MPI Toronto Chapter

What MPI Toronto Chapter does

MPI Toronto Chapter is a Canadian non-profit professional association chapter established in 1978 and operated as a regional entity of Meeting Professionals International (MPI), a global membership organization for the meetings and events industry. The chapter serves approximately 357 individual members across four primary segments: 147 meeting and event planners, 168 suppliers and vendors (including hotels, venues, DMCs, AV companies, and caterers), 28 students, and 4 faculty members. Its core function is to provide professional development, industry advocacy, networking, and certification support (notably CMP preparation) to its membership base in the Toronto metropolitan area.

The chapter operates a community-led, event-driven model with three identifiable revenue streams: recurring membership dues, event registration fees, and corporate sponsorships structured through multi-year partner cohorts (2026 Partners, 2025 Partners, 2023/2024 Partners). Its product surface includes educational offerings such as the Professional Development Video Library, CMP Study Group, and Meeting & Event Education courses, alongside communications products like the In The Know e-newsletter, Member Spotlight Blog, and a job board. Flagship events include the 28th Annual MPI Toronto Chapter Golf Classic (2026), the Canadian Meetings & Events Expo (CMEExpo) — the largest and longest-running meetings and events show in Canada since 1991, representing 200+ companies annually — and theEVENT conference scheduled for September 14-16, 2026.

The chapter is supported by a small staff of approximately 7 employees, operates without disclosed financial figures, and functions within MPI Global's governance and branding framework. It does not employ proprietary technology or AI capabilities; its value proposition is grounded in the community, programming, and brand assets built over nearly five decades rather than in technology or data assets.

Name

MPI Toronto Chapter

Legal name

Meeting Professionals International

Website

https://mpitoronto.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

MPI Toronto Chapter is a Canadian non-profit professional association chapter, established in 1978, serving approximately 357 meeting and event professionals in the Toronto area through membership dues, events, education, and corporate sponsorships under the global Meeting Professionals International umbrella.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Professional association
• Meeting industry events
• Event professional networking
• Meeting planner community
• CMP certification

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees charged to meeting and event professionals including planners, suppliers, students, and faculty members.
2. Event Registration Fees: Revenue generated from ticketed events including the Annual Golf Classic, CMEE networking events, Town Halls, and other educational programming.
3. Corporate Partnerships and Sponsorships: Corporate sponsors and partners support chapter activities through various sponsorship tiers (2026 Partners, 2025 Partners, 2023/2024 Partners programs).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MPI Toronto Chapter is a non-profit professional membership association that serves meeting and event professionals in the Toronto metropolitan area. It sells annual memberships to planners, suppliers, students, and faculty, and delivers value through professional development programming, CMP certification support, networking events, scholarships, and signature industry events including the 28th Annual Golf Classic, the Canadian Meetings & Events Expo (CMEExpo), and theEVENT conference.

Product overview

MPI Toronto Chapter is a professional membership organization for meeting and event professionals that provides networking, professional development, education, advocacy, and industry resources. The organization operates a membership-based platform offering educational programs including the Professional Development Video Library, CMP Study Group, and Meeting & Event Education courses. It publishes communications through the In The Know e-newsletter and Member Spotlight Blog, facilitates career services via job postings, and organizes signature events including the Annual Golf Classic, Canadian Meetings & Events Expo (CMEE), and theEVENT conference. The chapter also provides DEI resources and scholarships to support professional growth and industry inclusivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual MPI Membership Annual membership program for meeting and event professionals including planners, suppliers, students, and faculty, providing access to professional development, networking, education, advocacy, and chapter resources.
• 28th Annual MPI Toronto Chapter Golf Classic Annual golf tournament bringing together chapter members for networking and professional engagement.
• Canadian Meetings & Events Expo (CMEE / CMEExpo) The largest, longest-running meetings and events show in Canada, featuring 200+ companies annually over two days in downtown Toronto for connections and education.
• theEVENT Conference Major industry conference where event professionals, veterans, and emerging professionals converge for game-changing experiences over three days.
• CMP Study Group

Quantifiable outcome

• Largest, best attended and longest running meetings and events show in Canada with 200+ companies represented annually

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CMEE (Canadian Meetings & Events Expo)coreStrategic or Co-development PartnerCMEE (Canadian Meetings & Events Expo) is the largest, best attended and longest running meetings and events show in Canada. What began in 1991 as the Canadian Incentive Travel Symposium has grown to offer two days of valuable connections and education representing 200+ companies every year in downtown Toronto. MPI Toronto Chapter partners with CMEE for the annual CMEE 2026 Networking Breakfast event.
• Corporate Sponsors and PartnerscoreGTM or Marketing PartnerThe chapter maintains structured partnership programs with corporate sponsors at various tiers including 2026 Partners, 2025 Partners, and 2023/2024 Partners. Partners receive visibility through chapter events, website, and marketing communications. The chapter also offers sponsor opportunities, advertising options, and marketplace opportunities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PCMA (Professional Convention Management Association): Global professional association for the meetings and events industry, offering education, certification, and networking to planners and suppliers. Closest direct competitor to MPI in the same member-serving professional association space.
• ILEA (International Live Events Association): Global association for live event professionals, with Toronto area presence. Comparable member-driven professional association offering networking, education, and industry events.
• SITE (Society of Incentive & Travel Executives): International association for the incentive travel and meetings industry offering certification, education, and networking. Overlaps with MPI in serving corporate incentive and event planners.
• ESPA (Event Service Professionals Association): Association serving event service professionals and suppliers in the meetings industry. Comparable membership-based model targeting the supplier side of the same Toronto market.
• Meeting Professionals International (MPI Global): Parent global organization of MPI Toronto Chapter. Operates the worldwide membership framework, certification programs (CMP), and global events that the Toronto chapter localizes. Directly comparable as the same association model at a different scale.
• ADMEI (Association of Destination Management Executives International): Association for destination management companies (DMCs) serving the meetings and events industry. Comparable professional association model serving the supplier side of the events ecosystem.
• CanSPEP (Canadian Society of Professional Event Planners): Canadian association serving professional event planners with networking, education, and industry advocacy. Direct competitor for the same Toronto-area planner and supplier members.

Broad incumbents

• ASAE (American Society of Association Executives): Broad professional association for the association management industry as a whole. While not a direct competitor for events planners, it operates the same membership association model targeting professionals and suppliers.

Regional players

• CEMA (Canadian Event Management Association): Canadian association for event management professionals with overlapping membership base. Comparable member-driven model for the Canadian meetings industry, though nationally focused rather than Toronto-specific.

Emerging players

• Smart Meetings: Media and events company serving the meetings industry with content, awards, and networking platforms. Comparable as a community/marketing platform serving the same planner and supplier audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mpi-toronto-chapter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPI Toronto Chapter