Moving Matters

Name

Moving Matters

Legal name

Moving Matters

Website

https://moving-matters.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. School Services (PPA Cover, PE Delivery, Competitions): Contracts with primary schools to provide specialist PE teaching during PPA cover time, deliver PE curriculum, train teachers, and organize inter-school competitions. Revenue from per-school service agreements.
2. Holiday Camps: Multi-sport camps during school holidays at The Elmgreen School, Sunnyhill Primary, and Surrey locations. Revenue from per-day or per-week camp fees paid by parents.
3. Soccer School & Football Programmes: Weekly Saturday sessions, Wednesday Advanced Training Centre, Wildcats girls sessions, and Moving Matters FC teams. Revenue from session fees and block bookings.
4. Short Breaks Disability Programme: Commissioned by Lambeth council to deliver inclusive sport sessions for children with disabilities. Funded through local authority contract.
5. After-School Sports Clubs: Sports clubs run at partner schools before and after school hours. Parents book sessions in term blocks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Moving Matters delivers specialist physical education (PPA cover), teacher professional development, and an online PE curriculum to primary schools across London, alongside parent-facing services including multi-sport holiday camps, a weekly soccer school, a grassroots football club (Moving Matters FC), and an inclusive disability sports programme. Services are delivered in schools by DBS-checked PE specialists and at venue-based camps during school holidays.

Product overview

Moving Matters is a physical activity, sport, and wellbeing organization dedicated to helping children lead healthier, active lives. The company operates as a unified service portfolio built around school-based physical education and community sports programs. For schools, it offers four core services: PPA Cover (specialist PE delivery during teacher planning time), Professional Development (teacher training and mentoring), Competitions (inter-school sports events), and an online PE Curriculum platform. Extended school services include Lunchtime Movers, PE Inset Courses, and PE Deep Dive consultancy. For parents and children, the company provides Holiday Camps (multi-sport camps at multiple London locations), Moving Matters Soccer School (football coaching including Advanced Training Centre and Super Saturdays), Moving Matters FC (grassroots competitive football club), the Short Breaks Disability Programme (inclusive sports for children with disabilities), and School Sports Clubs (after-school sports activities). The organization was founded in 2011 (originally as Lambeth School Sport Programme) and rebranded to Moving Matters in 2013, serving schools across 7 London boroughs with over 100 schools worked with over ten years.

Differentiator

Problem solved

Functional benefit

Products and services

• PPA Cover Specialist PE delivery service covering teachers' PPA time across all national curriculum PE activities including dance, cricket, basketball, gymnastics, tennis, tag rugby, hockey, handball, multi-skills, football, dodgeball and netball, for primary schools in London.
• Professional Development One-on-one teacher support in PE lessons including modelling good practice, team-teaching, observation, feedback, and access to Moving Matters' schemes of work, currently delivered to 15 schools across seven London boroughs.
• Competitions Inter-school primary sports competitions covering football (boys and girls), tag rugby, netball, dodgeball, athletics and mini tennis across various year groups, run throughout the academic year.
• PE Curriculum (online platform) Online PE curriculum platform giving member school staff access to schemes of work, skills maps, assessment criteria, visual aids and videos to enhance PE lesson delivery.
• Lunchtime Movers Playground supervisor programme providing fun, challenging and engaging activities that supervisors can set up and manage at schools during lunch breaks.
• PE Inset Courses Whole-staff training and bespoke inset programmes designed to train, develop and inspire teachers in high-quality physical education delivery.
• PE Deep Dive Consultancy service that extensively appraises a school's existing PE delivery and provides detailed feedback on improvements that can be made to increase curriculum quality.
• Holiday Camps Multi-sport holiday camps held every school holiday except Christmas at The Elmgreen School (SE27), Surrey Football Camp and Sunnyhill Primary School, serving children from Reception to Year 9. Ofsted registered.
• Moving Matters Soccer School Weekly football coaching programme at The Elmgreen School including Super Saturdays for Reception to Year 5+, FA Wildcats girls-only sessions, and an invite-only Advanced Training Centre for Years 5–9.
• Moving Matters FC Grassroots football club running teams from Under 7s to Under 10s (including Lions and Bears squads), competing in the Tandridge League and training at Tooting Common.
• Short Breaks Disability Programme Free inclusive multi-sport sessions for children aged 5–19 with PMLD, SEND and Autism, commissioned by Lambeth council and delivered on Saturdays at Sunnyhill Primary School and at holiday camps.
• School Sports Clubs Before- and after-school sports clubs offered at partner schools in gymnastics, dodgeball, football, multi-sports, netball, laser tag, invasion games and tennis, booked by parents in term blocks.

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Crystal Palace Youth AcademyminorStrategic or Co-development Partner · 21 February 2024Crystal Palace youth team coach Aristide Bassele attended Moving Matters Talent ID Day, providing elite coaching expertise for young footballers aged 10-14.
• Aspire Active PartnershipcoreStrategic or Co-development PartnerNetwork of over 40 partner organisations operating across the UK, founded and led by Aspire Sports UK. Moving Matters participates in this collaboration believing that through partnership they can improve products and services and get more children active more often. Twice-annual conferences and steering group involvement.
• Borough of LambethcoreStrategic or Co-development PartnerLongstanding partnership with Lambeth council dating back over ten years. Currently commissioned to deliver Lambeth Short Breaks services through the Children with Disabilities team, providing physical activity for children with disabilities and respite for families.
• CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)minorStrategic or Co-development PartnerProfessional body partnership supporting workforce development and industry standards in sport and physical activity.
• Molesey Juniors FCminorStrategic or Co-development PartnerPartnership to run Surrey Football Camp at The Wilderness Sports Ground in Molesey, offering 4-day football coaching programme.
• Member Schools (100+)coreStrategic or Co-development PartnerSchools including Castle Hill Academy, St Mary's School Clapham, Crawford Primary, Dunraven, Glenbrook, Elm Wood, Reay, Paxton, Granton, Sunnyhill, Kingswood, Immanuel & St Andrew, Jubilee, Rushey Green, Orchard, Clapham Manor, St Pauls, and Sudbourne. Schools access PPA cover, professional development, competitions, and PE curriculum.
• Africa for Christ MissionsminorOthersCharitable partnership donating sports kit and equipment to support football programme in Malawi. Rob Wilkinson visited Malawi as a young adult and connected with the charity through local school partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fit For Sport: Fit For Sport delivers Ofsted-registered activity camps during school holidays and provides in-school PE and sport enrichment to primary schools across the UK, closely matching Moving Matters' holiday camp + school services model.
• Premier Education Group: Premier Education is one of the UK's largest providers of primary school PE, sport, and physical activity services, offering PPA cover, after-school clubs, and holiday activity programmes — directly overlapping with Moving Matters' core school services and holiday camps across multiple UK regions.
• Let Me Play / Kings Camps: Kings Camps (formerly Let Me Play) delivers multi-activity and sports holiday camps at UK schools, sharing Moving Matters' consumer-facing holiday camp model and school-venue delivery approach.
• Junior Adventures Group UK: Junior Adventures Group operates Ofsted-registered holiday camps and in-school wraparound childcare across the UK (including the former Barracudas and Sport4Kids brands), directly comparable to Moving Matters' Holiday Camps and After-School Sports Clubs.
• Aspire Active Education (Aspire Sports UK): Aspire Sports UK delivers primary school PE, PPA cover, teacher training, and community sport programmes and is the lead body of the Aspire Active Partnership that Moving Matters participates in. Direct overlap on services, geography, and customer base.

Broad incumbents

• Youth Sport Trust: Youth Sport Trust is a national charity working with schools to improve PE and physical literacy through programmes, CPD, and competitions — overlapping with Moving Matters' PE delivery, teacher training (Professional Development), and competitions.
• Premier League Primary Stars: Premier League Primary Stars is a national programme from the Premier League Charitable Fund that provides free PE, sport, and personal development resources to primary schools — a broader incumbent alternative to paid PPA cover and PE curriculum products offered by Moving Matters.

Regional players

• Jigsaw Sports Coaching: Jigsaw Sports Coaching provides primary school PPA cover, after-school clubs, and holiday sports camps across UK regions outside London — offering a regional peer comparable to Moving Matters' services outside the South London market.

Others

• School Sport Organising Crews / Sport England Local Delivery Pilots: Sport England and its funded partners (including local School Sport Organising Crews and Active Partnerships) subsidise community sport delivery in schools — adjacent ecosystem participants that compete for the same school budget and parent-engagement opportunities.

Emerging players

• School Games (Youth Sport Trust / DfE): The national School Games network runs inter-school competitions across the UK — directly comparable to Moving Matters' Competitions product, though organised through schools and national governing bodies rather than as a paid commercial service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Moving_Matters
• Facebookfacebook.com/movingmatterslondon
• Instagraminstagram.com/londonmovingmatters
• LinkedInlinkedin.com/company/moving-matters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Matters