MÓVEO

What MÓVEO does

MÓVEO (legal name Moveo S.R.L.) is an Italian long-term vehicle rental (noleggio a lungo termine) broker headquartered in Castel Goffredo, Lombardy, operating with a 12-person team. The company arranges multi-year subscription contracts across roughly 35 OEM brands spanning economy (under €200/month) to luxury and commercial vehicles (over €1,000/month), with all-inclusive monthly fees covering insurance, maintenance, road tax, and roadside assistance. Secondary revenue lines include the sale of km0 and used end-of-contract vehicles via the AutoScout24 platform and direct sales, plus ancillary add-on services.

The company's proprietary technology stack centers on internally developed software for rental pricing automation and used vehicle management, funded under the Regione Lombardia FESR 2021-2027 digital transformation program. Documented AI-enabled components include an automatic pricing algorithm for dynamic rental price list updates and an AI-based vehicle layout optimization system for automated uploading of used vehicles, with the stated goal of reducing manual data entry by 80%. No patents, named models, or third-party AI validation are disclosed.

Revenue is generated primarily through recurring monthly rental subscriptions, supplemented by one-time used vehicle sales and ancillary service fees. GTM is hybrid: direct-to-consumer digital sales through moveorent.it, inside sales via phone and WhatsApp, plus a distributed agent network (Móveo Agent for certified mobility consultants and Móveo Point for franchised agencies). Customer segmentation is hybrid across private individuals (Privati), self-employed professionals and small businesses (Partita IVA, Ditte Individuali), and corporate fleet operators, with no named enterprise logos or anchor customers disclosed. The company holds no disclosed funding rounds, is not publicly listed, and shows no parent company or institutional investor.

Name

MÓVEO

Legal name

Moveo S.R.L.

Website

https://moveorent.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MÓVEO is an Italian long-term vehicle rental broker based in Lombardy arranging all-inclusive multi-year subscription contracts across 35+ OEM brands for private individuals, self-employed professionals, and corporate fleet customers, with proprietary AI-based pricing and used-vehicle automation tools.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Long-term vehicle rental
• Car leasing services
• Mobility consulting
• Corporate fleet management
• Used vehicle sales

Headquarters

HQ city

Castel Goffredo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Long-term Vehicle Rental: Monthly rental contracts for vehicles with all-inclusive services including insurance, maintenance, road tax, and roadside assistance. Revenue generated through recurring monthly payments over contract duration.
2. Used Vehicle Sales: Sale of used and km0 vehicles through AutoScout24 platform and direct sales
3. Additional Services: Optional services including metallic paint, city car replacement, fix & go kit, and infotainment packages

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MÓVEO provides long-term vehicle rental (Noleggio a Lungo Termine) services in Italy, offering cars from various brands with all-inclusive monthly fees covering insurance, maintenance, road tax, and roadside assistance. The company also sells zero-kilometer and pre-owned vehicles through AutoScout24, and distributes its offerings via direct website sales, a network of Móveo Agent certified mobility consultants, and Móveo Point affiliated agencies targeting private individuals, self-employed professionals (Partita IVA), and corporate fleet customers.

Product overview

MÓVEO (Moveo Rent) operates as a long-term vehicle rental company based in Castel Goffredo, Italy. The core offering is the Noleggio a Lungo Termine (long-term rental) service, which provides vehicles from multiple brands including Mercedes-Benz, Audi, BMW, Volkswagen, Fiat, Alfa Romeo, Jeep, Renault, and others, with all-inclusive monthly pricing covering insurance, maintenance, tires, road tax, and 24/7 assistance. Secondary offerings include the sale of zero-kilometer and used vehicles through AutoScout24. The company operates through a network model including Móveo Agents (certified consultants) and Móveo Points (franchised agencies). The company has implemented AI-based process automation for vehicle fleet management and used vehicle uploads as part of a regional digitalization initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio a Lungo Termine (Long-term Vehicle Rental) Long-term vehicle rental service offering cars from various brands with all-inclusive monthly fees covering insurance, maintenance, road tax, and roadside assistance; targeted at private individuals, self-employed professionals (Partita IVA), and corporate fleet customers in Italy.
• Autovetture km0 e Usate (Zero-Kilometer and Used Cars) Sale of zero-kilometer and pre-owned vehicles available through AutoScout24 platform partnership and direct sales, providing customers with options beyond the long-term rental offering.
• Móveo Agent Program Certified mobility consultant network program for professionals specializing in long-term rental products, providing personalized advisory services and customized mobility solutions to clients.
• Móveo Point Franchise Franchised agency opportunity for sector experts with active client portfolios, enabling local presence and distribution of MÓVEO's long-term rental offerings across Italy.

Quantifiable outcome

• 80% reduction in manual data entry work through digital transformation

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leasys: Stellantis-owned long-term rental operator in Italy offering NLT and subscription services across all Stellantis brands plus other OEMs. Direct competitor to MÓVEO in the Italian NLT market with much larger fleet scale and brand-backed financing.
• Drivalia (CA Auto Bank): Italian mobility company offering long-term rental, subscription, and car sharing across multiple brands. Direct competitor to MÓVEO in flexible subscription and NLT products for private and corporate customers.
• Sifà (Gruppo BNL/BNP Paribas): Italian NLT and fleet management company offering long-term rental solutions across all major OEMs to SMEs, professionals, and private individuals. Direct local competitor to MÓVEO in the Italian market.

Regional players

• Sicily by Car: Italian rental company with strong Italian and European footprint offering short and long-term rentals. Comparable to MÓVEO in NLT offerings for individuals and businesses, though with broader geographic presence.

Broad incumbents

• ALD Automotive: One of Europe's largest full-service leasing and fleet management companies, owned by Société Générale. Operates extensive NLT offerings in Italy competing with MÓVEO across private and corporate segments.
• Volkswagen Leasing: Captive leasing arm of Volkswagen Financial Services offering NLT in Italy across VW Group brands and beyond. Larger, capital-rich competitor to MÓVEO in the Italian long-term rental market.
• Alphabet (BMW Group): BMW Group's international corporate fleet and long-term rental business with multi-brand offerings in Italy. Competes with MÓVEO in the multi-OEM NLT and subscription space.
• Arval: BNP Paribas-owned international full-service vehicle leasing provider with strong Italian presence. Competes with MÓVEO in long-term rental, fleet management, and subscription services for corporates and individuals.
• Hertz Italy: Global rental brand with Italian operations offering short-term and long-term rental, including subscription-style products. Overlaps with MÓVEO in NLT and multi-month rentals for private and business customers.

Emerging players

• Lokata: Italian car subscription platform offering flexible monthly vehicle subscriptions online. Closely comparable to MÓVEO in the digital-first NLT/subscription model targeting private and Partita IVA customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moveomorethanrent
• LinkedInlinkedin.com/company/si-moveo
• Instagraminstagram.com/moveogroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MÓVEO