What Move Well Physiotherapy does

Move Well Physiotherapy is a private, founder-owned physiotherapy practice operated by principal physiotherapist Mel Colgar (Emel Colgar) from a single clinic at 122 Oratava Ave, West Pennant Hills, NSW, Australia. The firm employs 18 staff and delivers direct-to-consumer musculoskeletal physiotherapy to individual patients across multiple demand segments, including chronic pain sufferers, athletes, NDIS participants, workers' compensation claimants, and chronic disease patients with osteoarthritis, osteoporosis, or diabetes. Consultations are one-on-one, exceed 30 minutes in duration, and follow a one-patient-per-room model with no referral requirement.

The core service offering comprises evidence-based physiotherapy modalities including manual therapy, therapeutic ultrasound, low-level laser therapy, electrotherapy (interferential, TENS, biofeedback), and structured exercise therapy. A differentiated sub-brand, Exercise Your Pain Away, provides a 5-10 week one-to-one program for osteoarthritis, osteoporosis, and diabetes management. The firm also operates Telehealth via onlinephysiotherapy.org to extend reach beyond its physical catchment. Two IP Australia design patents granted in 2014 — the Rotator Band and Resistance Helmet — constitute proprietary mechanical resistive exercise tools for neck rehabilitation with progressive resistance capability.

The revenue model is professional services billing on a per-consultation basis, with on-the-spot rebates accepted from private health funds, Medicare (via GP EPC referral), NDIS, DVA, Work Cover, and CTP claims. Distribution is direct-to-consumer via online booking (Nookal, Enotefile), phone booking, in-clinic visits, and Telehealth, supported by organic social channels (Facebook, YouTube, LinkedIn, Twitter) and an educational blog targeting location- and condition-based search traffic. The practice is AHPRA-registered and operates as a registered COVID-19 Safe practice.

Name

Move Well Physiotherapy

Legal name

Move Well Physiotherapy

Website

https://movewellphysio.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Move Well Physiotherapy is a private, founder-owned outpatient physiotherapy practice in West Pennant Hills, NSW, delivering one-on-one musculoskeletal and chronic condition physiotherapy to individual patients across five demand segments using evidence-based modalities and two patented neck exercise tools.

Ownership category

akta.pro rank

Product category

Outpatient Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Home Health Physical Therapy & Mobile PT (HSADAIAO), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Physiotherapy services
• Manual therapy
• Exercise rehabilitation
• Pain management
• Resistive exercise tools

Headquarters

HQ city

West Pennant Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Consultations: One-on-one private physiotherapy consultations lasting more than half an hour. Consultations include assessment, diagnosis, treatment planning, and manual therapy. Revenue generated from direct patient payments with on-the-spot rebates for private health funds, Medicare, NDIS, and DVA.
2. Exercise Your Pain Away Program: Specialized osteoarthritis, osteoporosis and diabetes management program involving one-to-one sessions over 5-10 weeks. Covers conditions that may lead to unnecessary surgeries, most commonly knee and hip replacements and spinal surgery and fractures.
3. Telehealth Consultations: Online physiotherapy consultations for patients who cannot attend in-person. Extends geographical reach and provides continued care options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Move Well Physiotherapy is a private physiotherapy practice in West Pennant Hills, NSW, Australia, founded and operated by Mel Colgar, providing in-person and telehealth physiotherapy services. The clinic offers manual therapy, ultrasound therapy, laser therapy, electrotherapy, and exercise therapy, alongside a structured "Exercise Your Pain Away" program for patients with osteoarthritis, osteoporosis, and diabetes. It also develops patented resistive exercising tools (Rotator Band and Resistance Helmet) used in rehabilitation programs.

Product overview

Move Well Physiotherapy is a physiotherapy practice offering a comprehensive suite of treatment services including core physiotherapy modalities (Manual Therapy, Ultrasound Therapy, Laser Therapy, Electrotherapy, Exercise Therapy, and Telehealth) plus the Exercise Your Pain Away Program for osteoarthritis, osteoporosis, and diabetes management. The practice also offers two patented resistive neck exercise tools (Rotator Band and Resistance Helmet) designed by principal physiotherapist Mel Colgar. Services are provided on a one-patient-per-room basis with consultations exceeding 30 minutes.

Differentiator

Problem solved

Functional benefit

Brands

• Exercise Your Pain Away: An osteoarthritis (wear and tear of joints and muscles), osteoporosis and diabetes management program involving targeted exercise programs with one-to-one sessions.

Products and services

• Physiotherapy consultations General physiotherapy assessment and treatment delivered in-clinic at the West Pennant Hills / Carlingford practice for individual patients with musculoskeletal pain, injuries, and rehabilitation needs.
• Manual therapy Hands-on physiotherapy techniques delivered by clinic practitioners to individual patients for pain relief, mobility improvement, and soft-tissue treatment.
• Ultrasound therapy Therapeutic ultrasound treatment offered as part of in-clinic physiotherapy sessions to support tissue healing and pain management for individual patients.
• Laser therapy Laser therapy modality provided in-clinic as part of physiotherapy treatment plans to reduce pain and inflammation for individual patients.
• Electrotherapy Electrotherapy treatment delivered by clinic practitioners as a component of physiotherapy care for individual patients requiring electrical modality-based pain relief or muscle stimulation.
• Exercise therapy Supervised exercise-based rehabilitation prescribed and progressed by clinic physiotherapists for individual patients recovering from injury or managing chronic conditions.
• Telehealth physiotherapy consultations Remote physiotherapy consultations delivered via telehealth to individual patients who cannot attend the West Pennant Hills / Carlingford clinic in person, covering assessment, exercise prescription, and follow-up.
• "Exercise Your Pain Away" program Structured clinic-branded program for individual patients with osteoarthritis, osteoporosis, or diabetes, combining exercise therapy with the clinic's physiotherapy modalities and proprietary resistive tools.
• Rotator Band Proprietary patented resistive exercising tool used in the clinic's rehabilitation programs to support exercise therapy for individual patients. First design patent obtained from IP Australia in 2014.
• Resistance Helmet Proprietary patented resistive exercising tool used in the clinic's rehabilitation programs alongside the Rotator Band, covered by the design patent obtained from IP Australia in 2014.

Quantifiable outcome

• Major reductions in pain achieved in initial consultation
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Physitrack: Digital physiotherapy platform providing home exercise programs and telehealth tools used by physiotherapy practices. Comparable to Move Well's Exercise Therapy and Telehealth offerings at the technology-enabling layer, though operates as a B2B SaaS platform rather than a clinical practice.
• Telehealth Physio (onlinephysiotherapy.org): Online physiotherapy consultation service that Move Well actually integrates with. Comparable telehealth delivery model and target market of remote patients seeking physiotherapy without in-person visits.

Direct peers

• Bounce Health Group: Australian outpatient physiotherapy and allied health group offering physiotherapy, exercise physiology, and rehab services across multiple locations. Comparable in service breadth, multi-practitioner model, and use of evidence-based treatment, but operates at larger scale than Move Well.
• Active Rehabilitation Physiotherapy: Sydney-based physiotherapy clinic offering manual therapy, exercise rehab, and sports injury treatment. Comparable in service mix, evidence-based approach, and outpatient delivery model for musculoskeletal conditions.
• North Sydney Orthopaedic & Sports Physiotherapy: Specialist orthopedic and sports physiotherapy clinic in Sydney offering manual therapy, exercise prescription, and post-surgical rehab. Directly comparable specialty focus on orthopedic and sports rehabilitation.
• NDIS physiotherapy providers (e.g., Better Rehab): Australian allied health provider focused on NDIS participants, including physiotherapy and exercise physiology. Comparable on the NDIS patient segment Move Well serves, though Better Rehab operates nationally with multidisciplinary allied health teams.

Broad incumbents

• Kieser Australia: Established Australian physiotherapy and strength training chain combining clinician-led rehab with equipment-based training. Comparable on musculoskeletal and orthopedic rehab focus, though Kieser operates at significantly larger scale with proprietary equipment and standardized protocols.

Regional players

• Sydney Physiotherapy & Sports Injury Clinic: Sydney-based outpatient physiotherapy practice offering musculoskeletal and sports injury services. Directly comparable to Move Well in scope (general physiotherapy, sports rehab, manual therapy) and target market (Greater Sydney residents), serving as a strong same-region peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/movewellphysio
• YouTubeyoutube.com/channel/UCoFJPzwOfhXoLeQoDbNFeLQ
• Facebookfacebook.com/move.well.physio.carlingford
• LinkedInlinkedin.com/company/move-well-physiotherapy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Well Physiotherapy