Drive on Holidays
Drive on Holidays (operating as Movida Rent a Car) is a Portuguese car rental company serving tourism/leisure travelers and corporate clients from five airports and six city centers, monetized through transactional vehicle rentals plus insurance and add-on fees, and operating as a wholly-owned subsidiary of Brazilian car rental group Movida since 2022.
- Company typePrivate
- Founded-
- HeadquartersPrior Velho (Lisbon), Portugal
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Drive on Holidays does
Drive on Holidays (operating commercially as Movida Rent a Car in Portugal) is a Portuguese car rental company incorporated as a public limited company (S.A.) in 2011 and headquartered in Prior Velho, Lisbon. The company rents vehicles to two primary customer segments — tourism/leisure travelers arriving through Portuguese airports and corporate/business clients needing fleet mobility solutions — across ten physical locations spanning the country's five main commercial airports (Lisbon, Porto, Faro, Funchal, Ponta Delgada) and city centers in Lisbon, Porto, Coimbra, Évora, Sintra, and Setúbal. Its core product is short-term vehicle rental priced on a 24-hour unit basis with unlimited mileage and bundled third-party insurance, supplemented by a portfolio of attach-rate add-ons including excess waiver products (Excess Reduction, Excess Cover, Total Relax), ancillary insurance (Vandalism, Tyre, Windows & Mirrors), Full Tank fuel service, electronic toll device rental, additional driver fees, cross-border driving permits, one-way rental fees, and out-of-hours pickup service.
The business is monetized primarily through transactional rental fees plus insurance/fee attach revenue, with a parallel recurring revenue stream from corporate fleet management contracts. Distribution combines a self-serve online booking platform (movidarentacar.pt) with web check-in, supported by WhatsApp, email, and phone customer service, plus physical airport and city-center counters. The company also operates Seminovos, a used-car sales channel that monetizes de-fleeted vehicles. In 2022, Drive on Holidays was acquired by Movida, the second-largest car rental company in Brazil, which operates a fleet of over 250,000 vehicles and is part of a group with over 44,000 employees. The acquisition brought group-level fleet financing, brand backing, and operational scale, and the Portuguese subsidiary now operates under the Movida Rent a Car brand while retaining its Portuguese corporate identity.
No proprietary technology platform or AI/ML capabilities are disclosed in available sources; the digital layer consists of standard e-commerce booking infrastructure and CRM-style communication channels. The competitive position rests on physical airport concession access, a fleet marketed as the most modern and diverse in Portugal, and the parent Movida's group scale. Geographic exposure is single-country (Portugal), with cross-border driving available only to Spain and explicitly excluded from island locations.
Drive on Holidays firmographics
Firmographics- Name
- Drive on Holidays
- Legal name
- Drive On Holidays — Comércio e Aluguer de Viaturas, S.A.
- Website
- https://movidarentacar.pt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Drive on Holidays (operating as Movida Rent a Car) is a Portuguese car rental company serving tourism/leisure travelers and corporate clients from five airports and six city centers, monetized through transactional vehicle rentals plus insurance and add-on fees, and operating as a wholly-owned subsidiary of Brazilian car rental group Movida since 2022.
- Ownership category
- akta.pro rank
Drive on Holidays industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
Keywords
Where Drive on Holidays is headquartered
LocationHeadquarters
- HQ city
- Prior Velho (Lisbon)
- HQ country
- Portugal
- HQ region
- Europe
Offices10 records
Markets served
Drive on Holidays business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vehicle Rental: Core revenue from renting vehicles with unlimited mileage. Pricing based on daily/24-hour periods with optional extras including insurance coverage, additional drivers, car seats, cross-border driving, and fuel options (Full Tank). Revenue is transactional per rental agreement.
- Insurance Products: Various insurance and excess waiver products offered including CDW reduction, Total Relax Coverage, Vandalism Insurance, Tyre Coverage, and Windows & Mirrors Coverage. Additional revenue stream from electronic toll device rental.
- Corporate Fleet Services: Fleet management services for corporate clients - providing vehicles without the costs of maintaining own vehicles. Revenue generated through ongoing rental agreements with business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle rental with unlimited mileage, CDW, third party insurance, theft waiver, local and airport taxes included |
| Unit Pricing | Pay-as-you-go | Out-of-hours pickup service |
| Unit Pricing | Pay-as-you-go | Additional driver fee |
| Unit Pricing | Pay-as-you-go | One-way rental fee |
| Unit Pricing | Pay-as-you-go | Cross-border driving (Portugal to Spain) |
| Unit Pricing | Pay-as-you-go | Electronic toll device rental |
| Unit Pricing | Pay-as-you-go | Excess coverage options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Drive on Holidays product offering
Product offeringCore offering
Drive on Holidays rents passenger and commercial vehicles across Portugal through a network of airport and city center locations, with unlimited mileage, CDW and third-party insurance included in the daily rate. The company serves both tourism (leisure travelers) and corporate (business fleet mobility) segments, complemented by a used-car sales channel (Seminovos) for ex-fleet vehicles. Optional add-ons include excess waiver coverage, full-tank fuel, electronic toll device, additional drivers, cross-border driving, and child car seats.
Product overview
Drive on Holidays (operated by Movida Rent a Car) is a car rental company in Portugal operating under a single unified product model with car rental as the core service. The company offers vehicle rentals across multiple categories (Compact, Economy, Intermediate, SUV, Luxury, Mini Bus, Monovolume, and Commercial vehicles) with locations at five main airports (Lisbon, Porto, Faro, Funchal, Ponta Delgada) and city centers. The product ecosystem includes six excess waiver coverage add-ons (Excess Reduction, Excess Cover, Total Relax Coverage, Vandalism Insurance, Tyre Coverage, Windows & Mirrors Coverage), optional services such as Full Tank fuel and Electronic Toll Device rental, corporate fleet management solutions, web-based check-in, and a used car sales channel (Seminovos). The company was acquired by Movida Brazil in 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Rental Core short-term passenger and commercial vehicle rental service offered across multiple vehicle categories (Mini, Economy, Compact, Intermediate, SUV, Luxury, Mini Bus, Monovolume, Commercial) at five major Portuguese airports and six city center locations. Includes unlimited mileage, CDW, third-party insurance, theft waiver, and local/airport taxes. Targeted at both individual travelers and corporate clients.
- Corporate Fleet Management Services Dedicated mobility solution for businesses providing vehicles without the costs of maintaining owned vehicles. Includes corporate email registration, dedicated business check-in process, and ongoing/recurring rental agreements. Designed for companies needing flexible, hassle-free corporate mobility.
- Seminovos (Used Car Sales) Pre-owned vehicle sales platform featuring previously rented fleet vehicles, hosted at seminovos.movidarentacar.pt. Provides a de-fleeting channel for the company's ex-rental vehicles.
Quantifiable outcome
- Most modern and diverse fleet in the country
- +1 more outcomes
Companies that use Drive on Holidays
Customer profileSegments3 records
Ideal customer profiles2 records
Drive on Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drive on Holidays partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Drive on Holidays competitors and assessment
Company assessmentBroad incumbents
- Enterprise Rent-A-Car: Global rental and mobility giant with growing Portuguese footprint; competes in both airport and city-center segments with broader geographic and product scope than Drive on Holidays.
- Localiza: Brazil's largest car rental operator and Movida's primary domestic competitor; highly comparable business model across the rental and fleet-leasing segments, providing a Brazilian market peer benchmark.
Direct peers
- Hertz: Global car rental incumbent with strong airport and city-center presence in Portugal; directly competes with Drive on Holidays on fleet breadth, brand recognition, and corporate accounts.
- Guerin: Portuguese-headquartered car rental brand owned by Grupo VW Autoeuropa; competes directly in Portugal's airport and city-center rental market with similar tourism and corporate focus.
- Goldcar: Low-cost leisure-focused car rental brand operating extensively across Iberian airports; directly competes with Drive on Holidays in the price-sensitive tourist segment at Portuguese airports.
- Centauro: Spanish-origin car rental operator with significant Iberian airport presence; competes directly with Drive on Holidays in the tourist self-drive segment across Portugal and Spain.
- Sixt: Premium-positioned European car rental competitor with established Portuguese airport locations; competes on fleet quality, technology, and corporate segment penetration.
- Avis Budget Group: Operates Avis and Budget brands at all major Portuguese airports; directly comparable business model combining leisure tourism rentals with corporate fleet solutions.
- Europcar: One of the largest car rental operators in Europe with significant airport presence across Portugal; competes head-to-head with Drive on Holidays in the same tourist and corporate segments through self-drive daily rentals.
Regional players
- Turiscar: Established Portuguese car rental company with strong airport presence; comparable business model and customer base targeting incoming tourists and corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drive on Holidays social profiles
Digital presenceDrive on Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drive on Holidays leadership team
Management profileNumber of profiles
Drive on Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drive on Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drive on Holidays
What does Drive on Holidays do?
Drive on Holidays rents passenger and commercial vehicles across Portugal through a network of airport and city center locations, with unlimited mileage, CDW and third-party insurance included in the daily rate. The company serves both tourism (leisure travelers) and corporate (business fleet mobility) segments, complemented by a used-car sales channel (Seminovos) for ex-fleet vehicles. Optional add-ons include excess waiver coverage, full-tank fuel, electronic toll device, additional drivers, cross-border driving, and child car seats.
Is Drive on Holidays a public or private company?
Drive on Holidays is a private company. It is classified as corporate owned and is currently operating.
When was Drive on Holidays founded?
Drive on Holidays was founded in -1. It employs 101 to 250 people.
Where is Drive on Holidays based?
Drive on Holidays is headquartered in Prior Velho (Lisbon), Portugal, in the Europe region.
How does Drive on Holidays make money?
Three revenue lines are on record. Vehicle Rental is the primary driver. The others are insurance Products and corporate Fleet Services.
Who are Drive on Holidays's main competitors?
Broad incumbents on record are Enterprise Rent-A-Car and Localiza. Direct peers are Hertz, Guerin, Goldcar, Centauro, Sixt, Avis Budget Group and Europcar. Turiscar is listed as a regional player.
Does Drive on Holidays have an API?
No public API is recorded for Drive on Holidays.
What industry is Drive on Holidays in?
Drive on Holidays's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental. Its NAICS code is 532111 and its SIC code is 7510.