7-Eleven Canada

What 7-Eleven Canada does

7-Eleven Canada Inc. operates a network of more than 850 convenience stores across Canada, employing over 8,500 people under a mix of corporate and franchise models. Operating in Canada since 1969 as a wholly-owned subsidiary of 7-Eleven, Inc., the company sells prepared foods, snacks, beverages, fuel, and everyday essentials to general Canadian consumers through physical retail locations, supplemented by mobile applications, delivery, and an e-commerce storefront (shop.7-eleven.ca). Its customer base is overwhelmingly retail — individuals and households seeking quick, on-the-go convenience across urban and suburban markets, with 7Rewards members forming an engaged loyalty subset.

The company's product portfolio centers on proprietary and signature offerings including Slurpee frozen carbonated beverages, Big Gulp fountain drinks, Big Bite hot dogs, 7-Select private-label snacks, freshly prepared foods (Crispy Classic Chicken, pizza, hot foods and grill, bakery), and a Golden Bean award-winning coffee program. Underlying technology includes POS systems, proprietary beverage dispensing equipment, the 7Rewards mobile loyalty platform with Mobile Checkout functionality, the 7Now delivery app, and registered trademarks across all core proprietary brands (Slurpee, Big Gulp, Big Bite, 7-Select, 7Rewards). The company operates an integrated omnichannel customer engagement platform spanning in-store, mobile app, delivery, and e-commerce, supported by integrations with Too Good To Go (food waste, 450,000 meals saved) and SpeakOut Wireless (prepaid mobile service).

7-Eleven Canada generates revenue through retail product sales, private-label product sales (7-Select), fuel sales at select locations, franchise fees, loyalty-program-driven recurring engagement, and specialty services. Distribution is primarily through owned and franchised physical retail storefronts across Canada, with secondary channels including the 7Now delivery app, the 7Rewards mobile app enabling mobile checkout, and the shop.7-eleven.ca merchandise site. Active partnerships with Children's Miracle Network (charitable), Too Good To Go (food-waste reduction), Mastermind Toys (toy impulse category), Baby Ruth / New York Yankees (sports marketing, 2025), and SpeakOut Wireless extend the brand's commercial and community footprint. The legal entity is 7-Eleven Canada Inc., incorporated in Canada and controlled by its U.S.-headquartered parent, 7-Eleven, Inc.

Name

7-Eleven Canada

Legal name

7-Eleven Canada Inc.

Website

https://7eleven.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

7-Eleven Canada Inc. operates 850+ convenience stores across Canada under corporate and franchise models, selling prepared foods, snacks, beverages, fuel, and 7-Select private-label products to Canadian consumers via in-store, delivery, and mobile channels.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

akta.pro secondary industries

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)

Keywords

• Convenience retail
• Prepared foods
• Beverage services
• Fuel retail
• Loyalty rewards

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: In-store sales of hot foods, cold case snacks and meals, bakery items, coffee and lattes, cold beverages, Big Gulp drinks, Slurpee frozen beverages, Big Bite hot dogs, pizza, and Crispy Classic Chicken
2. Private Label (7-Select): Sales of proprietary 7-Select brand products including snacks and specialty items
3. Fuel Sales: Fuel/gasoline sales at select locations
4. Franchise Fees: Revenue from franchise store operators
5. Loyalty Program (7Rewards): Customer engagement and retention program that drives repeat purchases through points, free items, and exclusive offers
6. Specialty Services: SpeakOut Wireless mobile service, delivery services, and specialty promotions

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

7-Eleven Canada operates a chain of convenience stores across Canada selling prepared foods, snacks, beverages, and fuel at accessible retail locations. The company operates proprietary signature brands including Slurpee, Big Gulp, Big Bite, and 7-Select private label products, supported by the 7Rewards mobile loyalty program, 7Now delivery app, and mobile checkout functionality.

Product overview

7-Eleven Canada operates a convenience store retail platform with a diversified portfolio of private-label and branded products organized across food, drinks, and specialty categories. The core product lineup centers on signature beverages (Slurpee®, Big Gulp®, Coffee & Lattes, Cold Beverages) and prepared foods (Crispy Classic Chicken, Pizza, Hot Foods & Grill, Big Bite® Hot Dogs, Cold Case Snacks & Meals, Bakery), complemented by the private-label 7-Select™ snack brand and Healthy to Go health-conscious options. The technology layer includes the 7REWARDS® loyalty program with mobile checkout functionality, the 7Now Delivery App for home delivery, and promotional programs like Big Yeah Deals and Scan. Play. Win. Additional services encompass SpeakOut Wireless prepaid mobile, 7-Run Ticket events, and Mastermind Toys partnership. The platform spans 850+ stores across Canada with over 8,500 employees, supported by delivery integration with Too Good To Go for food waste reduction.

Differentiator

Problem solved

Functional benefit

Brands

• 7-Select™: Private label brand offering snacks and everyday items.
• Big Bite®
• Big Gulp®
• Slurpee®
• 7Rewards®
• SpeakOut Wireless
• 7Now Delivery App
• 7-Eleven App

Products and services

• Slurpee®

Quantifiable outcome

• 450,000 meals saved through Too Good To Go partnership
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Baby Ruth (Ferrero)coreGTM or Marketing Partner · 24 March 2025Third season partnership in 2025 bringing exclusive milkshakes and limited-edition Baked Pinstripe Bars at Yankee Stadium along with retail promotions at 7-Eleven stores. Includes fireworks night on June 27, 2025 and promotional period from March 24 through June 24 with free products and discounts through 7Rewards app.
• New York YankeescoreGTM or Marketing Partner · 1 January 2025Sports marketing partnership with Baby Ruth featuring exclusive products, fireworks night on June 27, 2025, and retail promotions at 7-Eleven stores.
• Children's Miracle NetworkminorStrategic or Co-development PartnerCharitable partnership supporting children's hospitals through donations and awareness campaigns.
• Too Good To GominorStrategic or Co-development PartnerFood waste reduction partnership offering surprise bags at discounted prices. Has resulted in 450,000 meals saved.
• Mastermind ToysminorGTM or Marketing PartnerMM on the Go Toys partnership offering specialty toys at 7-Eleven locations.
• SpeakOut WirelessminorChannel Partner/ Reseller/ DistributorWireless mobile service offered at 7-Eleven stores, operated through speakout7eleven.ca.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sheetz: Sheetz is a U.S. privately-held convenience chain known for made-to-order food, fuel, and proprietary brand experience. It is comparable to 7-Eleven Canada's prepared food and brand differentiation strategy, though U.S.-only in operation.
• RaceTrac: RaceTrac is a U.S. privately-held convenience and fuel chain known for expanded fresh food, coffee, and in-store experience investments. It is comparable to 7-Eleven Canada on the modern c-store format and private label strategy.
• Alimentation Couche-Tard: Couche-Tard is the parent company of Circle K and a broader incumbent in Canadian and global convenience and fuel retail. It is comparable as a publicly-traded Canadian-headquartered peer that competes directly with 7-Eleven Canada and shares the same c-store/fuel operating model and customer base.
• Maverik: Maverik is a U.S.-based convenience and fuel chain with a growing prepared food and loyalty program (Inner Circle). It is comparable as a c-store operator investing in foodservice, loyalty, and proprietary brand similar to 7-Eleven Canada.
• Pilot Flying J: Pilot Flying J is one of the largest U.S. travel-center and c-store operators with extensive fuel and foodservice. It is comparable on the fuel + prepared food + loyalty ecosystem, though its core customer is highway/travel-focused.
• ARKO Corp (GPM Investments): ARKO is a U.S. convenience store and fuel marketer operating multiple banners. It is comparable as a multi-banner c-store operator with fuel, foodservice, and loyalty programs serving similar demographics to 7-Eleven Canada.

Others

• Wawa: Wawa is a U.S.-based convenience chain recognized for elevated prepared food, coffee, and loyalty programs. It is a relevant peer given 7-Eleven Canada's growing foodservice, coffee, and 7Rewards focus, though it does not currently operate in Canada.

Direct peers

• Circle K (Alimentation Couche-Tard): Circle K is the convenience retail banner of Alimentation Couche-Tard, the dominant convenience store operator in Canada with the densest store network. It offers a directly comparable mix of fuel, prepared food, snacks, beverages, and private label, competing head-to-head with 7-Eleven Canada in nearly every Canadian market.
• Quick Chek: Quick Chek is a U.S. convenience store chain with strong fresh prepared food, bakery, and coffee programs. It is comparable to 7-Eleven Canada on store format, foodservice offering, and customer demographic, though it does not operate in Canada.

Regional players

• Husky Energy / Mohawk C-Stores: Husky/Mohawk operates convenience stores and fuel stations primarily in Western Canada. It is comparable to 7-Eleven Canada on Canadian c-store and fuel operations, particularly in geographic regions where 7-Eleven also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/7ElevenCanada
• YouTubeyoutube.com/channel/UCLIHZgJhWZw1F7NdWq8yZmA
• Facebookfacebook.com/7ElevenCanada
• Instagraminstagram.com/7elevencanada
• TikToktiktok.com/@7elevencanada
• LinkedInlinkedin.com/company/7-eleven-canada-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7-Eleven Canada