MOVIECHROME

What MOVIECHROME does

MOVIECHROME is an Italian production service company headquartered in Milan, operating as a private limited company (Srl) with 19 employees. The company provides commercial and film production services through eight physical studios, equipment rental, and specialized technical departments covering tabletop/SFX photography, virtual production via LED Volume technology, and remote-controlled robot event filming. The customer base spans enterprise luxury, fashion, food/beverage, and automotive brands including Bulgari, Valentino, Louis Vuitton, Moncler, Ferrero, Barilla, Campari, Lexus, L'Oreal, and Roberto Cavalli, indicating a project-based B2B engagement model serving premium brand clients.

The service portfolio is anchored by capital-intensive technical infrastructure. In 2023 the company installed a Virtual Production LED Volume using Pixel Reality technology—the first installation of its kind in Europe. In 2022 it launched a Robot Events unit using motion control robots, which has been deployed at the Cannes and Venice Film Festivals. In 2018 it established a Tabletop department that has become an international benchmark for commercial SFX work. The company also operates a proprietary instant content sharing platform called GlamBolt. Senior technical staff include Andrea Bonomi, Patrizio Todisco, Franco Aroni, Gigi Pasquali, and Federico De Maestri.

Revenue is generated primarily through daily studio rentals (€800–€7,000 per day depending on facility), LED Volume virtual production bookings (€7,000 per day plus ancillary charges), specialized equipment rentals, and bespoke tabletop/SFX projects. The combination of physical infrastructure, specialized departments, and enterprise-grade client base positions the company as a boutique full-service production vendor for premium commercial work.

Name

MOVIECHROME

Legal name

Moviechrome Srl

Website

https://moviechrome.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOVIECHROME is a Milan-based production service company operating eight studios, equipment rental, virtual production (LED Volume), tabletop/SFX, and Robot Events services for premium enterprise clients in luxury, fashion, food/beverage, and automotive sectors.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAFAIAB

Video Production & Post-Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAIAF

Photography & Photo Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPADAFAG

Production Design & Art Department Services (Sets, Props, Scenic)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Creative production services
• Commercial filmmaking
• Brand campaign production
• Music video production
• Celebrity photography

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Studio Rental: Rental of eight photo/video studios ranging from 115-430 sqm with varying specifications including blackout, daylight, limbo, and LED volume capabilities. Pricing from €800-7000/day depending on studio type and services included.
2. Equipment Rental: Video/audio equipment rental house with open 7/7 days operations (9:00-19:00). Includes cameras (Arri Alexa 35, Mini LF, Alexa mini, Red Epic-W 8K), lighting (Arri M90, M40, M18, Skypanels), lenses, and accessories.
3. Virtual Production Services: LED Volume rental with technical support including studio, assistant, and optional camera tracking system. €7000/day for LED Volume plus €1000/day studio and €500/day for electric, AC, and studio assistant.
4. Tabletop/SFX Production Services: Special effects and tabletop production services with internal SFX professionals. Includes 600 sqm dedicated studio with food stylist kitchen and technical workshop.
5. Robot Events: High-speed robot photography/video service for events including red carpets, parties, corporate events, weddings, and fashion shows. Includes robot, crew, equipment, and transportation across Europe.
6. Office Rental: Meeting room and office rental at two locations (Cadolini/Verne and Tertulliano). Office 1 and 2 at €199/day, Tertulliano 70 offices for catering at €350/day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moviechrome is a Mumbai-based full-stack creative production studio that produces commercial films, brand campaigns, music videos, narrative films, and celebrity photoshoots. The company handles the full creative production pipeline from concept development and scripting through shooting, post-production, and final delivery for brand advertisers, OTT platforms, and entertainment labels operating primarily in the Indian market.

Product overview

Moviechrome is a production service company headquartered in Milan, Italy, offering an integrated portfolio of eight studios, video/audio equipment rental, and specialized production services. The core offering comprises: Rental (equipment provision), LED Volume/Virtual Production (state-of-the-art virtual production studio utilizing Pixel Reality LED technology), Studios (eight production spaces ranging from 115-430 sqm), Tabletop/SFX (special effects and tabletop photography with motion control capabilities), Service (full-service commercial production), Robot Events (high-speed robot camera entertainment for events), and Offices (meeting space rental). The company serves high-end brands including Bulgari, Valentino, Louis Vuitton, and Moncler.

Differentiator

Problem solved

Functional benefit

Brands

• GlamBolt: Robot events service featuring instant content sharing via proprietary software, provided to Cannes and Venice Film Festivals
• Moviechrome Sfx
• Pixel Reality

Products and services

• Brand Campaign Production

Quantifiable outcome

• Video export, server upload, and guest download completed in 4 seconds (GlamBolt service)
• +2 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pixomondo: Pixomondo operates virtual production LED stages globally (Toronto, Stuttgart, LA) using Brompton-processed LED walls for film and episodic content. Closest direct competitor in the virtual-production category, where Moviechrome's Pixel Reality volume competes for European productions.
• ARRI Rental: ARRI Rental supplies cameras (including Alexa 35), lenses and lighting packages to high-end film and commercial productions worldwide. Closely comparable as a premium camera/lens rental counterpart to Moviechrome's rental house, with shared luxury/fashion commercial clientele.
• Panalux: Panalux is a London-headquartered lighting and grip rental house serving film and commercial productions across Europe. Highly comparable as a premium equipment-rental-and-services counterpart with overlapping fashion/commercial clientele.
• PKE Group: PKE is an Austrian production-services company providing lighting, power distribution and crew for major live events and film productions across Europe. Comparable as an integrated equipment + crew + power service provider competing for similar large-scale productions.

Broad incumbents

• Studio Babelsberg: Studio Babelsberg is Germany's flagship film studio complex offering stages, backlots and production services for international productions. Comparable as a large-scale European studio-services peer targeting international productions.
• Vitec Group: Vitec Group (Litepanels, Anton/Bauer, Vinten, Sachtler) is a global provider of broadcast and film production equipment, lighting and supports. Comparable as a broader equipment manufacturer/vendor whose lighting products Moviechrome itself uses.
• Framestore: Framestore is a global VFX and virtual production house with virtual art department and ICVFX capabilities. Comparable in virtual production technology overlap, though operating at much larger scale across film/TV/ads.
• NEP Group: NEP Group is a global broadcast and live-event production services provider with extensive studio facilities and virtual production capabilities. Comparable as a much larger scale studio-and-services peer, though operating more in broadcast than luxury commercial.

Regional players

• Cinecittà Studios: Cinecittà is Italy's historic film studio complex in Rome offering stages, production services and virtual production. Comparable Italian production-services peer, though based in Rome rather than Milan and focused more on feature/TV than commercial tabletop work.

Emerging players

• Halon Entertainment: Halon Entertainment provides virtual production and previsualization services using Unreal Engine for feature films and episodics. Comparable as a focused virtual-production peer with overlapping LED-stage technology and post-production integration.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/user26548433
• YouTubevimeo.com/user26548433
• Facebookfacebook.com/moviechrome
• LinkedInlinkedin.com/company/moviechrome
• Instagraminstagram.com/moviechromemilano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVIECHROME