Moviera - aanpak huiselijk geweld en mensenhandel

What Moviera - aanpak huiselijk geweld en mensenhandel does

Stichting Moviera is a private Dutch foundation (ANBI-status) headquartered in Apeldoorn that delivers integrated shelter and ambulatory care services to victims of domestic violence and human trafficking in the Gelderland and Utrecht provinces. The organization was established in 2019 through the merger of Hera (Oosterbeek) and Vieja Utrecht, and operates four shelter facilities — Oranje Huis Gelderland in Arnhem, Oranje Huis Utrecht, and follow-up shelters in Apeldoorn and Nijmegen — providing approximately 71 adult and 90 child capacity, supplemented by home-based ambulatory programs (Toekomst Zonder Geweld, Samen Geweldloos Verder, Ouderschap Blijft) and the AWARE personal alarm system with direct police integration.

Moviera's service model is built on the proprietary Oranje Huis-aanpak methodology, a phased chain-care framework based on the national Gefaseerde Ketenzorg vision that incorporates safety scoring (0-2 acute danger through 7+ recovery), multidisciplinary team meetings, family profiling, and personalized safety action plans. Specialized service lines address human trafficking (sexual, labor, and criminal exploitation), male victims, LHBTIQ+ individuals, teen mothers aged 17-24, elderly victims, and perpetrators through Plegerhulp. A 24/7 anonymous helpline (088 3 744 744), a multilingual website chatbot, and a chain-partner referral network spanning Veilig Thuis, municipalities, police, and youth care organizations complete the service architecture.

Revenue is generated almost entirely through Dutch municipal government subsidies from Gelderland and Utrecht, supplemented by tax-deductible donations routed through the wholly-owned Stichting Steunfonds Moviera. All services are provided free of charge to clients. In 2025, Moviera recorded €19.7 million in turnover (up from €17.4M in 2024) with a marginal net result of €94,800, employed 220 staff (160 FTE) plus 100+ volunteers, sheltered 255 women, 12 men, and 207 children, and supported 456 human trafficking victims through dedicated care coordinators. The organization is governed by a five-member Raad van Toezicht and is currently in a leadership transition following the mid-2026 departure of long-serving director-bestuurder Eva Scholte.

Name

Moviera - aanpak huiselijk geweld en mensenhandel

Legal name

Stichting Moviera

Website

https://moviera.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Moviera is a Dutch ANBI-status foundation operating shelter and ambulatory care services for victims of domestic violence and human trafficking across the Gelderland and Utrecht provinces, funded primarily through municipal subsidies and operating four shelter facilities.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Victim Services & Witness Assistance (Justice System) (BPAIAFAJ)

Keywords

• Domestic violence shelter
• Human trafficking care
• Ambulatory social care
• Victim support services
• Personal safety alarm

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Technology or R&D

Revenue model

1. Government Subsidies (Subsidies): Moviera receives government subsidies for core care services and projects. Funding covers operational costs of shelters and ambulatory care programs in Gelderland and Utrecht.
2. Donations via Stichting Steunfonds Moviera: The organization relies on gifts for personal items and activities for clients. Donations are channeled through Stichting Steunfonds Moviera (RSIN 815835012, IBAN NL57 RABO 035 50 54 531). As an ANBI institution, donations are tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Moviera delivers free, anonymous domestic violence and human trafficking support services, including 24/7 shelter at four locations in Gelderland and Utrecht, home-based ambulatory care, the AWARE personal alarm system linked to police, perpetrator support, and human trafficking care coordination. All services are delivered under the Oranje Huis-aanpak, a phased chain care methodology with safety scoring, family profiles, and multidisciplinary team planning.

Product overview

Moviera is a social services organization offering a comprehensive portfolio of services for domestic violence and human trafficking victims in Gelderland and Utrecht, Netherlands. The core offering includes emergency shelter (Opvang) at four locations (Oranje Huis Gelderland, Oranje Huis Utrecht, Opvang Apeldoorn, Opvang Nijmegen) and ambulatory home-based assistance (Ambulante hulpverlening) for those not in immediate danger. Key intervention programs include Toekomst Zonder Geweld (one-on-one support), Samen Geweldloos Verder (couples trajectory), and Ouderschap Blijft (parenting support). Safety services include AWARE (personal alarm system with police connection). Specialized services address human trafficking victims (Zorgcoördinatie Mensenhandel), perpetrators (Plegerhulp), male victims (Mannenopvang), LHBTIQ+ individuals, and teen mothers. Additional support includes De Nieuwe Toekomst (employment/education support), Maatje achter de Voordeur (volunteer buddy), Kidsclub (children's activities), and professional training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante hulpverlening (Hulp thuis) Outpatient assistance providing support at home or at another location for individuals and families in Gelderland and parts of Utrecht who want to stop domestic violence but are not in immediate danger.
• Opvang (Crisis- en vervolgopvang)

Quantifiable outcome

• 255 women, 12 men, and 207 children sheltered in 2025
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• KaderacoreStrategic or Co-development Partner · 21 July 2026Kadera is a domestic violence support organization in Oost-Nederland (based in Zwolle). Together with Moviera and Politie Oost-Nederland, Kadera signed renewed cooperation agreements on 21 July 2026 for the AWARE personal alarm system. Kadera provides shelter and support for domestic violence victims in Oost-Nederland, complementing Moviera's coverage of Gelderland and Utrecht.
• Politie Oost-NederlandcoreStrategic or Co-development Partner · 21 July 2026Politie Oost-Nederland is the police unit covering Oost-Nederland region. Jointly with Moviera and Kadera, they signed renewed cooperation agreements for AWARE on 21 July 2026. Police respond to AWARE emergency button activations and participate in multidisciplinary team meetings. Jeroen Traas (director Kadera) and Joost Dijkstra (Unit Coordinator Zorg en Veiligheid, Politie Oost-Nederland) were signatories.
• KairosminorStrategic or Co-development PartnerMoviera and Kairos signed a cooperation covenant for perpetrator support (plegeraanpak). The partnership combines Moviera's victim support services with Kairos's expertise to create a comprehensive approach to breaking the cycle of domestic violence.
• Kennisnetwerk KiSS (Kennisnetwerk in Sekswerk en Seksualiteit)minorStrategic or Co-development PartnerKiSS is a knowledge network active in Gelderland-Zuid that supports sex workers and vulnerable groups within sex work, and works to prevent and stop sexual exploitation (the most common form of human trafficking). Moviera provides care coordinators who participate in case discussions, give training, and sit on the KiSS steering group. KiSS partners include GGD Gelderland-Zuid, Iriszorg, MEE Gelderse Poort, and Sterker sociaal werk.
• GGD Gelderland-ZuidminorStrategic or Co-development PartnerGGD Gelderland-Zuid coordinates the KiSS network (Kennisnetwerk in Sekswerk en Seksualiteit). Partner in the knowledge network addressing sexual exploitation and sex worker support in Gelderland-Zuid.
• IriszorgminorStrategic or Co-development PartnerPartner in KiSS knowledge network focused on sex work and sexual exploitation in Gelderland-Zuid.
• MEE Gelderse PoortminorStrategic or Co-development PartnerPartner in KiSS knowledge network focused on sex work and sexual exploitation in Gelderland-Zuid.
• Sterker sociaal werkminorStrategic or Co-development PartnerPartner in KiSS knowledge network focused on sex work and sexual exploitation in Gelderland-Zuid.
• Veilig ThuiscoreStrategic or Co-development PartnerVeilig Thuis is the national domestic violence advice and reporting center in the Netherlands. Moviera works closely with Veilig Thuis across Gelderland and Utrecht. Moviera has published a joint flyer clarifying roles and responsibilities between Veilig Thuis and Moviera for chain partners.
• Gemeenten (Municipalities) and CentrumgemeentencoreStrategic or Co-development PartnerMoviera receives government subsidies from municipalities and works with (centrum)gemeenten across Gelderland and Utrecht to provide shelter and ambulatory care services. Chain partner in the Oranje Huis-aanpak.
• Jeugdzorg (Youth Care)coreStrategic or Co-development PartnerYouth care organizations are key chain partners working with Moviera on cases involving children exposed to domestic violence.
• Landelijk Steunpunt (Mede)Zeggenschap (LSR)minorStrategic or Co-development PartnerThe independent client confidential advisor (clientvertrouwenspersoon), Ank van Duinen, works for LSR. The LSR provides an independent confidential advisor to Moviera clients who cannot resolve issues with their counselor or the client council.
• MovisieminorStrategic or Co-development PartnerMovisie is a Dutch knowledge institute for social issues. Moviera collaborated with Movisie to launch a handbook on working with volunteers after domestic violence for organizations serving vulnerable groups.

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Slachtofferhulp Nederland: National victim support organization providing legal, emotional, and practical support to victims of crime, including domestic violence. Overlaps with Moviera on victim-side support but lacks the shelter and human trafficking specialization.
• Stichting Zijweg: Dutch organization offering specialized support, shelter, and empowerment programs for women and families affected by domestic violence. Comparable niche focus on women's DV recovery and post-shelter trajectories.
• CoMensha: National Dutch coordination center for human trafficking reporting and victim support. Overlaps with Moviera's human trafficking care coordination services and provides the central reporting infrastructure Moviera's Zorgcoördinatoren teams interface with.

Direct peers

• Centrum Seksueel Geweld (CSG): National network of centers for sexual violence providing integrated medical, psychological, and forensic care. Directly overlaps with Moviera's sexual exploitation and human trafficking care coordination lines.
• Arosa: Dutch network organization for women's shelters and DV support, with member organizations across multiple regions. Directly comparable to Moviera as a sister shelter provider in the national DV infrastructure.
• Blijf Groep: Amsterdam-area women's shelter and ambulatory care provider. Offers the same shelter-plus-ambulatory portfolio as Moviera in a different Dutch region and serves as a directly comparable peer in the women's shelter ecosystem.
• Kadera: Regional domestic violence and human trafficking support organization based in Zwolle (Oost-Nederland). Directly comparable to Moviera in mission and service mix, co-delivers the AWARE personal alarm with Politie Oost-Nederland, and was Moviera's merger exploration partner in 2025.
• Fier!: Amsterdam-based organization providing shelter, ambulatory care, and care coordination for domestic violence and human trafficking victims. Operates an integrated service model and methodology directly comparable to Moviera's Oranje Huis-aanpak, serving a different Dutch region.

Others

• Movisie: Dutch knowledge institute for social-domain methodology and innovation. Co-developed Moviera's volunteer-after-DV handbook and operates as an enabling ecosystem participant rather than a direct competitor.

Broad incumbents

• Veilig Thuis: National Dutch advice and reporting center for domestic violence and child abuse. Functions as the front door for DV triage and a primary referral source to Moviera; broader mandate than Moviera but tightly coupled as a chain partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEjwWCp2lICZZs-0Pr0ChAA
• Facebookfacebook.com/aanpakhuiselijkgeweld
• LinkedInlinkedin.com/company/moviera---aanpak-huiselijk-geweld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moviera - aanpak huiselijk geweld en mensenhandel