platform offering therapy, coaching, and medication management to employees of large companies. Overlaps with Shelterwood's HR-department referral partnerships and insurance model, but serves enterprise buyers nationally rather than individual clients regionally.
• BetterHelp: BetterHelp operates the largest online therapy subscription marketplace. Adjacent competitor targeting the same end-client need for accessible therapy, though pure-digital and self-serve rather than a curated practitioner collective with shared physical space.

Direct peers

• Grow Therapy: Grow Therapy operates a therapist network with insurance billing, credentialing, and a client-matching platform. Comparable to Shelterwood's intake team and 7+ insurance contracts, but with national tech-driven reach versus Shelterwood's regional in-person collective.
• Alma: Alma is a membership-based platform connecting clients with therapists and handling insurance billing, credentialing, and EHR tools. Most comparable to Shelterwood's Affiliate Membership ($350/mo + $6/claim) full-service billing backbone, but operating nationally via a tech-first model rather than a physical collective.
• Octiva Health: Octiva provides a membership platform for therapists covering insurance credentialing, billing, and referrals. Functional overlap with Shelterwood's Affiliate Membership and practitioner-matching services in the same mid-market therapist segment.
• Headway: Headway is a national network that helps therapists accept insurance by providing credentialing, billing, and client referrals — directly overlapping with Shelterwood's insurance-contract and intake matchmaking model, though delivered as a tech platform rather than a physical cooperative.
• Open Path Psychotherapy Collective: Open Path is a nonprofit therapist collective offering reduced-fee sessions ($30-80) similar to Shelterwood's Sustainable Therapy Program ($40-120). Comparable collective model and affordable-therapy positioning, though nonprofit and national rather than cooperative and regional.

Others

• SimplePractice: SimplePractice provides the EHR, practice management, and billing software Shelterwood uses (and includes in its $350/month Affiliate Membership). Technology infrastructure partner enabling Shelterwood's billing-administration service to member practitioners.
• NASW Washington State Chapter: NASW Washington State Chapter is Shelterwood's approved CE provider partner (#1975-507) and a membership-based professional organization for social workers. Comparable as a membership-organization structure serving mental health practitioners, with overlapping professional-development and community functions.

Regional players

• Pacific Mental Health (collective / similar Seattle-area therapist cooperatives): Pacific Mental Health is a Pacific Northwest outpatient mental health clinic providing therapy and counseling services. Comparable as a regional PNW mental-health services provider in the same Seattle-area geography, though structured as a clinic rather than a cooperative collective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shelterwoodcollective
• LinkedInlinkedin.com/company/the-shelterwood-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelterwood Collective