The Flowery
The Flowery is a Miami-based, family-operated medical cannabis cultivator and retailer operating 26 dispensaries across Florida and New York, serving registered medical marijuana patients with proprietary strains such as '40 OG' and delivering products via home delivery.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Flowery does
The Flowery is a Miami-based, family-operated medical cannabis company that cultivates and sells high-grade medical marijuana through 26 retail dispensaries across Florida and New York, supplemented by a home delivery service. Founded around 2017 after winning a Florida medical marijuana cultivation license, the company has scaled to approximately 600 employees and serves registered medical cannabis patients as its primary customer segment. Its product portfolio includes proprietary branded strains, most notably the signature '40 OG' developed in partnership with retired Miami Heat legend Udonis Haslem, which was launched on April 20, 2024.
The Flowery's core technology is centered on cannabis cultivation and genetics rather than software. Access to AI-driven cultivation technology and premium cannabis genetics is acquired through an exclusive partnership with InterCURE / Botanico Ltd. (ISHI), an Israeli medical cannabis technology and brand company that acquired Botanico in 2025 to expand its U.S. operator footprint. This partnership also positions The Flowery to benefit from potential U.S. federal cannabis rescheduling. The company's distribution model is direct-to-consumer retail, with revenue generated through in-store transactions and delivery, rather than wholesale or third-party channels.
The business model is operationally a vertically integrated cannabis retailer: revenue is generated per-transaction at dispensaries and through delivery, with medical cannabis patients in Florida and New York as the sole disclosed customer segment. Go-to-market is community-led, leveraging the Haslem partnership and brand ambassadors to build patient trust and education. The company is private, family-controlled, with no disclosed institutional investors, funding rounds, or revenue figures, making financial diligence dependent on industry benchmarks.
The Flowery firmographics
Firmographics- Name
- The Flowery
- Legal name
- The Flowery
- Website
- https://theflowery.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Flowery is a Miami-based, family-operated medical cannabis cultivator and retailer operating 26 dispensaries across Florida and New York, serving registered medical marijuana patients with proprietary strains such as '40 OG' and delivering products via home delivery.
- Ownership category
- akta.pro rank
The Flowery industry classification
Industry- Product category
- Medical Cannabis Dispensaries
- NAICS
- Medicinal and Botanical Manufacturing (325411), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industry
- Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)
Keywords
Where The Flowery is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Flowery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Retail Cannabis Sales: Revenue generated from direct retail sales of cannabis products through 26 dispensary locations in Florida and New York, plus delivery operations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
The Flowery product offering
Product offeringCore offering
The Flowery is a Miami-based, family-operated medical marijuana business that cultivates high-grade medical cannabis flowers and sells them directly to registered medical marijuana patients through 26 dispensary locations across Florida and New York, supplemented by home delivery services. Its flagship proprietary offering is the '40 OG' signature cannabis strain, co-developed with retired Miami Heat legend Udonis Haslem.
Product overview
The Flowery is a Miami-based family-operated medical marijuana business operating 26 stores across Florida and New York with approximately 600 employees. The company's core offering is medical cannabis products, including proprietary strains such as the signature 40 OG strain developed in partnership with Udonis Haslem. The Flowery also holds exclusive brand partnerships with premium U.S. cannabis operators through agreements with companies like Botanico/ISHI, providing access to sought-after cannabis genetics and established U.S. brand partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- 40 OG: Signature cannabis strain launched in partnership with retired Miami Heat legend Udonis Haslem. The collaboration reflects commitment to quality products and the goal of educating communities about marijuana while providing legal cannabis access.
Products and services
- 40 OG Signature branded cannabis flower strain developed in partnership with retired Miami Heat legend Udonis Haslem; sold to registered medical marijuana patients through The Flowery's dispensaries.
- Medical Cannabis Dispensary Retail Retail sale of medical cannabis flowers and related products to registered medical marijuana patients through 26 physical dispensary locations across Florida and New York.
- Cannabis Home Delivery Direct-to-consumer delivery of medical cannabis products to registered medical marijuana patients in the company's Florida and New York service areas.
Companies that use The Flowery
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Flowery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Flowery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Udonis HaslemcoreRetired Miami Heat legend Udonis Haslem partnered with The Flowery to launch a signature cannabis strain called '40 OG'. The partnership originated from a chance meeting in 2017 when the company was battling for its Florida pot-growing license. Haslem personally tested samples and participated in cultivation, reflecting his commitment to quality products and goal of educating his community about marijuana while providing legal cannabis access.
- InterCURE / Botanico Ltd. (ISHI)coreInterCURE acquired Botanico Ltd. (also known as ISHI), a medical cannabis technology and brand company with exclusive partnerships with premium U.S. cannabis operators including The Flowery. The acquisition provides access to sought-after cannabis genetics and AI-driven cultivation technology, positioning The Flowery to capitalize on potential U.S. regulatory shifts around cannabis rescheduling.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Flowery competitors and assessment
Company assessmentDirect peers
- Trulieve Cannabis Corp. Largest Florida-focused multi-state operator with deep dispensary density in The Flowery's home state. Most directly comparable peer given overlapping Florida footprint, vertical cultivation-retail model, and medical-patient customer base.
- Curaleaf Holdings: Multi-state cannabis operator with significant Florida and New York retail presence. Comparable vertical integration, dispensary-led GTM, and medical/adult-use patient base directly overlaps with The Flowery's core markets.
- Ayr Wellness: Multi-state cannabis operator with a sizeable Florida dispensary footprint. Comparable cultivator-retailer hybrid model and similar patient-targeting motion make it a meaningful peer for relative benchmarking.
- Green Thumb Industries: Cannabis consumer packaged goods and retail operator with established Florida and New York footprints. Comparable vertical cultivation-retail model and branded product strategy make it a close peer.
- Verano Holdings: Vertically integrated multi-state cannabis operator with active Florida and New York operations. Comparable retail-led model and similar patient demographics make it a relevant direct peer.
- Cresco Labs: Multi-state operator with Florida and New York retail presence and a brand-led wholesale plus retail strategy. Comparable vertical integration and emphasis on branded cannabis products align with The Flowery's model.
- Columbia Care: Cannabis operator with strong New York presence and medical-patient focus. Comparable regulated dispensary model and patient-acquisition approach give it overlapping relevance in The Flowery's NY market.
Emerging players
- Stiiizy: Premium cannabis brand expanding into retail dispensaries with a vertically integrated, brand-led approach. Comparable premium positioning and California-origin brand-building playbook make it a relevant emerging peer.
- Cookies: Culturally relevant cannabis brand with retail stores in multiple U.S. states. Comparable premium-brand, experience-led dispensary model and similar emphasis on signature strains align it as an emerging peer.
Broad incumbents
- MedMen: Multi-state cannabis retailer with premium-store positioning and brand-led retail experience. Comparable premium dispensary concept and Florida/California presence make it a relevant broad incumbent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Flowery social profiles
Digital presenceThe Flowery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flowery leadership team
Management profileNumber of profiles
The Flowery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flowery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flowery
What does The Flowery do?
The Flowery is a Miami-based, family-operated medical marijuana business that cultivates high-grade medical cannabis flowers and sells them directly to registered medical marijuana patients through 26 dispensary locations across Florida and New York, supplemented by home delivery services. Its flagship proprietary offering is the '40 OG' signature cannabis strain, co-developed with retired Miami Heat legend Udonis Haslem.
Is The Flowery a public or private company?
The Flowery is a private company. It is classified as family owned and is currently operating.
When was The Flowery founded?
The Flowery was founded in 2017. It employs 51 to 100 people.
Where is The Flowery based?
The Flowery is headquartered in Miami, United States, in the North America region.
How does The Flowery make money?
One revenue line is on record: retail Cannabis Sales.
Who are The Flowery's main competitors?
Direct peers on record are Trulieve Cannabis Corp., Curaleaf Holdings, Ayr Wellness, Green Thumb Industries, Verano Holdings, Cresco Labs and Columbia Care. Emerging players are Stiiizy and Cookies. MedMen is listed as a broad incumbent.
Does The Flowery have an API?
No public API is recorded for The Flowery.
What industry is The Flowery in?
The Flowery's product category is Medical Cannabis Dispensaries. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of AFAGAGAE, Medicinal Plant Farming (Botanical/Pharmaceutical Crops). Its NAICS code is 325411 and its SIC code is 5912.