Mr.Fish Restaurant
Mr. Fish Restaurant is a family-owned seafood restaurant and on-site retail seafood market in Myrtle Beach, SC, founded in 1994, serving dine-in guests, retail seafood shoppers, catering clients, and food trailer event attendees across the Grand Strand.
- Company typePrivate
- Founded1994
- HeadquartersMyrtle Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr.Fish Restaurant does
Mr. Fish Restaurant is a family-owned seafood restaurant and retail seafood market operating from a single location in Myrtle Beach, South Carolina, founded in 1994 by Ted Hammerman. The business combines three integrated formats under one roof: a full-service dine-in restaurant serving lunch ($10-$13) and dinner ($13-$27 entrees, $24-$30 platters); an on-site retail seafood market where fish are filleted in-house from local catch; and a catering operation spanning both pickup/delivery (starting at $13 per person) and full-service event catering for corporate events, golf groups, breakfast functions, weddings, and rehearsal dinners.
The operation is vertically integrated into fresh seafood procurement, with the founder personally maintaining relationships with local fishermen and operating under a same-day dock-to-table model that supports both the kitchen and the retail counter. The business has approximately 25 employees and remains under family ownership, with second-generation owner Marisa Hammerman Wentzel (Johnson & Wales University culinary graduate) continuing operational leadership.
Revenue is diversified across dine-in covers, retail seafood sales, catering contracts, branded apparel (Mr. Fish Apparel), and event-based food trailer operations at venues including La Belle Amie Vineyard. The company uses a BentoBox-powered website for online ordering, reservations, and gift cards. The business operates without disclosed outside funding, franchise units, or multi-location expansion, and runs a recurring Wine Down Wednesday $5 wine promotion to drive midweek traffic. The customer base is a mix of Myrtle Beach tourists, local repeat diners, and event clients across the Grand Strand region.
Mr.Fish Restaurant firmographics
Firmographics- Name
- Mr.Fish Restaurant
- Legal name
- Mr. Fish
- Website
- https://mrfish.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Fish Restaurant is a family-owned seafood restaurant and on-site retail seafood market in Myrtle Beach, SC, founded in 1994, serving dine-in guests, retail seafood shoppers, catering clients, and food trailer event attendees across the Grand Strand.
- Ownership category
- akta.pro rank
Mr.Fish Restaurant industry classification
Industry- Product category
- Seafood Restaurant
- NAICS
- Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710)
- SIC
- Retail-Eating & Drinking Places (5810), Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Eating Places (5812)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods) (AFANADAI), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)
Keywords
Where Mr.Fish Restaurant is headquartered
LocationHeadquarters
- HQ city
- Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mr.Fish Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dine-In Service: Full-service dining at the Seafood Market & Grill offering entrees, appetizers, sandwiches, tacos, soups, salads, and beverages. Operates daily for lunch and dinner service with indoor and outdoor seating.
- Seafood Market Retail: Fresh whole fish, fillets, shellfish, homemade sauces, seasonings, seafood breaders, and ready-to-cook meals sold to retail customers for home preparation
- Catering Services: Pickup/delivery catering and full-service on-site catering for events including seafood platters, Lowcountry boils, and customized menus. Online ordering available with 2-day advance notice.
- Apparel and Merchandise: Sale of branded apparel including hoodies, crew necks, t-shirts, and aprons through online store and potentially in-house
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Own Platter - Protein pricing per selection |
| Unit Pricing | Pay-as-you-go | Entrees |
| Unit Pricing | Pay-as-you-go | Steamed/RAW Items |
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Soups and Salads |
| Unit Pricing | Pay-as-you-go | Sandwiches |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Wine Down Wednesday Special |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mr.Fish Restaurant product offering
Product offeringCore offering
Mr. Fish is a fish-market-to-table seafood restaurant and retail market in Myrtle Beach, South Carolina. Customers dine in at the seafood grill or purchase fresh whole fish, fillets, shellfish, and homemade products from the adjacent market. The business also operates a catering arm offering pickup/delivery orders and full-service on-site catering for weddings, corporate events, golf groups, and family gatherings.
Product overview
Mr. Fish is a Myrtle Beach-based family-owned seafood restaurant and market operating since 1994. The business operates as a unified offering combining a dine-in seafood grill and a retail seafood market, complemented by extensive catering services. The core product portfolio includes: (1) the Seafood Restaurant & Grill serving dine-in customers with an extensive menu of fresh seafood, award-winning dishes like Shrimp 'N' Grits, sushi, and Lowcountry specialties; (2) the Seafood Market providing retail customers fresh fish, shellfish, and homemade products for home preparation; and (3) Catering Services spanning pickup/delivery catering through an online portal and full-service on-site catering for corporate events, weddings, private parties, and golf groups. Additional offerings include breakfast catering, private event hosting, and branded apparel. The restaurant was founded by Ted Hammerman (a legendary fisherman with over 40 years of experience) and his daughter Sheina Hammerman (Johnson & Wales culinary graduate), and has earned recognition from Southern Living, Travel Channel, and Grand Strand Magazine.
Differentiator
Problem solved
Functional benefit
Brands
- Mr. Fish Catering: Full-service and pickup/delivery catering services for events including weddings, corporate events, family reunions, and golf outings.
Products and services
- Seafood Restaurant & Grill Full-service dine-in seafood restaurant offering fresh, locally sourced seafood with a diverse menu including award-winning shrimp and grits, sushi, build-your-own platters, seafood platters, and Lowcountry specialties. Open daily for lunch and dinner service with indoor and outdoor seating.
- Seafood Market Retail seafood market providing fresh whole fish, fillets, shellfish, homemade sauces, seasonings, crab cakes, smoked fish, and specialty seafood items for customers to prepare at home. Operates from 10:00 AM daily.
- Pickup/Delivery Catering Online ordering platform for seafood platters, Lowcountry boils, and catering menu items available for pickup or delivery to venues across Myrtle Beach with 2-day advance notice required.
- Full-Service Event Catering Comprehensive on-site catering service for weddings, corporate events, golf groups, and large celebrations across Myrtle Beach including custom menu design, professional staff, setup, service, and cleanup.
- Mr. Fish Apparel Branded merchandise including hoodies, crew necks, t-shirts, and aprons available for purchase online through a Threadless storefront or at the restaurant location.
Quantifiable outcome
- Voted Best Shrimp & Grits at Taste of Myrtle Beach in 2018 and 2019
- +2 more outcomes
Companies that use Mr.Fish Restaurant
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Mr.Fish Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mr.Fish Restaurant partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
Mr.Fish Restaurant competitors and assessment
Company assessmentBroad incumbents
- Legal Sea Foods: Established East Coast seafood restaurant chain with a fish-market heritage and reputation for fresh, quality seafood. Comparable to Mr. Fish on the fish-market-to-restaurant model and brand built around sourcing expertise.
- Captain D's: Largest U.S. seafood quick-service chain with broad menu of fried and grilled fish/shrimp at value price points. Comparable to Mr. Fish on seafood category focus and family-casual dining format, though at lower price tier.
- Landry's Seafood House: Multi-concept seafood restaurant operator (Landry's, Rainforest Cafe, Mitchell's) with full-service dining and fresh-seafood focus. Comparable to Mr. Fish as a full-service seafood restaurant serving tourists and locals.
- Bonefish Grill: Upscale-casual seafood chain serving fresh fish, wood-grilled preparations, and a market-driven seasonal menu. Comparable to Mr. Fish on fresh-seafood positioning and customizable protein/cooking-style menu structure.
- Bubba Gump Shrimp Co. National casual-dining seafood chain known for shrimp and Southern-inspired seafood dishes, frequently located in tourist destinations. Comparable to Mr. Fish as a tourist-traffic seafood restaurant serving similar menu categories (shrimp, fish, fried/baked preparations).
- McCormick & Schmick's: Classic seafood dining chain with broad menu of fresh fish, shellfish, and chef's-daily features. Comparable to Mr. Fish on fresh-seafood menu breadth, catering offerings, and dine-in retail hybrid heritage.
- Joe's Crab Shack: Casual-dining seafood chain specializing in crab, shrimp, lobster, and Southern-style boils. Comparable to Mr. Fish on Lowcountry boil offerings, family-style seafood, and tourist-area positioning.
Regional players
- Hook & Barrel: Southeast-focused seafood restaurant group emphasizing fresh fish, oysters, and coastal cuisine. Comparable to Mr. Fish on coastal-seafood positioning and regional Southeastern U.S. catering/dining focus.
Direct peers
- The Boiling Crab: Casual Cajun/seafood-boil concept serving Lowcountry-style shrimp, crab, crawfish, and corn in communal bags. Comparable to Mr. Fish on Lowcountry boil catering, communal dining format, and build-your-own seafood experience.
- Saltwater Grill: Independent-style seafood restaurant concept emphasizing fresh, locally sourced fish and customizable preparations (grilled, blackened, fried). Comparable to Mr. Fish on fish-market heritage, build-your-own format, and family-owned positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr.Fish Restaurant social profiles
Digital presenceMr.Fish Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr.Fish Restaurant leadership team
Management profileNumber of profiles
Profiles2 records
Mr.Fish Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr.Fish Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr.Fish Restaurant
What does Mr.Fish Restaurant do?
Mr. Fish is a fish-market-to-table seafood restaurant and retail market in Myrtle Beach, South Carolina. Customers dine in at the seafood grill or purchase fresh whole fish, fillets, shellfish, and homemade products from the adjacent market. The business also operates a catering arm offering pickup/delivery orders and full-service on-site catering for weddings, corporate events, golf groups, and family gatherings.
Is Mr.Fish Restaurant a public or private company?
Mr.Fish Restaurant is a private company. It is classified as family owned and is currently operating.
When was Mr.Fish Restaurant founded?
Mr.Fish Restaurant was founded in 1994. It employs 11 to 50 people.
Where is Mr.Fish Restaurant based?
Mr.Fish Restaurant is headquartered in Myrtle Beach, United States, in the North America region.
How does Mr.Fish Restaurant make money?
Four revenue lines are on record. Restaurant Dine-In Service is the primary driver. The others are seafood Market Retail, catering Services and apparel and Merchandise.
Who are Mr.Fish Restaurant's main competitors?
Broad incumbents on record are Legal Sea Foods, Captain D's, Landry's Seafood House, Bonefish Grill, Bubba Gump Shrimp Co., McCormick & Schmick's and Joe's Crab Shack. Hook & Barrel is listed as a regional player. Direct peers are The Boiling Crab and Saltwater Grill.
Does Mr.Fish Restaurant have an API?
No public API is recorded for Mr.Fish Restaurant.
What industry is Mr.Fish Restaurant in?
Mr.Fish Restaurant's product category is Seafood Restaurant. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of AFANADAI, Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods). Its NAICS code is 445250 and its SIC code is 5810.