Yayasan Syarif Hidayatullah Jakarta

What Yayasan Syarif Hidayatullah Jakarta does

Yayasan Syarif Hidayatullah Jakarta operates Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta (MP UIN Jakarta), an integrated Islamic educational institution serving students from elementary through senior secondary levels via three wholly-owned units: Madrasah Ibtidaiyah (MI), Madrasah Tsanawiyah (MTs), and Madrasah Aliyah (MA). Founded on January 7, 1974 and located within the UIN Syarif Hidayatullah Jakarta campus compound in Tangerang Selatan, Banten, the institution currently enrolls approximately 2,192 students and employs 337 staff, including teachers, education personnel, and administrative workers. All three units hold Accreditation A status from BAN-PDM (the MI unit scored 98/100 under the Excellence predicate), and the MA unit reports that 88% of its graduates in Academic Year 2025/2026 were accepted to National State Universities (PTN), with 92 students placed across PTN and international universities via SNBP, SNBT/UTBK, and independent pathways.

The core product is vertically integrated K-12 Islamic education, with technology delivered through a proprietary Learning Management System called smartMP that stores learning materials and supports tablet-based interactive learning across all three units, integrated with Google Apps for Education and Google OAuth for authentication. Complementary products and programs include the Al-Ashri institutional magazine (56+ editions since 2014), the MP News monthly newsletter, the MATAMUDA annual new-student orientation, the UPZ Tabungan Amal Sholeh zakat and education-assistance program (which distributed Rp 87,450,000 to 245 underprivileged students in Semester II 2025/2026), and the Kelompok Ilmiah Remaja (KIR) youth research group. In July 2026, the institution launched the Madrasah Digital dan Inklusif program across all units, marking a strategic digital transformation initiative.

The revenue model is tuition-based and subscription-like in recurrence, with annual student registration through the PMB (Penerimaan Murid Baru) cycle; no tuition amounts are publicly disclosed. The institution operates as a Badan Usaha Sekolah (BUS) under UIN Syarif Hidayatullah Jakarta, a state Islamic university, and is led by a Director of Madrasah Pembangunan (Dr. H. Ahmad Sofyan, M.Pd. / Dr. H. Bahrissalim, MA), a Director of BUS (Drs. H. Teguh Sarwono, M.Si.), and a Vice Director of Academic and IT (Prof. Dr. Zulfiani, S.Si., M.Pd.). The go-to-market is direct-to-consumer, with enrollment funneled through social media (Instagram, Facebook, TikTok, YouTube), community referrals, and the MATAMUDA orientation event. Revenue, financial statements, and tuition fees are not publicly disclosed.

Name

Yayasan Syarif Hidayatullah Jakarta

Legal name

Yayasan Syarif Hidayatullah Jakarta

Website

https://mpuin-jkt.sch.id

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Yayasan Syarif Hidayatullah Jakarta operates Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta, an integrated Islamic K-12 institution (MI, MTs, MA) in Tangerang Selatan serving approximately 2,192 students through tuition-based education, digital learning via its smartMP LMS, and Islamic character development under the UIN Syarif Hidayatullah Jakarta foundation.

Ownership category

akta.pro rank

Product category

K-12 Islamic Education

NAICS

Educational Support Services (611710), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

General Language Schools & Institutes (EDAMAFAA)

Keywords

• Islamic primary education
• Islamic secondary education
• Madrasah digital learning
• Character-based schooling
• Integrated K-12 madrasah

Headquarters

HQ city

Tangerang Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Registration Fees: Primary revenue from student tuition payments across MI, MTs, and MA programs, supplemented by registration and admission fees from the annual PMB cycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Yayasan Syarif Hidayatullah Jakarta operates Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta, providing integrated Islamic education from elementary through senior secondary level (Madrasah Ibtidaiyah, Tsanawiyah, and Aliyah). The institution delivers digitally-enabled, character-focused schooling through its proprietary smartMP Learning Management System, combining religious instruction (Akhlakul Karimah, Quranic reading) with modern academic curriculum, bilingual communication, Multiple Intelligences pedagogy, and preparation for admission to national and international universities.

Product overview

Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta is an integrated Islamic educational institution comprising three schools—Madrasah Ibtidaiyah (MI, elementary), Madrasah Tsanawiyah (MTs, junior secondary), and Madrasah Aliyah (MA, senior secondary)—underpinned by the smartMP Digital School Platform as its central Learning Management System. The institution also publishes the Al-Ashri magazine and MP News newsletter, operates the Tabungan Amal Sholeh (TAS) zakah program for student aid, and organizes the MATAMUDA annual orientation and KIR youth science group. All three school units achieved National Accreditation A (MI scored 98/Excellence). In July 2026, the school launched the Madrasah Digital dan Inklusif program, extending digital learning and inclusivity across its entire ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• smartMP: Digital Learning Management System (LMS) platform used for storing and delivering digital learning content to students via tablets, used across MI, MTs, and MA units.
• MATAMUDA
• UPZ Tabungan Amal Sholeh (TAS)

Products and services

• Madrasah Ibtidaiyah (MI) Pembangunan UIN Jakarta Islamic elementary school (grades 1-6) offering digital-based education with the Multiple Intelligences approach, designed for primary-age students and their families seeking Islamic primary education integrated with digital literacy.
• Madrasah Tsanawiyah (MTs) Pembangunan UIN Jakarta Islamic junior secondary school (grades 7-9) providing comprehensive education with digital and character-building programs, designed for early-teen students and their families.
• Madrasah Aliyah (MA) Pembangunan UIN Jakarta Islamic senior secondary school (grades 10-12) with proven track record of university placement success, with 88% of students admitted to Indonesian National State Universities in Academic Year 2025/2026.
• smartMP Digital School Platform A proprietary Learning Management System (LMS) that stores all learning materials and enables interactive tablet-based learning for students across MI, MTs, and MA units. Features Google OAuth authentication for student and teacher access.
• Madrasah Digital dan Inklusif Program Digital and inclusive education initiative integrating digital technology responsibly while promoting an inclusive, bullying-free learning environment, accessible across all MI, MTs, and MA units.
• Masa Ta'aruf Murid Madrasah (MATAMUDA) Annual student orientation program for new students across MI, MTs, and MA units that introduces school culture, Islamic values, rules, and flagship programs. The 2026/2027 edition was combined with the launch of the Digital and Inclusive Madrasah program.
• UPZ Tabungan Amal Sholeh (TAS) Zakat collection and education assistance program (Unit Pengumpul Zakat) that provides semi-annual financial aid to underprivileged students across MI, MTs, and MA levels, funded by voluntary student contributions.
• Al-Ashri Magazine Semi-annual school magazine publication featuring student creativity, literary works, school news, and educational content.
• MP News Newsletter Monthly digital school newsletter providing updates on school activities, achievements, and institutional updates.

Quantifiable outcome

• 88% of MA students accepted to National State Universities (PTN) in Academic Year 2025/2026
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Dosen Ahli Lintas Perguruan TinggiminorStrategic or Co-development Partner · 29 June 2026External expert academics from various universities engaged to review and evaluate e-module teaching materials developed by MP UIN Jakarta, announced 29 June 2026.
• Lembaga Tilawati Cabang Banten Regional IminorStrategic or Co-development Partner · 18 June 2026MoU signed on 18 June 2026 to strengthen Tilawatil Qur'an development at MP UIN Jakarta, enhancing Quran recitation education quality through the Tilawati program.
• Fakultas Psikologi UIN Syarif Hidayatullah JakartacoreStrategic or Co-development Partner · 15 June 2026Strategic cooperation for strengthening education services, announced 15 June 2026, providing psychological support services and academic collaboration within the UIN ecosystem.
• Kementerian Agama RIcoreStrategic or Co-development Partner · 29 May 2026Ministry of Religion engagement including symbolic BPJS Ketenagakerjaan enrollment for MP UIN Jakarta teachers, announced 29 May 2026, and institutional accreditation oversight.
• KOMDIGI RI (Komunitas Digital Indonesia)minorStrategic or Co-development Partner · 20 May 2026Cooperation with KOMDIGI RI for strengthening digital literacy, announced 20 May 2026. Supports the Madrasah Digital dan Inklusif initiative by providing digital literacy education and resources.
• Fakultas Kedokteran UIN Syarif Hidayatullah JakartacoreStrategic or Co-development Partner · 12 March 2026Formal cooperation agreement (PKS) signed on 12 March 2026 for talent scouting of prospective medical students from MP UIN Jakarta, joint research, and community service. Signed by Dekan FK UIN Jakarta Dr. dr. Achmad Zaki and Direktur BUS UIN Jakarta Drs. H. Teguh Sarwono, M.Si.
• UPZ Tabungan Amal SholehcoreOthers · 23 January 2025Internal Unit Pengumpul Zakat (UPZ) managing the Tabungan Amal Sholeh program, distributing education assistance to 245 underprivileged students totaling Rp87,450,000 in Semester II 2025/2026. Funded by voluntary student contributions collected daily.
• Universitas Indonesia (UI)minorStrategic or Co-development Partner · 1 January 2025UI accepts MP UIN Jakarta graduates through multiple admission pathways including PPKB, SIMAK KKI UI, and SIMAK UI. Students have been accepted to various UI faculties including Kedokteran, Hukum, Farmasi, Teknik Industri, and Bahasa dan Sastra Inggris.
• Institut Teknologi Bandung (ITB)minorStrategic or Co-development Partner · 1 January 2025ITB accepts MP UIN Jakarta graduates through Mandiri pathways. Students accepted include those in FSRD (Desain Interior) and Teknik Fisika programs.
• Institut Teknologi Sepuluh Nopember (ITS)minorStrategic or Co-development Partner · 1 January 2025ITS accepts MP UIN Jakarta graduates through SNBT/UTBK and Mandiri Kemitraan pathways. Students accepted include those in Teknik Sistem Perkapalan, Teknik Mesin, and Teknik Lingkungan programs.
• UIN Syarif Hidayatullah JakartacoreStrategic or Co-development Partner · 1 January 2025As the parent institution, UIN Syarif Hidayatullah Jakarta provides the institutional umbrella, academic oversight, and direct educational pathway for MP UIN graduates. The madrasah is an integral part of the UIN ecosystem.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Quipper Indonesia: Edtech platform serving Indonesian schools with digital learning content and LMS capabilities, comparable to MP UIN's smartMP platform but as an external vendor serving multiple institutions.
• Zenius: Indonesian edtech platform providing online learning content and PTN preparation, directly competing for the university placement preparation use case that is central to MP UIN's value proposition.
• Ruangguru: Leading Indonesian edtech platform offering online tutoring and K-12 supplemental learning services, representing the digital-native alternative that could disrupt traditional madrasah models.

Direct peers

• SMA Labschool Jakarta: Top-tier K-12 laboratory school affiliated with a state university (Universitas Pendidikan Indonesia) in Jakarta, comparable in mission of combining innovative pedagogy with university placement excellence.
• Al-Azhar Syifa Budi Jakarta: Private Islamic K-12 institution in the Greater Jakarta area operating under the Al-Azhar Indonesia Foundation, with multiple campuses and a parallel focus on combining Islamic character education with academic excellence targeting PTN placement.
• Muhammadiyah Schools Network: Indonesia's largest Islamic education network operating thousands of madrasahs and K-12 schools nationwide, comparable in Islamic education orientation and accreditation framework but with substantially broader geographic reach.
• Darul Hikam Islamic School: Private Islamic K-12 school in Indonesia emphasizing Islamic values, bilingual education, and strong PTN/university placement, directly comparable in mission and target demographic to MP UIN Jakarta.
• MAN Model (Madrasah Aliyah Negeri): Public Islamic senior secondary schools under the Ministry of Religious Affairs offering free Islamic secondary education with strong PTN track records, the primary public-sector alternative to MP UIN's MA program.

Broad incumbents

• BINUS School: Established private K-12 network with multiple Jakarta campuses offering international and national curriculum tracks, serving as a broader incumbent in the premium private K-12 segment where MP UIN competes.
• Sekolah Pelita Harapan: Major Christian-based private K-12 network with national and international curriculum offerings across multiple Indonesian cities, representing the broader incumbent landscape for premium faith-based education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mpuinjkt_official
• Facebookfacebook.com/mpuinjkt_official
• Instagraminstagram.com/mpuinjkt_official
• TikToktiktok.com/@mpuinjkt_official
• LinkedInlinkedin.com/company/madrasah-pembangunan-yshj

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayasan Syarif Hidayatullah Jakarta