Mr. Gas Limited

What Mr. Gas Limited does

Mr. Gas Limited was a privately held Canadian retail fuel and convenience store operator headquartered in Perth, Ontario, with a corporate general office at 140 Allstate Parkway, Markham, Ontario. The company ran a network of 73 service station locations across the Ottawa area, Northern Ontario, and Western Quebec, operating under the Mr. Gas retail fuel brand and the Oops convenience store brand (with some Oops sites converted to Waypoint Convenience). Its product set comprised gasoline and diesel fuel sales, convenience store merchandise, car wash services through a Passport program, accessible fueling services, and supporting promotions such as Super Sundays and Diesel Mondays. The company served individual consumer drivers as its primary customer segment, with no disclosed enterprise or commercial account base.

Mr. Gas monetized through per-transaction retail fuel and convenience store sales, gift card sales (program ended October 31, 2023), and the Mr. Gas Cash Plus loyalty rewards program operated by BCP IV Service Station LP with ACKROO Inc. as the loyalty technology provider. The loyalty program terminated October 1, 2023, with rewards redemption ending December 31, 2023. Marketing channels centered on a WordPress website, social sharing integration, in-store promotions, and direct loyalty communications. The technology stack was conventional and non-proprietary, comprising a WordPress CMS, an online gift card balance portal, and the third-party ACKROO loyalty platform.

In 2018, BG Fuels acquired Mr. Gas and operated the network under the legacy brand for six years. On March 20, 2024, BG Fuels announced the retirement of the Mr. Gas retail fuel brand as part of a portfolio evolution, with locations continuing operations under other BG Fuels retail brands. As of the most recent data, the Mr. Gas brand is being retired and the entity is in wind-down, while existing gift card balances continue to be honored at participating locations in perpetuity.

Name

Mr. Gas Limited

Legal name

Mr. Gas Ltd

Website

https://mrgasltd.ca

Company type

Private

Founded year

1972

Operating status

Closed

Headcount range

11–50 employees

Short description

Mr. Gas Limited was a Canadian retail fuel and convenience store operator running 73 service stations across Ontario and Western Quebec under the Mr. Gas and Oops brands, serving individual consumer drivers. Acquired by BG Fuels in 2018 and being retired as of March 2024.

Ownership category

akta.pro rank

Product category

Retail Fuel Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Retail fuel sales
• Gas station operations
• Convenience store retail
• Fuel loyalty programs
• Gift card programs

Headquarters

HQ city

Ottawa, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of gasoline and diesel fuel to consumers at company-owned and operated service station locations throughout Ontario and Quebec.
2. Convenience Store Sales: Sale of convenience store items including snacks, beverages, and automotive supplies through Oops convenience store brand and Waypoint Convenience locations.
3. Gift Card Program: Sale of gift cards as a payment method at participating Mr. Gas locations. The gift card program ended October 31, 2023, but existing gift card balances continue to be honored in perpetuity.
4. Loyalty Rewards (Mr. Gas Cash Plus): Loyalty rewards program where members earn Cash Plus rewards on fuel and merchandise purchases. The program operated via registered cards and was administered by ACKROO Inc. The program terminated October 1, 2023 with redemption ending December 31, 2023.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mr. Gas Limited sold gasoline and diesel fuel at company-operated service stations across Ontario and Western Quebec, complemented by convenience store merchandise under the Oops brand. The company also operated the Cash Plus loyalty rewards program, gift cards for in-store payment, and ancillary offerings such as car wash services and an Accessible Fueling Service.

Product overview

Mr. Gas Limited operated a network of 73 retail fuel service stations across the Ottawa area, Northern Ontario, and Western Quebec. The company offered a primary retail fuel brand (Mr. Gas), a loyalty rewards program (Mr. Gas Cash Plus), and gift cards. Additional offerings included convenience stores under the Oops brand and some locations converted to Waypoint Convenience. Promotional programs included Diesel Mondays and Super Sundays. The company is currently retiring its Mr. Gas brand as of 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Gas Cash Plus: Loyalty reward program operated by BCP IV SERVICE STATION LP. Earned rewards at rate of 1¢ per reward redeemable at participating Mr Gas service stations.

Products and services

• Mr. Gas Retail Fuel
• Oops Convenience Stores
• Mr. Gas Cash Plus Loyalty Program
• Mr. Gas Gift Cards
• Accessible Fueling Service
• Car Wash Passport

Quantifiable outcome

• Loyalty rewards: 4¢/litre on Super grade gasoline on Sundays, 2¢/litre on Diesel on Mondays
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BG FuelscoreOthers · 1 January 2018BG Fuels acquired the Mr. Gas network and brand in 2018. The sites continued to operate under the Mr. Gas retail fuel and Oops convenience store brands since the acquisition, with some Oops stores converting to Waypoint Convenience over the years. BG Fuels is retiring the Mr. Gas brand as an evolution of their retail portfolio.
• ACKROO Inc.coreTechnology or IntegrationACKROO Inc. served as the loyalty program provider for the Mr. Gas Cash Plus loyalty rewards program. The company operated the loyalty program server and maintained participant account databases. Discrepancies between receipt and online balances were resolved using ACKROO's internal database as the source of truth.

Scale indicators4 records

Recent moves5 records

Expansion highlights1 record

Regional players

• Canadian Tire (Gas Bars): Operates Canadian Tire Gas Bar locations across Canada, offering a fuel + retail loyalty ecosystem (Canadian Tire Money). Comparable as a regional multi-banner fuel retailer with cross-promotional loyalty mechanics.
• Federated Co-operatives Limited: Western Canadian co-operative wholesaler serving retail co-op fuel and c-store locations. Comparable as a regional multi-site fuel/c-store operator with community-focused positioning similar to Mr. Gas's local heritage angle.

Direct peers

• Parkland Corporation: Canadian fuel and convenience retailer operating retail stations and On the Run / Convenience store concepts across Canada, including Ontario and Quebec. Directly comparable in retail fuel + c-store model, regional Canadian footprint and brand-portfolio strategy similar to BG Fuels' absorption of Mr. Gas.
• 7-Eleven Canada: Canadian operator of 7-Eleven convenience stores and 7-Eleven branded fuel locations. Comparable in combining fuel retail with convenience store merchandise and loyalty under a single brand, directly competing in the same Ontario corridors.
• Alimentation Couche-Tard (Circle K): Largest independent Canadian convenience and fuel retailer, operating Circle K and Couche-Tard branded forecourts. Direct competitor in Ontario and Quebec with integrated loyalty programs and c-store offerings that compete head-to-head with the Mr. Gas / Oops / Waypoint model.

Broad incumbents

• Imperial Oil / Esso: National Canadian fuel retailer under the Esso brand with on-site On the Run convenience stores. Comparable forecourt + c-store model at much larger scale, competing in Ontario and Quebec markets where Mr. Gas operated.
• Petro-Canada (Suncor Energy): Major Canadian fuel brand owned by Suncor, operating a national retail network with Petro-Canada convenience stores. A larger incumbent competitor with broader geographic coverage and integrated loyalty (Petro-Points) overlapping Mr. Gas's regional markets.
• BP Canada: Major international oil company with Canadian retail fuel operations. Overlapping forecourt retail model and competing with branded fuel offerings across Ontario and Quebec.
• Shell Canada: Major branded fuel retailer in Canada with convenience store partnerships. Offers a comparable forecourt retail experience and competes directly with Mr. Gas locations in Ontario and Quebec.

Others

• Sunoco LP (NuStar / Energy Transfer): North American fuel distribution and retail platform that has supplied branded fuel to independent networks. Adjacent comparable as a wholesale/distribution counterparty that historically supplied product to independent Canadian fuel retailers like Mr. Gas.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mr.-gas-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Gas Limited