Turiscar Rent A Car

What Turiscar Rent A Car does

Turiscar Rent A Car is a Portuguese vehicle rental operator headquartered in Prior Velho (Lisbon), operating 24 owned stations across mainland Portugal with a fleet of approximately 3,000 passenger and commercial vehicles. Founded in 1988 by Abílio Lobato dos Santos as a family business, Turiscar was integrated into Avis Budget Group in 2018 while retaining its brand identity and values. The company serves two principal markets: (i) B2B clients — including insurance companies requiring replacement vehicles after claims, roadside assistance providers, and corporate fleet customers under the TurisLease long-term rental and managed fleet offering; and (ii) individual consumers renting passenger and commercial vehicles for personal and business travel.

The core product is short-term vehicle rental across four categories (small, medium, large and commercial). The TurisLease business unit provides managed fleet solutions with dedicated account management, maintenance, insurance and 24-hour assistance for corporate clients. Ancillary revenue streams include insurance upgrades (SCDW, PAI, glass breakage QIV), additional drivers, GPS/WiFi/calls devices, child seats, one-way fees, delivery and collection, and the mandatory e-toll service. A subsidiary, CarPrime, sells used and semi-new vehicles from Porto facilities. Distribution is exclusively direct-to-consumer and direct sales through Turiscar's owned station network and online booking platform; cross-border rentals outside Portugal require written authorization.

Revenue is generated through a combination of transaction-based vehicle rental, subscription-style TurisLease contracts, managed services for corporate fleets, and usage-based ancillary services. The go-to-market combines a self-serve online reservation channel with a sales-led corporate motion targeting fleet managers and insurance/assistance partners. Distribution is supported by 20+ corporate partnerships (e.g., Grupo Jerónimo Martins, Banco Best, Montepio, Farfetch, professional orders and unions) that drive volume through 30% employee discount programs. Growth has come through physical station expansion (Algarve entry in Faro, 2019), fleet capacity upgrades (Porto 3,000m² facility, 2017), productization of fleet management (TurisLease), and adjacent retail (CarPrime).

Name

Turiscar Rent A Car

Legal name

Sovial – Sociedade de Viaturas de Aluguer, Unipessoal, Lda.

Website

https://turiscar.pt

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Turiscar Rent A Car is a Portuguese vehicle rental operator with 24 stations and ~3,000 vehicles across mainland Portugal, serving corporate fleet clients (via TurisLease), insurance and roadside assistance replacement channels, and individual consumers. The company operates as a subsidiary of Avis Budget Group since 2018.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Vehicle rental services
• Fleet management solutions
• Commercial vehicle rental
• Passenger car rental
• Long-term rental leasing

Headquarters

HQ city

Sacavém

HQ country

Portugal

HQ region

Europe

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from renting passenger and commercial vehicles across different segments (economy, compact, executive, luxury, commercial) with daily, weekly, and monthly rates.
2. TurisLease Fleet Management: Long-term fleet management solutions for businesses including vehicle provisioning, maintenance, insurance, and 24-hour assistance.
3. Ancillary Services and Extras: Additional driver coverage, GPS/WiFi devices, child seats, insurance upgrades (SCDW, PAI), one-way fees, and delivery/collection services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Turiscar rents passenger and commercial vehicles across 24 stations in mainland Portugal from a fleet of approximately 3,000 vehicles, organized into four categories: Pequeno, Médios, Grandes, and Comerciais. The company supplements its core short-term rental with TurisLease long-term fleet management for businesses, CarPrime used-vehicle sales, and ancillary services such as additional driver coverage, insurance upgrades, child seats, e-toll, GPS/WiFi devices, one-way drop-off, delivery/collection, and after-hours service.

Product overview

Turiscar operates as a traditional car rental company offering passenger and commercial vehicle rentals across mainland Portugal through 24 stations. The core product is short-term vehicle rental organized by four vehicle categories (Pequeno, Médios, Grandes, Comerciais). Supporting the core rental business, Turiscar offers optional add-on modules including insurance products (QIV, PAI, SCDW), convenience services (One Way, Entrega e Recolhas, Fora de Horas, GPS/WIFI), and child safety seats. For business clients, Turiscar provides TurisLease—a fleet management and long-term rental solution with personalized services. The company also operates CarPrime for used vehicle sales. All rentals include mandatory e-toll electronic toll payment service.

Differentiator

Problem solved

Functional benefit

Brands

• CarPrime: Used and semi-new vehicle sales showroom and platform, operating from Porto facilities.

Products and services

• Passenger Vehicle Rental Short-term rental of passenger cars across three size categories (Pequeno/Small, Médios/Medium, Grandes/Large) for individuals and businesses across 24 stations in mainland Portugal. Pricing varies by category and rental duration; base rental includes VAT, civil liability insurance, CDW, theft protection, and 24h assistance.
• Commercial Vehicle Rental Rental of commercial vans and light commercial vehicles in various sizes and configurations for businesses needing cargo transport, available across Turiscar's nationwide Portuguese station network.
• TurisLease Fleet Management
• CarPrime Used Vehicle Sales Wholly-owned subsidiary operating a used and semi-new vehicle sales showroom from Turiscar's Porto facilities, offering vehicles for purchase with associated services such as 1-day test drives, vehicle evaluation, reconditioned vehicles, warranties, and financing (in partnership contexts).
• Electronic Toll Payment Service (e-toll) Mandatory electronic toll payment service included in every rental, using Via Verde technology for automatic toll payment. Administrative fee is €1.80 + VAT per rental day, capped at €18.02 + VAT per contract; charged only when tolls are used, with a €30.75 charge for damaged or unreturned devices.
• One-Way Rental Service
• Vehicle Delivery and Collection Service Service delivering and collecting rental vehicles to and from customer-specified locations outside of Turiscar's stations, starting from €18.45 within station limits plus €0.55/km for distances beyond 30km.
• ITO GPS + WiFi + Calls Device Integrated in-vehicle device offering GPS navigation, WiFi hotspot connectivity, and free phone calls, available as a rental add-on at €10/day up to a maximum of 10 days.
• Rental Insurance Upgrades (QIV, PAI, SCDW) Three optional insurance upgrades offered with rentals: QIV covers glass breakage (excluding mirrors and headlights); PAI provides personal accident compensation for driver and passengers including medical expenses up to €1,500; and SCDW eliminates renter liability for accident, theft, or fire damage when no negligence is proven.

Quantifiable outcome

• Over 95% customer satisfaction ratings for service quality and cleanliness in quarterly surveys
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered minor and core.

• BP PortugalminorGTM or Marketing Partner · 14 March 2018BP Bonus card partnership offering customers 0.06€/liter discount at BP fuel stations across Portugal. Card provided with each rental for fuel payment at participating stations.
• Avis Budget GroupcoreStrategic or Co-development PartnerTuriscar was integrated into Avis Budget Group in 2018, maintaining its brand identity and values while benefiting from the international group's resources and standards.
• SINDEL - Sindicato Nacional da Indústria e EnergiaminorGTM or Marketing Partner30% discount on all vehicle rentals regardless of segment and duration for members and their families (spouses, first-degree relatives).
• Grupo Jerónimo MartinsminorGTM or Marketing Partner30% discount for employees and direct family members across all Jerónimo Martins Group companies including Pingo Doce, Recheio, and others.
• Clube de Futebol Os BelenensesminorGTM or Marketing Partner30% discount on all vehicle rentals for club members regardless of segment and duration.
• Sindicato Nacional dos Quadros e Técnicos Bancários (SNQTB)minorGTM or Marketing Partner30% discount for all SNQTB beneficiaries and collaborators on all vehicle rentals regardless of segment and duration.
• TORRES INOV-EminorGTM or Marketing Partner30% discount on counter tariff rates for entrepreneurs in the TORRES INOV-E program, applicable to all vehicle segments.
• Ordem dos AdvogadosminorGTM or Marketing Partner30% discount for lawyers, trainee lawyers, staff, collaborators, and first-degree family members on all vehicle rentals regardless of segment and duration.
• Banco BestminorGTM or Marketing Partner30% commercial discount on counter rates when payment is made with Banco Best credit cards, applicable to all vehicle segments and rental durations.
• Ordem dos Médicos – Secção Regional do SulminorGTM or Marketing Partner30% discount for physicians and staff members of the Ordem dos Médicos and their families (first-degree relatives and spouses) on all vehicle rentals regardless of segment and duration.
• Clube HGO - Hospital Garcia da OrtaminorGTM or Marketing Partner30% discount on table rates for HGO hospital collaborators and their direct family members.
• MontepiominorGTM or Marketing Partner30% discount on light vehicle rentals for Montepio associates and their families. Not valid for commercial vehicles or rentals exceeding 20 days.
• STMETRO - Sindicato dos Trabalhadores do Metropolitano de LisboaminorGTM or Marketing Partner30% discount on all vehicle rentals for STMETRO associates and their families (first-degree relatives and spouses) regardless of segment and duration.
• Federação Portuguesa de Voo LivreminorGTM or Marketing Partner30% discount on all vehicle rentals for Flying Portugal Federation associates and their families (first-degree relatives and spouses) regardless of segment and duration.
• SKOOKUM FILMSminorGTM or Marketing Partner30% discount on all vehicle rentals for SKOOKUM FILMS associates and their families (first-degree relatives and spouses) regardless of segment and duration.
• Futebol Clube de Oliveira do HospitalminorGTM or Marketing Partner30% discount regardless of duration and vehicle segment (except commercial vehicles) for associates and their families (first-degree relatives and spouses).
• Associação Sindical Autónoma de Polícia (ASAPOL)minorGTM or Marketing Partner30% discount regardless of duration and vehicle segment (except commercial vehicles) for ASAPOL associates and their families (first-degree relatives and spouses).
• MEDICARE AUTOminorGTM or Marketing Partner30% discount on all vehicle rentals regardless of duration and segment. Partnership also includes car buying advantages through CarPrime with 1-day test drive, free evaluation, reconditioned vehicles, 24-month warranty, and favorable financing.
• FarfetchminorGTM or Marketing Partner30% discount for Farfetch employees and their families (first-degree relatives and spouses) regardless of duration and segment (except commercial vehicles).
• Doutor FinançasminorGTM or Marketing Partner30% discount for Doutor Finanças employees and/or clients and their families (first-degree relatives and spouses) regardless of duration and segment (except commercial vehicles).
• AMT ConsultingminorGTM or Marketing Partner30% discount for AMT Consulting employees and their families (first-degree relatives and spouses) regardless of duration and segment (except commercial vehicles).
• Gfi PortugalminorGTM or Marketing Partner30% discount for Gfi Portugal employees and their families (first-degree relatives and spouses) regardless of duration and segment (except commercial vehicles).
• A Previdência Portuguesa – Associação MutualistaminorGTM or Marketing Partner30% discount regardless of duration and segment (except commercial vehicles) for associates and their families (first-degree relatives and spouses).

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Hertz: Hertz is a global full-service rental incumbent with national Portuguese coverage through corporate-operated and franchise stations. Competes with Turiscar across leisure, business, and replacement-vehicle segments in Portugal.
• Enterprise Mobility: Enterprise Mobility is a global rental and fleet-management incumbent operating in Portugal, with strong B2B replacement and corporate fleet offerings — overlapping with Turiscar's TurisLease and insurance-rental segments.
• Sixt Rent a Car: Sixt is a premium European rental brand with growing Portuguese presence, particularly strong on premium/executive vehicles and corporate accounts — segment-adjacent to Turiscar's "Grandes" and TurisLease offerings.
• Europcar: Europcar is the European market-leader in car rental and one of Turiscar's principal competitors in Portugal, with a multi-station network and full passenger/commercial fleet. Parent of Goldcar, creating overlapping low-cost competition.

Direct peers

• Drive on Holidays: Drive on Holidays is a Portuguese-based rental operator focused on tourism and B2B replacement business, with similar fleet categories and nationwide station coverage. Directly comparable in product mix and customer profile.
• Guerin: Guerin is Portugal's other large domestic car rental brand with a similar multi-station model and broad passenger/commercial fleet. Both brands compete head-to-head for B2B replacement, leisure, and corporate fleet business across mainland Portugal.
• Auto Jardim: Auto Jardim is a long-established Portuguese car rental brand historically strong with B2B replacement and corporate accounts. Comparable in fleet breadth, station presence, and segment focus to Turiscar.
• Goldcar: Goldcar is a pan-European low-cost leisure rental operator (part of Europcar Mobility Group) with deep airport and city coverage in Portugal. It overlaps directly with Turiscar's passenger rental segment, particularly on price-sensitive leisure demand.

Regional players

• Centauro Rent a Car: Centauro is a Spain-headquartered low-cost rental brand with significant Portuguese airport/city presence, competing particularly for cross-border Iberian leisure customers. Comparable on price-led passenger rental; differs on geographic hub.
• OK Mobility: OK Mobility is a Spain-based rental and mobility brand expanding across Iberian cities including Portugal. Comparable low-to-mid-tier rental proposition serving Iberian leisure flows that Turiscar restricts under its no-cross-border policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/turiscar
• Xx.com/turiscarpt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turiscar Rent A Car