What Movimento Bem Maior does

Movimento Bem Maior (MBM) is a Brazilian philanthropic organization founded in 2018–2019 by entrepreneur Elie Horn (founder of Cyrela Brazil Realty) and a coalition of high-net-worth Brazilian families. Headquartered in São Paulo with a 21-person staff, it operates as a pooled philanthropy vehicle in which member families commit a minimum of R$500,000 per year to collectively fund vetted social organizations across Brazil. Its flagship program, Futuro Bem Maior, has run five editions (2019, 2020, 2021, 2023, 2024) deploying more than R$19 million cumulatively to over 250 social organizations operating in all 27 Brazilian states, with recent editions organized around four verticals — Work, Education, Territory, and Impulse — and a 2023-onward emphasis on the financial permanence of grantee organizations rather than project-only funding.

MBM's core operating model combines curated grantmaking, capacity-building for portfolio organizations, and convening of member families. Grant diligence is supported operationally through a partnership with Vox Capital, providing technical impact assessment. The organization is led by Executive Director Carola Matarazzo, who also holds a leadership role at GIFE (the main Brazilian institutional philanthropy association), connecting MBM into the broader philanthropic infrastructure. MBM is a registered nonprofit funded entirely by philanthropic contributions from member families; it does not charge fees, run commercial product lines, or generate earned revenue. The technical stack is conventional — Mailchimp for member communications, standard CRM for grantee management — with no proprietary technology platform, AI product, or data flywheel.

Strategically, MBM positions itself as a curated alternative to bilateral family foundation giving: members pool capital, benefit from professional diligence and a vetted grantee pipeline, and gain a national footprint across all 27 Brazilian states without standing up their own foundation infrastructure. The portfolio spans social organizations of varying sizes, and recent thematic verticals and the permanence focus suggest an evolution from project grantmaking toward broader ecosystem stewardship of Brazilian civil society.

Name

Movimento Bem Maior

Legal name

Movimento Bem Maior

Website

https://movimentobemmaior.org.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Movimento Bem Maior is a São Paulo-based pooled philanthropy vehicle founded by Elie Horn that channels member-family contributions (minimum R$500,000/year) to vetted social organizations across all 27 Brazilian states through its Futuro Bem Maior program.

Ownership category

akta.pro rank

Product category

Philanthropy and Social Investment Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

akta.pro secondary industries

Donor Coordination & Aid Effectiveness (BPADAOAA), Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

Keywords

• Philanthropy network
• Social investment
• Trust-based philanthropy
• Civil society support
• Nonprofit capacity building

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member Philanthropic Donations: MBM's resources are raised exclusively through donations from individuals and families committed to strengthening the social field in Brazil. The minimum annual social investment per member is R$ 500,000. These resources are applied strategically and transparently in two main areas: direct support for social organizations and strengthening the philanthropy ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Movimento Bem Maior operates as a philanthropy network in Brazil, pooling donations from philanthropist members (minimum R$500,000 annual social investment) and channeling them through the Futuro Bem Maior program to vetted social organizations and community-based collectives. Selected organizations receive flexible financial support (typically R$100,000 each) plus training (Instituto Phomenta) and monitoring/mentoring (Instituto Phi), complemented by a second Impulse pillar that strengthens the broader Brazilian philanthropy ecosystem through advocacy, knowledge production, and coalition-building.

Product overview

Movimento Bem Maior is a philanthropy network and civil society organization that operates through a portfolio of programs and content offerings. The core program is Futuro Bem Maior, which provides financial and technical support to social organizations through competitive selection. Supporting offerings include Radar MBM (monthly newsletter), the podcast series 'Aqui se Faz, Aqui se Dá', MBM Dialogues events, and a studies/documents repository. The organization does not offer technology products but facilitates connections between philanthropists and social organizations through structured programs.

Differentiator

Problem solved

Functional benefit

Brands

• Futuro Bem Maior: National program for strengthening community impact initiatives, selecting social organizations and collectives for financial and technical support.

Products and services

• Futuro Bem Maior National grant and capacity-building program for strengthening community impact initiatives. Selects social organizations and community-based collectives through biennial open calls for proposals and provides flexible financial support (R$100,000 per selected initiative) along with training (Instituto Phomenta) and ongoing monitoring and mentoring (Instituto Phi) to boost management processes and expand territorial impact. Available to formal CSOs with CNPJ and informal groups operating in municipalities with up to 200,000 population.
• Radar MBM Newsletter Monthly electronic newsletter providing updates on Movimento Bem Maior's actions, philanthropy news, and content about giving culture, distributed to subscribers via Mailchimp (Portuguese only).
• Podcast - Aqui se Faz, Aqui se Dá (Here it is done, here it is given) Podcast series exploring philanthropy, third-sector topics, and social impact stories, distributed via Spotify and Deezer with episodes covering topics from third-sector economics to AI in nonprofits and donation culture; includes the "Discover Your Cause" mini-series.
• MBM Dialogues Event Series Event series featuring discussions with entrepreneurs, philanthropists, and sector leaders on philanthropy in Brazil and commitment to giving; editions have addressed The Giving Pledge (with BNDES and MRV), collaboration and impact, and fostering giving for an inclusive society.
• Studies and Documents Repository Digital library of materials for studying the philanthropy sector, including collaborative publications with partners such as "Philanthropy & Family Offices" (2025), institutional case studies (MBM + iungo), and taxation studies (with SBSA Advogados), plus curated resources from Ashoka, McKinsey, GIFE, IDIS, Stanford PACS, and WINGS.

Quantifiable outcome

• Over 250 organizations and collectives supported in five years, present in all Brazilian states
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• GIFE (Group of Institutes, Foundations and Companies)flagshipOthers · 1 June 2024Carola Matarazzo, MBM's Executive Director, was elected President of the GIFE Governance Council (announced June 16, 2024 by Valor Econômico). GIFE is a leading organization strengthening philanthropy and private social investment in Brazil for 30 years. This leadership position positions MBM at the center of Brazil's philanthropy ecosystem.
• iungo InstitutecoreStrategic or Co-development Partner · 1 January 2020Multi-year strategic partnership (initiated 2020) supporting iungo's mission to value educators and improve Brazilian public education. MBM provided not only financial support but also contributed to developing MBM's monitoring methodology. Support led to iungo expanding from 4,000 to 339,000+ educators reached, national expansion to 8 states in the Legal Amazon region, and establishment as a benchmark in educational leadership. MBM has a seat on iungo's Deliberative Council. Relationship characterized by trust, active listening, shared values, and commitment to institutional development over five years.
• Phomenta InstitutecoreStrategic or Co-development PartnerTraining partner for the Futuro Bem Maior program. Provides training content and programs to strengthen the day-to-day operations of selected social organizations and collectives. Partners with Phi Institute for comprehensive capacity building support to program participants.
• Phi Institute (Instituto Phi)coreStrategic or Co-development PartnerMonitoring partner for the Futuro Bem Maior program. Provides ongoing follow-up and close monitoring of selected organizations throughout the program. Partners with Phomenta Institute for comprehensive capacity building support to program participants. Also conducted monitoring in earlier editions (1st edition with Open School of the Third Sector).
• SantanderminorStrategic or Co-development PartnerSantander partnered with MBM to promote the 'Legado' (Legacy) event — an initiative with renowned names aimed at boosting philanthropy in Brazil. Part of MBM's Dialogues/event series.
• Folha de S.PauloflagshipGTM or Marketing PartnerMBM and Folha de S.Paulo partnered for the 'Cause of the Year: Giving is Transforming' initiative — a series of reports in the Folha Social+ section exploring challenges and opportunities for the culture of giving in Brazil. The partnership raises visibility for both MBM and the broader philanthropy sector.
• IDIS (Institute for the Development of Social Investment)minorStrategic or Co-development PartnerCo-developed the Emergency Fund for Health initiative with IDIS and BSocial during the COVID-19 pandemic period. IDIS is a leading organization in private social investment in Brazil.
• BSocialminorStrategic or Co-development PartnerPartnered with IDIS and MBM on the Emergency Fund for Health initiative. BSocial is a social impact organization.
• Open School of the Third SectorminorStrategic or Co-development PartnerProvided training content for the 1st edition of the Futuro Bem Maior program (2019–2020), contributing to the capacity building of 48 selected initiatives.
• André and Lucia Maggi FoundationminorStrategic or Co-development PartnerBelisa Maggi, President of the André and Lucia Maggi Foundation and Signativo Institute, co-authored an article with Carola Matarazzo in Globo Rural on strategic philanthropy in rural/agricultural territories, proposing a closer look at opportunities the Brazilian countryside offers for social impact.
• Signativo InstituteminorStrategic or Co-development PartnerCo-authored article with MBM Executive Director on strategic philanthropy in rural territories, exploring the intersection of agriculture and social impact in Brazil.
• Stickel FoundationminorStrategic or Co-development PartnerPartnered with Crescer Sempre Association on the exhibition 'A Look at My Neighborhood – Paraisópolis,' featuring 121 photographs produced by students of a photography course offered in the Paraisópolis community (2023–2024).
• Porto SegurominorChannel Partner/ Reseller/ DistributorCorporate partner supporting Crescer Sempre's vocational training courses, contributing to professional placement opportunities for community members.
• SenacminorChannel Partner/ Reseller/ DistributorEducational institution partner supporting Crescer Sempre's vocational training courses, helping expand professional opportunities for community youth and adults.
• Grupo BoticáriominorChannel Partner/ Reseller/ DistributorCorporate partner supporting Crescer Sempre's vocational training and professional placement programs, contributing to employment pathways for graduates.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Instituto Ayrton Senna: Brazilian foundation focused on education outcomes, supporting systemic public-education initiatives. Comparable in mission alignment (Brazilian philanthropy focused on education/social), grantmaking model, and portfolio-style support of social organizations.
• Instituto Unibes: Brazilian philanthropic organization supporting social projects in São Paulo. Operates a similar pooled philanthropy and direct-support model to civil society organizations, with comparable grantmaking, training, and ecosystem-strengthening activities in Brazil.
• Fundação Lemann: Brazilian family foundation of Jorge Paulo Lemann supporting education and public-sector reform. Directly comparable to MBM as a large private Brazilian philanthropy deploying capital into social organizations and policy, with similar leadership-driven approach and focus on education outcomes.
• Fundação Itaú Social: Major Brazilian corporate-affiliated foundation funding education and social programs. Comparable to MBM in deploying philanthropic capital at scale, producing sector research, and operating multi-year grant programs with capacity-building components.
• IDIS (Institute for the Development of Social Investment): Leading Brazilian organization promoting private social investment and structured philanthropy. Co-developed the COVID-19 Emergency Fund with MBM. Comparable as a sector-building, grantmaking-supporting, and thought-leadership organization in Brazilian philanthropy.
• GIFE (Group of Institutes, Foundations and Companies): Brazil's leading association of private social investors; Carola Matarazzo (MBM's ED) sits on its Governance Council. GIFE is the closest direct peer as a network/association of Brazilian philanthropists and foundations, with comparable knowledge production, advocacy, and ecosystem-building mandate.

Emerging players

• Emerson Collective: Laurene Powell Jobs's impact organization deploying philanthropic capital across education, immigration, and environment. Comparable as a high-profile, founder-driven philanthropic vehicle operating through both direct grants and ecosystem influence rather than a traditional foundation structure.
• Fundación Dynamo: Spanish philanthropic foundation supporting social organizations through non-traditional, trust-based funding. Comparable to MBM in trust-based philanthropy philosophy, support for civil society organizations, and emphasis on flexibility and capacity-building alongside grantmaking.

Broad incumbents

• Fundação Bradesco: One of Brazil's largest private foundations, supporting education, culture, and social assistance through broad programs. Comparable as a major Brazilian private grantmaking entity with national reach, though operating with a much larger endowment and broader scope than MBM.

Regional players

• Fundación Avina: Latin American foundation promoting sustainable development through co-investment and network-building across the region. Comparable trust-based philanthropy, network model, and ecosystem-strengthening approach; operates across Latin America rather than exclusively in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movimento-bem-maior

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movimento Bem Maior