Movement Lab
Movement Lab is a private fitness and sports medicine studio in Miami Lakes, Florida, founded in 2019, offering personalized training, small group sessions, physical therapy, youth athletic development, and branded merchandise. It serves local adults, youth athletes, and professional sports clients.
- Company typePrivate
- Founded2019
- HeadquartersMiami Lakes, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Movement Lab does
Movement Lab is a privately-held fitness and sports medicine studio headquartered at 16200 NW 59th Ave, Unit 107, Miami Lakes, Florida, founded in 2019 by Dr. Stefan Valdes (DPT, CSCS, SCS). The studio offers a consolidated service platform spanning personal training, semi-private small group training (capped at six clients), functional bootcamps, youth performance training, and sports medicine/physical therapy delivered through a partnership with USA Sports Medicine. The clinical staff includes co-partner Dr. Zach Colls (DPT, CSCS), with prior experience across the NBA, NFL, MLB, WTA, USA Olympic Sports, and collegiate athletics. Every client begins with a movement assessment that informs an individualized program built around goals, lifestyle, and current ability; body composition is measured using InBody hardware and included in the $99 five-session starter pack.
The business operates a direct-to-consumer model with multi-channel acquisition via a website blog, organic social (Facebook, Twitter, Instagram, YouTube), email newsletter, Google reviews (60+ five-star), client video testimonials, and a free in-person assessment. Customer segments are four: busy professionals and active adults seeking expert coaching, professional and collegiate athletes requiring rehabilitation and performance work (executed primarily through the USA Sports Medicine relationship), middle/high school youth athletes in strength and agility programming, and physical therapy patients with orthopedic or post-surgical needs. Pricing for personal training, small group, bootcamps, and PT is quote-based after consultation, with the only publicly disclosed price being the $99 starter pack.
The company has no disclosed funding, operates with a headcount of approximately 8 employees, and has begun extending its brand via a Shopify-powered e-commerce merchandise line (branded tees, tanks, hats, shaker bottles at $15–$44). Geographic footprint remains single-site domestic (Miami Lakes, FL) with no AI/ML capabilities disclosed; the underlying technology stack is conventional — Shopify, InBody hardware, and standard CMS-based marketing.
Movement Lab firmographics
Firmographics- Name
- Movement Lab
- Legal name
- Movement Lab
- Website
- https://movementlabtraining.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Movement Lab is a private fitness and sports medicine studio in Miami Lakes, Florida, founded in 2019, offering personalized training, small group sessions, physical therapy, youth athletic development, and branded merchandise. It serves local adults, youth athletes, and professional sports clients.
- Ownership category
- akta.pro rank
Movement Lab industry classification
Industry- Product category
- Personal Training and Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), Youth & Teen Personal Training (HSADAAAJ), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where Movement Lab is headquartered
LocationHeadquarters
- HQ city
- Miami Lakes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movement Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Personal Training: One-on-one coaching sessions with a dedicated coach providing completely personalized training experiences. Sessions are 60 minutes each, with pricing provided upon consultation.
- Small Group Training: Semi-private training sessions limited to 6 people, offering individualized programs with group motivation. Available as 5-session starter packs for $99.
- Functional Bootcamps: Group bootcamp sessions including Glute Program, Mobility, HIIT Bootcamp, and Upper Body workouts.
- Youth Performance Training: Strength, speed, and agility training for middle and high school athletes, with classes up to 12 people.
- Sports Medicine / Physical Therapy: Physical therapy and chiropractic services including manual therapy, post-surgical rehabilitation, dry needling, and return-to-sport programs. Partnered with USA Sports Medicine.
- Merchandise Sales: Branded merchandise including t-shirts, tank tops, hats, and shaker bottles sold through their online Shopify store. Prices range from $15 to $44.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5 Small Group Sessions Starter Pack |
| Other | Pay-as-you-go | Personal Training |
| Unit Pricing | Pay-as-you-go | Shop Merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Movement Lab product offering
Product offeringCore offering
Movement Lab is a private training studio in Miami Lakes, FL that delivers individualized personal training, small group training, functional bootcamps, youth performance training, and sports medicine/physical therapy services. Every client begins with a movement assessment that informs a customized program, and the studio also sells branded merchandise such as t-shirts, hats, and shaker bottles through a Shopify storefront.
Product overview
Movement Lab is a private training studio in Miami Lakes, FL offering a unified fitness and rehabilitation service platform. The core offering consists of five service lines: Personal Training (one-on-one coaching), Small Group Training (semi-private sessions limited to six clients), Sports Medicine/Physical Therapy (orthopedic rehabilitation and chiropractic care), Functional Bootcamps (HIIT, mobility, glute programs, upper body), and Youth Performance training for middle and high school athletes. Additionally, the company sells branded merchandise including t-shirts, tank tops, hats, and shaker bottles through its Shopify-powered online shop. The services integrate movement assessment, personalized programming, and evidence-based rehabilitation to serve busy professionals, parents, active adults, and professional athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training
Quantifiable outcome
- 60+ 5-star Google reviews demonstrating high customer satisfaction
- +1 more outcomes
Companies that use Movement Lab
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Movement Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Movement Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA Sports MedicinecoreMovement Lab recently partnered with USA Sports to provide high-quality physical therapy care in the area. The partnership combines Movement Lab's training expertise with USA Sports Medicine's clinical rehabilitation services, including Dr. Stefan Valdes and Dr. Zach Colls who are affiliated with both organizations. The partnership enables Movement Lab to offer comprehensive sports medicine services including physical therapy, chiropractic care, post-surgical rehabilitation, and return-to-sport programs.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Movement Lab competitors and assessment
Company assessmentBroad incumbents
- F45 Training: Global franchise offering group functional training classes. Comparable as a competing boutique fitness option in Miami-Dade, though F45's larger class sizes and franchise economics differ from Movement Lab's capped small-group model.
- Equinox: Ultra-premium fitness club brand with strong South Florida presence and group training/PT services. Comparable on premium pricing tier, affluent Miami clientele, and integrated training-plus-recovery positioning.
- ATI Physical Therapy: National outpatient physical therapy chain offering orthopedic rehab, sports medicine, and post-surgical recovery. Comparable to Movement Lab on its PT/sports-medicine clinical offering, though at chain scale rather than boutique.
- Orangetheory Fitness: National heart-rate-based group training franchise with multiple South Florida locations. Comparable as a competing premium group-training option targeting similar busy-professional and adult-fitness segments.
- Professional Physical Therapy: Multi-state outpatient physical therapy provider with sports-medicine and rehabilitation programs. Comparable on clinical sports rehab services targeting athlete and active-adult patients.
- Life Time Fitness: Large premium multi-service fitness operator with clubs, group training, and recovery services. Comparable on premium adult-fitness positioning and integrated wellness offerings, though at vastly greater scale.
Direct peers
- EXOS: Human-performance company delivering integrated training, nutrition, and rehabilitation for elite athletes, military, and corporate clients. Comparable to Movement Lab on its bundled training-plus-clinical-services positioning and athlete client base.
- Athlete Training and Health (ATH): Sports-performance and integrated health operator serving professional and collegiate athletes as well as adults. Comparable to Movement Lab in its combination of strength training, sports rehab, and athlete clientele.
- Mike Boyle Strength and Conditioning: Boutique sports-performance and personal-training brand serving athletes and adults with individualized programming. Comparable to Movement Lab on private-studio model and athlete-adjacent customer mix.
- Anatomy: Miami-based premium fitness brand offering semi-private training and individualized programming in a boutique setting. Highly comparable to Movement Lab in target market (affluent Miami professionals), pricing tier, and capped-group training format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Movement Lab social profiles
Digital presenceMovement Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement Lab leadership team
Management profileNumber of profiles
Profiles2 records
Movement Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement Lab
What does Movement Lab do?
Movement Lab is a private training studio in Miami Lakes, FL that delivers individualized personal training, small group training, functional bootcamps, youth performance training, and sports medicine/physical therapy services. Every client begins with a movement assessment that informs a customized program, and the studio also sells branded merchandise such as t-shirts, hats, and shaker bottles through a Shopify storefront.
Is Movement Lab a public or private company?
Movement Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement Lab founded?
Movement Lab was founded in 2019. It employs 1 to 10 people.
Where is Movement Lab based?
Movement Lab is headquartered in Miami Lakes, United States, in the North America region.
How does Movement Lab make money?
Six revenue lines are on record. Personal Training is the primary driver. The others are small Group Training, functional Bootcamps, youth Performance Training, sports Medicine / Physical Therapy and merchandise Sales.
Who are Movement Lab's main competitors?
Broad incumbents on record are F45 Training, Equinox, ATI Physical Therapy, Orangetheory Fitness, Professional Physical Therapy and Life Time Fitness. Direct peers are EXOS, Athlete Training and Health (ATH), Mike Boyle Strength and Conditioning and Anatomy.
Does Movement Lab have an API?
No public API is recorded for Movement Lab.
What industry is Movement Lab in?
Movement Lab's product category is Personal Training and Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 71394 and its SIC code is 8200.