What Ruangguru does

Ruangguru (legally PT Ruang Raya Indonesia) is an Indonesian education technology company founded in 2014 by Belva Devara and Iman Usman, headquartered in Jakarta and operating across Indonesia, Vietnam (Kiến Guru), Thailand (StartDee), and Singapore with a workforce exceeding 4,000. The company operates a multi-product learning ecosystem centered on Ruangbelajar — an adaptive video learning platform with over 30,000 videos, 200,000+ practice questions, and AI-driven personalization — complemented by Roboguru's AI-based homework scanning and community Q&A, Ruanguji's IRT-based exam simulation, Brain Academy's 270+ offline tutoring branches across 18 cities, and supplementary products including English Academy, MathChamps, Kalananti coding, Memory Academy, Skill Academy (upskilling), Ruangkerja (corporate training), Schoters (overseas study guidance), and Alta School (online K-12 school).

The platform serves Indonesian K-12 students (SD through SMA) as the primary segment, with parents as key purchasing decision-makers, and an expanding base of corporate enterprise clients and government institutions. Technology centers on AI-powered adaptive learning: the system ingests learner behavior and performance data to generate personalized study plans, adjusts video difficulty, and routes homework scans through an AI matching engine against a curated answer database. Distribution combines a mobile-first direct-to-consumer model (iOS and Android) with telecom bundling (Telkomsel, XL Axiata), retail point-of-sale (Alfamart, Alfamidi, Lawson), and government MoU partnerships that extend reach into Tier 2/3 cities and rural areas.

Revenue is generated through multiple streams: tiered subscriptions for Ruangbelajar (Rp 125K-350K), Roboguru Plus usage-based packs and subscriptions, Ruanguji subscriptions, offline tutoring center fees (Brain Academy, MathChamps), B2B enterprise contracts (Skill Academy for Business, Ruangkerja), and professional services fees via Schoters. Freemium entry through Ruangbaca and limited Roboguru drives top-of-funnel acquisition. Cumulative disclosed funding totals approximately $205M across rounds, with the most recent being a $55M Series C extension led by Tiger Global Management in April 2021; the company was reported in 2025 among Indonesia's top AI companies with a valuation band of $400M-$830M.

Name

Ruangguru

Legal name

PT Ruang Raya Indonesia

Website

https://ruangguru.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ruangguru is Indonesia's largest EdTech platform, founded in 2014 and operating a multi-product K-12 and lifelong learning ecosystem including adaptive video (Ruangbelajar), AI homework scanning (Roboguru), exam simulation (Ruanguji), and 270+ offline tutoring centers (Brain Academy), serving 17M+ Indonesian students and expanding across Southeast Asia.

Ownership category

akta.pro rank

Product category

Online Education Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Virtual World Language & Electives Providers (K–12) (EDAJADAK), Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students (EDAIAHAK)

Keywords

• Online learning platform
• K-12 education technology
• Tutoring services
• Test preparation
• Corporate training

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Video Learning (ruangbelajar): Core subscription product offering unlimited access to video lessons and learning materials. Tiered pricing from Rp 125,000 for 30-day access up to Rp 350,000 for 12-month plans.
2. Tutoring Centers (Brain Academy, Mathchamps): Offline and hybrid tutoring center franchise operations offering in-person and blended learning programs for K-12 students.
3. Freemium Core Tools (Ruangbaca, Roboguru free): Free access to reading content and limited homework scanning drives user acquisition and funnel into paid tiers.
4. Corporate Training (Skill Academy for Business): B2B enterprise learning platform providing professional and vocational training packages to corporate clients.
5. Scholarship Advisory (Schoters): Student scholarship placement and advisory service, likely monetized through placement fees or institutional partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Ruangguru operates an AI-powered adaptive learning platform delivering curriculum-aligned video lessons, homework scanning, exam simulation, and live/private tutoring for K-12 students across Indonesia. The company supplements its digital platform with offline tutoring centers (Brain Academy, MathChamps, English Academy), a private tutoring marketplace, and Skill Academy / Ruangkerja for adult upskilling and corporate training. Ruangguru has expanded into Vietnam (Kiến Guru), Thailand (StartDee), and Singapore, reaching over 45 million users across Southeast Asia.

Product overview

Ruangguru operates a multi-product EdTech platform offering a comprehensive suite of technology-based education services across K-12, test preparation, language learning, vocational training, and corporate learning. The core platform centers on Ruangbelajar (adaptive video-based learning with AI personalization) and Ruanguji (IRT-based exam simulation), supplemented by in-person and online tutoring offerings (Brain Academy Center/Online, Ruangles/Ruangles Online, Ruangguru Privat), language courses (English Academy), and supplementary tools (Roboguru community Q&A, Roboguru Plus 24/7 tutor chat, Ruangbaca free resources, Ruangkelas free LMS). The ecosystem extends into vocational and lifelong learning via Skill Academy (upskilling/reskilling), Ruangkerja (corporate training), Schoters (overseas study guidance, acquired 2022), and K-12 blended schools (Alta School, Ruangeducation). Children's offerings include MathChamps, Memory Academy, Kalananti coding, and Dafa & Lulu animated learning. Geographically, the company has expanded into Vietnam (Kiến Guru, connected to 1M students) and Thailand (StartDee, Top 3 education app), while the Ruangguru Foundation non-profit arm supports underprivileged students and teachers.

Differentiator

Problem solved

Functional benefit

Brands

• ruangbelajar: Online bimbel (tutoring) platform with adaptive video learning, practice questions, and summaries for SD, SMP, SMA, and UTBK students.
• Brain Academy
• ruanguji
• Roboguru
• Roboguru Plus
• ruangles
• Skill Academy
• ruangkerja
• Schoters
• Kalananti
• MathChamps
• English Academy
• Kiến Guru
• StartDee
• Alta School
• Ruangguru Foundation

Products and services

• Ruangbelajar Adaptive video learning subscription product for Indonesian K-12 students with over 30,000 animated video lessons, 200,000 practice questions, and downloadable summary modules aligned to the national curriculum.
• Brain Academy Blended tutoring service combining in-person instruction at 270+ branches across Indonesia with live online classes led by STAR Master Teachers, targeting K-12 students seeking intensive exam preparation.
• MathChamps Children's math and logic learning program using the Singapore curriculum with abacus-based mental arithmetic, gamified interactive problem-solving, and online + offline class formats for ages 4-14.
• English Academy English language learning product following the Cambridge international curriculum, delivered through certified instructors via online and offline class formats.
• Ruanguji Online exam simulation (tryout) platform using Item Response Theory (IRT) to deliver accurate scoring for Indonesian school exams (PTS, PAS, UNBK) and university entrance (UTBK-SNBT).
• Schoters Overseas study guidance service acquired by Ruangguru in 2022 that connects Indonesian high school students with international university admission resources, language classes, and interview preparation.
• Ruangguru Privat Exclusive private tutoring service (also branded as Ruangles) connecting students with 300,000+ pre-screened teachers for home-based and online private instruction across 100+ subjects.
• Skill Academy Online upskilling and reskilling platform with hundreds of expert-taught video courses spanning technical and soft skills, available to individual learners and packaged for enterprise customers (Skill Academy for Business).
• Ruangkerja B2B corporate training platform that enables companies to digitize employee training materials and provides employer dashboards for employee development analytics.
• Roboguru Plus Premium 24/7 chat-based homework help service in which students consult with online tutors and receive explanations typically within 30 minutes; offered as an upgrade to the free Roboguru community Q&A.
• Alta School Fully online interactive school offering live teaching and enrichment activities from PAUD through SMA, with explicit preparation pathways for domestic and international university admission.
• Kalananti Children's coding and robotics course product for ages 5-15 focused on developing logic and creativity through hands-on programming activities.
• Memory Academy Memory, focus, and concentration training courses for students designed to complement academic learning and improve study performance.
• Ruangkelas Free learning management system (LMS) provided to schools and institutions for managing remote learning and digitizing classroom operations.
• Kiến Guru Vietnam-based mobile learning app launched in 2019 that delivers personalized animated video lessons taught by top Vietnamese teachers to K-12 students.
• StartDee Thailand-based mobile learning app launched in 2020 that localized Ruangguru's adaptive learning model for Thai K-12 students and reached Top 3 in local education app rankings within its first week.

Quantifiable outcome

• 92% of users report measurable academic improvement within 3 months of consistent platform use
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• Provincial and Municipal Governments (Indonesia)coreStrategic or Co-development PartnerFormal MoU agreements with Indonesian provincial and municipal government education departments across multiple regions. Governments endorse and facilitate adoption of Ruangguru's digital learning platform in schools, driving institutional user acquisition and lending government credibility to the brand.
• XL AxiatasupportingChannel Partner/ Reseller/ DistributorIndonesian telecom operator partnership enabling bundled data plans and promotional subscription offers for XL Axiata subscribers, expanding Ruangguru's reach into Tier 2/3 cities and areas with limited digital payment infrastructure.
• Kiến GuruflagshipStrategic or Co-development PartnerRuangguru's Vietnam market expansion through Kiến Guru, a localized Vietnamese learning platform. Kiến Guru serves as the regional brand and operational entity for Ruangguru's K-12 digital education services in Vietnam.
• StartDeeflagshipStrategic or Co-development PartnerRuangguru's Thailand market expansion through StartDee, a localized AI-powered personalized learning platform for Thai K-12 students. StartDee operates as Ruangguru's Thailand brand with a similar product model.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Zenius: Indonesian K-12 edtech platform offering adaptive video learning, exam prep, and AI tutoring. Direct competitor to Ruangguru in Indonesian secondary and primary markets; now repositioned as a free content platform post-GoTo acquisition, intensifying pricing pressure on Ruangguru.
• Quipper: Indonesia-focused K-12 digital learning platform with curriculum-aligned content, teacher tools, and school deployments. Competes with Ruangguru on school-level MoUs and teacher networks across SD-SMA segments.
• Pahamify: Indonesian adaptive learning and exam preparation platform for SMA and UTBK students. Competes head-to-head with Ruangguru's Ruanguji and Ruangbelajar in the college entrance prep segment.
• CoLearn: Indonesian edtech platform offering live tutoring, on-demand Q&A, and video learning for K-12 students. Direct overlap with Ruangguru's Roboguru/Roboguru Plus and Brain Academy Online products.
• Snapask: Hong Kong-headquartered on-demand tutoring marketplace operating across SEA including Indonesia, Vietnam, Thailand, and Singapore. Comparable to Ruangguru's Ruangles/Roboguru Plus Q&A model with cross-SEA scale ambitions.
• Kelas Pintar: Indonesian LMS and school digital learning platform serving B2G/B2B (school and government) customers. Competes directly with Ruangguru's Ruangkelas free LMS and government MoU strategy.
• Cakap: Indonesian language learning and vocational upskilling edtech. Adjacent competitor to Ruangguru's English Academy and Skill Academy products, with overlapping B2B and consumer subscription models.
• Topica: Thailand-headquartered SEA online education and tutoring platform with presence in Vietnam and Indonesia. Comparable to Ruangguru's Kiến Guru and StartDee regional expansion playbook.

Broad incumbents

• BYJU's: India-headquartered global K-12 and test prep edtech giant with significant capital base and adaptive learning technology. Indirect SEA exposure and global brand recognition; broad incumbent in the same broader category as Ruangguru though not focused on Indonesian curriculum.
• Google Classroom: Free global LMS used widely by Indonesian schools and teachers. Competes at the institutional/free-LMS layer with Ruangguru's Ruangkelas product and increasingly bundles Google's AI tools for educators, pressuring Ruangguru's school-channel positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/ruangguru
• YouTubeyoutube.com/ruangguru
• Facebookfacebook.com/ruanggurucom
• LinkedInlinkedin.com/company/ruangguru-com
• Instagraminstagram.com/ruangguru
• TikToktiktok.com/@ruangguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds9 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruangguru