Meals on Wheels Rockland

What Meals on Wheels Rockland does

Meals on Wheels Rockland, legally Meals on Wheels Programs & Services of Rockland Inc., is a New York–incorporated nonprofit organization founded in 1974 by Rochelle Berger. Headquartered at 121 West Nyack Road in Nanuet, the organization delivers nutrition, daily safety checks, and social support to aging residents of Rockland County, New York, operating on an annual budget exceeding $5 million supported by a staff of 80 and more than 800 volunteers. Its mission addresses senior hunger, social isolation, and the ability of older adults to remain independent in their own homes.

The core service is the Home Delivered Meals Program, which dispatches approximately 1,000 meals per day through a centralized commissary kitchen. Meals are delivered hot, cold, or frozen along predetermined volunteer-driven routes with a 52-week cadence including holidays, accompanied by safety checks and friendly visits. The organization complements delivery with five Senior Activity Centers — Clarkstown/Pearl River, Nyack, Orangetown, Ramapo, and Haverstraw — providing socialization, recreation, exercise programming, and door-to-door transportation for participants aged 60 and older. Medically tailored options (Kosher, Renal, Vegan, Vegetarian, Gluten Free, and mechanically altered) are designed by a Registered Dietitian and prepared by chefs. Volunteer operations are coordinated through the ServTracker Mobile Meals app on iOS and Android, and an online merchandise store supplements fundraising.

Revenue is diversified across four streams: individual and corporate donations, government grants from Rockland County, New York State, and the federal Administration on Aging, Managed Long-Term Care (MLTC) Medicaid coverage through Fidelis Care, Elder Plan, Hamaspik, and VNS, and direct self-pay from older adults who do not qualify for subsidized meals. Distribution is direct-to-senior via home delivery, the five Senior Activity Centers, and the Portable Meals Program satellite pickups. Service is not denied for inability to pay, with a possible waiting list for subsidized meal service.

Name

Meals on Wheels Rockland

Legal name

Meals on Wheels Programs & Services of Rockland Inc.

Website

https://mowrockland.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Meals on Wheels Rockland is a 1974-founded New York nonprofit that delivers approximately 1,000 meals daily and operates five Senior Activity Centers for homebound and aging residents of Rockland County, supported by 80 staff and 800+ volunteers.

Ownership category

akta.pro rank

Product category

Senior Nutrition and Wellness Services

NAICS

Community Food Services (62421), Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM)

Keywords

• Home delivered meals
• Senior nutrition services
• Senior activity centers
• Community meal programs
• Elder care services

Headquarters

HQ city

Nanuet

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Private Contributions: Individual donations, corporate sponsorships, and charitable contributions from the community. Includes monthly donors and one-time gifts.
2. Government Funding: Funding from county, state, and federal sources including the Rockland County Office for the Aging, New York State Office for the Aging, and Administration on Aging.
3. MLTC Medicaid Coverage: Meals accepted through Managed Long-Term Care (MLTC) Medicaid coverage including Fidelis, Elder Plan, Hamaspik, and VNS.
4. Self-Pay Meals: Direct payment for meals by individuals who do not qualify for subsidized meals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Meals on Wheels Rockland prepares and delivers nutritious meals to homebound seniors across Rockland County, NY, supplemented by daily safety checks and friendly volunteer visits. It also operates five Senior Activity Centers providing socialization, recreation, and congregate lunches, plus a Portable Meals pickup program for additional community access points.

Product overview

Meals on Wheels Rockland offers a comprehensive continuum of care centered on meal services and senior wellness. The core offering is the Home Delivered Meals Program providing hot, cold, and frozen meal options with daily safety checks to homebound Rockland County residents. The organization operates five Senior Activity Centers across Clarkstown/Pearl River, Nyack, Orangetown, Ramapo, and Haverstraw, providing socialization, recreation, and nutritious lunches for seniors aged 60+. Additional services include the Portable Meals Program, an online merchandise store, and volunteer programs such as Commissary Assistance, Caring Cards & Crafts, Pantry Boxes, Miles of Smiles, Birthday Boxes, Box of Sunshine, Pet Pal Pantry, and Telephone Reassurance. The Hudson Concert Series serves as a major annual fundraising event. The organization also partners with healthcare providers to deliver medically tailored meals and accepts various funding sources including MLTC Medicaid coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Delivered Meals Program Daily delivery of nutritious meals (hot, cold, or frozen) to homebound Rockland County seniors who cannot shop or cook for themselves, accompanied by a safety check and friendly visit from a volunteer driver.
• Senior Activity Centers Five community centers providing socialization, recreation, exercise programs, social work resources, nutritious lunches, and door-to-door transportation for Rockland County residents aged 60 and older, open Monday-Friday 10:00am-2:00pm.
• Portable Meals Program Program providing nutritious meals at various pickup locations throughout Rockland County for seniors who can travel to a distribution site but need access to prepared meals.
• Magnolia Meals at Home Meal delivery program providing nourishing meals at no cost to households affected by breast cancer, thyroid cancer, kidney cancer, or soft tissue sarcoma, with referrals through healthcare providers.
• MOW Online Store E-commerce store selling Meals on Wheels branded apparel, outerwear, and accessories, with proceeds supporting the organization's senior meal programs.

Quantifiable outcome

• Serving approximately 1,000 meals per day through commissary kitchen
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tallman Beach & Pool ClubcoreStrategic or Co-development Partner · 1 June 2026Summer concert venue hosting live music every Friday and Saturday night at Tallman Beach & Pool Club in Sparkill. A portion of every night's proceeds goes to Meals on Wheels Rockland, supporting meal delivery, safety checks, and friendly visits to local seniors.
• The FloweryminorGTM or Marketing Partner · 1 June 2026Presenting sponsor of The Hudson Concert Series benefiting Meals on Wheels Rockland.
• Esther Gitlow TowerscoreStrategic or Co-development Partner · 1 January 2025Senior housing in Suffern where residents receive meals. Also serves as a pick-up location for the Portable Meals Program, partnering to distribute meals to seniors.
• Rockland Road RunnersminorGTM or Marketing Partner · 1 January 2025Community running organization. Meals on Wheels is a beneficiary of the Hook Half Marathon and 10k race, and partner on multiple races.
• Fidelis CarecoreChannel Partner/ Reseller/ Distributor · 1 January 2024Managed Long-Term Care (MLTC) insurance provider covering meals for eligible members. Caseworkers help with authorizations.
• Elder PlancoreChannel Partner/ Reseller/ Distributor · 1 January 2024Managed Long-Term Care (MLTC) insurance provider covering meals for eligible members. Caseworkers help with authorizations.
• HamaspikcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Managed Long-Term Care (MLTC) insurance provider covering meals for eligible members. Caseworkers help with authorizations.
• VNS (Visiting Nurse Service)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Managed Long-Term Care (MLTC) insurance provider covering meals for eligible members. Caseworkers help with authorizations.
• Magnolia Meals at HomeminorStrategic or Co-development Partner · 1 June 2021Meal delivery program providing nourishing meals at no-cost to households affected by breast cancer, thyroid cancer, kidney cancer or soft tissue sarcoma. Referrals through healthcare providers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Meals on Wheels of America: National umbrella organization for the Meals on Wheels network. Meals on Wheels Rockland is a member affiliate. Directly comparable as the parent brand and network coordinator for local meal delivery programs serving seniors.

Emerging players

• Mom's Meals: For-profit national provider of medically tailored home-delivered meals, often reimbursed through Medicare Advantage and Medicaid plans. Overlaps with MOW Rockland's MLTC-covered home delivered meals service and represents a more commercialized version of the same service.

Direct peers

• City Meals-on-Wheels (New York City): Large New York-area Meals on Wheels affiliate delivering meals to homebound seniors in NYC. Directly comparable mission and service model at greater scale; serves as a benchmark for what scale-up could look like.
• Meals on Wheels Westchester: Adjacent county-level Meals on Wheels affiliate serving Westchester County, NY. Closest direct geographic and operational peer — same meal delivery model, similar commissioner mix, similar senior population focus.

Regional players

• County Meals on Wheels programs (e.g., Orange County, NY): Similar county-level nonprofits serving adjacent geographies in New York State with comparable home delivered meals and senior center programs. Most directly comparable as peers in scale and operations.
• Magnolia Meals at Home: Program providing home-delivered meals to households affected by cancer. Meals on Wheels Rockland is a delivery partner. Comparable as a free medically tailored meal delivery service for vulnerable populations.

Others

• Visiting Nurse Service of New York: Major home health provider and one of MOW Rockland's MLTC Medicaid partners. Comparable as a senior-focused community services organization with overlapping beneficiary base and reimbursement mechanisms.
• Rockland County Office for the Aging: Primary government funder and coordinating agency for senior services in Rockland County. Comparable mission and tight operating relationship with MOW Rockland through grants and program referrals.
• Area Agency on Aging (multi-county): Regional state-designated agencies administering Older Americans Act funding for senior services. Comparable as funders and operators of nutrition programs for elderly populations, including congregate and home-delivered meals.
• FoodBank for New York City: Large food rescue and distribution nonprofit providing meals to food-insecure populations. Comparable as a community food services organization, though operating at a vastly different scale and dietary specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mowrockland
• Facebookfacebook.com/mowrockland
• LinkedInlinkedin.com/company/meals-on-wheels-programs-of-rockland-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meals on Wheels Rockland