Garden Sharing
Garden Sharing is an Italian two-sided web marketplace connecting private outdoor space owners with travelers seeking tent pitches, camper/caravan spots, and glamping accommodations across all 20 Italian regions, monetizing via guest and host commissions on bookings.
- Company typePrivate
- Founded-
- HeadquartersCamerano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Garden Sharing does
Garden Sharing Srl is an Italian two-sided online marketplace that connects private outdoor space owners ("Garden Sharers") with travelers seeking alternative accommodations, operating exclusively across all 20 Italian regions. The platform supports tent pitches, motorhome/caravan pitches, and ready-made glamping solutions, and is accessible via the web at www.gardensharing.it. Property owners self-list spaces and guests can either book instantly or submit a request that the host has up to 24 hours to confirm; tiered cancellation policies (Flexible, Moderate, Smart, Strict) provide configurable host-side risk controls.
Underlying technology is a conventional marketplace stack: Stripe Connect for multi-party payment processing and owner payouts (within 10 business days of check-in), Google Maps/Earth APIs for location-based discovery, and social login via Facebook and Google. Differentiation is concentrated on trust features — most notably Multi-Guarantee Insurance bundled into every booking covering medical assistance, luggage, and cover-stay — and on owner-side services such as optional Visual Merchandising and a 2024-launched bookable Experiences layer that allows curated activities to be added alongside stays. Distribution extends beyond the direct website through affiliate partners including travel agencies and Smartbox, and through a wider outdoor-travel ecosystem of partnerships (Goboony, Auting Car, Starsbox, Blueforward, Federcampeggio, Camperisti Italiani).
Garden Sharing monetizes via a dual take-rate: 15% from guests (or a €6.50 fixed fee when the space price is below €43) plus 10% from hosts, with no listing fees. A secondary revenue line comes from virtual gift cards sold in six denominations (€49–€299) valid for 12 months, on which no commission is charged. The company has won the Factorympresa Award (Invitalia) and a Regione Marche FESR grant, lending regional/European institutional credibility, but operates without disclosed headcount, funding, or revenue figures.
Garden Sharing firmographics
Firmographics- Name
- Garden Sharing
- Legal name
- Garden Sharing Srl
- Website
- https://gardensharing.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Garden Sharing is an Italian two-sided web marketplace connecting private outdoor space owners with travelers seeking tent pitches, camper/caravan spots, and glamping accommodations across all 20 Italian regions, monetizing via guest and host commissions on bookings.
- Ownership category
- akta.pro rank
Garden Sharing industry classification
Industry- Product category
- Outdoor Accommodation Marketplace
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
- akta.pro secondary industry
- Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)
Keywords
Where Garden Sharing is headquartered
LocationHeadquarters
- HQ city
- Camerano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Garden Sharing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Guest Commission: Commission collected from guests at 15% of Total Space Price. If the Space Price is below €43.00, a fixed fee of €6.50 applies. This is included in the Total Price shown at checkout.
- Owner Commission: Commission retained from property owners at 10% of the net Space Price. Payment to owners is processed within 10 business days from check-in date.
- Gift Card Sales: Virtual gift cards sold in denominations of €49, €99, €149, €199, €249, €299 with no commission charged. Valid for 12 months from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Guest Service Fee: 15% of Space Price |
| Transaction based/ take rate | Pay-as-you-go | Owner Commission: 10% of Space Price |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Garden Sharing product offering
Product offeringCore offering
Garden Sharing operates a two-sided online marketplace that connects Italian property owners (Garden Sharers) with travelers seeking outdoor accommodations. Hosts list tent pitches, camper/caravan pitches, and glamping/ready-made accommodations across all 20 Italian regions, while guests search, book, and pay directly through the platform. The marketplace supports both Immediate Booking and Request Booking (24-hour owner confirmation), and includes integrated Multi-Guarantee Insurance and Stripe-powered secure payments.
Product overview
Garden Sharing operates a peer-to-peer marketplace platform for outdoor and camping accommodation across Italy. The core product is the Garden Sharing Platform, which enables property owners (Garden Sharers) to list tent pitches, camper/caravan pitches, and glamping/ready-made solutions. The platform is complemented by a Gift Card system for gifting stays, Multi-Guarantee Insurance included in bookings, and optional Visual Merchandising services for hosts. The platform offers two booking modalities: Prenotazione Immediata (instant booking) and Prenotazione su Richiesta (request-based booking). Coverage spans 20 Italian regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Sharing Platform
Companies that use Garden Sharing
Customer profileSegments2 records
Ideal customer profiles2 records
Garden Sharing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Garden Sharing partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- Strade MaestreminorEducational project proposing year-long walking journeys for high school students in their final three years of school. Partnership focused on educational travel experiences.
- MeeTravelminorRevolutionary social network app helping travelers find ideal adventure companions. Partnership enables cross-promotion to travel enthusiasts.
- IT.A.CÀ Festival del Turismo ResponsabileminorItaly's first and only festival dedicated to responsible tourism, creating innovative relationships between locals and tourists. Partnership promotes sustainable tourism practices.
- VivishareminorInnovative online portal specializing in peer-to-peer rental of rooftop tents for cars. Partnership expands outdoor equipment ecosystem.
- Auting CarminorItaly's first peer-to-peer car sharing platform since 2018, in collaboration with Reale Mutua. Partnership connects travelers needing vehicles with car owners.
- ORMA GuidesminorInnovative app for outdoor travelers focused on sustainability, providing exclusive urban guides. Partnership enhances sustainability-focused travel offerings.
- ExpiritminorBoutique strategic consulting firm specializing in tourism and sustainable territorial development. Partnership supports regional development initiatives.
- Starsboxminor100% Made in Italy retractable rooftop tent product designed for easy mounting and unmounting. Partnership expands glamping accommodation options.
- BlueforwardminorInnovative startup for designing and building alternative accommodations including on- and off-grid Glamping structures. Partnership supports glamping infrastructure.
- OUTSTANDINGminorGlamping preparation and future-ready business development from planning to implementation. Partnership helps hosts set up glamping operations.
- GoboonyminorEuropean leader in camper sharing, enabling everyone to travel in a camper and experience absolute freedom. Partnership expands camper rental ecosystem.
- Confederazione Italiana Campeggiatori (Federcampeggio)minorSince 1958, service organization for camping tourism with updated travel information on facilities across Italy. Partnership provides legitimacy and reach in camping community.
- Federtrek - Escursionismo e AmbienteminorSocial promotion entity founded in 2010 promoting hiking as territory exploration and environmental protection. Partnership reaches hiking and outdoor enthusiasts.
- Camperisti ItalianiminorStarted as a Facebook Group in 2008 connecting camping enthusiasts; now a community of over 100,000 users. Partnership provides access to large camping community.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Garden Sharing competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Global short-term rental marketplace with growing listings of camping and glamping spaces — broad incumbent that competes for the same Italian outdoor-travel demand, albeit with a much wider portfolio.
- Booking.com: Global accommodation platform that already indexes hotels and increasingly alternative stays including campgrounds — broad incumbent operating in Italy with significant SEO and brand advantage.
Direct peers
- Hipcamp: US-based marketplace for tent camping, RV stays and glamping on private land — the closest international analogue to Garden Sharing's private-outdoor-space marketplace model.
- Tentrr: US marketplace that sets up and rents private glamping sites — comparable curated outdoor accommodation marketplace targeting private hosts and outdoor travelers.
- Pitchup.com: European online marketplace for booking campsites, glamping sites and holiday parks across multiple countries — directly comparable two-sided marketplace model focused on outdoor accommodation, similar to Garden Sharing's Italy-centric platform.
- Campspace: Dutch-headquartered marketplace connecting private landowners with campers across Europe — comparable peer-to-peer marketplace model monetized via commission on bookings of private outdoor spaces.
Emerging players
- Yescapa: European motorhome rental marketplace operating across multiple countries — adjacent to Garden Sharing's caravan/camper pitch offering with shared end-customer base of outdoor travelers.
- Goboony: European peer-to-peer motorhome and campervan sharing platform — listed as a Garden Sharing partner; serves an overlapping audience of outdoor/camping travelers with complementary (vehicle) inventory.
Regional players
- Coolcamping: UK-focused camping and glamping booking platform — comparable marketplace structure but serving a different geography; useful as a regional benchmark for category economics.
Others
- Federcampeggio (Confederazione Italiana Campeggiatori): Italian federation of campgrounds active since 1958 — listed as a Garden Sharing partner; operates in the same Italian outdoor-accommodation ecosystem and is relevant as a supply-side reference and complementary channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Garden Sharing social profiles
Digital presenceGarden Sharing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garden Sharing leadership team
Management profileNumber of profiles
Garden Sharing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garden Sharing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garden Sharing
What does Garden Sharing do?
Garden Sharing operates a two-sided online marketplace that connects Italian property owners (Garden Sharers) with travelers seeking outdoor accommodations. Hosts list tent pitches, camper/caravan pitches, and glamping/ready-made accommodations across all 20 Italian regions, while guests search, book, and pay directly through the platform. The marketplace supports both Immediate Booking and Request Booking (24-hour owner confirmation), and includes integrated Multi-Guarantee Insurance and Stripe-powered secure payments.
Is Garden Sharing a public or private company?
Garden Sharing is a private company. It is classified as unknown and is currently operating.
When was Garden Sharing founded?
Garden Sharing was founded in -1. It employs 1 to 10 people.
Where is Garden Sharing based?
Garden Sharing is headquartered in Camerano, Italy, in the Europe region.
How does Garden Sharing make money?
Three revenue lines are on record. Guest Commission is the primary driver. The others are owner Commission and gift Card Sales.
Who are Garden Sharing's main competitors?
Broad incumbents on record are Airbnb and Booking.com. Direct peers are Hipcamp, Tentrr, Pitchup.com and Campspace. Emerging players are Yescapa and Goboony. Coolcamping is listed as a regional player. Federcampeggio (Confederazione Italiana Campeggiatori) is listed as an others.
Does Garden Sharing have an API?
No public API is recorded for Garden Sharing.
What industry is Garden Sharing in?
Garden Sharing's product category is Outdoor Accommodation Marketplace. Its primary akta.pro industry code is THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use), with a secondary code of THAMAJAF, Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays). Its NAICS code is 72121 and its SIC code is 7000.