Movimento Lento Network
Movimento Lento Network is an Italian nonprofit association that promotes slow travel culture through curated walking and cycling itineraries, including the Cammino di Oropa pilgrimage, serving pilgrims, cicloturisti, and local communities across Italy via route curation, the SlowCard booking platform, and a multi-stakeholder partner network.
- Company typePrivate
- Founded2018
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Movimento Lento Network does
Movimento Lento Network is an Italian nonprofit association (Associazione di Promozione Sociale, registered in the Registro Unico del Terzo Settore in June 2018) that promotes slow travel culture through curated walking and cycling itineraries. The organization coordinates the Cammino di Oropa, a pilgrimage route from Santhià to the Oropa sanctuary in Piedmont that registered 5,115 pilgrims in 2024 (12% YoY growth), generating 18,600 overnight stays and over €1.4 million in local spending. Its core products include the SlowCard booking and loyalty system for route participants, the Itinerari DOC libraries (walking and cycling) verified by partner organizations, and the Walking & Cycling for Future intermodal itinerary collection, all distributed through web-based interactive maps, GPS tracks, and integrations with Outdooractive, Komoot, and AllTrails.
The association's technology stack is conventional: digital mapping, GPS tracks, web-based itinerary platforms, and the SlowCard booking system, with no proprietary AI/ML components. Movimento Lento operates as a network coordinator rather than a commercial enterprise, with a staff of approximately 5 (3-4 dedicated to the Cammino di Oropa project as of 2025) and offices in Milan (legal HQ), Viverone (operational HQ), and Roppolo (Casa del Movimento Lento, a physical welcoming point for pilgrims). Revenue derives from membership fees, donations, and project-based grants from foundations including Fondazione Compagnia di San Paolo, Fondazione Cassa di Risparmio di Biella e Vercelli, and Fondazione Biellezza, rather than from commercial product sales; routes, maps, and information are distributed free of charge.
The organization serves three primary constituencies: individual slow travelers and pilgrims, cicloturisti along routes like the 1,000+ km CicloVia Francigena, and people with mobility challenges through partnerships with Free Wheels Onlus and Amici Parkinsoniani Biellesi (the 'Senza Tremori' Parkinson's walking program). It also works with regional authorities and tourism bodies as a consulting and project partner. Its go-to-market is community-led and event-driven, relying on strategic partnerships with AEVF, FIAB, CAI, and Santuario di Oropa, alongside participation in fairs such as Fa' la Cosa Giusta and conferences like the Stati Generali del Turismo Outdoor.
Movimento Lento Network firmographics
Firmographics- Name
- Movimento Lento Network
- Legal name
- Movimento Lento APS
- Website
- https://movimentolento.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Movimento Lento Network is an Italian nonprofit association that promotes slow travel culture through curated walking and cycling itineraries, including the Cammino di Oropa pilgrimage, serving pilgrims, cicloturisti, and local communities across Italy via route curation, the SlowCard booking platform, and a multi-stakeholder partner network.
- Ownership category
- akta.pro rank
Movimento Lento Network industry classification
Industry- Product category
- Slow Travel and Outdoor Tourism Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industry
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)
Keywords
Where Movimento Lento Network is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Movimento Lento Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Non-profit association activities: Movimento Lento is a non-profit social promotion association (Associazione di Promozione Sociale - APS) registered in the Registro Unico del Terzo Settore (RUNTS). Revenue comes from membership fees, project funding from foundations, and donations rather than commercial product sales.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Movimento Lento Network product offering
Product offeringCore offering
Movimento Lento is an Italian non-profit association (Associazione di Promozione Sociale - APS) that promotes slow travel by foot and bicycle through curated, partner-verified walking and cycling itineraries (Itinerari DOC) delivered via interactive maps and GPS tracks. It coordinates and develops major pilgrimage and cycling routes such as the Cammino di Oropa and the CicloVia Francigena, supports them with a booking and loyalty system (SlowCard), and runs a community network of associations, businesses, and local operators across Italy.
Product overview
Movimento Lento Network is a nonprofit association (APS) promoting slow travel culture in Italy. Its product portfolio centers on curated itineraries — walking routes (Itinerari DOC A piedi) and cycling routes (Itinerari DOC In bicicletta) — delivered via interactive maps, supported by the SlowCard booking and loyalty system for routes like the Cammino di Oropa and CicloVia Francigena. The offering is complemented by themed sub-brands including Francigena&Bike (civic cycling revitalization), Io Non Lascio Tracce (sustainability manifesto), and Walking & Cycling for Future (sustainable intermodal travel), all disseminated through the association's blog and digital channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5,115 pilgrims on Cammino di Oropa in 2024 (+12% YoY)
- +4 more outcomes
Companies that use Movimento Lento Network
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Movimento Lento Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movimento Lento Network partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AEVF (Associazione Europea delle Vie Francigene)coreMovimento Lento, AEVF, and FIAB signed a partnership agreement on March 16, 2025, at the Fa' la Cosa Giusta fair to relaunch the CicloVia Francigena. The partnership aims to maintain signage, create bike-friendly operator networks, and activate a booking platform along the 1,000+ km route from Aosta to Rome.
- FIAB (Federazione Italiana Ambiente e Bicicletta)corePartner in the Francigena&Bike project alongside AEVF, focusing on promoting and developing the CicloVia Francigena for cycling tourism, particularly in preparation for the 2025 Jubilee year.
- CAI (Club Alpino Italiano)coreMovimento Lento provided technical support to CAI for organizing the Stati Generali del Turismo Outdoor conference in Venice (November 2024). The organization structured online working groups, collected materials, and coordinated the in-person conference program.
- Garden SharingminorPartnership to provide distributed hospitality options for walkers and cyclists along major Italian itineraries. Garden Sharing connects travelers with residents who offer their green spaces for overnight stays.
- Free Wheels OnluscoreFree Wheels joined Movimento Lento Network to promote accessible walking routes for people with disabilities. The organization works on making pilgrimage routes accessible and provides training for local operators.
- Santuario di OropacoreKey partner in the Cammino di Oropa project. The sanctuary serves as the destination of the pilgrimage route and contributes to the spiritual and cultural dimension of the walking experience.
- Amici Parkinsoniani Biellesi (APB)coreCollaboration on the 'Senza Tremori' project that organizes weekly walks for people with Parkinson's disease, promoting movement as therapy and social inclusion.
- ItinerAriacoreItinerAria provided technical assistance for projects including the Tuscany cycling tourism atlas and the CAI dossier on Italian walking routes. Movimento Lento is connected to ItinerAria through shared network membership.
- Ministero del TurismominorPatronage of the Stati Generali del Turismo Outdoor event organized by CAI with Movimento Lento support.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Movimento Lento Network competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Movimento Lento Network social profiles
Digital presenceMovimento Lento Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movimento Lento Network leadership team
Management profileNumber of profiles
Profiles2 records
Movimento Lento Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movimento Lento Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movimento Lento Network
What does Movimento Lento Network do?
Movimento Lento is an Italian non-profit association (Associazione di Promozione Sociale - APS) that promotes slow travel by foot and bicycle through curated, partner-verified walking and cycling itineraries (Itinerari DOC) delivered via interactive maps and GPS tracks. It coordinates and develops major pilgrimage and cycling routes such as the Cammino di Oropa and the CicloVia Francigena, supports them with a booking and loyalty system (SlowCard), and runs a community network of associations, businesses, and local operators across Italy.
Is Movimento Lento Network a public or private company?
Movimento Lento Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Movimento Lento Network founded?
Movimento Lento Network was founded in 2018. It employs 1 to 10 people.
Where is Movimento Lento Network based?
Movimento Lento Network is headquartered in Milan, Italy, in the Europe region.
How does Movimento Lento Network make money?
One revenue line is on record: non-profit association activities.
Does Movimento Lento Network have an API?
No public API is recorded for Movimento Lento Network.
What industry is Movimento Lento Network in?
Movimento Lento Network's product category is Slow Travel and Outdoor Tourism Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 56152.